Posted by Elena del Valle on January 31, 2006
Jeff Valdez, chairman and co-Founder of Sí TV
Los Angeles, California – Jeff Valdez, chairman and co-Founder of Sí TV, the first English-language Latino cable network, was named one of Advertising Age’s 2005 "Marketing 50." Sí TV was the only TV Network to make Ad Age’s "Marketing 50" list thanks bold and creative marketing initiatives such as branding Time Square’s Naked Cowboy (a troubadour who roams the area in his briefs, cowboy hat and boots), parking a taco truck directly outside an MTV event, and recruiting Segway scooter teams to roam the National Cable Television Association convention area while wearing video screens which promoted Sí TV.
"I am very pleased to be honored by Advertising Age,” said Valdez. “We have worked very hard to make Sí TV the destination of choice for 18-34 multicultural viewers." In less than two years, Sí TV has launched in several major markets including New York City, New York and surrounding areas; Los Angeles, California; Denver, Colorado; Las Vegas, Nevada; Detroit, Michigan; Fresno, California; Colorado Springs, Colorado; West Palm Beach, Florida; Wilmington, North Carolina; and Bakersfield, California.
Each year, Advertising Age editors select the most innovative and inspiring marketers who have successfully established or repositioned a brand. The honorees are marketers for a wide spectrum of products, services and ideas and are responsible for today’s hottest marketing success stories.
Sí TV is an English-language, Latino network featuring hip and culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “2005 Top 10 Next Networks,” Sí TV is available nationwide. The network has forged affiliation agreements with Comcast Cable, Adelphia, Time Warner Cable, Cox Communications and Echostar. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, EchoStar Communications Corporation (NASDAQ: DISH), Llano Partners and company co-founders Jeff Valdez and Barshop Ventures. More information is available at Si TV