Posted by Elena del Valle on October 14, 2009
7 Mujeres
Photos: WSBS
In the past, Mega TV, owned by SBS Broadcasting, has offered its Spanish language dominant audience Brazilian programming with success (see WSBS airs Brazilian telenovela) so once again the company will air a made-in-Brazil serialized program. Beginning at 6 p.m. EST and 7 p.m. PST September 21, Mega TV started airing a new Brazilian soap opera, 7 Mujeres based on the romantic novel written by Leticia Wierzchowski by the same title.
The serialized program takes place in the 19th century in southern Brazil, in a town where people, enraged by forced ideals, fight for liberty against the dominion of an empire. One of the central characters is Bento Gonçalves, one of the leaders of the revolution who is married to Uruguayan Caetana. The war has forced Caetana and her daughter, Perpétua, with her three children, and María who is Bento’s younger sister and her three daughters, Rosario, Manuela and Mariana to take refuge.
Cast of 7 Mujeres
The women are joined by Ana Joaquina, Bento’s carefree and spiritual sister, and the owner of the place where they must remain in confinement for many years. These seven women play fundamental roles during the war as they are able to uphold their social structure at the cost of their physical and mental integrity.
Anita and Giuseppe
7 Mujeres will air on Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 28.2 in Orlando, Channel 36.2 in Tampa, Florida and Channel 405 on DirecTV Más in the rest of the country.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Posted by Elena del Valle on October 5, 2009
Bruno Ascenzo (“Alonso”), Gisela Ponce de Leon (“Mirkala”), Jason Day (“Sebastian”) and Carolina Cano (“Viviana”) of Esta Sociedad
Photo: Lucia Arana, Zul Studios
Last month mun2 (moon-dos), a bilingual cable network, began airing Esta Sociedad (Spanish for This Society) nationally Thursday nights, beginning September 10, at 10 p.m. ET/PT. The Spanish language a 17-episode series will be subtitled in English and air weekly through December. Repeat episodes will air Tuesdays at 8 p.m. ET/PT. The network portal, holamun2.com, will stream full episodes with English subtitles.
According to promotional materials, Esta Sociedad has been a success in Latin America, particularly among young adults. The series showcases two families in Lima, Peru who deal with issues of interest to youth including sexuality, addiction and fitting in society.
The series features Jason Day (Mancora 2008) and Gisela Ponce de Leon in the role of the new girl in town. She is outspoken and follows her heart although she finds herself among wealthy and the privileged strangers.
“This acquisition will be a great fit for mun2’s slate of original programming as we’ve seen our audience asking for more of this edgy, scripted material,” said Flavio Morales, vice president, Programming for mun2.
Esta Sociedad was produced by Timeline Producciones in Lima, Peru. The bilingual youth oriented network has purchased other foreign programs in the past including El Cartel, which began airing three nights a week this summer, and Sin Senos No Hay Paraiso, which aired earlier this year. Twenty-five percent of the network’s programming is in Spanish with English subtitles, according to a company representative.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on July 24, 2009
Whistlefritz Spanish for Beginners DVD cover
Parents who want their children aged two to seven to learn Spanish will have a new teaching tool beginning September 2009, Whistlefritz Spanish for Beginners Inside and Out, a 30-minute high definition animated DVD course for children. The $19.99 recording is available at major online retailers and libraries.
In the DVD, Maria, a teacher, and her friend Fritzi, a mouse, teach children the names of the rooms of a house and its contents and then go outdoors to a playground. It includes a translation guide for parents with the list of words in Spanish.
Heidi Stock first developed the concept in 2006 to teach her own kids how to speak Spanish. She didn’t like the existing tools and decided to create her own. The first two titles were Spanish for Beginners Vamos a Jugar (Let’s Play) and Spanish for Beginners Los Animales (The Animals). ¡A Bailar!, a music CD, is also available.
Vamos a Jugar received the 2007 iParenting Media Award, Parents Choice Approved Award, National Parents Centers’s 2007 Seal of Approval, the National Parenting Publications Awards’ 2007 Honors Award and the Creative Child Magazine 2007 Seal of Excellence.
Click here to buy Spanish for Beginners: Adentro y Afuera (Inside and Out)
Click here to buy Spanish for Beginners: Vamos a Jugar (Let’s Play)
Click to buy Spanish for Beginners: Los Animales (Animals)
Click here to buy A Bailar! Let’s Dance!
Posted by Elena del Valle on May 11, 2009
Hip Hop Hoodios Carne Masada album cover
Photos, video, song: Hip Hop Hoodios
The Latino Jewish urban singers Hip Hop Hoodíos released a new album, Carne Masada: Quite Possibly the Very Best of Hip Hop Hoodíos late last month on iTunes and this week it will become available at other digital stores, with a money back guarantee to anyone who didn’t like it. Instead the album reached the eighth top spot on iTunes Alternativo Chart. Scroll down to watch Gorritos Cosmico, a video, and listen to Times Square, a single from the album.
The album features the bilingual single “Times Square (1989)” and guest performances from members of Ozomatli, The Klezmatics, The Pinker Tones, Delinquent Habits and Los Abandoned. The Hip Hop Hoodíos are named with hoodio a play on the word “judío”, Spanish for Jewish. The album spans the group’s career, includes liner notes written by Ernesto Lechner, a Rolling Stone and Los Anteles Times music critic.
Hip Hop Hoodios
The band may be the only act to have co-headlined the Salute to Israel Parade and the Barrio Museum in Spanish Harlem. The 2007 Hip Hop Hoodíos release Viva la Guantanamera, benefiting for Amnesty International’s efforts to close Guantanamo Bay Prison, rose to the number nine spot on the iTunes Latino albums sales chart and the top overall slot on eMusic. The band’s music has been featured in Pride and Glory, MTV’s Life of Ryan and a national Volkswagen campaign.
Josh Norek of Colombian decent and Abraham Velez of Puerto Rican decent make up Hip Hop Hoodios, part of a collective of Latino hip hop artists based in New York and Los Angeles. They mix Latin rhythms with hip hop beats and trilingual lyrics (English, Spanish and Hebrew).
Click on the play button to listen to Times Square.
Posted by Elena del Valle on April 24, 2009
Danny D and Steve Styles
Photo: mun2
Beginning May 7, mun2 will air Xtreme: on the Verge, a seven part reality series, a joint effort of the cable network and Xtreme, a Latin R&B duo. The program will air at 7 p.m. ET on mun2. The show follows the day-to-day lives of the New York residents, Danny D and Steve Styles, as they juggle their daily routine and their search for music industry success. Scenes show them while they handle business, rush from planes to hotels to interviews, record in-studio sessions, perform for thousands and are pursued by fans.
“’Xtreme: On The Verge’ is a show that stays true to the mun2 brand by showcasing the uniquely American experience of bicultural Latinos in the U.S. today,” said Flavio Morales, vice president, Programming for mun2. “We’re excited to bring our viewers a true Bronx story with a universal appeal.”
The series, produced by Diamante Pictures, is designed to showcase the lives of the Bronx-based and raised artists. The program will be part of a multi-platform effort featuring a multi-screen component via the network’s online platform. The show characters, Steve and Danny, Ben, their manager, and Gladys, Danny’s mom, plan to participate in the mun2 social media platform; provide text message updates on their profile pages, and interact with viewers on each episode’s video page. Holamun2.com, the network’s online portal, will stream complete episodes as they hit the air. Advertisers include Verizon VCAST and Toyota.
“We’re excited to show viewers and our fans our day-to-day lives,” said Danny D. “Even though we’re blessed to have our singing careers going strong, we also have our moments of struggle like anyone else.”
“Being a young Latino in the entertainment business is great but not always easy,” said Steve Styles. “We want to show the public what it’s like to have one foot in the spotlight and the other in our hometown of the Bronx.”
Xtreme’s album Haciendo Historia (Spanish for Making History) achieved platinum sales. They received a 2009 Premio Lo Nuestro award nomination for Best Tropical Group of the Year, and are finalists for the 2009 Billboard Latin Music Awards for Hot Latin Song of the Year (No Me Digas Que No) and Tropical Album of the Year Duo or Group (Chapter Dos).
Launched in 2001, mun2 (pronounced moon-dos) offers bilingual programming for U.S. Latinos 18 to 34 years old. The multi-platform youth entertainment network is available nationwide to 29 million households on cable and television. The network is part of Telemundo Group, a division of NBC Universal Cable Entertainment.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on March 11, 2009
A scene from Niña Moza
Photos: Spanish Broadcasting System
Beginning this week, Spanish Broadcasting System will air Niña Moza, a Brazilian soap opera type program about the abolition of slavery in that country, every Monday through Friday at 6 p.m. EST / 3 p.m. PST on Mega TV Channel 22 in Miami, Channel 57 in West Palm Beach, and Channel 405 in DirecTV Más in other U.S. cities.
Niña Moza is the story of a heroic woman who fought against the injustice of slavery, and her father, by expressing her ideals of freedom and equality. The story takes place two years before the renowned Golden Law period when the Republicans abolished slavery. Although the movement had been victorious in most cities, the town of Araruna where the main protagonist lives, remained one of the last bastions of slavery.
The story begins when Niña Moza (Debora Falabella), daughter of the Baron of Araruna (Osmar Prado), and Rodolfo (Danton Mello), son of the family’s lawyer, return from the provincial capital after completing their studies. The Baron of Araruna imposes his will on the entire population to prevent the spread of abolitionist ideas. When Niña Moza returns, she is full of anti-slavery notions of her own and becomes the political and ideological adversary of her own father.
She falls in love with Rodolfo after discovering that he is an abolitionist and activist like her. One night, he releases the slaves from their compounds and sends them to organizations that help them on their way to freedom. Soon, Niña Moza’s father discovers that Rodolfo is on the opposing side and the plot thickens.
Debora Falabella as Niña Moza
Falabella began her acting career when she was 12 years old with the support of her mother, a singer, and her father and actor and theater director. Prior to Niña Moza, she was in Francoise, Un Angel Cayo del Cielo, El Clon, and Paginas del Destino. Mello, born in 1975, was in Torre de Babel and Terra Nostra, two Brazial soap operas prior to his work in Niña Moza. Other actors in the program include Patricia Pillar, Eriberto Leao, and Vanessa Giacomo.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates radio stations in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
Click here for more information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on March 2, 2009
Mexican Institute of Sound Soy Sauce album cover
Photos, song: Nacional Records, Napoleon Habeica
Mexican Institute of Sound (M.I.S.) will release Soy Sauce (Nacional Records), a new album described in promotional materials as traversing “Lara’s wild musical imagination with a witty sense of humor for good effect,” April 7. Scroll down to listen to “Alcotel” from the Mexican Institute of Sound Soy Sauce album.
Camilo Lara, known as the Mexican Institute of Sound on stage, started his artistic career creating holiday mixes for friends. Later his friends convinced him to take his songs into the studio. Four years later, Lara is launching his third album.
Soy Sauce features almost entirely original songs recorded with a live band and vocals. Holger Beier, the man behind German act Le Hammond Inferno, is the producer for the album. Beier’s contribution is most evident on a song like “Yo Digo Baila.” Lara also invited some of his musician friends to perform on the album. He recruited close friend and Tacuba’s lead guitarist Joselo Rangel to play on the tracks “Hiedra Venenosa” and “Alocatel.” From there, Ad Rock, of hip hop band the Beastie Boys, decided he wanted to remix the track “Alocatel.”
Mexican Institute of Sound’s Camilo Lara
“He helped give the songs structure and brought new flavors for my ideas,” said Lara of Holger Beier influence on his new album. “This is my most to the point dance track. I have to thank Holger for pushing me to being open minded to these sorts of ideas. What I like is that it has the sounds of cumbia but in a very radical style. When I was working on Soy Sauce, I was obsessed with Café Tacuba’s classic album Re. I wanted to record an album like that, going from polka to punk in one second. That’s why I had found it so fascinating. I wanted my album to really cover the entire scope of my musical tastes.
I’ve been friends with Mike D of the Beastie Boys for a long time. So one night after one of their shows in Mexico City, I had the group over to my place for dinner. Mike introduced me to Ad Rock and I gave him some of my music from the new album that I had been working on. Months down the line, he got back in touch, saying that he wanted to collaborate.”
Lara, the one-man musician behind Mexican Institute of Sound, is from Mexico City. He develops his music while holding down a day job. He creates his music with the help of his computer, his imagination, and his collection of vinyl. Click on the play button to listen to “Alcotel” from the Soy Sauce album
Click here to buy Soy Sauce
Posted by Elena del Valle on February 9, 2009
XM2 Group
Photo: Spanish Broadcasting System
In April, Mega TV, part of Spanish Broadcasting System (SBS), and Worldvibe Entertainment will broadcast Batalla de las Américas, a new prime time musical reality show to find the newest member of the XM2 Group. As part of the process in late January, Mega TV invited men singers between 18 and 30 years old from Miami, Los Angeles, New York and Puerto Rico to compete to represent the United States, including Puerto Rico, in the grand finale.
Auditions were held in Miami, New York and Los Angeles earlier this year. The representative from Puerto Rico, selected at the SBS studios at Guaynabo in late February, will compete in the final event in April 2009 in Miami.
During the grand finale of the musical competition in South Florida Thursday, March 19, 2009 the four semi-finalists from Miami will compete against the four semi-finalists from Los Angeles and New York.
Batalla de las Américas, expected to have 20 contestants from 15 countries competing in originality, creativity, heart and talent, was created to be similar to Making the Band, another reality program in English. XM2 Group members are Rawy Torres, Jonathan Montenegro and Sergio Blass.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami. WorldVibe Entertainment is an entertainment company specializing in television production, touring, merchandising and tech marketing to Hispanics in North America as well as audiences in Latin America for television, film, music, tours, events and video products.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on January 16, 2009
Joaquin Garza host of “El Chulo de la Mañana”
Photo: Spanish Broadcasting System Inc.
Starting last week, Spanish Broadcasting System began airing a television version of its Los Angeles radio morning show “El Chulo de la Mañana” from 6 a.m. to 9 a.m. (ET), 9 a.m. to 12 p.m. (PT) through Mega TV and Direct TV Más, Channel 405. The show, which targets 18 to 35 year old listeners and viewers, combines jokes, skits, parodies, current events, interviews with listeners, live sport broadcasts, entertainment and news from correspondents.
The program is one of several under the heading of Radio on TV that Mega TV offers in both media formats. Other programs that air in both formats include “El Vacilón de New York” and “El circo de Puerto Rico.” “El Chulo de la Mañana” is hosted by Joaquin Garza, also known as “El Chulo.” On the show, Garza is assisted by Zacatecas, Mexico born Raul Bernal who is known on the air as “Doña Mela,” and Denise Garcia. “Doña Mela” is meant to resemble a typical Mexican grandmother with an old fashioned and conservative point of view. “She” often disagrees and argues with El Chulo. “Doña Mela” also disagrees with Garcia’s modern views on life.
Garza’s radio career spans 23 years. He has worked in radio in Los Angeles, San Jose, San Francisco, and Sacramento, California and Dallas and Austin, Texas. Garcia, born in Tamaulipas, Mexico, came to the United Stats when she was 15. She grew up in Alamo, Texas and graduated college with a bachelor’s degree in education.
“’El Chulo de la Mañana’ in Los Angeles will give Mega TV audiences a very funny, interactive morning show that covers topics that are part of everyday life: Work, family, relationships, infidelity, entertainment and community issues,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president for Mega TV. “Garza’s show has been a great success in numerous radio markets, and we are confident that our TV audience will love ‘El Chulo de la Mañana‘ and connect with Garza’s unique style. ‘El Chulo de la Mañana’ is formatted to attract both local and national audiences, and has enjoyed tremendous acceptance, especially with the Mexican audience, which constitutes the largest segment of the U.S. Hispanic population.”
Born in Zapotlan El Grande, Jalisco, Mexico, Garza’s career began in 1985 at radio station KALI in Los Angeles, California. In 1992, he worked for Spanish Broadcast System at FM 98. By 1995, he was the lead in the show “El Chulo Y La Bola” at Z Spanish Network based in San Jose, California and his popularity continues.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on January 12, 2009
A scene from the Cat’s Meow music video
Photo, video: M80, Snapple
Last year Snapple released an Antioxidant Water “Bubble Wrap” commercial targeting young, indie rock music fans, students, men and women, including Latinos, based in major markets with a strong focus in the south, especially Florida. It was so popular that the company decided to follow up with a music video performed by the same indie rock band, The Bad Eliots, that recorded the commercial. Since the release of the band’s first music video, Cat’s Meow, late last year, the video has been featured in more than 50 websites. The song is available for free download and online purchase. Scroll down to watch the Cat’s Meow video.
Snapple spent $25,000 on the video which was filmed in early 2008 in New York City. It features James Rotondi, lead singer; Anthony Citrinite, drummer; Jonny Matias, singer and guitarist; and Paul Riario, guitarist. Tim Wilson was the director.
The Bad Eliots is a group of four New York City based musicians. Roto (also known as James Rotondi), singer and multi-instrumentalist. He has performed with the French band Air, Mike Patton’s Mr. Bungle and The Grassy Knoll, a jazz-hop band; and Ant Cee (also known as Anthony Citrinite), the band’s drummer. He was a founding member of The Smash-Up, who performed from 2004 to 2007 on Megadeth’s Gigantour, the Deftones’ Taste of Chaos tour, and the Warped Tour, from which Ant’s drum sticks were plucked to be placed on display in Cleveland’s Rock and Roll Hall of Fame.
Matias, the band’s bassist, is a producer and multi-instrumentalist who runs a studio in New Jersey. He is also a singer and guitarist with The Crash Moderns, as well as producer and engineer for the New York City Power Pop band. Riario is the maestro behind The Monster, a New York metropolitan area live cover band.
Snapple is owned by the Dr Pepper Snapple Group, one of the largest beverage companies in the Americas. The company makes and distributes more than 50 brands of carbonated soft drinks, juices, ready to drink teas, and mixers across the United States, Canada, Mexico and the Caribbean including Dr Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Peñafiel, Squirt, Clamato, Mr & Mrs T Mixers, Rose’s, and Yoo-hoo.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
