Posted by Elena del Valle on October 30, 2009
Think Like a Marketer book cover
Lauron Sonnier, a Houston, Texas based marketing advisor, believes a company can have a strategic advantage in business by thinking, and acting on, marketing thoughts. To make her point she wrote Think Like a Marketer What It Really Takes to Stand Out From the Crowd, the Clutter and the Competition (Career Press, $15.99).
She wrote the book to demystify marketing, she says in the introduction. She hopes to help business executives and owners act with “a level head and fresh perspective” on marketing opportunities that are within easy reach. In her mind, it is essential to understand and think like marketers in order to take advantage of everyday marketing opportunities that are otherwise passing readers by without notice.
The 223-page softcover book is divided into twenty one chapters and six parts: Getting Into a Marketing Mindset; Stir the Pot; Standing Out from the Crowd, the Clutter and the Competition; Establish the Systems That Make Marketing Happen; Talk Like a Marketer; and Keep Marketing in Motion.
Sonnier is president of Sonnier Marketing and Communications, Inc. and has 20 years of marketing experience. In the past, she has worked in television, public relations, and advertising. The Louisiana native is also a public speaker and trainer.
Click here to buy Think Like a Marketer
Posted by Elena del Valle on October 23, 2009
Lo Que No Digo Cantando (Beyond The Music) book cover
Photos: Grupo Nelson
Ricardo Montaner, known for his Spanish language singing and composing, shares insights about special moments in his life, his religious convictions, and the role God plays in his life in Lo Que No Digo Cantando (Spanish for Beyond the Music), his first book, published last month (Grupo Nelson, $14.99). The launch took place simultaneously September 8, 2009, on the singer’s 52 birthday, in Spain, Argentina, Colombia, Mexico, and the United States. A companion website, loquenodigocantando.com, went live in time for the book launch.
Montaner, known for his firm roots in the romantic ballad tradition, was born in Buenos Aires, Argentina and raised in Maracaibo, Venezuela. In the Spanish language book, he concentrates on the experiences that helped shape his personality, paying particular attention to an incident that took place in a hospital in Montevideo, Uruguay where an encounter with a little boy affected how he sees the world.
Ricardo Montaner
In the book, he also discusses his family life and his formative experiences. The 219-page hardcover book includes several pages of black and white photos of the author with friends and acquaintances.
Montaner has worked to better the lives of children in Latin America and the United States. In 2007, he was presented with the Espiritu de Esperanza (Spirit of Hope Award) at the Latin Billboard Awards. He was also named Ambassador of Good Will for Latin America and the Caribbean by UNICEF. The singer has been married for twenty years to Marlene who also produces his video clips. The Miami residents are the parents of five children.
Click here to buy Lo que no digo cantando (Spanish Edition)
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Posted by Elena del Valle on October 19, 2009
Julio Chavez, Cecilia Roth and a victim in Epitafios
Photo, video: courtesy HBO
When the second season of Epitafios, an HBO Latino and HBO2 suspense series in Spanish, began last month detectives Renzo Marquez (Julio Chávez) and Marina Segal (Cecilia Roth) were tracking another killer. This one replicates previous slayings as if they were works of art and photographs the crimes for posterity. Scroll down to watch a short video of Epitafios.
The 13-episode second season, written by twin brothers Walter Slavich and Marcelo Slavich, is scheduled to air Fridays at 10 p.m. ET/PT on HBO Latino and Tuesdays, at the same time, on HBO2 with English subtitles. The series will also be available on HBO On Demand in Spanish with English subtitles.
Cast members for the series, filmed Buenos Aires, Argentina, include: Julio Chávez as Renzo Márquez; Cecilia Roth as Marina Segal; Leonardo Sbaraglia as the murderer; Daniel Fanego as Mazzoni; Alejandro Awada as XL; Natalia Lobo as Gabriela Friedman; Villanueva Cosse as Marcos Márquez; Nahuel Perez Biscayart as Pablo; and Carlos Belloso as Díaz.
In 2005, a 13-episode season of Epitafios first aired on HBO Latino in the United States. In 2006, the series had its HBO Signature debut with English subtitles. The series is described as HBO Latin America’s first fictional dramatic series written and filmed in Latin America, by Latin Americans, and for the Latin American audience. A suspense story inside a love story, the Spanish-language series made its TV premiere on HBO Latin America in 2004.
Also filmed in Buenos Aires, the first season followed the cat-and-mouse game between a morose police detective (Julio Chávez) who was looking for a reason to live and a psychotic serial killer (Antonio Birabent) who was bent on revenge.
HBO Latino is a dedicated Spanish-language premium channel targeting Spanish speaking Latinos in the United States. The channel features U.S. premieres of Spanish-language series, music videos, original short-form programming, films, and documentaries from North America, Latin America and Spain. HBO Latino also shows Hollywood movies, HBO boxing and HBO original programming from the network’s main channel in Spanish.
Posted by Elena del Valle on October 16, 2009
How to Win Any Negotiation book cover
Attorney Robert Mayer has appeared in more than 130 radio and television interviews to discuss legal issues and negotiation. In How to Win Any Negotiation Without Raising Your Voice, Losing Your Cool, or Coming to Blows (Career Press, $15.99), published in 2006, he discusses how to go about successful negotiations. He believes able negotiation requires flexibility and a multi-dimensional approach, saying in the book’s introduction that “today’s super negotiator is a problem solver who seeks hard bargain results while using a soft touch.”
The successful negotiator relies on an arsenal of possibilities, according to the author. These are drawn from advances in psychology, linguistics, trial advocacy, sales, and management communications; as well as more than 40 years of his professional experience as a negotiator and attorney representing companies, small and large, foreign governments and entertainers.
The 288-page softback book is divided into four distinct sections: Soft Touch: Finessing, Influencing and Persuading Others; Trouble Shooting: Settling for More; Hard Bargain: Winning When the Score Is Kept in Dollars; and The Deal-Maker’s Playbook: Low-Impact, High-Yield Tips, Tricks and Tactics.
Mayer, a professional mediator and Los Angeles resident, shares a law practice with this two children. According to promotional materials, Mayer interviewed over 200 haggling, selling and negotiating pros, including street and bazaar merchants in Bombay, Istanbul, Cairo, and Shanghai, to gather insights for his audience.
Click here to buy How to Win Any Negotiation
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Posted by Elena del Valle on October 14, 2009
7 Mujeres
Photos: WSBS
In the past, Mega TV, owned by SBS Broadcasting, has offered its Spanish language dominant audience Brazilian programming with success (see WSBS airs Brazilian telenovela) so once again the company will air a made-in-Brazil serialized program. Beginning at 6 p.m. EST and 7 p.m. PST September 21, Mega TV started airing a new Brazilian soap opera, 7 Mujeres based on the romantic novel written by Leticia Wierzchowski by the same title.
The serialized program takes place in the 19th century in southern Brazil, in a town where people, enraged by forced ideals, fight for liberty against the dominion of an empire. One of the central characters is Bento Gonçalves, one of the leaders of the revolution who is married to Uruguayan Caetana. The war has forced Caetana and her daughter, Perpétua, with her three children, and María who is Bento’s younger sister and her three daughters, Rosario, Manuela and Mariana to take refuge.
Cast of 7 Mujeres
The women are joined by Ana Joaquina, Bento’s carefree and spiritual sister, and the owner of the place where they must remain in confinement for many years. These seven women play fundamental roles during the war as they are able to uphold their social structure at the cost of their physical and mental integrity.
Anita and Giuseppe
7 Mujeres will air on Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 28.2 in Orlando, Channel 36.2 in Tampa, Florida and Channel 405 on DirecTV Más in the rest of the country.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Posted by Elena del Valle on October 12, 2009
Three Olives Vodka Grape print ad
Video: 5W Public Relations
Earlier this year, Proximo, a spirits importer, launched a new, multi-million dollar television comic advertising campaign for Three Olives Vodka, the brand’s first broadcast outreach. Parallel efforts in print and an online contest will support the What’s Your O-Face? Campaign and its 10 new 30-second television spots. The idea behind the campaign is to emphasize that drinking their vodka is fun and promote the flavors of the company’s vodka line. Scroll down to watch Three Olives Vodka ads.
“The development of our new campaign was driven by research that produced two key findings: first, that consumers felt the fun had been taken out of vodka with virtually all brands scrambling for the same crowded, so-called ‘luxury’ positioning,” said Elwyn Gladstone, vice president of Marketing at Proximo.
“Secondly, the Three-O flavor range has become the benchmark amongst flavored vodkas for its wild, surprising and intense taste experience. These findings are reflected in the hilarious imagery of the new campaign, featuring a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.”
Three Olives Vodka Root Beer print ad
The $10 million television campaign, created by Agent16, formerly Mezzina Brown & Partners, a New York-based advertising agency, was launched August 31 on cable channels BRAVO and E! Plans were in the works for buys of interactive, expandable rich media on TMZ and Perez Hilton to showcase the complete collection of TV spots, as well as continuing the print campaign in national magazines, including Maxim and US Weekly.
Imported from England Three Olives Vodka is handcrafted in small batches and made from English wheat after quadruple distilling and quadruple filtration. It’s available in 17 flavors including Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Mango, Root Beer, Tomato, and Triple Shot Espresso, and Bubble, the newest flavor. It sells for $19.99 and up for a 750 milliliter bottle.
Proximo, a family owned company based in New York City, also sells 1800 Tequila, Gran Centenario Tequila, Maestro Dobel Diamond Reposado Tequila, and Ron Matusalem rum.
Posted by Elena del Valle on October 9, 2009
Secrets of Social Media Marketing book cover
Photos: Quill Driver Books
In Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Quill Driver Books, $15.95) Paul Gillin, a journalist specializing in technology, sets his sights on how readers can leverage social media to a business advantage. He believes that embracing change is essential for business success in today’s fast paced environment.
He argues in his book that the marketing changes taking place now are the best ones the profession has faced; and that those who take advantage of them will thrive while those who ignore them will be left behind and their past skills will become irrelevant.
Author Paul Gillin
The 290-page softcover book, published this year, is divided into 16 chapters. He begins by addressing why social media is worth dedicating time to and what tools are appropriate for the objective sought, focusing on the goal and not just joining for the sake of participating in a popular trend.
He goes on to discuss the importance of monitoring online conversations, identifying online influencers and how to connect with them, blogging and podcasting, social networks big and small, listening to online conversations to build content, engage customers and create trust; and developing content, storytelling, interactive devices, self promotion, measurement, and possible future trends.
Prior to working as a social media consultant Gillin covered computer industry issues as a journalist for fifteen years. He was editor-in-chief of TechTarget and held the same title at Computerworld. He wrote The New Influencers (see Consultant discusses role of social media leaders)
Click here to buy Secrets of Social Media Marketing
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Posted by Elena del Valle on October 7, 2009
By Luisa M. Fournier-Padró
Luisa M. Fournier-Padró
I say that old is how and what we feel. If we think we are not old, then we should live the age we think and feel we are without giving a thought to what other people might think or say. “Getting old isn’t nearly as bad as people think it will be. Nor is it quite as good,” according to the Expectations versus Reality report by Pew Research Center.
What does that mean? Getting older is part of life but it is not the same for all, it depends on past life circumstances that could determine the path of lessons to apply and survive, especially during the current economic crisis that easily flows into an emotional one.
Click here to read complete article Senior issues not always what we think, for Latinos in particular
Posted by Elena del Valle on October 5, 2009
Bruno Ascenzo (“Alonso”), Gisela Ponce de Leon (“Mirkala”), Jason Day (“Sebastian”) and Carolina Cano (“Viviana”) of Esta Sociedad
Photo: Lucia Arana, Zul Studios
Last month mun2 (moon-dos), a bilingual cable network, began airing Esta Sociedad (Spanish for This Society) nationally Thursday nights, beginning September 10, at 10 p.m. ET/PT. The Spanish language a 17-episode series will be subtitled in English and air weekly through December. Repeat episodes will air Tuesdays at 8 p.m. ET/PT. The network portal, holamun2.com, will stream full episodes with English subtitles.
According to promotional materials, Esta Sociedad has been a success in Latin America, particularly among young adults. The series showcases two families in Lima, Peru who deal with issues of interest to youth including sexuality, addiction and fitting in society.
The series features Jason Day (Mancora 2008) and Gisela Ponce de Leon in the role of the new girl in town. She is outspoken and follows her heart although she finds herself among wealthy and the privileged strangers.
“This acquisition will be a great fit for mun2’s slate of original programming as we’ve seen our audience asking for more of this edgy, scripted material,” said Flavio Morales, vice president, Programming for mun2.
Esta Sociedad was produced by Timeline Producciones in Lima, Peru. The bilingual youth oriented network has purchased other foreign programs in the past including El Cartel, which began airing three nights a week this summer, and Sin Senos No Hay Paraiso, which aired earlier this year. Twenty-five percent of the network’s programming is in Spanish with English subtitles, according to a company representative.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on October 2, 2009
Celebrating Failure book cover
Ralph Heath, the former president of Ovation Marketing ad agency, believes failure and defeat are the best ways to learn how about success in life. In his newly published book, Celebrating Failure The Power of Taking Risks, Making Mistakes, and Thinking Big (Career Press, $14,99) he explains his reasoning.
In his opinion the best mistakes are those made by people taking chances and making decisions to further a job that needs to be done. To be successful, he is convinced, leaders must celebrate failure and the learning opportunities it fosters. By providing an environment where it is safe to make mistakes without fear of reprimand, ridicule, or dismissal senior business executives make it possible for their staff to grow and thrive while at the same time improving the company’s chances of success.
The 191-page book is divided into 30 chapters in which he shares stories of his personal failures as well as those of his business and associates. Heath, president of Heath Leadership Group, is a consultant, motivational speaker and business coach.
Click here to buy Celebrating Failure
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