Advertising specialist discusses upside of failure
Posted by Elena del Valle on October 2, 2009
Ralph Heath, the former president of Ovation Marketing ad agency, believes failure and defeat are the best ways to learn how about success in life. In his newly published book, Celebrating Failure The Power of Taking Risks, Making Mistakes, and Thinking Big (Career Press, $14,99) he explains his reasoning.
In his opinion the best mistakes are those made by people taking chances and making decisions to further a job that needs to be done. To be successful, he is convinced, leaders must celebrate failure and the learning opportunities it fosters. By providing an environment where it is safe to make mistakes without fear of reprimand, ridicule, or dismissal senior business executives make it possible for their staff to grow and thrive while at the same time improving the company’s chances of success.
The 191-page book is divided into 30 chapters in which he shares stories of his personal failures as well as those of his business and associates. Heath, president of Heath Leadership Group, is a consultant, motivational speaker and business coach.
Click here to buy Celebrating Failure
as long as you learn something you have not failed
thats true sometimes you even need to fail before you can win.