Posted by Elena del Valle on May 31, 2007
FOR IMMEDIATE RELEASE
Boca Raton, FL – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released a new downloadable audio recording, “Emotional Branding” by Jay Gronlund and Mario Quiñones. The downloadable recording sells for $109.95 and features an interview with and presentation by Latino market experts Gronlund and Quiñones. For a limited time the recording is available on a complimentary basis for those who complete the Visitor Survey. Details on the recording are available online at https://www.hispanicmpr.com/resources/hmpr-products
Gronlund, vice president and managing director, Latin Pulse USA, is a marketing professional with over 30 years of senior management experience in large multinationals and international consulting. Mario Quiñones, president and founder, Latin Pulse, is responsible for the operations of Latin Pulse since July 2000. The company has operations in Mexico, Central America, South America and the U.S Hispanic market.
“Emotional Branding” is the latest addition to the HispanicMPR.com Resources Section launched in 2006. Other presentations by experts and leaders in the field are: “Hispanic Market Overview,” “The Next Step: Secondary Latino Markets,” “Latino Media and Hispanic Media Training,” “Marketing to Hispanics Online,” “Search Engine Marketing to Hispanics,” “Latino Family Dynamics,” “Hispanic Projections,” “Electronic Publicity and Broadcast Media,” and “Hispanic Market Translation Issues.”
Experts include: Joel Bary, CEO and board member, LatinMedios.com; Liria Barbosa, senior research analyst, C & R Research; Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing, Intel Americas; Elena del Valle, MBA, principal, LNA World Communications; Martha E. Galindo, president and CEO of Galindo Publicidad Inc.; David Henry, president and founder of TeleNoticias; Brenda Hurley, vice president, C & R Research; Matias Perel, founder and president, Latin3; Roger Selbert, Ph.D., principal, The Growth Strategies Group; Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos; Dora O. Tovar, MPA, president, Tovar Public Relations; Michele Valdovinos, vice president of Research and Marketing, Phoenix Cultural Access Group.
Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews. Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. More information is available online at https://www.hispanicmpr.com/
Contact:
Elena del Valle
elena@lnaworld.com
Editors: JPG photos available
Posted by Elena del Valle on May 31, 2007
Marissa Lopez, West Coast assistant manager, Peermusic
Photo: Peermusic
Los Angeles, California – Independent music publisher peermusic promoted Marissa Lopez to West Coast assistant manager, peermusic Latin. Lopez was formerly West Coast creative assistant for the Latin Division. In her new role, she will oversee administrative activities for the West Coast Latin division of peermusic and work closely with talent.
She will be responsible for new artist recruitment, song placement, and maintening peermusic’s existing Latin roster. In addition to nurturing the careers of artists such as Upground, Charanga Cakewalk and Los Pinguos, Marissa will work in tandem with peer’s Spanish-language catalog.
“Marissa has played an integral role in the growth of the Latin Division of peermusic, and in her new role she will continue to keep peermusic at the cutting edge of the Latin industry,” said Yvonne Gomez, Latin creative director for peermusic West Coast and Mexico. “We are so proud of her and feel honored to have someone with Marissa’s talent and unparalleled work ethic as part of the peermusic Latin team.”
Born and raised just outside of Los Angeles, Marissa joined peermusic in 2003. Prior to joining the music publisher, Marissa worked for La Banda Elastica, a Latin rock magazine and marketing firm; where she directed promotions, oversaw LBE Group marketing campaigns for various corporate clients including Bromley Corp., Arenas Group, Tower Records, Watcha Tour and Batanga. She was also executive assistant to the company presidents.
Founded by Ralph S. Peer in 1928, peermusic is a global network of music publishing companies operating from 35 offices in 27 countries. With a quarter of a million country, blues, jazz, pop, Latin, and rock ‘n’ roll titles in the company’s catalogue, peermusic is one of the largest privately owned companies of its kind in the world.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase an audio recording about marketing to Hispanics online
Posted by Elena del Valle on May 30, 2007
Nilda Velez, vice president and general manager, MosaicaMD
Photo: MosaicaMD
New York, New York — MosaicaMD launched the first Spanish language radio advertising campaign for Kimberly-Clark Corporation’s Scott bath tissue. Although company representatives declined to disclose results so far, specific budget numbers, percentage of the overall campaign the new effort represents, campaign end date or exact media placements, they indicated this campaign increases their investment in strategic advertising and marketing programs targeting Hispanics.
“As a global billion dollar brand, it is extremely important for us to communicate the qualities Scott Brand offers that address the needs of the Hispanic market,” said Jody Douglas, advertising development manager, Kimberly-Clark. “As research shows, this market already holds the Scott Brand in high esteem and wants to make the best purchasing decisions for their families. Our continuous commitment to providing families’ good value and quality solutions makes the Scott Brand product line a perfect fit for Hispanic shoppers.”
Kimberly-Clark marketers hope the campaign will influence budget conscious Spanish speaking consumers. Their qualitative research indicates these consumers seek value and brand benefits; and that although Hispanic consumers may hold the Scott brand in high regard, some Hispanic consumers describe themselves as “Grab and Go” bath tissue shoppers whose initial purchasing decisions are usually based on trial and error and word of mouth.
The campaign is earmarked to air on Univision Radio in key Hispanic markets. Two 60-second spots began airing April of this year. The first was titled “Long Lasting” in support of Scott 1000 bath tissue; “Decisions,” for Scott Brand Extra Soft bath tissue, followed.
“We are pleased to be instrumental in this newest initiative targeting the Hispanic market and while we worked under very aggressive timelines, we’re proud of what we were able to accomplish and the end-result,” said Nilda Velez, vice president and general manager, MosaicaMD. “MosaicaMD has had a long working relationship with Kimberly-Clark having most recently adapted the Kleenex Brand facial tissue ‘Let It Out’ campaign to Spanish language TV and print. We look forward to continuing to be a resource for them in targeting this very important consumer segment.”
Kimberly-Clark has a presence in more than 150 countries. Company brands include Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend. In addition to Kimberly-Clark, MosaicaMD offers multicultural marketing strategy and creative services to clients such as Unilever/Best Foods, Johnson & Johnson and Citibank. The agency is a wholly owned WPP company.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
-
Why it’s important to reach your clients in language
-
Ins and outs of translations issues
-
How to select a translator
-
What to expect
-
How to save on translation costs
-
Much more
Click here to purchase Hispanic Market Translation Issues
Posted by Elena del Valle on May 29, 2007
National Association of Hispanic Publications
Jose Marti Publishing Awards
Photo: National Association of Hispanic Publications
Scottsdale, Arizona – The National Association of Hispanic Publications (NAHP) presented 163 awards to members for their excellence in print during this year’s José Martí Publishing Awards at the organization’s 25 anniversary celebration.
More than 700 entries in six categories were received from more than 50 member publications across the United States. The awards are named after José Martí, a Cuban journalist and poet.
According to a company spokesman, only NAHP active members in good standing can participate in the contest regardless of the publication language. Online publications are not eligible to become NAHP members and are illegible for the Jose Marti Awards.
“The José Martí Publishing Awards are very special to our industry. They honor excellence in publishing as our members continue to lead the growth in Hispanic print media in the U.S.,” said Clara Padilla-Andrews, president, NAHP. “Our members put out daily, weekly or monthly publications that are on a par with general market media, but with one difference, they speak directly to the Latinos living in the United States.”
This year’s award categories were General Excellence, Outstanding Sections, Written Word, Outstanding Design, Outstanding Photos and Cartoons, and Outstanding Marketing Materials. The cost of submission ranged between $30 dollars per entry for publications with a circulation under 30,000 per week and $60 dollars per entry for publications with a circulation of 60,001 copies or more per week.
This year’s judges were Nancy Ayala, editor, Marketing & Medios; Hugo Balta, news director, Telemundo; Jose Bayona, assistant editor, Hora Hispana; Christopher Campos, executive vice president, GlobalHue; Michael Gomez, executive vice president of Marketing for Master Card clients; Neil Porter, associate publisher, Medico y Familia; Carolina Gonzalez, professor, John Jay College; and Jorge Ulla, creative director, D exposito y Associados.
According to the organization’s website, the National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a non profit trade advocacy organization representing Hispanic print publications in the United States serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 14 million. In the past two years the association has grown by more than 100 percent and represents 175 publications.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
Posted by Elena del Valle on May 25, 2007
The Ghosts of Guantanamo Bay book cover
Photo: Seacay Publishing
The United States Guantanamo Bay military base in Cuba is steeped in history, controversy and upheaval. It is known to most as a prison or detainment center, but for military families who live there, it’s home. According to the author of a new book, The Ghosts of Guantanamo Bay (Seacay Publishing, $14.95), beyond the prison guards and barbed wire fences, Guantanamo Bay and Cuba offer beautiful beaches, intriguing people, controversy, and deep, dark secrets yet to be revealed.
K.R. Jones, military spouse, former longtime Guantanamo Bay, Gitmo, resident and author of the new tell all book blends fact and fiction and promises readers a novel view of the infamous military base and country. Jones provides readers a walk in the shadows of actual Guantanamo residents. The focus is not about the prison camps. Instead she reveals a side of Gitmo and Cuba that most people will never know. She promises an all-access pass into the lives of the military families stationed at the base and the citizens who live there.
Jones was born and raised on Long Island, New York. She received a Bachelor’s degree in Political Science and International Relations from Marymount College, Fordham University. She later pursued a Master’s degree in American Government from the University of West Florida.
Married to a military officer, Jones was stationed on various bases. During time spent at Camp Lejeune, North Carolina, she taught 20th century politics at Coastal Carolina Community College. Jones is a resident of Stafford, Virginia.
Click here to purchase The Ghosts of Guantanamo Bay
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Filed Under: Books
Posted by Elena del Valle on May 24, 2007
Frank Escobedo, associate publisher, The Business Press and La Prensa
Photo: Press-Enterprise Company
Frank Escobedo was recently appointed associate publisher of The Business Press and La Prensa. The new position was created to consolidate the Affiliated Products Group of The Press-Enterprise Company; to extend and expand the company’s affiliated products; and to develop and launch other targeted niche media products for the communities and businesses in the fast-growing inland southern California marketplace.
“Frank is a well-rounded media executive and brings a wealth of experience, a strong record of success, innovation and a passion for serving the business and Latino communities,” said Ron Redfern, chief executive officer of The Press-Enterprise Company. “It’s a privilege to have someone of his talent leading the growth of our affiliated products group, and we’re delighted he has joined our team.”
Escobedo most recently served as general manager of La Voz Publishing, LLC, where he led the Hispanic initiatives for The Arizona Republic. During that time, he developed and grew a number of Spanish-language media products for the Phoenix community. He began his career with the Laredo Morning Times, where he occupied a number of positions in advertising, eventually becoming vice president and general manager. During his tenure at the Laredo Morning Times, he increased revenue and spearheaded a team that created a Web presence for the paper.
“I am very pleased to be joining The Press-Enterprise Company, and I look forward to working in the dynamic community of the Inland Empire,” said Escobedo. “The PE has a reputation for outstanding journalism, a commitment to community, and I pledge to continue to uphold the high standards already in place. My family and I also look forward to becoming active members of the community and making this area our new home.”
The Press-Enterprise Company is a subsidiary of Dallas-based Belo Corporation. A Fortune 1000 company, Belo owns 19 television stations, four daily newspapers. The Company also owns or operates seven cable news channels and more than 30 websites.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
-
Why it’s important to reach your clients in language
-
Ins and outs of translations issues
-
How to select a translator
-
What to expect
-
How to save on translation costs
-
Much more
Click here to purchase Hispanic Market Translation Issues
Posted by Elena del Valle on May 23, 2007
Carlos Alberto Montaner, host, “Pronósticos”
Photo: Mega TV
Miami, Florida – WSBS-Mega TV Channel 22 launched “Pronósticos,” a six episode program, hosted by Carlos Alberto Montaner, offering viewers a detailed analysis of significant social and political events in South Florida and Latin America. The most recent episode, “Cuba in the Year 2027,” aired May 20, 2007 at 9 p.m. and the last program is scheduled to for November 18, 2007.
During the program, Montaner, a well-known Hispanic journalist and political analyst, discusses developing social and geopolitical trends and their potential impact on world events. According to promotional materials, over six million readers in Latin America, Spain and the United States read his weekly columns.
During the most recent program, Montaner and guests Emilio Estefan, Benjamin Leon, Nicolas Quintana, Jorge Pinion, Domingo Moreira, Jorge Dávila, Ariel Gutiérrez, Pedro Baldriche and Amelia Cachaldora examined the issues they expect will impact Cuba for the next 20 years. The common fear among the group is that Cuba is experiencing a rapid decline in its staple sectors of tourism, sugar and alcohol, while unable to sustain the growth of the construction and entertainment industries.
Montaner was born in Havana, Cuba, in 1943 and has resided in Madrid, Spain since 1970. He has published more than twenty books. Several of his books have been translated into English, Portuguese, Russian, and Italian. Some of his most well-known and reedited works are, Viaje al Corazon de Cuba (Journey into the Heart of Cuba); ¿Como y por què desapareció el comunismo? (How and Why Communism Disappeared); and Libertad: la Clave de la Prosperidad (Freedom: The Key to Prosperity).
He also wrote Manual del Perfecto Idiota Latinoamericano (Manual of the Perfect Latin American Idiot) and Fabricantes de Miseria (Fabricators of Misery) in collaboration with Plinio Apuleyo Mendoza and Alvaro Vargas-Llosa. In 2006, his latest book, Los Cubanos: Historia de Cuba en una Llección was published.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
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Filed Under: Media
Posted by Elena del Valle on May 22, 2007
Aterciopelados
Photo Nacional Records
This year’s LATV weekly live show “LATV en Concierto” will feature urban artists Calle 13, Frankie J, Pitbull, and Akwid, as well as rock acts Ozomatli, Aterciopelados, Motel, Allison, Zoe and Quetzal. LATV invites its studio audience to interact with the performing artists.
“The reception that we have received from the broadcast community to the launch of our network has been phenomenal. We are delighted to add so many affiliates in such dynamic Hispanic communities and expand our reach throughout the United States,” said Danny Crowe, president, LATV. “With our new VJs cast, production rolling, advertisers coming on and affiliates signing up, LATV is ready to deliver its product nationwide to Latino audiences.”
Pitbull
Other performers in this year’s “LATV en Concierto” are Upground, Toby Love, Miz Mandy, David Rolas, Xtreme, Crooked Stilo, Jennifer Peña, Kinto Sol, The Pinker Tones, Sparta, Soul Kid, Spigga, Fosforo, Tres Coronas, and Chino XL. Other programs on the national bilingual network include “Mex 2 the Max,” “LATV Live,” “Rokamole,” “Drive Thru,” and “LATV Does Hollywood.”
Since 2001, the predominantly English-language LATV headquartered in Los Angeles, California has been shot in front of a live in-studio audience and airs on broadcast, basic cable and satellite in Los Angeles. The network targets the 16- to 34-year-old Latino with multi-genre music, lifestyle and entertainment content.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out about
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here to purchase Latino media and Hispanic media training
Posted by Elena del Valle on May 21, 2007
Manu Chao
Photo: Nacional Records
This year, singer Manu Chao launched his most extensive North American tour to date in support of his upcoming studio album. The circuit began April 29 in Indio, California and concludes June 29 in Philadelphia, Pennsylvania.
The 2007 tour follows last year’s series of sold-out stateside dates. Chao’s new album, to be released in August, was mixed by Mario Caldato (Beastie Boys, Jack Johnson) and Andrew Scheps (Red Hot Chili Peppers, Mars Volta).
Chao was born to Spanish parents in Paris and is said to use his cross-cultural surroundings and background for musical inspiration. An offspring of the French alternative scene, Chao formed his first major band, Mano Negra, in the mid-1980’s. Following the split of Mano Negra in 1995, he traveled to Madrid where he formed Radio Bemba with local musicians; soon after he went solo as Manu Chao. For his debut solo album with predominantly Spanish lyrics, “Clandestino,” he collaborated with musicians from diverse backgrounds and was inspired by street culture and local bar scenes.
According to promotional materials, “Clandestino” became one of France’s top-selling albums and one of the best-selling French albums abroad, making it one of the best-selling French albums with sales totaling more than 2.5 million copies.
In 2001, Chao released a second album, “”Proxima Estacion: Esperanza,” topping the European charts and also receiving attention from international media with Rolling Stone naming “Esperanza” one of the best albums of the year and Manu Chao making the front page of The Wall Street Journal.
Promoters emphasize Chao’s loyalty to his origins as an anti-establishment artist who mixes music and politics by performing at events that promote anti-globalization efforts. He toured around the world, playing to sold-out crowds in Cuba, Venezuela, Mexico and Central and South America in the past year.
Chao’s North American tour includes stops in Indio, California, Vancouver, British Columbia in Canada, Quincy, Washington, Portland, Oregon, San Francisco, California , Los Angeles, California, San Diego, California, Denver, Colorado, Dallas, Texas, Austin, Texas, New Orleans, Louisiana, Manchester, Tennessee, Chicago, Illinois, Detroit, Michigan, Toronto, Ontario in Canada, Washington, DC, Boston, Massachusetts, Brooklyn, New York, and Philadelphia.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
To listen to the single “Bongo Bong” from the ”Clandestino” album click on the play button below.
Click the button to hear the podcast:
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Posted by Elena del Valle on May 18, 2007
Tex-Mex artist Freddy Fender
Photos: Pochteca Media
San Antonio, Texas – Ivan Entertainment and KTCOK Enterprises in association with Pochteca Media will present a Las Vegas style show in honor of the late Tex-Mex country-rock performer Freddy Fender Saturday, June 16, 2007. Artists scheduled to appear are Grammy Award-winners Little Joe y La Familia, Ramon Ayala y Los Bravos del Norte, country crooner Johnny Rodriguez, Roberto Pulido, Johnny Hernandez, California Chicano sounds Tierra, Charlie Rich Jr. and Augie Meyers, a founding member of the Texas Tornados. Actor Jesse Borrego, former star of the television series “Fame” and films such as Con-Air, “Bound by Honor” and “Lone Star” will be master of ceremonies.
Concert promoter Ivan Hernández is promoting a Tex-Mex sound renaissance and the preservation of the Fender legacy and native musical tradition. Hernández has recruited musical artists who will appear together on stage for the first time at the Orleans Arena as part of a dance and concert in memory of fellow Texan Fender, a rocker who achieved crossover star status with a string of top hits on Billboard’s Country and Pop charts, while recording Spanish-language versions of hits by Elvis Presley and Harry Belafonte. Part of the proceeds from the showcase will benefit the Freddy Fender Scholarship Fund.
“He was one of my best friends, but he was also one of my heroes,” said Little Joe Hernández, a Texas musician. “We lost a national treasure in Freddy. I want to make sure his legacy lives on. He was a fighter to the end and proud of his Chicano heritage. We want to celebrate his life and his music.”
Ramon Ayala
Born Baldemar Huerta in San Benito, Texas, Fender showed musical promise at an early age. While still a child, he constructed a homemade guitar from screen door wire and a used sardine can. By age 10, he had already made his first local radio appearance. Playing bars and honky-tonks, he was often referred to as “El Bebop Kid.” Taking a cue from his favorite guitar, he changed his name to Freddy Fender in 1959.
In more recent years, he co-founded the Texas Tornados with Flaco Jimenez, Augie Meyers and Doug Sahm, continued touring as a solo artist, and toured as part of Tejano group, Los Super Seven. A multi-Grammy Award winner, he battled health problems before succumbing to lung cancer at the age of 69 on October 16, 2006.
“Growing up on the road with dad, I was fortunate to have grown up around all of these guys,” said Ivan Hernández. “I saw all of them with Freddy at one time or another. And I was especially impressed at how down to earth Freddy was, how well he treated everybody. If anything, this is what I hope we can convey with the Tex-Mex Fest.”
Entertainment agencies Ivan Entertainment and KTCOK Enterprises are based in Temple, Texas. They focus their collaboration on live events and talent resources in the United States.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
