Posted by Elena del Valle on May 22, 2007
Photo Nacional Records
This year’s LATV weekly live show “LATV en Concierto” will feature urban artists Calle 13, Frankie J, Pitbull, and Akwid, as well as rock acts Ozomatli, Aterciopelados, Motel, Allison, Zoe and Quetzal. LATV invites its studio audience to interact with the performing artists.
“The reception that we have received from the broadcast community to the launch of our network has been phenomenal. We are delighted to add so many affiliates in such dynamic Hispanic communities and expand our reach throughout the United States,” said Danny Crowe, president, LATV. “With our new VJs cast, production rolling, advertisers coming on and affiliates signing up, LATV is ready to deliver its product nationwide to Latino audiences.”
Other performers in this year’s “LATV en Concierto” are Upground, Toby Love, Miz Mandy, David Rolas, Xtreme, Crooked Stilo, Jennifer Peña, Kinto Sol, The Pinker Tones, Sparta, Soul Kid, Spigga, Fosforo, Tres Coronas, and Chino XL. Other programs on the national bilingual network include “Mex 2 the Max,” “LATV Live,” “Rokamole,” “Drive Thru,” and “LATV Does Hollywood.”
Since 2001, the predominantly English-language LATV headquartered in Los Angeles, California has been shot in front of a live in-studio audience and airs on broadcast, basic cable and satellite in Los Angeles. The network targets the 16- to 34-year-old Latino with multi-genre music, lifestyle and entertainment content.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out about
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges