Posted by Elena del Valle on April 30, 2007
Shock Bukara: “Corporama” CD cover
Photo: Nopalbeat Records
Pasadena, California – La Corporación Muzic and Mexican record label Nopalbeat Records entered into an exclusive North American licensing and distribution deal. The first release resulting from the agreement is electronica and trip hop group’s Shock Bukara “Corporama” album.
As part of the agreement, La Corporación Muzic will be handling the distribution and marketing for all Nopalbeat Records releases, catalog and new titles for the North American market.
“This gives us the opportunity to tap into other Latin based record companies outside the U.S. and give them the distribution and marketing in the North American territory they are seeking through our national distributor Navarre. We look forward to this long term partnership with Nopalbeat Records not only on the distribution side, on the production side as well,” said David Jordan, president, La Corporación Muzic.
Manuel Amezquita and Daniel Martinez, producers and DJs from Guadalajara, Mexico are behind the electronic sounds of Shock Bukara. The band seeks the perfect union between acid cabaret and tech-house. The first single off the album, “Purple Game,” is described as a groovy up tempo track. The music video has already been serviced to music video outlets and can be viewed on the La Corporación Muzic website.
La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.
To listen to the singles “Play Something Smooth” and “Purple Game” from the “Corporama” album click on the play button below.
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“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
A presentation by Jay Gronlund and Mario Quiñones and discussion with Jay Gronlund and Mario Quiñones and HispanicMPR.com host Elena del Valle about emotional branding to Latinos.
This product consists of 104 minutes of useful insights and information by leading Latino market experts. Available for the first time exclusively on HispanicMPR.com!“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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Posted by Elena del Valle on April 27, 2007
Clipping Their Own Wings book cover
Photo: Ernesto Caravantes
Los Angeles, California – Author Ernesto Caravantes defies conventional wisdom, shattering notions that Latino underachievement is due exclusively to under funded schools and overcrowded classrooms, coupled with socioeconomic disadvantages common to Latinos in a new book, Clipping Their Own Wings (Hamilton Books, $22). Instead of focusing on outside factors, Caravantes tackles one of the nation’s most troubling trends and toughest social problems, Latino underachievement. He focuses on Latino culture as the root of the problem.
Although Latinos are the largest minority market in the United States, according to Caravantes, for the past 40 years, the average number of Hispanic high-school dropouts has been more than twice what it has been for African Americans. He believes this is the result of the identity politics of educators, policymakers and other influencers. In spite decision maker’s good intentions, their attempts to empower Latinos with Chicano studies and bilingual education have been unsuccessful. Caravantes argues that Latinos are contributing to their own oppression by stubbornly refusing to learn English and devaluing the importance of education.
“Hispanics are lagging behind as a result of ignorantly and stubbornly adhering to cultural aspects that do not place education at the top of its values hierarchy and instead, are clipping their own wings by refusing to assimilate into the American educational system,” said Caravantes. “Unless Latinos rethink these values and consider change, no amount of money, books or happy talk will make a dent in the problem.”
Caravantes, a native of Los Angeles, is the only son of Mexican immigrants. He is an instructor of culinary history and psychology at the California School of Culinary Arts, Pasadena, California. Prior to that, he was host of “Dialog,” a cable television talk show in Glendale, California. He received a Bachelor of Arts in psychology from California State University, Long Beach, California and a Master of Science degree in counseling from the University of La Verne.
Click here to purchase Clipping Their Own Wings
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Filed Under: Books
Posted by Elena del Valle on April 26, 2007
2007 Voz Latina Marketing to Hispanic Conference
April 26, 2007 Intercontinental Miami
Now in its 3rd year, Voz Latina is the definitive Hispanic marketing conference hosted by Adweek’s Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more. The Hispanic Best Spots of the Year Awards will be announced at the Voz Latina Luncheon, and the first 100 registered attendees receive a complimentary all-access pass to the Billboard Latin Music Awards and pre/post VIP parties. It’s a week of learning, networking and celebrating you simply cannot miss! Speakers include:
- Jacqueline Hernandez-Fallous, Publisher, People en Español
- Lucia Ballas-Traynor, SVP, General Manager, MTV Tr3s
- Gonzalo Perez, Director, Multicultural Research and Consumer Insights, MTV Networks
- Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University, and Cheskin Co-Founder
- Sergio Alcocer, President / Chief Creative Officer, LatinWorks
- Thomas Schimoler, Creative Director, The Vidal Partnership
- Carlos Tornell, Creative Director, OLE
- Marcus Owenby, Director, Marketing, Cingular Wireless
- Doug Darfield, Senior Vice President, Hispanic Services, Nielsen Media Research
- Anne Howard, Director of Online Services, La Agencia de Orcí
- Greg Cunningham, Group Marketing Manager, Target
* * * Special Discount for HispanicMPR.com subscribers * * *
We have negotiated a special rate for HispanicMPR.com subscribers who want to attend the Voz Latina conference. Simply enter promo code MPR599 when you register and you will save $200 off the registration fee!
Visit http://www.marketingtohispanics.com/ or
Call 646 654 5170 or 646 654 5170
Posted by Elena del Valle on April 26, 2007
Rodrigo de la Serna and Rodrigo Noya in “Detectives, Brothers & Co.”
Photo: WSBS
Miami, Florida – Beginning in April 2007 Mega TV Channel 22 will add an Argentinean comedy series to its Miami programming. “Detectives, Brothers & Co.,” stars Rodrigo de la Serna and Rodrigo Noya, and is directed by Damián Szifrón. The Spanish language series will be broadcast in high-definition at 9 pm Thursdays for 10 consecutive weeks.
Franco Montero (Rodrigo de la Serna) is a detective who, after his father’s death, learns he has an 11-year-old half-brother, Lorenzo (Rodrigo Noya). Since they have no other family, the courts rule that Lorenzo must remain in Franco’s custody. Lorenzo, who has a great interest in his brother’s detective work, uses his own detective skills to help Franco solve what was thought to be a dead-end case. From that moment on, Franco brings Lorenzo under his wing, and the two brothers work together in the resolution of various criminal cases.
“Detectives, Brothers & Co.” promises viewers suspense and laughter. In each episode, Franco and Lorenzo solve a criminal case, while engaging in wild shenanigans.
Serna has been an actor since he was 12, working in comedy and drama. Prior to the series, he worked in “Okupas,” “Los Simuladores,” “En el fondo del mar,” “Ciber-six,” “Naranja y media,” “Crónica de una fuga,” and “Diarios de motocicleta.” Noya has been acting since the age of five.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out
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to reach Latinos with electronic publicity
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how many U.S. TV stations offer news programming in Spanish
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which markets have the number one newscasts in Spanish
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which markets offer bilingual news TV programming
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and much more
Click here to purchase an audio presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on April 25, 2007
Click on image to enlarge
According to a recent Pew Hispanic Center fact sheet, two thirds of all new construction jobs went to Hispanics in 2006. In spite of a sluggish housing market, there was employment growth in the industry last year. The study leads to the conclusion that the construction industry is of great importance for foreign born and newly arrived Hispanics.
From 2005 to 2006, the Pew study indicates Hispanic employment increased by nearly one million. Latinos accounted for 36.7 percent of the increase in employment. The comparatively high share of employment reflects demographic changes in the U.S. In 2006, Latinos 16 and older accounted for 40 percent of the total increase in the working-age population.
Three of every four of these are foreign born Latino workers. At the same time, foreign-born Latinos who arrived since 2000 represented 24 percent of the total increase in employment in the U.S. labor market last year. The Pew Hispanic Center estimates indicate that about two-thirds of the increase in the employment of recently-arrived Hispanic workers is the result of illegal immigration.
In reaching its conclusions Pew staff relied on data from the Bureau of Labor Statistics and the Census Bureau. Most of the data is from the Current Population Survey, a monthly Census Bureau survey of 60,000 households.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, Phoenix Cultural Access Group
Click here to purchase “A Snapshot of the U.S. Hispanic Market”
Posted by Elena del Valle on April 24, 2007
Stephen Palacios, director, Cheskin, New York
Photo: Stephen Palacios
The Center for Marketing of New York University (NYU) will offer a two-day multicultural marketing course including several Hispanic market presentations. “Marketing to the New Majority: How to Reach the Multicultural Consumer” will take place from 9 am to 5 pm Friday, April 27 and Saturday, April 28, 2007. Three of the fourteen course presentations will be about Hispanic market topics. Registration for the non credit course costs $695.
Class Instructor Lisa Skriloff will provide an overview of multicultural market trends, the business case for diversity and discuss specific niche markets such as Hispanic, African American, Asian American, Women, Gay and Lesbian, and Disability. Skriloff is adjunct faculty member, New York University since 2001 and president, Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm. During the course, guest speakers will share their expertise on niche markets and discuss ways to reach these groups with “traditional and innovative methods.”
“It’s a non credit class and part of our General Marketing Certificate. On average our class size is 16 to 18 students,” said Michael Browne, education advisor, School of Professional and Continuing Studies, New York University.
Stephen Palacios, director, Cheskin New York will discuss “Future Direction of the U.S. Hispanic Market: The Evolving Marketing Paradigm;” Pamela Kimmerling-Hoveling, owner, RK Hispánica Direct will talk about ”Direct Marketing to the U.S. Hispanic Market;” and Teresa Soto, president, About Marketing Solutions, Inc., will address “Right Fit Strategies, Operations and Infrastructure for Sustainable Hispanic Market Success.”
Other guest speakers for the class include: Ron Campbell, president, Campbell-Communications, Inc.; Roy Cosme, president, Arcos Communications; Saul Gitlin, executive vice president, Strategic Services, Kang & Lee Advertising; Shago Ghosh, ASB Communications; Valerie Graves, chief creative officer, Vigilante Advertising; Verdia Johnson, president, Footsteps, LLC; Andrea March, co-founder, Women’s Leadership Exchange; Laurel Van Horn, research director, Open Doors Organization; Veronica Villalpando, group director, Accounts, Latinvox; Luke Visconti, partner and cofounder, DiversityInc and Mike Wilke, founder and executive director, Commercial Closet Association.
The class is one of three required courses in the University’s five-course General Marketing Certificate. The instructor will provide grades to students based on attendance and completion of two assignments.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here for details and to purchase an audio recording presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on April 23, 2007
Mario Quiñones, president, Latin Pulse
Jay Gronlund, vice president and managing director, Latin Pulse USA
A podcast interview with Jay Gronlund, vice president and managing director, Latin Pulse USA, and Mario Quiñones, president, Latin Pulse is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss emotional branding to Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Jay, a marketing professional with over 30 years of senior management experience in large multinationals and in international consulting, founded The Pathfinder Group in 1990. In September 2004, the company, which specializes in business development overseas for U.S. based clients, joined forces with Latin Pulse to expand its professional capabilities in the U.S. Hispanic market.
Before starting Pathfinder, Jay was vice president and director, Marketing, Newsweek, senior vice president, Marketing and New Business, Seagram, group manager at Church & Dwight, and brand manager, Richardson-Vicks. He has a bachelor of arts from Colby College and a master of business administration degree from Tuck at Dartmouth College. Jay has been teaching a Positioning and Brand Development course at New York University since 1999.
Mario is founder and responsible for the operations of Latin Pulse since July 2000. The company has operations in Mexico, Central America, South America and the U.S Hispanic market. Mario leads the development of AcuPOLL products for Cinema testing, Car Clinics, Packaging and Advertising testing. He is also responsible for the enhancement of a new human resources product utilizing the AcuPOLL methodology.
Prior to Latin Pulse, Mario spent most of his professional career working at Proctor & Gamble in the U.S., Kraft Foods, High Life and General Mills Toy Group where he held senior marketing and management positions and was responsible for operations in Mexico and Latin America. Mario is a graduate of Texas Christian University with majors in marketing and finance.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jay Gronlund, Mario Quinones,” click on the play button below or download the file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2007 section of the podcast archive.
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“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
Presenters Jay Gronlund and Mario Quiñones
A presentation by Jay Gronlund and Mario Quiñones and discussion with Jay Gronlund and Mario Quiñones and HispanicMPR.com host Elena del Valle about emotional branding to Latinos.
This product consists of 104 minutes of useful insights and information by leading Latino market experts.
Available for the first time exclusively on HispanicMPR.com!
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
Receive a free downloadable copy by completing our Visitor Survey.
Click here
Posted by Elena del Valle on April 20, 2007
“Holocausto 6”
Photo: WSBS
Miami, Florida – WSBS Mega TV Channel 22, television personality Maria Elvira Salazar, Miami Dade Community College, and the city of Miami Cultural Fridays initiative, will host a free screening of “Holocausto 6,” the first part of a two-part film in Spanish, at 7 pm, Friday, April 27, 2007 at the Tower Theater in Miami, Florida. The second part of the film will be broadcast on the Mega TV show “Raíces y Recuerdos” at 9 pm May 27, 2007.
Inspired by true events, “Holocausto 6” is described in promotional materials as a documentary film with fiction and non-fiction elements. The film’s producers blended testimonies of Holocaust survivors and information from historical documents to address one of the most tragic crimes against humanity.
The main character, Federico, is a Jewish man born in Poland. He is an Auschwitz survivor living in Buenos Aires, Argentina, with his family. Federico, played by Argentinean actor, Pepe Soriano, is concerned that people, especially young adults, are forgetting the legacy of the Shoah and how hate and bigotry can easily spread.
In the movie, Gabriel, Federico’s 21-year-old grandson, has grown up listening to stories about the Holocaust, but has shown little interest or appreciation of its historical significance, or of his family’s experience during this painful event. To ensure that Gabriel, played by newcomer Juan D’Andre, gains a true understanding of these issues, Federico plans a journey, with the help of Gabriel’s mother, played by Ana Maria Piccio.
Their journey takes them through six Latin American countries, as Federico gathers documents and pictures to publish a book about the holocaust, and begins searching for five of his friends who left Poland after Auschwitz to start a new life. Each country, Uruguay, Argentina, Chile, Bolivia, and Cuba, represents an important step in Federico’s journey.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
Posted by Elena del Valle on April 19, 2007
Juan José Nuñez, vice president, Operations, StarMedia
Photo: StarMedia
Miami, Florida – Although it’s parent company, Wanadoo, is changing names, StarMedia will maintain its brand. StarMedia, a multi-platform media organization wholly owned by Wanadoo, serves three million U.S. Hispanics. Wanadoo, now Orange, is one of Europe’s largest online companies.
As a part of the global re-branding campaign, StarMedia plans to maintain its brand name, and incorporate the Orange footer on the company Spanish language website Starmedia.com.
“We’re very proud to be preserving our own identity, in view of this major new global branding effort by Orange parent company France Telecom Group,” said Juan José Nuñez, StarMedia’s vice president of operations. “This decision speaks directly to the success and brand loyalty the StarMedia name has come to enjoy.”
The Orange brand name was born in the United Kingdom in 1994 as a mobile phone service provider. The idea behind Orange was to offer a new identity with a rational and emotional appeal. Over the past few years, France Telecom Group has been extending the Orange brand to incorporate mobile, fixed line, Internet and TV offers.
StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet, StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange is a subsidiary of the France Telecom Group (NYSE: FTE).
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
Posted by Elena del Valle on April 18, 2007
Nueva magazine cover
Photo: Maya Magazines
Operating under its U.S. name, Maya Magazines, Mexico city based Notmusa publishing will launch Nueva, an English language magazine targeting English dominant U.S. Latinas between 25 and 44 years of age. Initial circulation for the 120-page magazine will be 100,000 and the premier issue will be published September 2007.
First (foreign born), second (U.S. born of foreign born parents) and third generation (U.S. born of U.S. born parents) Latinas are the magazine’s target audience. Although Notmusa has been publishing a Mexican edition of Nueva magazine with a circulation of 120,000 since 2004; publishers of the U.S. Nueva promise the new magazine will have content specific to U.S. Hispanic women’s interests and not be a translation of its sister magazine in Mexico.
From an editorial perspective, Nueva, will be divided equally into three main categories fashion, lifestyle, and beauty. There will also be articles on entertainment, cooking, health and fitness, advice and relationships and home decor. Susy Ferrer is the magazine’s editor and Mónica Angulo is in charge of sales.
According to promotional materials, Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, its first publication was TVnotasUSA. Maya Magazines operates out of in Miami Beach, Florida.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
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Filed Under: Media
