Posted by Elena del Valle on June 22, 2020
Marleny Gomez, realtor, HomeSmart
Photo: HomeSmart Elite Group
A podcast interview with Marleny Gomez, realtor, HomeSmart, during which she shares her thoughts about real estate in Arizona post pandemic is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com.
According to her bio Marleny, a United States Marine Corps veteran, is on a mission to help families build and grow their wealth through home ownership. She has a background in organizational communication, leadership, project management and strategic planning. She is membership director for the Arizona Women’s Council of Realtors and membership director of the National Association of Hispanic Real Estate Professionals for the Greater Phoenix area.
She received the 2020 Top 40 under 40 in the West and South East Realtors of the Valley Award, 2020 Top 100 Latino Realtors in the West award from the National Association of Hispanic Real Estate Professionals, and is among the top 5 percent in HomeSmart realtors nationwide in 2020. Marleny is a servant leader who shares her knowledge by volunteering her time and leading as the local vice president of the board of WeServ West Valley, the local real estate association.
To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Marleny Gomez” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2020 section of the podcast archive.
Posted by Elena del Valle on June 17, 2020
Between Scientific Challenge and Reputational Impact
Will the value of innovation be recognized?
By Javier Marin
Senior director
Healthcare Americas
LLYC
Javier Marin, senior director, Healthcare Americas, LLYC
Photo: LLYC
SARS-CoV-2, or COVID-19, was first detected in mid-December 2019. The virus had already spread by the time its source had been discovered because, unlike other viruses (such as SARS-CoV-1), this one can remain hidden for a long time. However, after five months of this health and economic crisis, there are now signs of hope for curing and vaccinating the population thanks to the swift efforts of dozens of scientists around the world. Every day, they are getting closer to finding a medicine that promises to end this deadly virus. Scientists in China, Germany and the United States are leading the research in the race to develop therapies and vaccines. Click to read the entire Innovative Medicines and Vaccines to Fight COVID-19
Posted by Elena del Valle on May 18, 2020
Randy Pherson, author, How to Get the Right Diagnosis
Photo: Randy Pherson
A podcast interview with Randy Pherson, author, How to Get the Right Diagnosis, about the questions to ask your doctor if you don’t want to die is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com.
Randy is chief executive officer of Globalytica, LLC; president, Pherson Associates, LLC; and a founding director of the non-profit Forum Foundation for Analytic Excellence. He teaches advanced analytic techniques and critical thinking skills to analysts in most of the 17 United States Intelligence Community agencies, in ten of the Fortune 100 companies, and in the United Kingdom, Italy, Norway, Denmark, Romania, Australia, Saudi Arabia, and Hong Kong.
He has authored, co-authored, or edited eleven books. He is best known for two books analysts encounter in their training: Structured Analytic Techniques for Intelligence Analysis and Critical Thinking for Strategic Intelligence.
Randy was a career Central Intelligence Agency of the United States (CIA) intelligence analyst and manager, last serving as National Intelligence Officer (NIO) for Latin America. He is a recipient of the 2000 Distinguished Intelligence Medal for his service as NIO and the CIA’s Distinguished Career Intelligence Medal also in 2000.
To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Randy Pherson” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2020 section of the podcast archive.
Posted by Elena del Valle on May 6, 2020
Nuestras Madres poster
Photo, video: Outsider Pictures
Nuestras Madres (Our Mothers), a 78-minute documentary style drama in Spanish with English subtitles from Outsider Pictures had its virtual theater release at 15 locations in the United States last week. The somber film was Winner Camera D’or, Cannes Film Festival and Belgian Entry to 92nd Academy Awards. Scroll down to watch a trailer.
It features Mexican actor Armando Espitia as Ernesto, a young anthropologist working for the Forensic Foundation in Guatemala in 2018 during the trial of the soldiers who sparked the civil war. Charged with identifying the bodies of the missing he has a personal mission. Emma Dib is Cristina, his mother.
The account of an older woman from a small village convinces Ernesto he has a promising clue to find his father, who went missing during the war. Although his mother and his boss urge him to leave well enough alone he presses forward.
César Díaz, director, heard from his mother about his father, also a “disappeared” guerrilla fighter. He began the project as a documentary about military massacres during the Guatemalan civil war in the 1970-80s. After meeting women in the villages where the fighting took place he turned it into a feature drama. According to promotional materials, their testimonies, often full of violent tales, reveal the story of Guatemala’s history as one of the first Central Intelligence Agency “Black Operations.”
“In Guatemala, fathers are absent as a general rule,” Díaz said in a press release (he was not available for a podcast interview). “Many children born of rape think that their father just left at some point. I therefore wanted the mother to reveal her secret, because it is a way of accepting and living with the consequences of what has happened. In a post-dictatorship, post-war situation, I think there must be collective acceptance, which can then be followed by individual moving on. Nuestras Madres is, to my knowledge, the first film to deal with this subject head-on.”
According to press materials for the film only 1 percent of the disappeared have been identified after over 20 years of searches. The genocide trial in the film is a mixture of many trials taking place, as is the uncovering of mass graves and returning the bodies to the families.
The film was made with the support of Centre du Cinéma et de l’Audiovisuel de la Fédération Wallonie Bruxelles Proximus Eurimages. Born in Guatemala in 1978 Díaz studied in Mexico and Belgium. He attended a screenwriting workshop at La Fémis (Ecole Nationale Supérieure des Métiers de l’Image et du Son, the FEMIS Film School) in Paris, France. He has been a fiction and documentary film editor for more than a decade. He directed the short documentary films Semillas de Cenizas screened in twenty international film festivals. Nuestras Madres is his first feature film.
Beginning May 1, 2020 Our Mothers became available nationally via local art house cinemas for $12 per ticket, split equally with the local cinema to help support them during the pandemic. As of this writing the theaters are: in California: Los Angeles at Laemmle Theaters, Davis at Varsity Theater, Larkspur at The Lark, Santa Ana at The Frida Cinema, San Diego at Digital Gym Cinema; in Denver, Colorado at SIE Film Center; in Florida: Fort Lauderdale/Hollywood at Fort Lauderdale International Film Festival, in Miami at Tower, in Tampa at Tampa Theater; in Michigan: Detroit at Cinema Lamont, Ann Arbor at Michigan Theater; in St Louis, Missouri at Webster University Film Series; Albuquerque, New Mexico at The Guild Cinema; in Buffalo New York at North Park Theater; in Cleveland, Ohio at Cleveland Cinematheque; and in Philadelphia, Pennsylvania at Cinespeak.
Posted by Elena del Valle on April 22, 2020
Aline and the Blue Bottle
Photos: Damonza (book cover), Farshad Khoshroo (author photo)
Carolina Ugaz-Moran, a native of Spain raised in South America and the United States with degrees in biochemistry and creative writing from the University of Wisconsin, spent ten months spread over 15 years writing Aline and the Blue Bottle, her first book. The 303-page softcover book published in 2019 includes Spanish and Quechua words, a map at the beginning as well as a page of Spells and a glossary at the end. Her target audience? Children eight to twelve years old and older.
“The cover depicts Aline standing on the House of Haunted Gargoyles facing her future, a magical floating castle with mysterious creatures flying around,” the author said by email when asked about the cover art. “She is at the entrance of a forest, with vines that surround her and behind her are her two loyal and close magical friends carrying the blue bottle. The cover also holds secrets (just like within the book).”
She went on to explain, “The title highlights Aline, her adventure, and her first quest to find the blue bottle and save many worlds. It also shows strength, courage,passion, and empowerment – in this case for a girl, depicting mysteries and magic which Aline and her friends will have to face together.”
Carolina Ugaz-Moran, author, Aline and the Blue Bottle
When asked why she included Quechua she said, “I think the more exposed we are to languages as children, the more neurons we connect and the better we can develop the ability to become multilingual, so why not add Quechua and Spanish! But for me, it is more than learning a new language, it is about understanding a culture and exposing oneself to the abundance fountain of knowledge that each language provides.
Also, a few years ago, I found out that even though several people can speak Quechua (8-10 million people) very few people can actually read and write it due to the lack of printed material in Quechua. There have been efforts from the Peruvian, Ecuadorian, and Bolivian governments to introduce the language as an intercultural bilingual education; however, some indigenous people in each of these countries are having their children study in Spanish for the purpose of social and economical advancement. I thought I tried to help out a little plus I can learn on the way. Fun fact: there are about 45 varieties of Quechua which are all classified as separate languages and in addition, there are several dialects.”
When asked if her biochemistry studies help her or play a role in the project she said, “Yes, as well as my love for science and nature. This can be seen in several places. The chimera twins. They are powerful sylph sisters who have an important role in the book series. A chimera is a single organism that contains two sets of DNA with the code to make two separate organism. Simply put, it is an organism made up of cells from two or more different individuals.
The explanation of magic and how it flows, it somewhat reflects the states of energy as well as the law of conservation of energy. The blue and red stars and how from earth, the cooler stars appear red, and the high temperature stars appear blue. The symbiotic relationship between sharks and remora fish, I am an animal lover and I am looking for ways for people to admire and be kind to even the scariest of animals.”
She is working on the second book in the Aline series. It will be called Aline and the Kron Queen.
Click to buy Aline and the Blue Bottle
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Filed Under: Books
Posted by Elena del Valle on April 13, 2020
Krista Jenkins, Ph.D., professor, Politics and Government, Fairleigh Dickinson University
Julie Kalabalik-Hoganson, PharmD, director, Pharmacy Practice, Fairleigh Dickinson University
Photos: Krista Jenkins, Julie Kalabalik-Hoganson
A podcast interview with Krista Jenkins, Ph.D., professor of Politics and Government, and Julie Kalabalik-Hoganson, PharmD, director, Pharmacy Practice, Fairleigh Dickinson University, about pharmacists in COVID-19 front lines is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com.
Julie is associate professor of Pharmacy Practice at Fairleigh Dickinson University School of Pharmacy and Health Sciences. She coordinates and teaches several courses in the Doctorate of Pharmacy program. She is a registered pharmacist in New Jersey and is dual board certified in pharmacotherapy and critical care.
Krista is the director of FDU’s survey research center, The FDU Poll. She is the author or co-author of A New Engagement? Political Participation, Civic Life and the Changing American Citizen, Mothers, Daughters, and Political Socialization, and Where Have All the Heroes Gone?
To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Krista Jenkins, Ph.D., Julie Kalabalik-Hoganson, PharmD” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2020 section of the podcast archive.
Posted by Elena del Valle on April 6, 2020
Video: Discovery en Español
Looking for more information on the COVID-19 pandemic in Spanish? At 9 p.m. E/P Wednesday April 8, 2020 Discovery en Español will air COVID-19: Pandemia 2020, a 43-minute special. The original program was in English. The Discovery en Español version will be in Spanish. Scroll down to watch a video clip in Spanish.
The special features suspenseful background music, news clips, domestic and international archive footage and on camera interviews with a handful of individuals from Mercatus Center at George Mason University, University College London, Council on Foreign Relations, The New York Times, and University Wisconsin-Madison.
The special outlines the general way the disease spread throughout China and other countries around the world in months, prompting a widespread quarantine in China, quickly mimicked by other countries.
It explains that the Center for Disease Control and Prevention (CDC) refused to adopt the COVID-19 test offered by the World Health Organization (W.H.O.), insisting on developing its own. This caused grave delays as the initial tests were faulty. According to one expert interviewed on the program flattening the curve efforts will result in the same number of people being stricken by the virus. It will take longer than without the social isolation measures.
The program was produced by ITN Productions for the Science Channel. The executive producers for ITN Productions are Ian Russell and Sarah Jane Cohen; Nick Powell is the producer. The executive producer for Discovery and Science Channel is Gretchen Eisele. The special will repeat on Sunday, April 12 at 10 p.m. and will also be available in the Discovery en Español Go app.
Posted by Elena del Valle on April 1, 2020
Latino Orlando
Photos: Simone Delerme
Simone Pierre Delerme, Ph.D. is McMullan associate professor, University of Mississippi’s Center for the Study of Southern Culture and Department of Sociology and Anthropology. Targeting college students, educators, policy makers, and others interested in migration experiences she wrote Latino Orlando Suburban Transformation and Racial Conflict (University of Florida Press, $80), a 181-page hardcover book mainly about Puerto Ricans in the Orlando area published this year.
“The intended academic audience includes undergraduate students and scholars in the disciplines of Anthropology, Sociology, Latino Studies, American Studies, Southern Studies, and Florida Studies,” she said by email. “The book is concise and intentionally written in simple enough language to be adopted by introductory undergraduate courses in all of these disciplines, but the engagement with critical race theory will appeal to more theoretically driven, advanced audiences.”
The most significant finding or takeaway from the book? “Latino migrants are complicating racial categorizations and challenging the deep-rooted black-white binary that has long prevailed in the American South. Language and the changing soundscape became a way of racializing and segregating Latino communities, leading to the growth of suburban ethnic enclaves,” she said.
“The research was conducted in the counties that are referred to as Greater Orlando or the Orlando Metropolitan Statistical Area,” she said when asked about the title. “Therefore, I wanted to include the term ‘Orlando’ in the title so audiences knew the part of the south that I focus on. The population I focus on is primarily Puerto Rican, but does include the voices of other Latinos. Therefore, the term ‘Latino’ was more inclusive and representative of the population documented in the book.”
The book features Introduction: New Destinations; Buenaventura Lakes; Latinization, Landscapes, and Soundscapes; The Fractured American Dream; Social Class Distinctions and the Latino Elite; The Encargado System; and Conclusion. The first three chapters focus mainly on Puerto Ricans and a Puerto Rican concentrated residential and commercial enclave, the author said. The next two chapters, about Latinos involved in business networking organizations and the Encargado System, features Cuban, Colombian, Guatemalan, Venezuelan, and Mexican perspectives.
When asked about the term Latino or Hispanic she said, “In the book, I use the terms Latino and Hispanic interchangeably, although there is a difference. Most of my informants and interviewees preferred to be identified as ‘Mexican,’ ‘Venezuelan,’ or ‘Colombian,’ for example. When they did use one of the umbrella ethnic terms, the preference was actually Hispanic, not Latino. It really depended on the individual’s preferences though, which is why I use both terms. I try to use the language that my interviewees and informants use to describe themselves. The term Puerto Rican is also tricky because those from the diaspora are sometimes identified and perceived as Nuyorican, and there is a distinction made between those from the island of Puerto Rico and those that were born and raised in New York City, for example. I use the term Puerto Rican if my interviewees and informants identified that way. Usually those who were born on the island of Puerto Rico or have family from Puerto Rico identified as Puerto Rican.”
Simone Delerme, author, Latino Orlando
“The term Hispanic, which the United States Census Bureau created in the 1970s, refers to all people in the United States whose ancestry is from one or more Spanish-speaking countries,” she said to explain how she distinguished Hispanic from Latino in the book. “The term thus emphasizes language, not geographic origin, as the identifying factor. The term Latino, which originated within the community, instead focuses on geography and is ‘an attempt to embrace all Latin American nationalities, including those which neither have ties to Spain nor are necessarily Spanish-dominant groups,’ such as Brazilians and various indigenous groups living in Latin America.”
Delerme specializes in migration to the United States South, with interests in race relations, integration and incorporation, community development, and social class inequalities. The book cover is based on a photograph Delerme took of a house in the Buenaventura Lakes suburb that had an American flag and Puerto Rican flag flying in the front lawn. She is conducting fieldwork for a second book, International Memphis: Migration and Transformation in the Mid-South. She is researching “how migrants are being incorporated into the social, political, and economic life of Memphis, Tennessee, a city with a history of segregation and a historic black-white racial binary.”
From idea to publication the project required 10 years. She received an in-residence fellowship from the Center for Puerto Rican Studies at City University of New York (CUNY) Hunter College after she completed her data collection. She is also Truman Scholar, which includes a financial award, which facilitated the fieldwork and data collection for the book. None of the informants or interviewees mentioned in the book was compensated financially, she said.
The book is part of the Southern Dissent series, which seeks to explore and analyze the role of dissent in the south, and document the experiences of dissenting groups during different time periods and in different places.
Click to buy Latino Orlando
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Filed Under: Books
Posted by Elena del Valle on March 25, 2020
Branding in a Digital World
Photos: HJMT Public Relations
Hoping to reach an audience of small businesses Hilary Topper, chief executive officer, HJMT Public Relations, wrote Branding in a Digital World How to Take an Integrated Marketing Approach to Building a Business (iUniverse, $20.99), a 278-page softcover book published last year. Written in an easy to read style the book, divided into 38 chapters, emphasizes positive outcomes. Each chapter ends with the author’s observations on the topic. The author funded the book with her savings. She said by email that no third parties donated to or funded her book project in any way; she didn’t compensate anyone for interviews or for permission to share their story.
In response to a question on what prompted her to write the book the adjunct professor at Hofstra University said, “I have been teaching a course in Digital Communications for the last six years. To make it more fun for the students, I ask them to develop their brand. Then we work on an integrated marketing plan together. I decided to write this book last year and started writing it in April 2019. I had it finished and at the publisher in December 2019.”
Her goal? “I hope that I can help business owners learn to become a little more structured and think more about how to brand and market themselves so that they have a direction. The most important thing is determining who your buyers are and then developing a plan.” Asked what makes her book stand apart she said, “It’s more of a workbook so that a small business owner can use it as a tool to get them to the next level.”
Asked about the importance of diversity she said, “Diversity in almost any business is important. But, different groups are in different places. Once you know who your buyers are, you will know where they live and how to market to them.”
When asked about her greatest challenge writing the book, she replied, “This book was a challenge. I interviewed 30+ people, did a ton of research and used some of the materials from my course. Pulling it together was a great accomplishment. Seeing it in my students hands makes me feel proud.”
When asked about the ethical line readers such be mindful of when promoting their businesses she said, “You need to feel good about what you promote and be able to sleep at night. If I don’t want to work with someone, I won’t do it, no matter how much I could get paid.”
Click to buy Branding in a Digital World
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Filed Under: Books
Posted by Elena del Valle on March 16, 2020
Shiva Nag Kompella, Ph.D., post doctoral research associate, University of Manchester
Photo: Shiva Nag Kompella
A podcast interview with Shiva Nag Kompella, Ph.D., post doctoral research associate, University of Manchester is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, he discusses how air pollution is breaking our hearts with Elena del Valle, host of the HispanicMPR.com podcast.
Shiva is an electrophysiologist who works with Holly Shiels, a senior author of Poly-aromatic Hydrocarbons in Pollution: A Heart Breaking Matter published in the Journal of Physiology January 2020.
He completed a Ph.D. degree in biomedical sciences from the Royal Melbourne Institute of Technology in Melbourne, Australia, followed by two years of postdoctoral work at the University of Sydney, where he worked on the development of small peptides and molecules for novel therapeutics. With a strong background in ion channel pharmacology, he is currently investigating the cardiotoxicity of poly-aromatic hydrocarbons (PAHs) at the cellular level.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Shiva Nag Kompella” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2020 section of the podcast archive.
