Posted by Elena del Valle on January 25, 2021

Erika Benson, co-owner, Gokce Capital LLC
Photo: Gokce Capital LLC
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A podcast interview with Erika Benson, co-owner, Gokce Capital LLC, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, she discusses how to invest in vacant land in 2021 with Elena del Valle, host of the HispanicMPR.com podcast.
Erika is a former affordable housing director for the City of New York turned full-time Land Investor. She used to help New Yorkers find affordable housing, now she helps people around the United States find affordable land.
She keeps an active blog on the company website where she gives out advice on buying and selling land. She has a YouTube channel with over 250 videos that provide tips for land buyers and information on the company properties.
To listen to the interview, scroll down and click on the play button below. You can also listen by looking for “Podcast” then select “HMPR Erika Benson” and or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. You can also find it on the RSS feed. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2021 section of the podcast archive.
Posted by Elena del Valle on January 19, 2021

The Climate Crisis Font English language landing page – click to enlarge
Video, photos: Helsingin Sanomat
Photo Tuomas Jääskeläinen: Juha Törmälä
Helsingin Sanomat
, “the biggest subscription-based newspaper in the Nordics,” dedicated several weeks of work spread over months to the development of The Climate Crisis Font designed to visualize the urgency for climate action. The new font is available for download free of charge at TypeToAct.com. Scroll down to watch an English language video.
“The font has been licensed with SIL Open Font licensing making it available for editorial, commercial, and private use,” said Tuomas Jääskeläinen, art director, Helsingin Sanomat, in response to questions through a communications intermediary via email.” The full terms of use are available at drive.google.com/file/d/19M8ebCT0JOLWln6LDkWQzj5gy-qmj9Ww/view.

The Climate Crisis Font designed to visualize the urgency for climate action – click to enlarge
“The main limitation is that it needs to be kept freely available and free of charge,” he said. “The font is intended for anyone who wishes to make a point about the impact of climate change, be it the media, designers, artists, activists or anyone else.” He explained that “the font has been designed to work in all latin-based alphabets when it comes to e.g. diacritics.
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When asked other than drawing attention to climate action what makes the font special or distinctive he replied: “
I think it’s the fact that it’s based on actual data. We haven’t done a massive search, but I suspect it’s among the first data-based fonts in the world, if not the first. That, and the way the scalable OpenType technology lets the font align with the yearly data, is what makes it special for me.”

Tuomas Jääskeläinen, art director, Helsingin Sanomat
Regarding the budget or budget range for the creation of the font he said: “
Unfortunately I cannot disclose the budget, but it is a reasonable investment considering the scope of work needed.”
Helsingin Sanomat, a private for profit entity, is published by Sanoma Media Finland, a leading Finnish multi-channel media company. The paper’s primary language is Finnish.
Posted by Elena del Valle on January 6, 2021

Because Internet
Photo: Riverhead Books
Ending a text with a period may make the writer seem old while an emoticon at the end of a sentence can add surprising nuance to the statement, according to a book about language published last year. The subtleties of informal written communication are many, says Gretchen McCulloch, a self described internet linguist. She believes modern digital communications are changing language and the way we and society overall communicate for the better. In Because Internet: Understanding the New Rules of Language (Riverhead Books, $26) she explains her views and theories.
Salutations like language in general evolve over time, according to the book. McCulloch explains that for many addressing someone with dear has become dated. At the same time hey, which for older generations is objectionable, has become a common written email greeting. Hi follows in popularity with hello being last and used to address strangers.
The author goes on to say that a generational gap exists; and some users embrace the “expressive capacity” of informal writing while others reject it. The author explains the difference between emoticons, emojis and gifs, pointing out that although there is no universal agreement on their appearance emojis are the best fit for many people communicating electronically. They make it possible for users to better express their mental states in written form, the author says. It’s useful to think of emojis as gestures; already courts have had to address the meaning of emojis such a raised hand, a possible gang sign or a comma, she says.
The 326-page hardcover book published in 2019 is divided into eight chapters: Informal Writing, Language and Society, Internet People, Typographical Tone of Voice, Emoji and Other Internet Gestures, How Conversations Change, Memes and Internet Culture and A New Metaphor. The emojis in the book are from Twemoji, an open source font released under a Creative Commons Attribution.
McCulloch, is based in Montreal, Canada and hosts the podcast Lingthusiasm, according to her bio.
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Filed Under: Books
Posted by Elena del Valle on December 16, 2020

The Velocipastor poster
Photos: Filmocracy
Established in 2018 Filmocracy offers 2,800 independent films in a variety of genres in shorts, documentaries, feature length and series, except music videos, for an audience mainly between 25 and 40 years of age. The selection includes foreign language films with subtitles. One film, Road To Your Heart, was in Afrikaans without subtitles.
“Filmocracy is the only site that offers virtual film festivals and also rewards users for watching and rating movies,” said Paul Jun, chief executive officer, Filmocracy, by email when asked what makes the streaming platform stand out. “Users earn virtual popcorn which they can spend in our shop on things like gift cards, movie tickets, and festival passes. Most of our subscribers come through the virtual film festivals we host.”

Paul Jun, chief executive officer, Filmocracy
According to the website subscriptions range from free with ads to Festival Premium for $29.99 a month. Most of the 17,000 users are in the United States, mainly Los Angeles and New York, with large user groups in Spain, India, and Brazil, according to Jun.
Eight categories of rating options (Plot, Characters, Cinematography, Performances, Dialogue, Sound/Music and Overall) appeared whenever I paused the videos. A rating number appeared at the top of videos that had been rated. As of this writing a drop down menu at the top of the homepage listed eleven categories. There were also featured films and upcoming virtual film festivals, including the Blastoff Film Festival, DC Chinese Film Festival, Diorama Film Festival, Around Films International Film Festival Barcelona for the remainder of 2020.
The three most watched films in 2020? The Velocipastor, Temp to Perm (disturbing short), and Extra Innings. Top genres in number of films: Drama, Documentary. The company markets mostly on FaceBook, Twitter and YouTube. In addition to Jun the Los Angeles based company is owned by Kasia Jun Kaczmarczyk, Phillip Jun, Pawel Drzewiecki, and Jasper Grey.
Posted by Elena del Valle on November 18, 2020

Graciela Borges is Mara in The Weasel’s Tale (El Cuento de las Comadrejas)
Photo: Outsider Pictures
The Weasel’s Tale (El cuento de las comadrejas), a new suspense film with touches of dark humor and romance, will open in United States theaters December 11, 2020. The unrated film is in Spanish with English subtitles. No video clip file was made available.
Four long-time friends sharing a stately home in Argentina find themselves the victims of an unscrupulous greedy couple seeking to con them out of their home permanently. A Spanish Argentina collaboration copyrighted 2019 the 129-minute film was directed and written by Juan José Campanella (The Secret in Their Eyes). It appears to be a remake of Los muchachos de antes no usaban arsénico, a 1976 film from Argentina by José A. Martínez Suárez.
The film was distributed by Latido in Spain and Outsider Pictures and Strand Releasing in the United States. The cast features Graciela Borges as Mara, Oscar Martínez as Norberto, Luis Brandoni as Pedro, Marcos Mundstock as Martin, Clara Lago Grau as Bárbara, and Nicolas Francella as Francisco.
Posted by Elena del Valle on October 28, 2020

Rachelle Lefevre and Matt Whelan play a Canadian couple in The Sounds
Photo: Acorn TV
Video: South Pacific Pictures
Rachelle Lefevre and Matt Whelan play Maggie and Tom Cabbott, a Canadian couple in The Sounds, a psychological thriller from Shaftesbury in Canada and South Pacific Pictures in New Zealand. When Tom disappears, dark secrets and family plots complicate matters for Maggie. The TV miniseries is available in the United States via Acorn TV, a commercial free subscription streaming service offering foreign programing. Scroll down to watch a video trailers.
In the eight episode miniseries the happily married Canadian couple start a new life and a new salmon fishery business in a small harbor town. What starts as a promising adventure for the couple seeking to escape Tom’s oppressive family quickly spirals into an unsettling story.
“It was made for Acorn TV and CBC and Sky TV NZ,” said Rachael Keereweer, head of Communications, South Pacific Pictures. “The primary target audience here in New Zealand was a relatively broad, 25-54 demo. From idea, the show was several years in the making. The actual production schedule, including pre-production was 6 1/2 months with a shoot period of 13 weeks from mid-August to late November 2019.”
The visually stunning background scenery in The Sounds is in New Zealand. The series was filmed in Whangaroa at the top of the North Island in an area called the Bay of Islands and in Auckland.
“It’s a mystical, magical, wonderful, beautiful place,” said Lefevre about the Malborough Sounds in a series press kit. And when asked about the most enjoyable aspect of working on The Sounds Whelan said, according to the same promotional materials, “Shooting up North in Whangaroa, I’d never been there before and spending a couple of weeks out on the water, on yachts and kayaking and doing all sorts of cool things in beautiful locations around New Zealand.”
The program was created and written by Sarah-Kate Lynch (Blessed Are the Cheesemakers, The House of Daughters). Other creative staff include Peter Stebbings, director, and executive producers Kelly Martin and Sally Campbell.
South Pacific Pictures, in operation for 32 years, has produced more than 5,600 hours of drama series and serials, feature films, reality programming and documentaries for New Zealand, Australian, Canadian and United Kingdom broadcasters, according to the company website.
Shaftesbury is a Toronto based creator and producer of original content for television, film, and digital content, according to the company website. That includes 13 seasons of Murdoch Mysteries, three seasons of Frankie Drake Mysteries, three seasons of Slasher, Hudson & Rex, Departure, Dead Still, and The Sounds.
Posted by Elena del Valle on October 21, 2020

Women in Biology
Photos: Science, Naturally!
Science, Naturally! released Women in Biology (Science Naturally, $9.95), a 40-page paperback for seven to ten year olds published this month. A hardback edition was published in 2016. The eight by eight inch book by Mary Wissinger is also available in a Spanish language edition titled Las mujeres en la biología. The books were illustrated by Danielle Pioli. Both books are available in digital formats.
Featured are Maria Sibylla Merian and Hildegard of Bingen of Germany as well as Jane Cooke Wright, Linda Buck and Barbara McClintock of the United States. There is a glossary at the end.

Las mujeres en la biología
The new titles are part of the publisher’s Science Wide Open series of “scientifically accurate children’s books” with a mission to teach young kids about Chemistry, Biology, and Physics, while highlighting some of the achievements of women in those fields. The biology books are the first ones in the series available in paperback and Spanish.

Mary Wissinger, author, Women In Biology
Wissinger was born in Wisconsin where she spent most of her childhood singing, reading, and daydreaming. A former teacher, she can often be found at her standing desk in St. Louis, Missouri, writing stories to inspire “curiosity about the world and connection with others.” She is the author of the entire Science Wide Open Series: Women in Biology, Women in Chemistry, and Women in Physics.

Danielle Pioli, illustrator, Women In Biology
Pioli is an artist and illustrator from Brazil who strives to inspire others to create. She produces art, illustrations, comics, zines, poems, songs, and hypnotherapy sessions. She is the illustrator of the entire Science Wide Open Series.
Science, Naturally! is Washington, D.C.-based independent press “committed to increasing science and math literacy by exploring and demystifying these topics in entertaining and enlightening ways.” The company uses fictional and nonfictional forms, diverse characters, and engaging formats to make intimidating subjects intriguing and accessible.
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Filed Under: Books
Posted by Elena del Valle on October 13, 2020

Torbjørn Ekelund, author, In Praise of Paths
Photo: Jørn H.Moen (2017)
A podcast interview with Torbjørn Ekelund, author, In Praise of Paths Walking Through Time and Nature, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, he discusses the benefits of walking with Elena del Valle, host of the HispanicMPR.com podcast.
Torbjørn is co-founder of Harvest, an online magazine documenting wilderness adventures, environmental issues, and our relationship with nature. He lives in Oslo, Norway.
To listen to the interview, scroll down and click on the play button below. You can listen to it in the box marked “Podcast” on the right hand side. Select “HMPR Torbjørn Ekelund” and or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. You can also find it on the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2020 section of the podcast archive.
Posted by Elena del Valle on October 6, 2020
By Linville M. Meadows, M.D., author, A Spiritual Pathway To Recovery

Linville M. Meadows, M.D., author, A Spiritual Pathway To Recovery
Photo: Linville M. Meadows
Addiction is a truly universal illness. It spares no demographic, cutting across all social boundaries: income, gender, ethnic background, age, and occupation. It can afflict an upper level executive, a physician or lawyer, a ditch-digger or a sales clerk. Substance abuse is found in every part of the world, with a prevalence of about ten percent. If you’re sitting at a meeting of sixty people, it’s likely that six are afflicted by addiction in one form or another.
When sober, addicts are wonderful people: kind, generous, and thoughtful. They are intelligent, hard-working, and creative. But when drunk or stoned, they become unreliable, dishonest, even mean. You will remember Dr. Jekyll, who injected himself with cocaine, unleashing the perfectly terrible and homicidal Mr. Hyde. Click to read the entire Guest Article: Understanding Addiction in the Workplace
Posted by Elena del Valle on September 29, 2020

Jenni Lehtimäki, Ph.D., senior researcher, Finnish Environment Institute
Photo: Antti Leskinen
A podcast interview with Jenni Lehtimäki, Ph.D., senior researcher, Finnish Environment Institute, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, she discusses skin micribiota with Elena del Valle, host of the HispanicMPR.com podcast.
Jenni is an ecologist and evolutionary biologist who studies ecosystem in human bodies, microbiota. She is especially interested in the role of green environments in supporting this ecosystem. She received her graduate degree from the Faculty of Environmental and Biological Sciences, University of Helsinki, Finland in 2017. She has tested the biodiversity hypothesis of health, which states that two global megatrends, i.e. decreasing biological diversity and increasing prevalence of non-communicable diseases, are related. The potential link between these megatrends is the limited exposure to environmental, beneficial microbes, which do not thrive in urbanized and westernized areas.
She has worked on these research questions at the faculty of medicine at the University of Helsinki, Finland and at the clinical research unit Copenhagen Prospective Studies On Asthma in Childhood (COPSAC) in Copenhagen, Denmark. Currently her focus is on the role of biological diversity on human health.
To listen to the interview, scroll down and click on the play button below. You can also listen by looking for “Podcast” on the right hand side, then select “HMPR Jenni Lehtimäki, Ph.D.” and or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. You can also find it on the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2020 section of the podcast archive.