Posted by Elena del Valle on May 3, 2021
Tony Hereau, vice president of Cross-Platform Insights, Nielsen
A podcast interview with Tony Hereau, vice president of Cross-Platform Insights, Nielsen, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. He discusses podcast insights with Elena del Valle, host of the HispanicMPR.com podcast.
In his job Tony strives to demonstrate the impact that audio has on media investment, marketing execution, and sales outcomes. He has over 20 years of experience in the buying and selling of media, championed the radio reach story via the Total Audience Report, and most recently developed a measurement service for the podcasting industry.
To listen to the interview, scroll down and click on the play button below. You can listen by looking for “Podcast” then select “HMPR Tony Hereau” and download the MP3 file to your audio player. You can also find it on the RSS feed. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2021 section of the podcast archive.