Posted by Elena del Valle on December 24, 2007
DJ Bitman
Chilean DJ Bitman, formerly known as Bitman & Roban, released a new album and a radio single,“Shine,” recently featuring a mix of electronic, funk, hip hop, Latin and lounge music. In “Latin Bitman,” his music matches bilingual lyrics and Latin electronica.
The album follows the 2006 debut of “Musica Para Despues de Almuerzo,” which received airplay on t stations like Indie 103 and KCRW in Los Angeles, KEXP in Seattle and KUT in Austin. Since the release of “Musica Para Despues del Almuerzo,” and in the past year his music has appeared in EA Games’ FIFA 2007 video game and the “La Mujer de Mi Hermano” soundtrack.
DJ Bitman is José Antonio “Toto” Bravo. This is his first release as DJ Bitman, following three releases as Bitman & Roban, “Musica Para Despues del Almuerzo,” “Robar es Natural” in 2002 and “Hurtos” in 2000.
Click on the play button below to listen to DJ Bitman’s song “Shine” from the “Latin Bitman” album:
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on September 12, 2007
By Deborah Gonderil
Vice president, Quantitative Client Services
Phoenix Multicultural
Deborah Gonderil, vice president, Phoenix Multicultural
A. Characteristics of Online Adult Hispanics Compared with Total Hispanic Population
56% of the adult Hispanic population had online access in 2006, an increase of 10% over the level in 2001.
The Hispanic online population skews heavily toward:
• English Dominant and Bilingual
• Better- Educated
• Younger
• Upper Income
• U.S. Born
If these characteristics match the demographics of the target for the research, online research can be considered.
Click to read more about Conducting Research Among U.S. Hispanics Online
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on September 11, 2007
John Brier, chief executive officer of Tinbu
Photo: Tinbu
Tinbu, a Pensacola, Florida based technology company, recently expanded its Spanish language interactive content division. Established in 2005, Tinbu uses patent-pending technology to create interactive turn-key modules used by online media groups to drive page views, repeat visitors, and advertising revenues.
“We have seen explosive growth in the demand for our Spanish language content modules,” said John Brier, chief executive officer of Tinbu. “Our interactive lottery, horoscope, and swimsuit modules are driving millions of page views each month for our online media partners, and we are pleased to see Spanish language media groups benefiting from our patent-pending technology.”
Spanish language websites represent about 15 percent of the company’s business. Tinbu works with Spanish language online publishers AOL Latino, Quepasa, MSN Espanol, Tribune, Telemundo, and ABC Television.
Tinbu, which offers interactive Spanish language content modules for lottery, horoscope, and swimsuit models, plans to launch additional Spanish language content modules for weather, global soccer, flight tracking, gasoline pricing, finance, and entertainment, in the next two quarters. Brier estimates Tinbu technology reaches 20 million Spanish speakers in the United States.
Tinbu, LLC, and its wholly owned subsidiaries Gaming Solutions International, LLC, and CyberIntegrations, LLC, use patent pending technology to provide interactive data products to online and wireless companies. Tinbu is owned by Brier, Bin Tu, Wade Dawe, and Southbound Investments, Inc., a Canadian corporation. The name of the company is derived from Tu’s name.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on August 21, 2007
By Deborah Gonderil
Vice president, Quantitative Client Services
Phoenix Multicultural
Deborah Gonderil, vice president, Quantitative Client Services, Phoenix Multicultural
A. Characteristics of Online Adult Hispanics Compared with Total Hispanic Population
56% of the adult Hispanic population had online access in 2006, an increase of 10% over the level in 2001.
The Hispanic online population skews heavily toward:
• English Dominant and Bilingual
• Better- Educated
• Younger
• Upper Income
• U.S. Born
If these characteristics match the demographics of the target for the research, online research can be considered.
Most of the demographics that index highest for Hispanic online access are the demographics with the lowest incidence: upper income, college graduate, English speaking, U.S. born. Unless the target demographic is very heavily weighted toward these demographics, using online interviewing is not recommended at this time, regardless of the lower cost.
The younger Hispanics at this time are the only viable demographic for online testing without supplementing for missing demographics. More than two-thirds of the Hispanic 18-29 year olds are online. Many marketers are targeting this demographic, and online testing will be efficient.
The Spanish Dominant segment is by far the largest in the U.S. Hispanic population. However, they have by far the lowest incidence of internet penetration.
Roughly two out of every five U.S. Hispanics 18+ report having not completed High School. Meanwhile, only 31% of U.S. Hispanics without a High School degree are online.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
The two younger Hispanic age groups – 18-29 and 30-41– are the largest segments of the Hispanic population. Their Internet usage incidence is also much higher than the other age groups.
The majority of U.S. Hispanic households report an annual income of less than $30,000 per year. U.S. Hispanic households with incomes of less than $30,000 per year report the lowest incidence of internet penetration at only 39%.
The Mexican-origin population – the largest among Hispanic population – and the Central Americans have lower incidence of online access than do Hispanics from other countries/regions.
Source: Pew Hispanic Center: Latinos Online, published March 2007
B. Sources for Hispanics Online
Three leading research companies doing panel research among the General Market maintain Hispanic panels. To a very large extent, those Hispanic panel members are English speakers and are surveyed in English. Further, there are several key limitations to these panels that should be considered. For example, our experience has shown that the majority of existing panels do not allow for the ability to analyze results on a market-level read and many other attributes, such as level of acculturation, cannot be set up as quotas resulting in a more generalized set of data.
In addition, due to the limited nature of the Hispanic online segment, the anticipated benefits of cost and time savings of online research may not be realized. To best assess the actual field performance, when doing business with these Hispanic panels, it is essential to determine what the demographics are, what level of cooperation they get when a survey is sent to them.
A Note on Data Weighting
To compensate for lower levels of representation among the least acculturated Hispanics, researchers may consider weighting those respondents to their total population levels. However, it should be noted that unacculturated Hispanics that are online may not be representative of their unacculturated peers. Due to the low incidence of online access and Internet usage behavior among this segments, unacculturated Hispanics online should be considered as outliers and weighting their responses may skew responses – particularly given the size of this segment, estimated at 44% of the total Hispanic population.
1. Panel Research Companies with Hispanic Panels
2. Data Bases
a. Research suppliers who maintain files on respondents with online information
b. Data bases for purchase
There are other sources for online Hispanics. Research suppliers who conduct interviews on CATI or in person and qualitative research companies who maintain data bases of their potential recruits may/should keep files on which respondents have internet access Those files can be called up to provide Hispanics with online Hispanics.
There are data bases available for purchase from a variety of sources that have names of Hispanics with online access. These data bases are of the type offered as mailing lists for direct mail or telemarketing. Careful scrutiny of the sources for these lists, the frequency and types of updating and quality control, references from customers is recommended.
C. Combo Methodology Options
If the target Hispanic is not the predominantly upscale Hispanic with internet access that can be reached with online panels or data bases, a combo methodology may be recommended.
All methodologies described below require an inspection and analysis of the demographics obtained in the online segment. The second segment of the research is then structured to complete the demographics missing from the online sample relative to the target.
1. Online Interviewing by Intercept
Respondents can be recruited to a central location at which computers are available for the interview. The same interview that was used for Hispanics online is used for the central location interviewing.
• Respondents who are comfortable reading the interview and entering their responses do so.
• Respondents who are reluctant/unable to complete the interview on their own are given the survey by and interviewer who reads the questions and enters the responses.
2. CATI
Respondents can be interviewed with a standard CATI methodology. Quotas can be established to complete the demographics missing from the online sample.
3. Benefits and Barriers of Supplemental Interviews Conducted Online with Intercept Interviewing and CATI
Click on image to enlarge
Barriers to Supplemental Interview, regardless of Methodology
• Once methodologies differ, there is always a possibility that differences in response may be driven by the fact that questions are asked and responded to in different ways.
Thus, caution must be exercised in analysis. If Hispanic Spanish speakers are interviewed in person or on CATI and Hispanic English speakers are interviewed online, the differences in the data may reflect actual differences in attitudes/awareness or may simply be a function of the difference in the methodologies.
Even when both surveys are administered online, the fact that one is completed in the privacy of a home or office and the other is administered in a more public setting in the presence of an interviewers may impact the types of responses given.
• Quota sampling to complete demographic categories missing from the online can be complicated to program and monitor.
Deborah is the vice president of Quantitative Client Services at Phoenix Multicultural. In this role, Deborah leads the design and development of strategic analyses for all quantitative research and syndicated studies at Phoenix Multicultural. Prior to joining Phoenix Multicultural, Deborah was the Senior Vice President of Synovate Diversity for nearly fifteen years.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here for information on Search Engine Marketing to Hispanics
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Posted by Elena del Valle on July 24, 2007
Demian Bellumio, president of Hoodiny Entertainment Group, LLC
Photo: Houdiny
Miami, Florida – Billboard and Hoodiny Entertainment Group agreed recently to a strategic alliance to strengthen the positioning of Hoodiny’s Latin music portal, elHood.com, and develop ad-supported online communities for music labels in the United States.
Hoodiny expects to leverage Nielsen’s United States digital sales organization and Billboard content to solidify elHood’s position as a Latin music website for artists and fans. As part of the agreement, Hoodiny will add Billboard content, music industry news, and chart information to elHood.com and make it available in Spanish and Portuguese. Hoodiny and Billboard plan to start in the Latin market in order to develop monetization platforms based on ad-supported revenue models.
“This alliance validates the importance of the work that Hoodiny has done over the past year in developing our content and community management technology, and we believe that our combined service will set a standard for the global music industry,” said Demian Bellumio, president of Hoodiny Entertainment Group, LLC. “This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations.”
Brian Kennedy, vice president, Integrated Sales, Billboard
Although Hoodiny representatives would not disclose exact audience numbers for elHood, they indicate the website has a reach in the hundreds of thousands of visitors. About 40 percent of the music website’s target audience is made up of English dominant Hispanics in their 20s and 30s with an annual income in excess of $30,000.
“We are thrilled to join forces with Hoodiny Interactive and augment Billboard’s platform opportunities in the Latin genre,” said Brian Kennedy, vice president, Integrated Sales, Billboard. “This alliance will offer brand marketers the opportunity to one-stop-shop at Billboard for 360 degree programs targeting the Hispanic music enthusiast.”
Billboard, known for its Latin music ventures, such as the Billboard Latin Music Conference, has longstanding partnerships with Telemundo, Univision Radio, MSN Latino and Azteca America. Billboard is the flagship property for the Billboard Information Group. Other producst include Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records.
ElHood, Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group. Hoodiny Interactive, the digital solutions arm of Hoodiny, creates custom online destinations for content providers based on Hoodiny’s proprietary Content and Community Platform. Hoodiny has offices in Miami Beach, Florida, Los Angeles, California and Madrid, Spain.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Posted by Elena del Valle on July 9, 2007
Fernando Rodríguez, CEO, Terra Networks USA
Photo: Terra Networks USA
A podcast featuring an interview with Fernando Rodríguez, chief executive officer, Terra Networks USA is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses The Current State and Future of User-Generated Content, a Portal Perspective: What Terra Networks is Doing to Encourage Online Dialogue and Why with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando joined Terra Networks USA in 2000 as chief financial officer and a founding member of the team that launched Terra.com. In 2004, he took on the position of CEO. Now he oversees the operations of Terra Networks in the United States.
He has dedicated his time to growing the organization and consolidating Terra Networks USA’s position in the U.S. Hispanic market. Prior to joining Terra Networks USA, Fernando worked at the Telefonica Group, a telecommunication company. He held various financial positions at the Telefonica de España corporate headquarters. During those years he led a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefonica global business units, from mobile and fixed telephony to Internet access and corporate business solutions.
Fernando began his career working for the Madrid Chamber of Commerce in Mexico City as a foreign trade expert. He holds a Masters of Business Administration from the Universidad Autónoma de Madrid, and several other executives programs including the Harvard Business School. He lives in Miami with his wife and his two year old son
Terra headquarters are in Miami. Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefonica Group, and one of the largest Internet companies in Latin America, reaching over 40 million unique visitors monthly.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Rodríguez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Click the button to hear the podcast:
Posted by Elena del Valle on June 27, 2007
L’Bel Paris Libertage
Photo: L’Bel Paris
L’Bel Paris, a French cosmetics company which relies on home sales techniques, first approached United States consumers in late 2006 on the West Coast. This month, the company launched a South Florida and national bilingual campaign. With operations in 14 countries in Central, South, and North America, Belcorp launched L’Bel Paris U.S.A. Hoping to build on the brand’s reputation as a skin care line in Latin America under the name of Ebel; L’Bel Paris is making South Florida a priority market in the U.S.
Initial efforts will focus on Libertâge, one of the company’s top wrinkle creams, with an April to June 2007 television and print campaign. A second campaign for Resurgie, a mild exfoliator, will run on television, print and online from July to November 2007. The company will run a recruitment radio campaign concurrent with the product campaigns. Ads will appear in the following media outlets Latina Magazine, Vanidades, Cosmopolitan, Enlace, Selecta, People En Español, El Sentinel, El Nuevo Herald, Kena Magazine, Telemundo 51.com, Radio Mambi, Radio Recuerdo, and Radio Amor.
“In addition to a Hispanic and general market advertising campaign, L’Bel Paris is hosting several small scale events, July through September to build awareness of the brand,” said Claudia Gavidia, South Florida divisional sales manager, L’Bel. “These bilingual Espace Beaute gatherings, will pamper up to 15 attendees at a time with facials and make-up applications while they learn about the L’Bel Paris luxury line. Both Latina and general market consumers will be invited to participate in these events.”
The 35 year old L’Bel Paris manufactures skin care, cosmetic and fragrance products for women and men around the world. Products are developed at the Centre Biodermatologie des Laboratoires Sérbiologiques in France. A subsidiary of Belcorp, a private, multi-brand, international corporation, L’Bel Paris U.S.A. is headquartered in San Francisco with offices and consultants across the country. L’Bel Paris relies on 500,000 independent beauty consultants worldwide. In the United States, L’Bel products are available through independent beauty consultants and online.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Posted by Elena del Valle on June 18, 2007
Sweet Electra “Lying to be Sweet” album cover
Photo: La Corporacion Muzic
La Corporación Muzic will release electronic band Sweet Electra’s latest album, “Lying to be Sweet,” in U.S. stores June 26, 2007. The album will include the single “Firefly” and two bonus remixes. Other song titles include: “Intro,” “La Lune,” “Kum-v-e,” “Gemido,” “Assim,” “Jazzsweet,” “Dous Corpos,” and “My Own.”
In September of 2006, Sweet Electra headlined New York City’s Celebrate Mexico Now festival. The group kicked off the celebration at Joe’s Pub and played shows at Galapagos Art Space in Brooklyn and Carlitos Café in East Harlem. Sweet Electra rounded out the series of concerts at a private party at Lincoln Center in honor of Mexican film director Alfonso Cuaron. Heather Graham, Ethan Hawke and Spanish film director Pedro Almodovar attended the event.
In addition, according to promotional materials, Sweet Electra has performed at dozens of sold-out concerts in Mexico, and international festivals including Romeries of May in Cuba, Festival Vive Latino in Mexico City, Peak of Tajin in Veracruz, and DJ Tour MOTO Motorola in Mexico and Europe.
The single “Firefly,” has been featured on compilations in South Africa, Spain, Germany, England, United States and Japan. The single was also remixed by DJs Ben Watt EBTG, David Alvarado and Wally Lopez. Sweet Electra has worked with Mexican artist Cecilia Batida of Tijuana NO and Japanese artist Sakiko Yocko. Additionally, Sweet Electra’s lead singer, Nardiz Cooke, is a graduate of Fermatta Music Academy, where Natalia Lafourcade, Liquits and Joselo of Café Tacuba studied.
La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
To listen to the single “Firefly” from the “Lying to Be Sweet” album click on the play button below.
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Posted by Elena del Valle on June 13, 2007
Click image to enlarge
Photo: GE Money, Yahoo! Telemundo
Stamford, Connecticut and Miami, Florida – GE Money and Yahoo! Telemundo are teaming up to offer U.S. Hispanics financial services information in the “Tu Dinero” content section of Yahoo! Telemundo Finanzas under the marketing tag “Soluciones Financieras.” The “Tu Dinero” content section is unrelated to former Tu Dinero magazine and the new partnership between Julie Stav and ImpreMedia.
“GE Money recognizes the Hispanic financial education challenge and is doing something positive about it,” said Steve Liguori, chief marketing officer for GE Money – Americas. “All consumers need to be empowered with the tools necessary to manage their finances wisely. Through this partnership, each of these organizations is demonstrating a commitment to help Hispanic consumers improve the health and stability of their household finances.”
Organizers plan easy-to-digest information in four areas they believe will be of particular interest to U.S. Hispanics: understanding and managing credit, preventing identity theft, navigating loans and mortgages, and establishing a personal budget. In addition to the slate of existing Yahoo! Telemundo financial content that includes financial columnists and economic news, the site will also offer interactive budgeting, credit card and mortgage calculators.
Promotional materials tout the interactive budgeting tool with step-by-step instructions and designed to help consumers build their own budget, establish savings goals and stick to a plan to reach their goals.
“The online tools offered by our ‘Soluciones Financerias’ section are designed to assist U.S. Hispanics in making better financial decisions, achieve success and further empower a market that is undoubtedly an integral part of the economic engine that drives this country’s growth,” said José Rivera Font, general manager, Audience, Yahoo! Hispanic Americas.
Yahoo! Telemundo is a commercial venture between Telemundo Communications Group, Inc., a unit GE’s NBC Universal, and Yahoo! Inc. With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), provides credit services to consumers, retailers and auto dealers in 55 countries around the world.
GE Money, based in Stamford, Connecticut offers financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
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Posted by Elena del Valle on June 6, 2007
Mitch Golub, president, Cars.com
Photo: Cars.com
Miami, Florida—Terra.com, and Cars.com have teamed up to reach Spanish dominant Latino online consumers. As part of the effort, Cars.com’s complete inventory of more than two million new and used vehicles will appear on Terra’s automotive channel. The two companies hope to attract U.S. Hispanics who prefer to surf the web in Spanish with car related content, tools and services; and provide advertising options for marketers looking to tap into the coveted Hispanic segment. Terra will also feature Cars.com’s private-party listing service, Sell It Yourself.
“Earlier this year, we launched our Spanish-language site, allowing our visitors to search for used cars in Spanish”, said Mitch Golub, president, Cars.com. “In working with Terra.com we are building on our strategy to meet the needs of Spanish-speaking car shoppers.”
The companies believe the Internet offers buyers freedom to search and browse at their own convenience and customize information to fit their needs. In making their Spanish language marketing decision they relied on a recent Synovate survey indicating that more than two-thirds of Hispanic Americans they surveyed identify the Internet as the best resource for making purchase decisions. According to Terra.com, 60 percent of its visitors are online daily and 84 percent rate the Internet as the best media source for automotive information.
Fernando Rodriguez, chief executive officer, Terra Networks USA
“Through our partnership with Cars.com, Terra’s visitors can readily search millions of new- and used-car listings and access robust, easy-to-use tools that help them research, locate and purchase the vehicle they want,” said Fernando Rodriguez, chief executive officer, Terra Networks USA.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
Cars.com is partnered with more than 200 metro newspapers, television stations and their websites, and advertises vehicles on behalf of 13,000 dealers, classified advertisers and private parties. The company website offers inventory search tools and new car configuration with pricing information, photo galleries, buying guides, comparison tools, original editorial content and reviews.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
