Posted by Elena del Valle on April 22, 2011
The Animalitos Exploradores team members – click to enlarge
Photo: Vme
The National Wildlife Federation(NWF) and Vme want Spanish speaking children to appreciate nature. In an effort to reach Hispanic preschoolers and their families the television network and the not for profit organization have teamed up to launch a TV series in Spanish scheduled to premiere today.
Animalitos Exploradores (Wild Animal Baby Explorers) will air daily at 8:45 a.m. during the Vme Niños block of programming for children that airs between 7:30 a.m. and 12:30 p.m. (ET) and the 24/7 cable channel Vme Kids. Eighty segments have been dubbed into Spanish from the original English language 15 minute episodes.
Based on NWF’s preschool magazine, Wild Animal Baby, the show is a combination of 3D animated characters and high-definition live-action footage. The program features five intrepid wildlife characters and an NSI (Natural Science Investigator) unit while they explore the natural world around them. According to promotional materials, Animalitos Exploradores showcases young children and families engaging in simple and easily executable outdoor activities designed to teach them to appreciate nature.
“With Animalitos Exploradores, as in everything we do, NWF is committed to making learning fun for kids while instilling in them a lifelong respect for wildlife and the environment,” said Tony Summers, director, Production of NWF.
Guillermo Sierra, senior vice president, Vme
“Animalitos Exploradores fosters early nature exploration and helps preschoolers understand the world around them,” said Guillermo Sierra, senior vice president of programming at Vme. “By bringing Wild Animal Baby Explorers to Vme, we are able to expose young viewers to the beauties of the natural world and foster a respect for nature that lasts them a lifetime.”
The Animalitos Exploradores are Benita The Beaver, described as seeing beauty in all things, eager, warmhearted, and a tactile learner; Skip The Rabbit described as the group leader and a logical thinker; Izzy The Owl, described as plucky and curious; Sammy The Skunk, described as the youngest member of the group who loves to hide, is unabashedly silly and serves as the eyes, ears and attitude of the show’s young viewers; and Miss Sally The Salamander, described as the oldest in the group and the big sister who uses her knowledge and teaching skills to keep everyone on track.
The National Wildlife Federation is one of the nation’s largest conservation organizations with four million members and supporters. The group strives to connect people with nature, and inspiring Americans to protect wildlife for our children’s future.” Vme (pronounced veh-meh) is a national Spanish-language television network presented by public television stations. The 24-hour Spanish network available in 10 million homes, offers drama, music, sports, news, current affairs, Latin cinema, food, lifestyle, nature and educational preschool content.
Posted by Elena del Valle on April 21, 2011
Information provided by Event Partner
Social Customer 2011
The Social CRM & Online Community Executive Summit
June 23-24, 2011
Wyndham Blake Chicago, Chicago, IL
Hispanic MPR subscribers qualify for a special discount for Social Customer 2011.
As social media becomes a major facet of customer’s lives, top brands across industries are realizing the growing need to listen to what their customers are saying on the social media channels, develop interactive online customer communities and meet their needs through smarter initiatives
This executive summit will help you:
ANTICIPATE customer concerns through smarter social media monitoring
ACCELERATE online community growth through better content strategies
ATTAIN internal organizational program support & involvement from the top down
ARTICULATE the best strategy for scaling programs to meet customer needs
ANALYZE program results to develop effective metrics for success measurement
ACHIEVE greater success in leveraging social media to drive customer loyalty & true brand engagement
Details and registration are at www.worldrg.com/socialcustomer. Hispanic MPR subscribers should enter the Promo Code “TPR673” for $200 off the registration rate. To register, please call 800-647-7600 or register online at www.worldrg.com/socialcustomer. For sponsorship opportunities contact Mark Coulter, 646-723-8049, mark.coulter@worldrg.com.
Posted by Elena del Valle on April 20, 2011
By Eric Granof
Chief marketing officer
ExpertBail
Eric Granof, chief marketing officer, ExpertBail
Photos and video: ExpertBail
Building a brand is never an easy challenge, but doing so in the context of an industry that already has a negative image, can be nothing short of daunting. Add to this, an extremely popular television program that supports the negative stereotype and even worse, a long history of Hollywood romanticizing and perpetuating the negative stereotype of your industry and you can begin to see the complexity and magnitude of the challenge that our team at AIA, the nation’s largest underwriter of bail bonds, was faced with only 7 short months ago when we launched ExpertBail.
The bail bond industry is a very interesting one. Not only has it been misrepresented by the media, but it is also extremely misunderstood by the average person on the street. This is probably due to the fact that most people don’t ever expect or plan on needing a bail bond. So when they do need one, the experience is preceded with fear and uncertainty. We felt it was time to eliminate those negative feelings and replace them with new ones of trust, hope and confidence.
Click to read the entire article With video – Building a Brand and Breaking a Stereotype
Posted by Elena del Valle on April 19, 2011
Information provided by Event Partner
B2B Digital Marketing 2011
The Premiere B2B Digital Executive Marketing Event
July 27-28, 2011
Holiday Inn Chicago Mart Plaza, Chicago, IL
Hispanic MPR subscribers qualify for a special discount for B2B Digital Marketing 2011.
B2B Digital Marketing 2011 is the first event of it’s kind to bring B2B corporations from across industries together to discuss the newest strategies, techniques, and tools to drive renewed growth and profitability through smart online search, social, and email techniques. As the use of new online marketing and mobile tools are becoming more and more prevalent in the B2B sector, corporate executives are feeling pressured, more than ever, to put together a coherent digital plan. With a focus on new technology and social channels, participants take part in a value-packed, interactive and inspiring event that will take the conversation to the next level and give actionable strategies to strengthen relationship and CAPTURE new business.
Experiences from leading B2B Corporations:
Aon
AT&T
Bloomberg
Google
IBM
FedEx
Xerox
…and many others
Details and registration are at http://worldrg.com/showConference.cfm?confCode=MW11010. Hispanic MPR subscribers should enter the Promo Code “UAZ296” for $200 off the registration rate. To register, please call 800-647-7600 or register online at http://worldrg.com/showConference.cfm?confCode=MW11010. For sponsorship opportunities contact Mark Coulter, 646-723-8049, mark.coulter@worldrg.com.
Posted by Elena del Valle on April 18, 2011
Paulina Abascal, host, Pastelería.mx
Photos: Vme
Vme boasts about its Spanish language cooking block in Vme Cocina which accounts for 5 percent of its overall programming. Earlier this month Vme announced a new schedule starting at 12:30 p.m. Features in the daily two hour block Sunday to Friday showcase the knowledge and styles of chefs from varied countries including Colombia, Mexico, Spain and Venezuela. Vme hosts the block of programs call Vme Cocina and produces the interstitials. The programs within the block, 12 hours per week, come from its production partners, elgourment.com, Scripts and Localia.
In Nuevos Sabores (Spanish for new flavors) shot in Mexico Isabella Dorantes and Gerardo Rivera, two young Mexican chefs, share cooking advice from their home kitchen. Chef Alfredo Oropeza of Más Sabor en Menos Tiempo (Spanish for more flavor in less time) demonstrates how to prepare quality recipes quickly at home for those on a budget. Orígenes con Catalina Vélez, a Colombian chef, prepares Colombian food, with grocery store and Colombian products.
In Puro Sumo, Sumito Estévez, a Venezuelan chef, mixes Venezuelan dishes and Asian styles and strives for a “modern and uniquely international” cuisine. Estévez also presents Sumo Placer dedicated to Venezuelan cuisine.
Chef Sumito Estevez, host, Puro Sumo
Cocinando con Fernando Canales is hosted by Fernando Canales, a restaurateur from Bilbao. During the program, he presents his best recipes and practical tricks to help home cooks; shares advice on buying the best groceries and provides dietary and nutrition tips, and recipes for children.
In Gourmet Light, Enrique Fleischmann, a Mexican chef, offers ideas for healthy, delicious dishes with an eye on the waist line. For chocolate lovers there is El Cacao hosted by Mexican José Ramón Castillo.
During Donato Cucina, Donato De Santis, an Italian chef, shares recipes from the diverse regions of his home country. Paulina Abascal spends time sharing baking advice, and Mexican pastry recipes with viewers in Pastelería.mx.
Vme (pronounced veh-meh) is a national Spanish-language television network presented by public television stations. The 24-hour Spanish network available in 10 million homes, offers drama, music, sports, news, current affairs, Latin cinema, food, lifestyle, nature and educational preschool content.
Vme, the first venture of the media production and distribution company, Vme Media Inc., is available free over-the-air, on basic digital cable, nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV and, in some areas, on Verizon FiOS and AT&T U-verse.
Posted by Elena del Valle on April 15, 2011
Win at Work book cover
Photos: The Working Circle Teambuilding, Inc.
Diane Katz, Ph.D. offers organizational, development, human resources and coaching consulting services to clients in the services, construction, technology, health care and not for profit sectors. Over the years she has identified some of the methods that in her experience address conflict resolution effectively in the workplace. In 2010, she gathered her most successful workplace conflict resolution and negotiation strategies into a manual of ideas and communications tactics with the goal of helping people achieve win-win solutions to troublesome issues at work.
In Win at Work The Everybody Wins Approach to Conflict Resolution (Wiley, $24.95), a 237-page hardcover book, she outlines The Working Circle, her eight-step process for conflict resolution which encourages an objective, non-combative approach. She begins by explaining her belief that conflict is not inherently good or bad although there is constructive and destructive conflict.
According to Katz, constructive conflict promotes creativity, innovation, betterment, and problem solving attitudes; while destructive conflict may lead to inconsistent organizational goals, many employees pursuing personal goals, deception and inefficient management overall.
The book is divided into twelve chapters and three parts, What is the Working Circle, Understanding Conflict Resolution and From the Working Circle to the Winners Circle.
Author Diane Katz, Ph.D.
The process she supports includes determining what is negotiable and what is not, developing a game plan, and communicating the positive changes that may result. She believes it is important to blend intuition and intellect. In the book, she relies on past experiences from her practice to illustrate possible situations the reader may face; and to solve common challenges like asking for and justifying a raise, dealing with a disruptive business partner, whether to speak up or remain silent about a situation taking place at work, whether to take sides or mediate, dealing with a client’s anger, negotiating independence from a micromanaging boss, standing up to a workplace bully, and managing a troublemaker.
Katz, a Tucson, Arizona based organization consultant and the president of The Working Circle Teambuilding, Inc., has a doctorate degree in Conflict Resolution from Union Institute. Previously she was a human resources executive at American Express, Chase Bank, KPMG Peat Marwick, and Alexander & Alexander.
Click to buy Win at Work!
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Filed Under: Books
Posted by Elena del Valle on April 13, 2011
Juan Carlos López of CNN en Español
Photo: CNN en Español
Starting this week CNN en Español is offering special coverage from Havana, Cuba. Cuba en la Encrucijada (Cuba at the Crossroads), hosted by Juan Carlos López, is scheduled to air April 14 to April 20. As part of the coverage López plans to keep the audience informed on the Sixth Congress of the Cuban Communist Party taking place between April 16 and April 19, 2011. The purpose of the event is to draft the guidelines for the economic and social policy of the country. López will report live for several of the network’s programs, Encuentro, NotiMujer, Directo USA, Panorama Mundial, Café CNN and Conclusiones.
On Thursday April 14, from 9 to 10 p.m.(ET), Patricia Janiot, Fernando del Rincón, Claudia Palacios, Camilo Egaña and Juan Carlos Lopez from the network and guests from Havana are expected to offer analysis of the Sixth Congress of the Cuban Communist Party and its potential effects on Cuba and other countries in the region. They also plan to elaborate on the 50 anniversary of the proclamation of the socialist character of the Cuban revolution and its effects on Latin America and the world.
Anchor Ismael Cala is scheduled dedicate the Friday, April 15 edition of Cala at 9 p.m. (ET) to a special program named Playa Girón during which he is scheduled to interview Alfredo Durán, one of the young men trapped on the beaches of the Bay of Pigs, who revisited Cuba ten years ago for the 40 anniversary of the invasion. Plans are in place for a local guest to join the conversation, the person from Havana, Cuba who confronted Durán on the opposite side of the invasion fifty years ago. Together they are expected to analyze the invasion and its impact fifty years later.
According to a network spokesperson CNN en Español has had a news bureau in Cuba for years. López, who has been a reporter with CNN since 1993, is the head of the Washington D.C. bureau for CNN en Español. Prior to working with CNN he worked with CNN International and WLTV Channel 23. A native of Bogota, Colombia, he is a journalism graduate of the Universidad Javeriana in that city.
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Filed Under: Media
Posted by Elena del Valle on April 11, 2011
Health care expenditure comparisons – click to enlarge
Graphs: Organization for Economic Co-operation and Development (OECD)
A new Organization for Economic Co-operation and Development (OECD) 227-page report, Economic Policy Reforms Going for Growth, highlights issues relating to growth among member, and some non member countries. The report outlines salient issues and suggested recommendations for individual countries including the United States. While the organization’s researchers concluded our GDP (gross domestic product) is one of the highest among OECD members thanks to high labor productivity they found relative labor utilization had dropped. They noted the benefits of recent health care and financial sector changes while calling for additional changes they believe to be necessary especially in education, health care and tax reform.
The first priority the analysts drew attention to was education, explaining that in spite of high per pupil spending United States student scores were below the OECD average in the international student test (PISA). The report calls for an improvement in teacher education and development in order to increase student achievement; and suggests the United States make schools accountable for student progress. In light of the 2010 Census numbers that point to minority markets as the main source of demographic growth in the country the importance of education among minority students is likely waxing.
Secondary education performance comparison – click to enlarge
Health care expenses are already high and continue rising at a steady pace, according to the report released last week. The researchers concluded that while last year’s health care reform law reduced long term expenditures it is unclear how it will affect health care. They recommend the adoption of Medicare provider reforms after pilot testing; and that the health tax exclusion (i.e. the exclusion from taxable income and payroll tax of compensation in the form of health insurance cover) be limited beyond what was planned to reduce incentives for people to buy health plans with little cost sharing.
The report recommends the United States broaden the tax base by “reducing the value of the mortgage-interest deduction on owner-occupied housing and limiting the health tax exclusion.” The analysts also think a move away from personal income towards consumption-based taxes such as a VAT is worth pursuing. Other recommendations included the reduction of agricultural subsidies and the adoption of policies that promote social mobility.
The OECD, about to turn 50, provides a forum for member governments to compare policy experiences, “seek answers to common problems, identify good practice and coordinate domestic and international policies.”
Posted by Elena del Valle on April 8, 2011
Johnny Depp and Penelope Cruz in Pirates of the Caribbean: On Stranger Tides
Photos: Disney Enterprises, Inc., Peter Mountain
Disney, Jerry Bruckheimer and Johnny Depp are at it again. Next month a fourth Pirates of the Caribbean movie will hit theaters nationwide. This time Penélope Cruz, the increasingly popular Spanish actress has joined the infamous pirate troublemakers. Click below to see two videos in English with previews of the film Pirates of the Caribbean: On Stranger Tides.
Pirates of the Caribbean 2011 poster in Spanish
Johnny Depp as Captain Jack Sparrow
The skull often seen representing The Pirates of the Caribbean franchise was transformed for the latest film to include a mysterious X scar on the left side of the face, new beads, a pearl in the gold front tooth, blond streaks in the hair, skeletons hanging from the last trinket on the beaded dreadlock, a hidden Mickey on the left dreadlock and swimming mermaids engraved on the hand guard of the right sword.
Pirates of the Caribbean – click to enlarge
The Skull features the red bandana Captain Jack Sparrow wore in all the films of the Pirates of the Caribbean series. According to promotional materials red was a popular color with pirates, who preferred more colorful dress; it was also a color synonymous with “giving no quarter.”
The crossed swords, or pirates’ cutlasses, purportedly have a special meaning: When the crossed swords face upward, they indicate readiness for battle. When the swords point downward, they signify the end of conflict. Down-pointing crossed swords are a common military symbol on graves or memorials signifying death in battle. On the teaser poster the swords are pointing downward.
Posted by Elena del Valle on April 6, 2011
Information provided by Event Partner
Hispanic Reach 2011
The Premier Hispanic Marketing Executive Summit
June 22-23, 2011
Crowne Plaza Dallas Downtown, Dallas, TX
Hispanic MPR subscribers qualify for a special discount for Hispanic Reach 2011.
Welcome to Hispanic Reach 2011, an informative and interactive conference featuring some of the leading brands and marketers in Hispanic business today. This event takes place in Dallas June 22-23.
In light of the 2010 census results, it’s become even clearer that the U.S. Hispanic community continues to expand at an astronomical rate. 2011 is expected to be a breakout year as Hispanic marketing matures across all digital marketing platforms including social, mobile and search. Now is the time for corporations to execute innovative marketing strategies to endure and flourish in this era of Hispanic expansion.
Featured Speakers:
Mark Lopez
US Head of Hispanics
Google
Carla Dodds
Director of Multicultural Marketing
Wal-Mart
Charles Garcia
CEO
Garcia Trujillo
Raymond Arroyo
Chief Diversity Officer
Aetna
Alex Lopez Negrete
CEO
Lopez Negrete
Rochelle Newman-Carrasco
Chief Hispanic Marketing Strategist
Walton | Isaacson
Details and registration are at www.worldrg.com/hispanicreach. Hispanic MPR subscribers should enter the Promo Code “QTJ984” for $200 off the registration rate. To register, please call 800-647-7600 or register online at www.worldrg.com/hispanicreach. For sponsorship opportunities contact Mark Coulter, 646-723-8049, mark.coulter@worldrg.com.
