Posted by Elena del Valle on January 25, 2006
Jorge “El Travieso” Arce
Photo: TV Azteca
Los Angeles, California – Azteca America will present three championship boxing events live from Cancun at 10 p.m. ET on Saturday, January 28, in one of the first major international events held in the beach resort since the devastating passing of HurricaneWilma. Jorge “El Travieso” Arce will face off against Adonis Rivas for the World Boxing Council, WBC, World Flyweight Championship; Jackie Nava, from Mexico, will be putting on the gloves against Kelsie Jeffries, of the U.S., for the WBC World Super Bantamweight Women’s title; and Rodel Mayol, from the Philippines, will face Mexican fighter Lorenzo Trejo for the WBC Strawweight Final Elimination Bout. Special invited guests include Julio César Chávez, Muhammad Ali, Laila Ali, Oscar de la Hoya, Sugar Ray Leonard, Mike Tyson and Tommy “The Hitman” Hearns.
Jorge Armando “Travieso” Arce was born in 1979 in Los Mochis, Sinaloa, Mexico. He made his professional debut in Tijuana in 1996. The 5′ 6½ boxer’s record includes 46 official fights, 42 wins (32 by knock out), three losses and one draw. He has held the Interim WBC Flyweight title, the WBC Light Flyweight title, WBC Youth Flyweight title, the WBO NABO (North American Boxing Organization) Light Flyweight title, and the WBA Fedecentro Light Flyweight title amongst others. Travieso entered the entertainment world participating in a popular Reality TV show establishing himself as a young celebrity. Last December Arce fought Adonis Rivas and won when the referee stopped the fight on the tenth round. Adonis Antonio Rivas Ordoñez, born in Leon Nicaragua in 1972, has held 32 fights of which he has won 21 (10 by knock out), lost eight and drawn two. He has held the WBO Super Flyweight title, the WBO Latino Flyweight title and the Interim WBO Flyweight title as well as the WBC Fecarbox Bantamweight title.
Boxer Laila Ali, event guest
Photo: TV Azteca
Jacqueline “Aztec Princess” Mouett Nava was born in Tijuana Mexico in 1980. She lives in Tijuana, trains in San Diego and fights as a boxer and kickboxer. She currently holds the WBA Female Bantamweight title and the WBC Female Super Bantamweight title. As a kickboxer she became the IKKC Female North American Muay Thai Featherweight champion. Her record shows 14 fights, 12 wins (eight by knock out), one loss and one draw. Kelsey “Road Warrior” Jeffrey was born in Gilroy California in 1975. At 13 she moved to Hawai where she became involved with kickboxing. She eventually became a champion and then switched to boxing. She started boxing as an amateur in 1994. After coached boxing in Japan she returned to California and won the California Golden Gloves title from 1997 to 1999. Kelsey made her pro debut in 1999. Her record shows 41 fights with 33 wins (two by knock out) and eight losses.
Rodel “Batang Mandaue” Mayol was born in Mandaue City Philippines in 1981. His record shows 21 fights, 21 wins (16 by knock out), with no losses or draws. Lorenzo “Explosivo” Trejo, born in Ciudad Obregon Mexico in 1977, has a record of 36 fights, 24 wins (11 by knock out), 12 losses and no draws.
Azteca America, one of the fastest-growing Hispanic networks in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America’s website.
Posted by Elena del Valle on January 24, 2006
Robert Deposada, president of the The Latino Coalition
Washington, D.C. — The debate over immigration reform appears to be one of the hottest issues in the upcoming elections. When asked what party they identify with, Democrats outpaced Republicans by a margin of 58 percent to 23 percent, compared to a margin of 52 percent to 29 percent last year according to the recently released results of the 2005 National Latino Survey by The Latino Coalition, TLC. The say results indicate that if the midterm congressional elections were held today, Democrats would win overwhelmingly with a margin of 61 percent to 21 percent, compared to last year’s 56 percent to 30 percent.
"This survey has become the most reliable and accurate study on Hispanic political and consumer behavior in the U.S. The 2004 National Latino Survey was dead-on accurate in predicting the Latino vote in the 2004 elections," said TLC President Robert Deposada. "We predicted the nine-point spread between Senator Kerry and President Bush, while all other surveys predicted a Kerry win of over 30 points. The results of this year’s survey offer similar surprising results and highlight the future trends of Latino adults and Latino voters in the U.S. However, contrary to past years these trends spell trouble for the Republican Party."
"This survey shows there are two very different segments within the Hispanic community: recent immigrants and those who have been here for years," Deposada added. "Those who have been here longer tend to mostly speak English, are registered voters, are in better financial status, and tend to be more focused on issues that affect their pocket books like taxes, education and health care. The more recent immigrants tend to have lower incomes, speak mostly Spanish only and are more concerned over immigration policies and language barriers. Their views on political issues are many times at odds. Politicians from both political parties need to understand these differences and the diversity within the Latino community if they want to successfully reach out to these voters and future voters."
The national Hispanic survey was conducted among 1,000 Hispanic adults by Latino Opinions between December 10-13, 2005. All interviews were conducted by professional English and Spanish speaking interviewers via telephone. Respondents were given the option of conducting the survey in English or Spanish. Interview selection was at random within predetermined population units. These units were structured to statistically correlate with the nation’s adult Hispanic population according to the 2004 U.S. Census estimates. The accuracy of this national survey of 1,000 Hispanic adults is within plus or minut 3.1 percent at a 95 percent confidence interval.
"Hispanic registered voters are strongly supporting initiatives to reform immigration while penalizing illegal behavior. A majority of Hispanic voters (52.4 percent) support initiatives that would not allow people who entered this county illegally to become citizens unless they reapply from their country of origin," Deposada said. "By a margin of 50 percent to 41 percent, Hispanic voters support increasing the number of border patrol agents in our southern border, and also support new laws to make sure that employers can only hire workers who are in the U.S. legally (50 percent to 41 percent). An overwhelming majority of 82 percent support the creation of a new Temporary Worker Program. Also a plurality (41.2 percent to 39.9 percent) support imposing a fine of at least $2,000 for illegal immigrants in order to gain legal employment as a temporary worker in the U.S."
"Meanwhile, non-registered Latinos have completely different views on these issues," Deposada added. "They overwhelmingly oppose laws to make sure that employers can only hire legal immigrants (65 percent to 28 percent); oppose increasing the number of border patrol agents along our southern border (61 percent to 29 percent); and they support allowing illegal immigrants to have access to citizenship (50 percent to 40 percent)."
"While there has been enormous progress for the Republican Party under President George W. Bush, there is real danger for a repeat of the Pete Wilson era that alienated Hispanics from the GOP for years," Deposada added. "If the Republican leadership in Congress allows an extremist group to control the debate over immigration reform and put partisan rhetoric over real commonsense legislation, the GOP will eliminate all the progress achieved by President Bush in attracting Hispanics into the GOP."
"The Republican leadership in Congress has failed miserably in keeping the coattails of President Bush among Hispanic voters," Deposada said. "When compared to last year’s number on the question of who does a better job at handling key issues, Democrats in Congress kept the same level of support John Kerry had and improved on it, while Republicans cut the numbers in half compared to President Bush."
Following are some survey questions and the corresponding response percentages:
"Creating more jobs and improving the economy"
- Republicans in Congress (2005): 19 percent
- Democrats in Congress (2005): 50 percent
- President Bush (2004): 34 percent
- John Kerry (2004): 54 percent
"Improving Education"
- Republicans in Congress (2005): 20 percent
- Democrats in Congress (2005): 50 percent
- President Bush (2004): 35 percent
- John Kerry (2004): 52 percent
"Providing more affordable health care"
- Republicans in Congress (2005): 15 percent
- Democrats in Congress (2005): 55 percent
- President Bush (2004): 30 percent
- John Kerry (2004): 52 percent
"Representing your views on immigration"
- Republicans in Congress (2005): 17 percent
- Democrats in Congress (2005): 46 percent
- President Bush (2004): 35 percent
- John Kerry (2004): 43 percent
"Keeping America safe and fighting terrorism"
- Republicans in Congress (2005): 30 percent
- Democrats in Congress (2005): 30 percent
- President Bush (2004): 50 percent
- John Kerry (2004): 36 percent
"Being in touch with the Hispanic community"
- Republicans in Congress (2005): 16 percent
- Democrats in Congress (2005): 57 percent
- President Bush (2004): 37 percent
- John Kerry (2004): 37 percent
"The Republican Party is rapidly losing all the gains they achieved under President Bush in the Hispanic community," Deposada added. "If the GOP wants to remain competitive among Hispanic voters, they need to wage an all out effort to regain the momentum."
Senator Hillary Clinton enjoys a favorable rating among Hispanics (56 percent to 10 percent), and is heavily favored in the Democratic primary for president over Senator John Kerry in 2008 (48 percent to 15 percent). Not all is bad news for Republicans. The survey shows that Hispanic voters remain conservative on social and economic issues: By a margin of 44 percent to 9 percent, Hispanics support reducing taxes on families and businesses as the best way to grow the economy and create jobs for average Americans; by a margin of 51 percent to 30 percent Hispanic voters oppose raising taxes on remittances and money transfers in order to pay for indigent health care; by a margin of 55 percent to 35 percent, Hispanic voters would prefer to be covered by a private health care plan over a government-run program like Medicaid; by a margin of 57 percent to 27 percent Hispanics identify themselves as pro-life; by a margin of 57 percent to 36 percent Hispanics support laws to require parental notification before underage teenagers can get an abortion; and, 62 percent oppose gay marriages.
The Latino Coalition is a non-profit, non-partisan organization based in Washington, D.C. established to address policy issues that directly affect the well-being of Hispanics in the United States. Its mission is to develop and promote policies that will foster economic equivalency and enhance overall business, economic, and social development of Hispanics. For more detailed information on the survey and to review past surveys, visit The Latino Coalition
Posted by Elena del Valle on January 23, 2006
Beth Herskovits, PRWeek deputy news editor
Photo: PRWeek
An article on the Hispanic Marketing & Public Relations book titled "Hispanic helps target minority group" was published in PRWeek.com today. To read the article, written by Beth Herskovits, in its entirety go to PRWeek
Posted by Elena del Valle on January 23, 2006
The Standard Periodical Directory
New York, New York – Hispanic publications led in growth over the last 10 years, up from 124 titles in 1996 to 329 titles in 2006, according to the publishers of the newest edition of The Standard Periodical Directory released recently (a review copy of the directory was unavailable). Published by Oxbridge® Communications, Inc., The Standard Periodical Directory is one of the largest directories of U.S. and Canadian periodicals, with information on 55,809 magazines, journals, newspapers, newsletters, directories, and yearbooks in its latest edition.
The Directory is priced at $1,595 for the print edition; $1,695 for the Single-User CD and $2,995 for print directory and CD. It is also available online as part of the MediaFinder® database service for $1,295 for a single user, and $2,090, for a site license annual subscription.
"We see tremendous growth in Hispanic periodicals, with an increasing number of regional publications, such as Tu Ciudad Los Angeles and Ser Magazine (Laredo, Texas), as well as an increase in national publications such as Siempre Mujer. Meanwhile, general interest, men’s, and women’s publications have declined," stated Deborah Striplin, editorial director of The Standard Periodical Directory.
Over the last ten years, these categories also grew in number: Interior design from 125 to 213 publications; wedding from 50 to 130 publications; and golf from 102 to 170 publications. Declining categories over the past ten years were college student press and business and industry publications: College student press from 4507 to 3097; and business and industry from 2505 to 1126.
The categories with the largest number of publications for 2006 are medicine, law, religion, ethnic, computers, education, business, health and fitness, regional interest, and travel. The use of the Internet in publishing continues to grow with more than 24 percent of the publications offering online or e-mail editions to supplement the print editions. There are also 238 digital, or virtual, publications, a new electronic format. A total of 3,665 publications are available in electronic format only.
The Standard Periodical Directory 2006 Edition includes listings for 15,654 magazines, 11,563 journals, 11,938 newsletters, 9,667 newspapers, 3,449 directories and 997 yearbooks. The new edition of the directory is includes more than 4,200 new titles.
Deborah Striplin, editorial director of The Standard Periodical Directory
"The Standard Periodical Directory is a great tool for librarians, advertisers, marketers, printers and publishers to research information on more than 55,000 U.S. and Canadian periodicals," said Striplin.
The Directory includes the publication’s name, phone number, fax, email, URL, editorial description, personnel, ISSN, year founded, frequency, circulation, subscription and advertising rates, list rental and production data, and target audience. Oxbridge Communications, founded in 1964, has one of the largest databases of U.S. and Canadian print media and catalogs. In addition to The Standard Periodical Directory, Oxbridge has a number of reference products including the MediaFinder CD-ROM, National Directory of Magazines; Oxbridge Directory of Newsletters; National Directory of Catalogs, and MediaFinder.com an online database of more than 70,000 publications, including catalogs. Details at Oxbridge Communications
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Posted by Elena del Valle on January 20, 2006
Fernando del Sola, La Academia USA host
Mexico City, Mexico – Concert 9 of La Academia USA was an evening of surprises. Catalina, from Miami, exited the show; Frankie, Nohelia and Iván made important gains; and Gustavo, decided to stay. Following a week where Gustavo appeared to change his mind daily on whether to stay or leave the program, and an interpretation of “Baila Morena,” La Academia USA host Fernando del Solar presented an ultimatum, “Do you want to leave La Academia?”
The public was divided between those that chanted for him to stay and others that chanted that he should go. After Gustavo’s parents, wife and children appeared on stage and spoke with La Academia USA Director Beto Castillo, his son decided to stay; kissed his wife and kids and went back to work.
With an opening medley dedicated to the Mexican pop group Maná, the students performed “Como te Deseo,” “Vivir Sin Aire,” “Perdido en un Barco” and “Oye mi Amor.” The first student solo was Yoshigei’s, “Bidi Bidi, Bombo.” It was well liked by the audience. Next was Jazmín, from Salt Lake City, with “Que le Den Candela.” Although the rendition brought the public to its feet, not all were enthralled by the performance.
Frankie, from Dubuque, Iowa, surprised many with his interpretation of “Corazón Partío.” Then Miami resident Nohelia, who received a large bouquet of roses sent by Honduran President-Elect José Manuel Zelaya and delivered by the Honduran Consul in Mexico, Miguel Lardizabal, gave a masterful performance of “Te Quedó Grande la Yegua.”
Also showing important advances were Adán, with “Sirena,” Iván with “Te Amo,” Afid, with “Salomé,” and Diana, with “Cómo Hemos Cambiado.” Heloisa, the performer from Seattle, gave a spirited performance of “I Love Rock and Roll.” The last act of the evening was Mariana, from El Paso, with “Ay Amor.” Although the number ended with a passionate kiss with her soul mate Iván, the critics expected more on the musical side.
Finally, with the votes tallied, it was Catalina, from Miami, who exited this ninth concert in a tearful moment following a tepid performance of “Ven Conmigo.” Catalina gave one last kiss to her beau, Adán, from Chicago, before bidding the audience farewell. For more information on the program, visit La Academia USA
Posted by Elena del Valle on January 20, 2006
Damian Alvarez of Monarcas Morelia in 2005 game
Los Angeles, California – Azteca America opens the soccer season with the kickoff of the 2006 Closing Tournament beginning Saturday, January 21 at 4 pm EST (3 pm CST and 1 pm PST) featuring the Jaguares of Chiapas facing off against the Chivas of Guadalajara in what is expected to be very exciting play. Next, at 6 pm EST (5 pm CST and 3 pm PST), they present the Tecos of Guadalajara versus San Luis, which pits one of the stronger teams in the league against a San Luis squad that needs to prove it belongs in the big league this season. At 8 pm EST (7 pm CST and 5 pm PST), Azteca America presents the Monarcas Morelia versus Cruz Azul. Both teams have strong traditions and need to prove to fans that 2006 is their year to shine.
On Sunday, January 22 at 5 pm EST (4 pm CST / 2 pm PST) it’s Pachuca against Monterrey. Pachuca, which finished the prior regular season in sixth place, will face the runners up of the prior championship, the Rayados of Monterrey. Special pre-game shows will be broadcast 30 minutes prior to the Jaguares-Chivas and Pachuca-Monterrey matches.
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information visit Azteca America
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Posted by Elena del Valle on January 19, 2006
The January/February 2006 issue of The Publicity Hound newsletter featured an article on Hispanic Marketing & Public Relations on page 7.
Joan Stewart, publisher The Publicity Hound
“Many Publicity Hounds are missing the mark by not targeting Hispanic publications, TV and radio shows, and Internet portals. Hispanic Marketing & Public Relations removes the mystery of marketing to Hispanics, a group that has fierce loyalty to certain brands, and lots of spending power. Read this book before embarking on a marketing or publicity campaign so you shorten your learning curve and do it right,” said Joan Stewart, publisher of The Publicity Hound.
Posted by Elena del Valle on January 19, 2006
FOR IMMEDIATE RELEASE Contact: HMCA (305) 648-2848 hmca@hmca.org
Editors: Send review copy requests to publisher@poyeen.com
HMCA, PRSA Announce Hispanic Marketing & Public Relations
Book Related Teleconference
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, and the Multicultural Section of the Public Relations Society of America, PRSA, announced a teleconference based on a chapter of a new book, Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) to be held Thursday, January 26, 2006 at 2 p.m. The first title published on reaching Latinos with marketing and public relations strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.
The teleconference entitled "Hispanic Public Relations: Responding to Growing Market Demands" is based on chapter 10 in the book and will be presented the author of that chapter, Dora O. Tovar, president, Tovar PR LLC. Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 for PRSA Multicultural Communications Section members, $150 for PRSA and HMCA members and $250 per site for nonmembers. Registration is available at www.prsa.org .
Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA. Information on the book, including a list of authors and newsletter sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
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Posted by Elena del Valle on January 19, 2006
Para Distribución Inmediata Informes: HMCA (305) 648-2848 hmca@hmca.org
Nota al editor: Puede obtener una copia del libro para artículos y reportajes a través de Publisher@poyeen.com
HMCA, PRSA Anuncian Teleconferencia Basada en Primer Libro Sobre Mercadeo y Relaciones Públicas Dirigidas al Mercado Hispano
Miami, Florida – La Hispanic Marketing & Communication Association (Asociación Hispana de Mercadeo y Comunicación conocida por sus siglas en inglés como HMCA) y la Sección Multicultural de la Public Relations Society of America (conocida por sus siglas en inglés como PRSA) anunciaron una teleconferencia en inglés basada en un capítulo del nuevo libro en inglés titulado Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) para profesionales y estudiantes de mercadeo. La teleconferencia se llevará a cabo el a las 2 p.m. hora este el jueves 26 de Enero de 2006.
La teleconferencia, titulada "Hispanic Public Relations: Responding to Growing Market Demands," será presentada por la autora del capítulo 10 del libro, Dora O. Tovar, quien es presidente de Tovar PR LL. Los profesionales que acudan al seminario virtual contarán con un número de teléfono especial a través del cual escucharan la presentación y tendrán acceso a un portal virtual en el cual encontrarán los materiales visuales. El costo de la conferencia es de $85 para miembros de la sección, $150 para los miembros de HMCA y PRSA y $250 para el público general por cada conexión. Es posible inscribirse a través del portal de PRSA, www.prsa.org
Hispanic Marketing & Public Relations ofrece 435 páginas de información, análisis de casos, materiales gráficos, información del mercado y opiniones sobre el mismo basadas en la experiencia de los 19 autores expertos y beneficia a HMCA. El portal del Internet HispanicMPR.com www.HispanicMPR.com cuenta con información sobre el libro, una lista de autores e instrucciones sobre como recibir boletines electrónicos.
El libro, escrito por un grupo de expertos reconocidos por su conocimiento del mercado latino, cuenta con 15 capítulos escritos por 17 profesionales y dos profesores universitarios. Cris Ascunce de CAT Grafix, Inc. diseñó la portada. Los capítulos tratan en detalle diversos aspectos del mercado Latino de los Estados Unidos, la aculturación latina, como ubicar a los latinos que navegan en el Internet, la importancia de dirigirse a los latinos en su propio idioma, proyecciones demográficas, la imagen latina, las relaciones públicas dirigidas a los latinos, la prensa Hispana, la publicidad electrónica, los eventos como elemento del plan de mercadeo, los aspectos de calidad y cantidad a considerar en cuanto a la investigación de los mercados latinos y como prepara a expertos y comunicadores para entrevistas con la prensa. Carlos Santiago presidente de la empresa Santiago Solutions de California escribió el prefacio.
La Hispanic Marketing & Communication Association es una asociación profesional de voluntarios y sin fines de lucro dedicada a promover excelencia en el mercadeo dirigido a latinos. Visite el portal de Internet de HMCA www.hmca.org para obtener información sobre el mercado hispano, copias gratuitas del boletín de HMCA e invitaciones a eventos de la asociación. El Public Relations Society of America (www.prsa.org) con oficinas principales en Nueva York, es la organización más grande del mundo de profesionales de relaciones públicas y cuenta con más de 28,000 miembros profesionales y estudiantes
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Posted by Elena del Valle on January 19, 2006
The 12 Annual SRI Marketing to U.S. Hispanics and Latin America is scheduled to take place January 29 to 31, 2006 at the Wyndham Miami Beach Resort on Miami Beach, Florida. Organizers promise this year’s forum will offer a powerhouse of thought-leaders and trailblazers, market-movers and mavericks, who are reshaping the landscape of marketing to this influential segment across the Americas. Presenters will share information on new trends and best-practices. Admission fees range from $1695 to $2,295 depending on the program selected.Hispanic Marketing & Communication Association, HMCA, members receive a $400 discount.
Through the conference, SRI hopes to bring attendees more of the unique ways in which brands are competing with one another to serve the growing Hispanic customer base. Highlights of the roster of speakers includes decision-makers from: Microsoft; Maybelline-Garnier, L’Oreal USA; Procter & Gamble, Paper Products, Multicultural; Toyota Motor and Sales, USA; GMAC Mortgage; Burger King Latin America; Disney, Latin America; Wells Fargo International Remittances; Option One Mortgage; Scholastic Media; Meredith Corporation; Yahoo! North Latin America; General Mills; US Cellular; NBA Latin America, and more.
Salient presentations planned include: Carlos Santiago, who will unveil a first-ever study about the correlation between financial investments into the Hispanic market and whether this transfers into "The Creation of Shareholder Value?"; Fernando Espuelas, chairman and CEO of Voy LLC, will discuss "Magic Realism in Brands" to set the stage for innovative thinking on brand strategy in an increasingly Hispanic market landscape and how English is becoming key ingredient in marketing to Latinos; Peter Roslow, will outline the future of Spanish language media in the coming years and why Spanish will continue to rise in the U.S.A.; Mark Berry of TNS-Global will discuss where research needs to go to keep up with the demands of this market. Laura Martinez, editor of Adweek’s Marketing y Medios will provide a quick round-up of "2005 The Year in Review and How Did Big Brands Build Their Hispanic Marketing Strategies;" PJ Periera of AKQA will present on "Creative Trends for an Interactive World;" Paco Olavarietta of Ole will share his vision for retail marketing to Latinos; and Laurence Klinger of Lapiz, will discuss "Liquid Ideas," an outlook on beverage marketing.
There will be a networking welcome reception on Sunday, January 29, 2006 and an Awards Function on January 30 for Hispanic Marketing Breakthroughs in 2005 to celebrate ground-breaking strategies and new initiatives in this marketplace. The award categories are Product Launch, Consumer Insights and Segmentation Strategy, Positioning Approach,Grassroots Marketing, In-Language Campaign, Direct Marketing, and E-Hispanic. More information is available at www.srinstitute.com/CM459.
