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SRI Conference on U.S. Hispanics and Latin America to be Held January 29 to 31 in Miami

Posted by Elena del Valle on January 19, 2006


The 12 Annual SRI Marketing to U.S. Hispanics and Latin America is scheduled to take place January 29 to 31, 2006 at the Wyndham Miami Beach Resort on Miami Beach, Florida. Organizers promise this year’s forum will offer a powerhouse of thought-leaders and trailblazers, market-movers and mavericks, who are reshaping the landscape of marketing to this influential segment across the Americas. Presenters will share information on new trends and best-practices. Admission fees range from $1695 to $2,295 depending on the program selected.Hispanic Marketing & Communication Association, HMCA, members receive a $400 discount.

Through the conference, SRI hopes to bring attendees more of the unique ways in which brands are competing with one another to serve the growing Hispanic customer base. Highlights of the roster of speakers includes decision-makers from: Microsoft; Maybelline-Garnier, L’Oreal USA; Procter & Gamble, Paper Products, Multicultural; Toyota Motor and Sales, USA; GMAC Mortgage; Burger King Latin America; Disney, Latin America; Wells Fargo International Remittances; Option One Mortgage; Scholastic Media; Meredith Corporation; Yahoo! North Latin America; General Mills; US Cellular; NBA Latin America, and more.

Salient presentations planned include: Carlos Santiago, who will unveil a first-ever study about the correlation between financial investments into the Hispanic market and whether this transfers into "The Creation of Shareholder Value?";  Fernando Espuelas, chairman and CEO of Voy LLC, will discuss "Magic Realism in Brands" to set the stage for innovative thinking on brand strategy in an increasingly Hispanic market landscape and how English is becoming key ingredient in marketing to Latinos; Peter Roslow, will outline the future of Spanish language media in the coming years and why Spanish will continue to rise in the U.S.A.; Mark Berry of TNS-Global will discuss where research needs to go to keep up with the demands of this market. Laura Martinez, editor of Adweek’s Marketing y Medios will provide a quick round-up of "2005 The Year in Review and How Did Big Brands Build Their Hispanic Marketing Strategies;" PJ Periera of AKQA will present on "Creative Trends for an Interactive World;" Paco Olavarietta of Ole will share his vision for retail marketing to Latinos; and Laurence Klinger of Lapiz, will discuss "Liquid Ideas," an outlook on beverage marketing. 

There will be a networking welcome reception on Sunday, January 29, 2006 and an Awards Function on January 30 for Hispanic Marketing Breakthroughs in 2005 to celebrate ground-breaking strategies and new initiatives in this marketplace. The award categories are Product Launch, Consumer Insights and Segmentation Strategy, Positioning Approach,Grassroots Marketing, In-Language Campaign, Direct Marketing, and E-Hispanic. More information is available at