Posted by Elena del Valle on January 19, 2006
The January/February 2006 issue of The Publicity Hound newsletter featured an article on Hispanic Marketing & Public Relations on page 7.
Joan Stewart, publisher The Publicity Hound
“Many Publicity Hounds are missing the mark by not targeting Hispanic publications, TV and radio shows, and Internet portals. Hispanic Marketing & Public Relations removes the mystery of marketing to Hispanics, a group that has fierce loyalty to certain brands, and lots of spending power. Read this book before embarking on a marketing or publicity campaign so you shorten your learning curve and do it right,” said Joan Stewart, publisher of The Publicity Hound.