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Hispanic Marketing & Public Relations Book Featured in The Publicity Hound Newsletter

Posted by Elena del Valle on January 19, 2006

Publicity Hound

Publicity Hound article on Hispanic Marketing & Public Relations

The January/February 2006 issue of The Publicity Hound newsletter featured an article on Hispanic Marketing & Public Relations on page 7.

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Joan Stewart, publisher The Publicity Hound

“Many Publicity Hounds are missing the mark by not targeting Hispanic publications, TV and radio shows, and Internet portals. Hispanic Marketing & Public Relations removes the mystery of marketing to Hispanics, a group that has fierce loyalty to certain brands, and lots of spending power.  Read this book before embarking on a marketing or publicity campaign so you shorten your learning curve and do it right,” said Joan Stewart, publisher of The Publicity Hound.