Posted by Elena del Valle on November 27, 2006
David Henry, president, TeleNoticias
Photo: TeleNoticias
A podcast interview with David Henry, president, founder, TeleNoticias is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses electronic publicity and broadcast public relations and his chapter of the same title in the Hispanic Market & Public Relations book with Elena del Valle, host of the HispanicMPR.com podcast.
David has 15 years of experience providing broadcast strategy and counsel to a diverse client base. He touts an understanding of and experience with electronic media. David, who received a Bachelor of Science degree in journalism from the University of Maryland, has experience counseling Fortune 500 clients, public relations agencies, associations and nonprofit organizations. He has executed broadcast strategies for new product launches, existing brand communications, issues management, crisis communications and special events.
David began his career at Creamer Dickson Basford, a New York public relations agency. He then held positions at broadcast public relations companies Medialink, Orbis Broadcast Group and On The Scene Productions. His past clients include Goya Food Inc., Johnson & Johnson, Visa, Levi Strauss & Co., Pfizer, Inc., Post Cereals, Mattel, Inc., McNeil Consumer Products, Sears, Philips Electronics, GlaxoSmithKline, Proctor & Gamble, Nabisco, Weight Watchers, Ortho-McNeil Pharmaceuticals and the American College of Physicians.
A member of the Public Relations Society of America (PRSA) for more than 15 years, David has earned the designation Accredited in Public Relations (APR). He was the 2003 chair of the PRSA National membership committee and 2003 chair of the PRSA Health Academy, one of the largest groups in PRSA. He has also served as a judge for the PRSA Silver Anvil Awards and for the New York chapter’s Big Apple Awards for the past 13 years. He is a frequent guest lecturer at New York University and has spoken a various public relations conferences.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR David Henry” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the November 2006 section of the podcast.
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“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
To purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on November 17, 2006
‘druthers film poster
Photos: SGM Records
Latinos can find their way into anything. Regardless of how it happens, the presence of the largest minority in the U.S. is felt in all aspects of American life. Singer Diana Mera’s music even found its way into a film about an Austrian woman with a Jewish background.
Mera’s song “Besame” was chosen to be part of the soundtrack for the new film “‘druthers.” The Ecuadorian born and Peruvian raised singer is thrilled to have one of her songs showcased in a film. “When I learned that “Besame” was going to be in this movie, it was a wonderful surprise,” said Mera.
Jenna Bari, Soledad Herrada (Diana’s manager) and Diana Mera at the movie screening
The independent film was co-created and co-produced by Jenna Bari, Pollyanna Jacobs, Claudia Kindl, and Adam Wilhite; all four also act in the film. According to promotional materials, “‘druthers” displays the baggage that people carry in their everyday lives, from the cultural to the emotional. Trinity, played by Claudia Kindl, makes her way to Los Angeles after her last living relative in Austria passes away. The film presents the culture shock she experiences not only in the outside world but also within her own American family.
The film focuses on the cultural differences the character faces throughout the many scenes of the film. “Besame” helps lighten the mood when Trinity finds herself with two men who only speak Spanish. The scene portrays the difficulty of communication and also the connection music can form. The film producers found it very important to have all the scenes tie in smoothly with the music. — Melissa Gonzalez
Posted by Elena del Valle on November 16, 2006
Eddie Gonzalez, Chairman and CEO, The Bravo Group
Photo: Young & Rubicam and Wunderman
Miami, Florida — The Bravo Group recently was integrated into the existing Young & Rubicam and Wunderman operations in Miami. The merger results in one of the larger agencies in Miami, with over 70 employees.
“With their combined expertise and success in targeting the U.S. Hispanic and Latin American markets, it is a natural fit to join these operations to better serve our clients,” said Eddie Gonzalez, Chairman and CEO of The Bravo Group. “The synergy resulting from this integration allows the combined teams to be more client-focused while operating more efficiently; at the same time we will be in a better position to compete and win business in Miami and nationally.”
Leading Bravo Miami will be Eric Hoyt, president of Young & Rubicam Miami and Wunderman Miami. Hoyt is an industry veteran with over 20 years in the agency and marketing communications fields, including 17 years with Young & Rubicam and Wunderman in Latin America and the U.S.
“Our focus continues to be superior skills and capabilities for an increasingly complex marketplace,” said Mr. Hoyt. “By evolving and expanding our service offering, Bravo Miami and our entire operation are in a better position to provide integrated communications solutions which generate superior business results.”
The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies trying to reach consumers within the U.S. Hispanic marketplace. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive/digital, direct, promotional and event marketing, media planning/buying, branded entertainment and public relations. The company is headquartered in New York.
Posted by Elena del Valle on November 15, 2006
Vista Magazine October 2006 cover
Photos: Vista Magazine
New York, New York – ImpreMedia, LLC, one of the nation’s leading publishers of Spanish language newspapers, purchased Vista Magazine, one of the best known dual language general interest publication claiming distribution of one million in 29 markets 11 times annually. The terms of the transaction were not disclosed.
This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa. The acquisition of Vista comes less than a week after ImpreMedia’s launch of La Vibra, the premier entertainment publication with a distribution of 530,000 copies in ImpreMedia’s key markets as well as the launch of LaVibra.com.
Vista Magazine November 2006 cover
“We are very excited to add Vista to our company,” said John Paton, chairman and CEO of ImpreMedia. “By adding Vista, we now offer advertisers publications that can reach all Top 10 Hispanic markets in the U.S. This is an unmatched footprint which allows advertisers access to markets which are home to over 26 million Hispanics, more than 60% of the U.S. Hispanic population. This is a first step for ImpreMedia into the vibrant Hispanic magazine field and we hope to expand that presence soon. We have the finest journalists producing original content working in Hispanic media today and the most knowledgeable and creative research and advertising sales people in the business. We will bring all of those resources to Vista and work with Publisher Gustavo Godoy and his team to successfully take Vista to its next stage of development.”
“Our team at Vista is excited about joining ImpreMedia and its family of quality publications. We remain committed to bringing our readers the superior journalism they have come to expect from us and we look forward to bringing many new innovations in the months to come,” said Gustavo Godoy, publisher of Vista.
ImpreMedia publishes Spanish-language newspapers in six Hispanic markets: La Opinión and La Opinión Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando and Tampa.
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Posted by Elena del Valle on November 14, 2006
Rafael Urbina, CEO, Batanga.com
Photo: Batanga.com
Miami, Florida – Batanga, one of the largest Hispanic streaming media websites in the U.S., recently launched an online music store. Sponsored by GM, the site boasts more than 21 music categories including the latest reggaeton, hip hop, salsa and bolero sounds.
“We are pleased to provide Hispanic music fans with an online store where they will be able to search and listen to a variety of music genres,” said Rafael Urbina, CEO of Batanga.com. “We are committed to delivering music fans around the world with rich and relevant content. As the Latino community continues to grow and diversify their multimedia needs, we continue to roll-out products specifically tailored to them.”
According to the latest comScore Media Metrix U.S. Panel data, Batanga is now the fastest growing U.S. Hispanic online destination with 4.5 million unique visitors per month during the past year. According to promotional materials, visitors on Batanga spend five times more time than average per monthly user than the nearest competitor.
Once they complete registration via the Batanga website, visitors are able to browse through different categories such as the Top 10 Best Selling Songs, Top 10 Best Selling Albums, Favorites and the latest releases for $.99 per song download. They are also able to enter a drawing to receive their first 20 downloads for free by registering at the site.
Batanga.com claims the largest inventory of streaming media, including video and audio, 26 online Latin radio stations, thousands of on-demand videos, and custom content in the music, sports, autos, women and entertainment categories.
Posted by Elena del Valle on November 13, 2006
Tracy Vega, director, Marketing & Publicity, Rio Nuevo Publishers
Photo: Tracy Vega
A podcast interview with Tracy Vega, director, Marketing & Publicity, Rio Nuevo Publishers is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses book publishing and Latino markets with Elena del Valle, host of the HispanicMPR.com podcast.
As a native of Arizona, Tracy has spent a life immersed in the diversity of cultures in the American Southwest. She received a BA in English and in Creative Writing from the University of Arizona. While pursuing her degree, Tracy interned with the University of Arizona Press Marketing Department and got a taste of the publishing industry.
Prior to her career in the field of publishing, Tracy’s work experience included tending bar, waiting tables and Early Intervention for the Arizona Department of Developmental Disabilities. She feels each job has enriched her effectiveness to interact with individuals across the boundaries of ethnicity, socio-economics, and ability.
In 2003, Tracy accepted a position at Rio Nuevo Publishers. During her time as Director of Marketing and Publicity, she promoted many award winning books such as Birds of Prey in the American West, winner of the Mountains & Plains Booksellers Association Best Art Book (2004); Voice of the Borderlands winner of the Western Spur Award in Poetry (2006) and most recently, Yard Full of Sun: The Story of a Gardener’s Obsession That Got a Little Out of Hand winner of the American Horticultural Society Book of the Year Award (2006).
She is currently working on Rio Nuevo Publisher’s most recent release A Taco Testimony: Meditations on Family, Food and Culture by award-winning author Denise Chávez, and the upcoming title, The Reaper’s Line: Life and Death on the Mexican Border, scheduled for publication September 2006. Tracy lives with her son in Tucson, Arizona.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Tracy Vega” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the November 2006 section of the podcast.
A Taco Testimony by Denise Chavez (Rio Nuevo, $16.95)
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Posted by Elena del Valle on November 10, 2006
Love by Wanda Benvenutti
Photos: Wanda Benvenutti, Angela María Ortíz S. and Claire-Morales
Los Angeles, California — The work of six Latino photographers will be part of a the Cactus Gallery’s upcoming exhibit, “Shut Up & Shoot: A Photography Show of Unexpected Moments.” The show will open November 11, 2006 in Eagle Rock in Northeast Los Angeles. An artist’s reception will be held Saturday, November 18, 2006 from 7-10 p.m.
“Shut Up & Shoot” features eleven photographers from the Los Angeles area and Washington State. Although the photographers come from diverse backgrounds, they share common ground in their passion for shooting everyday life. The photographs were chosen for their intensity meant to make the viewer pause and look.
JC’s Hands by Angela María Ortíz S. and Accordion Player in NY Subway by Claire-Morales
From Andrew Ward’s shot of the glaring eyes of a young boy inhaling glue, to Wanda Benvenutti’s emotionally charged “Love,” and Aurelio José Barrera’s accordion player on a street in Boyle Heights, the gallery staff believe the images will stay engrained in the visitor’s mind because of their depth and humanness.
“We seek to inspire and enliven the community by giving opportunities to experience the eclectic diversity that is the arts. In our creative space, we’ve enjoyed the spontaneity of live drawing; live painting and live music. Cactus is ever evolving and ready for the next idea,” said Sandra Mastroianni, gallery director and owner.
Los Angeles resident photographer, Angela María Ortíz S., who is originally from Panama, was the curator and organized the display in the show. Other photographers are: Ariana de Lena, Domenico Foschi, Kevin Gray, Claire Morales, Aja Kai Rowley, David Saucedo and Lorena Villegas.
Posted by Elena del Valle on November 9, 2006
Turbulence Advertising ad
Photo: Turbulence Advertisting
Miami, Florida – Turbulence Advertising won several Create Awards from Create Magazine, including the Best of Industry in Advertising award for ad copy. The agency was also recognized with Gold awards in the following categories: Advertising Body Copy, Collateral Advertising, Postcard, Self Promotion, Corporate I.D., and Editorial Design Newspaper Cover.
Turbulence received the Self-Promotion recognition for its Corporate ID package and the Editorial Design for Newspaper award for the Manifesto cover design for Miami’s newsweekly, the SunPost. That same entry has also earned the agency awards at the New York Festival, Davey Awards and the Miami Addy’s. Turbulence executives believe the agency’s “open culture” is paramount to its success.
“The Create Awards was launched to showcase the amazing work being done by companies like Turbulence,” said Jerry Brown, publisher and editor of Create Magazine. “Our judges, from multiple creative industries, judged entries based not only on the freshness of the concept/piece, but also its ability to engage the audience. The multiple wins by Turbulence shows that they know how to do that very well.”
Any paid creative work produced for commercial purposes which appeared in the marketplace between January 2005 and June 2006 was eligible for an award. Nineteen judges picked the winners in 10 industries, 40 categories, and 300 subcategories from among 1,500 entries.
“Continuing to be recognized for our work is very satisfying, but even more so when it is acknowledged by industry peers, such as Create Magazine, that truly value the power of great ideas and creativity to solve business challenges,” said Tom Moleta, Turbulence president.
“Ideas happen, but you have to create the right atmosphere and culture to provide smart people the opportunity to generate great ideas,” said Jose Reyes, partner and creative director. “We’re proud that our hard work has paid off, but more importantly, we have fun doing it.”
Founded in January 2005, Turbulence is a “strategic and creative agency, focused and committed to developing breakthrough ideas and solutions to shake things up and move brands to a better place within their business category.” Turbulence’s clients include The Collection, Miami City Ballet, Humana Healthcare, SunPost, Benihana, Doraku Sushi, Ocean Drive magazine, Euphoria Water, Food and Drug Administration and pro bono work for HELP, Inc. and Suited for Success.
First published in 2001, Create Magazine is a quarterly publication that provides creative professionals with an insider’s perspective on the people, news, trends and events that influence the local advertising and creative production industries. With editions in 16 markets nationwide, each issue features articles by local community leaders on the Advertising, Design, Printing, Photography, Film & Video, Animation and New Media industries.
Posted by Elena del Valle on November 8, 2006
La Vibra Grammy Latino 2006 cover
Photo: La Vibra
Los Angeles, California – ImpreMedia recently launched La Vibra, a weekend entertainment publication, and LaVibra.com, a companion website targeting young urban Latinos with original content, music and movie coverage, interviews with artists, and gossip, as well as information about local entertainment news, clubs and concerts. La Vibra will be distributed weekly in Los Angeles, New York, Chicago, San Francisco Bay area, Orlando and Tampa.
La Vibra hopes to have a significantly expanded distribution with online access and print distribution of 530,000 in six key Hispanic markets. The publication will reach Latinos through ImpreMedia’s newspapers. Thursdays it will be included with La Opinión in Los Angeles, El Diario La Prensa in New York, La Prensa in Orlando and La Prensa in Tampa. Fridays it will be in La Raza in Chicago and Sundays it will be in El Mensajero in the San Francisco Bay Area.
Monica Lozano, CEO and publisher, La Opinión
“With its original content and dedicated entertainment editorial teams across the country, La Vibra brings exclusive entertainment stories for those who want to be-in-the-know about the hottest and latest entertainment news,” said Monica Lozano, CEO and publisher of La Opinión. “La Vibra delivers to entertainment aficionados a wide array of entertainment choices in their backyard. For anyone looking to be well-informed about local and national entertainment, they need only to turn to La Vibra.”
In Southern California, La Vibra has been published in La Opinión every Thursday since 2000. The company plans to offer content from all ImpreMedia markets, along with interviews and interactive features such as audio, video and photo-galleries on the La Vibra website.
To create awareness and buzz for the new entertainment publication, a teaser promotional campaign will commence in the Latin Grammy issue and 12 winners, two winners in each market and two winners on LaVibra.com, will be selected to receive an iPod nano between October 26 and November 19. The campaign will be promoted online with banners and emails to online users.
ImpreMedia publishes Spanish-language newspapers in six Hispanic markets: La Opinión and La Opinión Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando and Tampa.
Posted by Elena del Valle on November 7, 2006
Eduardo Perez, president of PM Publicidad
Photo: PM Publicidad
PM Publicidad, an Atlanta full-service Hispanic agency, recently became an affiliate of the San Jose Network (SJN). The three and a half year-old marketing firm is one of 25 agencies in the network of marketing communications firms serving the United States and Latin American markets.
“We now have access to a lot of resources and we have access to a lot of network,” said Eduardo Perez, president of PM Publicidad. “We have the ability to pick up the phone and help people in certain situations or someone who’s part of the network but hasn’t worked for the agency. It gives us additional credibility when we talk to new clients.”
PM Publicidad reaches the Hispanic market through print and broadcast production, event planning and management, media planning, direct marketing, and market research. Its clients include NAPA, Georgia Poison Center, American Society, Arby’s, Georgia Lottery, and others. It has also produced television and radio spots for the Oscars.
“We started from scratch with a lot of people who didn’t have agency experience,” said Perez. “The fact that we succeeded in Atlanta, which wasn’t considered a top Hispanic market at the time we started, is what we’re proud of, succeeding despite challenges.”
Agency executives are also proud of the company’s impact on Atlanta’s fast growing Hispanic community. “We’ve raised the profile of Atlanta. We’re the only full-time Hispanic agency in the city,” said Perez. “This speaks a lot to the importance of Atlanta, where the Hispanics are fast growing and the city has been ranked third in Fortune 500 magazine’s top Hispanic markets. We’ve raised the level of awareness for Atlanta.”
The San Jose Network has affiliate agencies in 25 countries, including the U.S., Mexico, Central America, South America, Puerto Rico and the English-speaking Caribbean. The network started in 1991 as part of the San Jose Group. — Sergio Carmona
