Posted by Elena del Valle on February 19, 2007
Peruvian singer Mariadela
Photo: Mariadela
Miami, Florida – Peruvian singer Mariadela is planning to release her first single, “En Silencio” (In Silence) March 2007 in Miami, Florida. Born in Lima, Peru Mariadela spent the majority of her childhood in the land of the Incas. She now resides in the U.S. At a young age Mariadela took music lessons and later learned to play the instrument that is her eternal partner, the guitar.
“My dream is that everyone will listen and enjoy my music as much as I do,” said Mariadela.
Mariadela composed the song “En Silencio” and two tracks on the single by the same title. Her songs are described as offering a journey along a range of emotions. She begins with “Busca Tu Voz” (search for your voice) in which she encourages listeners to look inside themselves for positive emotions. Mariadela strives to inspire listeners with upbeat songs.
In the ballad “En Silencio” she sings about a secret romance. “Tengo” (I have), the third track of the upcoming single EP, is described as a sweet and modern bolero representing true love.
Producer Carlo Magno, who has worked with musicians like Tamara, Ruben Blades, Chayanne, Aterciopelados, and AliCastro, supervised the production of her songs. SGM Records will represent the singer during the launching of her single in March 2007. More information about Mariadela is available at Myspace.com/mariadelamusica.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa
To listen to the single “En Silencio” from the new En Silencio album click on the play button below.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on February 16, 2007
Deborah Franco, writer and producer
Photo: Deborah Franco
Hollywood, California — Writer and producer Deborah Franco secured the option rights to make two films; one about artist and Vietnam Veteran Jesse Trevino; another about dancer Nathalie Calderon. She plans to write and produce both biopic feature film projects.
The first project will be based on the true-life story of Trevino. In 1969, the young Trevino was attending the prestigious New York Art Institute on scholarship when he was called into active duty in Vietnam.
Struck by a grenade, Trevino tragically lost his right arm and spent two years recuperating in a hospital and then began the agonizing journey of learning how to paint with his left hand. According to promotional materials, Trevino went on to become one of the most respected artists of his generation and the only U.S. Latino artist to have his critically acclaimed work permanently hanging at the Smithsonian as well as in galleries across the country. In 1999, as part of an international art summit in Chile, every first lady in the world was asked to select one artist to represent their country and Trevino was selected by First Lady Hilary Clinton. The working title for this project is “The Color of Courage.”
She also has plans to make a film based on the true-life story of 15-year-old Latina dancer, Nathalie Calderon, who lost her leg at the age of one to a rare condition. Against all odds, Calderon went on to win three dance scholarships in Florida and was recently featured on MSNBC. The working title for this project is “Unstoppable.”
“I’m thrilled that both Jesse and Nathalie have entrusted their inspiring stories to me. These are individuals who haven’t allowed overwhelming obstacles to prevent them from realizing their dreams. I believe people want to see that kind of hope depicted on the screen. As a filmmaker, I’m committed to creating the most compelling projects possible” said Franco.
“As a Latina, I’m proud as well as motivated to authentically portray these two Latinos who have extraordinary stories to share. Jesse is a national treasure and his experience could not be timelier. He constantly visits soldiers who are coming home without their limbs and telling them if he could do it, they can too. That’s truly amazing. The fact that both these individuals are Latino is secondary. The common denominator is that they are American stories with universal messages about what the human spirit can achieve. I’m confident these projects will captivate both the U.S. Latino and non-Latino entertainment consumer and am hopeful the movie studios will agree.”
A former recording artist, Franco segued into producing in 2002 and began writing shortly after a serendipitous meeting with actor Tom Selleck, who encouraged her to write. Franco has several film and television projects in development, including a feature with Martin-Chase Productions. She made her directorial debut last year in a short starring Ricardo Antonio Chavira (“Desperate Housewives”) and Yeniffer Behrens (“A Day Without a Mexican”). Prior to her recording career, Franco was a senior vice-president at Hill and Knowlton, where she established the company’s national Hispanic Marketing Practice.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa
Posted by Elena del Valle on February 15, 2007
Francisco Lozano, corporate director, Magazines, ImpreMedia
Photo: ImpreMedia
New York, New York – ImpreMedia named Francisco Lozano corporate director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine and the rollout of La Vibra, an entertainment weekly, in six Hispanic markets.
Reporting directly to ImpreMedia CEO John Paton, Lozano will be responsible for coordinating ImpreMedia’s efforts into the magazine industry including the rollout of new products and acquisitions.
“We believe the Hispanic magazine field presents tremendous opportunities for growth,” said John Paton, chairman and CEO. “Francisco has a great track record at ImpreMedia for driving sales in specialty products and is clearly well suited to implement our plans for the magazine business.”
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, vice president, Phoenix Cultural Access Group
Michele shares valuable information about
The size and composition of the U.S. Latino market
Top Hispanic markets in the U.S.
Latino market race and age characteristics
Major Hispanic groups
Latino buying power
Click here to purchase a downloadable or CD recording of “A Snapshot of the U.S. Hispanic Market” by Michele Valdovinos
Posted by Elena del Valle on February 14, 2007
Nacho Hernandez Jr. and Ignacio Hernandez of MexGrocer.com
Photo: MexGrocer.com
MexGrocer.com has a solution for home sick Mexicans and Mexican food lovers. The online grocery store sells Mexican food products and ingredients to over 12,000 cities in the 50 states and recently consolidated operations.
The San Diego based distributor’s website offers 1,200 hard-to-find, non-perishable Mexican food items, household products, cooking tips, Mexican recipes and Mexican cookbooks. MexGrocer.com was founded by Ignacio Hernandez and Nacho Hernandez Jr. in 2000.
“This is just one of several important changes we will be implementing in 2007 to provide our consumers with a much better service level and product offering,” said Ignacio Hernandez, president, MexGrocer.com.
Shopping categories on the website are Beverages, Canned Foods, Rice-Beans-Pasta, Ingredients, Desserts, Mexican Candy, Snacks & Cookies, Chili Peppers, Hot Sauces, Salsas & Mole, Spices & Herbs, Tortillas & Tamales, Mexican Food, Foodservice Mexican, Household & Religious Items, Cooking Utensils, Mexican Food, Cookbooks, Gift Certificates, and Gourmet Food Store.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
These two experts will help you make your Latino family campaign a success. Find out about reaching Latino families, adapting general market messages when targeting Latinos, adapting products and services when targeting Latinos and much more.
Click here for inforamation on Latino Family Dynamics
Posted by Elena del Valle on February 13, 2007
Entrepreneur Francisco Martin
Photo: Francisco Martin
Woodland Hills, California – Azure Group, Inc. founders and Los Angeles entrepreneurs Bill Anz and Francisco Martin plan to open a Latin-focused federal savings and loan bank, Banco Unido FSB, August 2007. Although Banco Unido, FSB has not yet been granted its charter by the Office of Trade Supervisions, Anz and Martin have been working on a banking venture for the last three years and are confident of their success. The first branch, to be located in North Hollywood (Los Angeles), is expected to be capitalized with $20 million.
Following the launch of the Encino based mortgage bank, Mortgage Capital Corporation of America, the entrepreneurs are ready for the next step. The future bank founders are former MAM Group, Inc. founders.
“The idea was to create an infrastructure to originate and fund Mortgage Loans, with the ultimate intent to either merge the operation into a commercial bank or savings and loans institution. The Mortgage Operation offers many benefits to us. We have instant access to all the pertinent information, which allows us to target our clients with more relevant financial products,” said Anz.
“Latinos who become banking customers for the first time may gain access to one key element of the ‘American dream,’ credit. Through personal loans, credit cards, and home mortgages, previously unbanked Latinos may improve their economic status and begin to accumulate assets,” said Martin.
He indicated they endorse passive investments (indexing) and a method based on the efficient market theory, completely opposite to active investments, stock picking and market timing. They pick sectors and countries by selecting specific indexes. The results are based on highly diversified investment vehicles. Then they scale the method to small investment accounts of less than $5,000.
“This gives the smaller investor the access to sophisticated investment diversification that one would only see open to multimillion dollar portfolios. You can expect Banco Unido to be the universal banker to the Latin Community. From mortgage loans, investments, personal loans to checking and savings accounts, Banco Unido will serve this community to an extend that was only privy to the well-heeled of our society.”
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on February 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
Posted by Elena del Valle on February 12, 2007
Andrew Gamm, director of brand development, Pizza Patron Inc.
Photo: Pizza Patron
A podcast interview with Andrew Gamm, director of brand development, Pizza Patron Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Latino oriented pizza company’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Andrew is responsible for establishing core brand values with the objective of strengthening brand equity within the company and publicly. Before joining Pizza Patron, Andrew worked as creative director, lead production designer and graphic artist with global brand management companies such as Seven Worldwide and Schawk, Inc.
He has provided complex marketing solutions for companies such as Coco-Cola and has created complete branding solutions for startup restaurant concepts such as Wingstop. He strives to maintain consistent brand integration across all media.
Pizza Patron serves Latinos in Texas, Arizona, Colorado, Nevada and California and has aggressive expansion plans for the U.S. as well as Mexico and Latin America. Pizza Patron stores are community-based in Spanish speaking or predominately Hispanic neighborhoods.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Gamm,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on February 9, 2007
Cosmopolitan en español February 2007 cover
Photo: Cosmopolitan en español
Coral Gables, Florida – Launched in the U.S. in 1973, Cosmopolitan en español is turning over a new page by partnering with Spanish-language Internet portal Terra Networks. Together they hope to create an interactive magnet for the lucrative 18-34 Hispanic women demographic. This partnership comes after a year of planning and exploring magazine coupled with online advertising campaigns among several of the Editorial Televisa publications. As a result, Terra Networks was selected to provide an online destination for Cosmopolitan en español.
Organizers hope to boost the number of readers accessing the magazine online via the Mujer (Woman) channel on Terra.com or directly through the magazine’s website. Plans include RSS feeds from the monthly print edition, frequent updates and Internet-only services including pertinent market research. Organizers hope special sweepstakes, promotions and reader survey polls will also generate traffic to the website.
“Terra’s Mujer audience and Cosmopolitan en español’s readers share numerous characteristics,” said Fernando Rodriguez, CEO of Terra Networks. “They are young, independent, fun-loving women. We plan to engage them with dynamic content, entertain them with videos and photo galleries, and guide them to form new or join pre-existing social networking communities.”
Dynamic Logic research from November 2006 indicates 39 percent of Terra’s Mujer audience is college educated and 63 percent of these visitors are online at least once per day.
“We are so excited about this partnership,” said Marinos Duarte, publisher, Cosmopolitan en español. “To know that we will be able to stretch our events and programs beyond the print medium and grow them via a portal such as Terra Networks definitely makes for a successful partnership. I am confident that the Cosmo woman will be pleased with everything we are offering her in 2007.”
According to promotional materials, Cosmopolitan en español readers are loyal and love the magazine. They spend an average of almost one hour and a half with the magazine and read it an average of 4.8 times; and 61 percent of readers reportedly saved all or some of the last issue they read.
The Cosmopolitan en español Readership Study, conducted by Simmons Custom Research September 2006, indicates the magazine readers’ age is about 33. They are highly educated. About 61 percent attended or graduated from college. They are more than twice as likely as the average Hispanic to have purchased items on the Internet in last 12 months.
Cosmopolitan en español is a monthly magazine published as part of a joint venture with The Hearst Corporation. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group.
Editorial Televisa is a division of Grupo Televisa, one of the largest Spanish-language media companies in the world. The company publishes 75 titles distributed in 19 countries throughout the Western Hemisphere with an approximate paid circulation, according to promotional materials, of 8.2 million issues and a reach of 58 million readers. Some of the company’s leading magazines are: Cosmopolitan en español, Vanidades, Hispanic Magazine, Hispanic Trends, Poder USA, National Geographic en Español, Tu Dinero, ESPN Deportes La Revista, and Maxim en Español.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase an audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
Comments:
Filed Under: Media
Posted by Elena del Valle on February 8, 2007
Lourdes Aponte-Rosario, president, HBWA and publisher of Latinamarketplace.com
Photo: Lourdes Aponte-Rosario
San Juan, Puerto Rico – The Hispanic Business Women’s Alliance (HBWA) launched a new, interactive online directory of Latina business owners and professionals at Latinamarketplace.com. For a $25 annual fee, Hispanic women in the United States, Puerto Rico, and the U.S. Virgin Islands can be added to the 279 listings. The directory, which features listings in English and Spanish, is designed to help Internet shoppers find and do business with Latina business owners and professionals.
“According to the latest U.S. Bureau of the Census report (2002), there are 540,909 Latina owned businesses in the United States and another 111,287 Latina businesses jointly owned with a male partner. All are excellent prospects to be registered in this new Directory,” said Lourdes Aponte-Rosario, president of HBWA and publisher of the online directory.
Researchers believe that Latinas represent the fastest growing entrepreneurial sector in the U. S. business community. According to the Center for Women’s Business Research’s 2004 biennial update, firms owned by women of color are growing at six times the rate of all U.S. The publishers of the directory expect their organization’s collaborative efforts with local Hispanic chambers of commerce and Latina organizations to boost the number of listings on the website.
“Until now, most Latina entrepreneurs and professionals listed in the directory did not have a presence in the Internet. Latina owned start-ups will now have the opportunity to market their products or services via the Internet in an easily accessible and attractive format,” said Aponte-Rosario.
The directory allows Internet shoppers to quickly locate Latina owned firms by business category based on the North American Industry Classification System (NAICS Code), product/service key word, company name, street address, city, state, and zip code. In addition, shoppers can find the Latina business via a map locator.
Aponte-Rosario also anticipates that non-Hispanic business owners seeking to penetrate the rapidly growing U.S. Hispanic market will utilize the new online directory to identify potential Latina suppliers, clients or strategic partners.
19 national experts share useful information on how to reach Hispanics effectively in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to see the table of contents and to buy your copy today!
Posted by Elena del Valle on February 7, 2007
By Jay Gronlund, vice president and managing director, Latin Pulse USA
Mario Quiñones, president, Latin Pulse
Mario Quiñones, president, Latin Pulse
Jay Gronlund, vice president and managing director, Latin Pulse USA
Photo: Elena del Valle
As the world of marketing becomes more complex and demanding, marketers are focusing more on emotional branding to distinguish their product/brand. Emotional connections are vitally important in creating brand loyalty. The critical challenge for today’s marketers is twofold: how to make your brand come alive with more specific, meaningful emotions; and how to test the emotional appeal of your brand and key marketing initiatives.
Why Emotional Connections are So Important for Branding
During the past 25 years, social psychologists in neuroscience have researched the emotional foundation of human behavior, concluding that brand decisions are related primarily to our senses and emotions, which are much more important than rational thinking or the appeal of functional benefits.
Click here to read the complete article
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
