Posted by Elena del Valle on February 12, 2007
Andrew Gamm, director of brand development, Pizza Patron Inc.
Photo: Pizza Patron
A podcast interview with Andrew Gamm, director of brand development, Pizza Patron Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Latino oriented pizza company’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Andrew is responsible for establishing core brand values with the objective of strengthening brand equity within the company and publicly. Before joining Pizza Patron, Andrew worked as creative director, lead production designer and graphic artist with global brand management companies such as Seven Worldwide and Schawk, Inc.
He has provided complex marketing solutions for companies such as Coco-Cola and has created complete branding solutions for startup restaurant concepts such as Wingstop. He strives to maintain consistent brand integration across all media.
Pizza Patron serves Latinos in Texas, Arizona, Colorado, Nevada and California and has aggressive expansion plans for the U.S. as well as Mexico and Latin America. Pizza Patron stores are community-based in Spanish speaking or predominately Hispanic neighborhoods.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
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To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Gamm,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
Click the button to hear the podcast: