Posted by Elena del Valle on May 29, 2007
National Association of Hispanic Publications
Jose Marti Publishing Awards
Photo: National Association of Hispanic Publications
Scottsdale, Arizona – The National Association of Hispanic Publications (NAHP) presented 163 awards to members for their excellence in print during this year’s José Martí Publishing Awards at the organization’s 25 anniversary celebration.
More than 700 entries in six categories were received from more than 50 member publications across the United States. The awards are named after José Martí, a Cuban journalist and poet.
According to a company spokesman, only NAHP active members in good standing can participate in the contest regardless of the publication language. Online publications are not eligible to become NAHP members and are illegible for the Jose Marti Awards.
“The José Martí Publishing Awards are very special to our industry. They honor excellence in publishing as our members continue to lead the growth in Hispanic print media in the U.S.,” said Clara Padilla-Andrews, president, NAHP. “Our members put out daily, weekly or monthly publications that are on a par with general market media, but with one difference, they speak directly to the Latinos living in the United States.”
This year’s award categories were General Excellence, Outstanding Sections, Written Word, Outstanding Design, Outstanding Photos and Cartoons, and Outstanding Marketing Materials. The cost of submission ranged between $30 dollars per entry for publications with a circulation under 30,000 per week and $60 dollars per entry for publications with a circulation of 60,001 copies or more per week.
This year’s judges were Nancy Ayala, editor, Marketing & Medios; Hugo Balta, news director, Telemundo; Jose Bayona, assistant editor, Hora Hispana; Christopher Campos, executive vice president, GlobalHue; Michael Gomez, executive vice president of Marketing for Master Card clients; Neil Porter, associate publisher, Medico y Familia; Carolina Gonzalez, professor, John Jay College; and Jorge Ulla, creative director, D exposito y Associados.
According to the organization’s website, the National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a non profit trade advocacy organization representing Hispanic print publications in the United States serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 14 million. In the past two years the association has grown by more than 100 percent and represents 175 publications.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
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Posted by Elena del Valle on May 25, 2007
The Ghosts of Guantanamo Bay book cover
Photo: Seacay Publishing
The United States Guantanamo Bay military base in Cuba is steeped in history, controversy and upheaval. It is known to most as a prison or detainment center, but for military families who live there, it’s home. According to the author of a new book, The Ghosts of Guantanamo Bay (Seacay Publishing, $14.95), beyond the prison guards and barbed wire fences, Guantanamo Bay and Cuba offer beautiful beaches, intriguing people, controversy, and deep, dark secrets yet to be revealed.
K.R. Jones, military spouse, former longtime Guantanamo Bay, Gitmo, resident and author of the new tell all book blends fact and fiction and promises readers a novel view of the infamous military base and country. Jones provides readers a walk in the shadows of actual Guantanamo residents. The focus is not about the prison camps. Instead she reveals a side of Gitmo and Cuba that most people will never know. She promises an all-access pass into the lives of the military families stationed at the base and the citizens who live there.
Jones was born and raised on Long Island, New York. She received a Bachelor’s degree in Political Science and International Relations from Marymount College, Fordham University. She later pursued a Master’s degree in American Government from the University of West Florida.
Married to a military officer, Jones was stationed on various bases. During time spent at Camp Lejeune, North Carolina, she taught 20th century politics at Coastal Carolina Community College. Jones is a resident of Stafford, Virginia.
Click here to purchase The Ghosts of Guantanamo Bay
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Filed Under: Books
Posted by Elena del Valle on May 24, 2007
Frank Escobedo, associate publisher, The Business Press and La Prensa
Photo: Press-Enterprise Company
Frank Escobedo was recently appointed associate publisher of The Business Press and La Prensa. The new position was created to consolidate the Affiliated Products Group of The Press-Enterprise Company; to extend and expand the company’s affiliated products; and to develop and launch other targeted niche media products for the communities and businesses in the fast-growing inland southern California marketplace.
“Frank is a well-rounded media executive and brings a wealth of experience, a strong record of success, innovation and a passion for serving the business and Latino communities,” said Ron Redfern, chief executive officer of The Press-Enterprise Company. “It’s a privilege to have someone of his talent leading the growth of our affiliated products group, and we’re delighted he has joined our team.”
Escobedo most recently served as general manager of La Voz Publishing, LLC, where he led the Hispanic initiatives for The Arizona Republic. During that time, he developed and grew a number of Spanish-language media products for the Phoenix community. He began his career with the Laredo Morning Times, where he occupied a number of positions in advertising, eventually becoming vice president and general manager. During his tenure at the Laredo Morning Times, he increased revenue and spearheaded a team that created a Web presence for the paper.
“I am very pleased to be joining The Press-Enterprise Company, and I look forward to working in the dynamic community of the Inland Empire,” said Escobedo. “The PE has a reputation for outstanding journalism, a commitment to community, and I pledge to continue to uphold the high standards already in place. My family and I also look forward to becoming active members of the community and making this area our new home.”
The Press-Enterprise Company is a subsidiary of Dallas-based Belo Corporation. A Fortune 1000 company, Belo owns 19 television stations, four daily newspapers. The Company also owns or operates seven cable news channels and more than 30 websites.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Ins and outs of translations issues
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How to select a translator
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Posted by Elena del Valle on May 23, 2007
Carlos Alberto Montaner, host, “Pronósticos”
Photo: Mega TV
Miami, Florida – WSBS-Mega TV Channel 22 launched “Pronósticos,” a six episode program, hosted by Carlos Alberto Montaner, offering viewers a detailed analysis of significant social and political events in South Florida and Latin America. The most recent episode, “Cuba in the Year 2027,” aired May 20, 2007 at 9 p.m. and the last program is scheduled to for November 18, 2007.
During the program, Montaner, a well-known Hispanic journalist and political analyst, discusses developing social and geopolitical trends and their potential impact on world events. According to promotional materials, over six million readers in Latin America, Spain and the United States read his weekly columns.
During the most recent program, Montaner and guests Emilio Estefan, Benjamin Leon, Nicolas Quintana, Jorge Pinion, Domingo Moreira, Jorge Dávila, Ariel Gutiérrez, Pedro Baldriche and Amelia Cachaldora examined the issues they expect will impact Cuba for the next 20 years. The common fear among the group is that Cuba is experiencing a rapid decline in its staple sectors of tourism, sugar and alcohol, while unable to sustain the growth of the construction and entertainment industries.
Montaner was born in Havana, Cuba, in 1943 and has resided in Madrid, Spain since 1970. He has published more than twenty books. Several of his books have been translated into English, Portuguese, Russian, and Italian. Some of his most well-known and reedited works are, Viaje al Corazon de Cuba (Journey into the Heart of Cuba); ¿Como y por què desapareció el comunismo? (How and Why Communism Disappeared); and Libertad: la Clave de la Prosperidad (Freedom: The Key to Prosperity).
He also wrote Manual del Perfecto Idiota Latinoamericano (Manual of the Perfect Latin American Idiot) and Fabricantes de Miseria (Fabricators of Misery) in collaboration with Plinio Apuleyo Mendoza and Alvaro Vargas-Llosa. In 2006, his latest book, Los Cubanos: Historia de Cuba en una Llección was published.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
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- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
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Filed Under: Media
Posted by Elena del Valle on May 22, 2007
Aterciopelados
Photo Nacional Records
This year’s LATV weekly live show “LATV en Concierto” will feature urban artists Calle 13, Frankie J, Pitbull, and Akwid, as well as rock acts Ozomatli, Aterciopelados, Motel, Allison, Zoe and Quetzal. LATV invites its studio audience to interact with the performing artists.
“The reception that we have received from the broadcast community to the launch of our network has been phenomenal. We are delighted to add so many affiliates in such dynamic Hispanic communities and expand our reach throughout the United States,” said Danny Crowe, president, LATV. “With our new VJs cast, production rolling, advertisers coming on and affiliates signing up, LATV is ready to deliver its product nationwide to Latino audiences.”
Pitbull
Other performers in this year’s “LATV en Concierto” are Upground, Toby Love, Miz Mandy, David Rolas, Xtreme, Crooked Stilo, Jennifer Peña, Kinto Sol, The Pinker Tones, Sparta, Soul Kid, Spigga, Fosforo, Tres Coronas, and Chino XL. Other programs on the national bilingual network include “Mex 2 the Max,” “LATV Live,” “Rokamole,” “Drive Thru,” and “LATV Does Hollywood.”
Since 2001, the predominantly English-language LATV headquartered in Los Angeles, California has been shot in front of a live in-studio audience and airs on broadcast, basic cable and satellite in Los Angeles. The network targets the 16- to 34-year-old Latino with multi-genre music, lifestyle and entertainment content.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out about
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• About the hundreds of Latino media
• Who are the major Hispanic media
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Posted by Elena del Valle on May 21, 2007
Manu Chao
Photo: Nacional Records
This year, singer Manu Chao launched his most extensive North American tour to date in support of his upcoming studio album. The circuit began April 29 in Indio, California and concludes June 29 in Philadelphia, Pennsylvania.
The 2007 tour follows last year’s series of sold-out stateside dates. Chao’s new album, to be released in August, was mixed by Mario Caldato (Beastie Boys, Jack Johnson) and Andrew Scheps (Red Hot Chili Peppers, Mars Volta).
Chao was born to Spanish parents in Paris and is said to use his cross-cultural surroundings and background for musical inspiration. An offspring of the French alternative scene, Chao formed his first major band, Mano Negra, in the mid-1980’s. Following the split of Mano Negra in 1995, he traveled to Madrid where he formed Radio Bemba with local musicians; soon after he went solo as Manu Chao. For his debut solo album with predominantly Spanish lyrics, “Clandestino,” he collaborated with musicians from diverse backgrounds and was inspired by street culture and local bar scenes.
According to promotional materials, “Clandestino” became one of France’s top-selling albums and one of the best-selling French albums abroad, making it one of the best-selling French albums with sales totaling more than 2.5 million copies.
In 2001, Chao released a second album, “”Proxima Estacion: Esperanza,” topping the European charts and also receiving attention from international media with Rolling Stone naming “Esperanza” one of the best albums of the year and Manu Chao making the front page of The Wall Street Journal.
Promoters emphasize Chao’s loyalty to his origins as an anti-establishment artist who mixes music and politics by performing at events that promote anti-globalization efforts. He toured around the world, playing to sold-out crowds in Cuba, Venezuela, Mexico and Central and South America in the past year.
Chao’s North American tour includes stops in Indio, California, Vancouver, British Columbia in Canada, Quincy, Washington, Portland, Oregon, San Francisco, California , Los Angeles, California, San Diego, California, Denver, Colorado, Dallas, Texas, Austin, Texas, New Orleans, Louisiana, Manchester, Tennessee, Chicago, Illinois, Detroit, Michigan, Toronto, Ontario in Canada, Washington, DC, Boston, Massachusetts, Brooklyn, New York, and Philadelphia.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
To listen to the single “Bongo Bong” from the ”Clandestino” album click on the play button below.
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Posted by Elena del Valle on May 18, 2007
Tex-Mex artist Freddy Fender
Photos: Pochteca Media
San Antonio, Texas – Ivan Entertainment and KTCOK Enterprises in association with Pochteca Media will present a Las Vegas style show in honor of the late Tex-Mex country-rock performer Freddy Fender Saturday, June 16, 2007. Artists scheduled to appear are Grammy Award-winners Little Joe y La Familia, Ramon Ayala y Los Bravos del Norte, country crooner Johnny Rodriguez, Roberto Pulido, Johnny Hernandez, California Chicano sounds Tierra, Charlie Rich Jr. and Augie Meyers, a founding member of the Texas Tornados. Actor Jesse Borrego, former star of the television series “Fame” and films such as Con-Air, “Bound by Honor” and “Lone Star” will be master of ceremonies.
Concert promoter Ivan Hernández is promoting a Tex-Mex sound renaissance and the preservation of the Fender legacy and native musical tradition. Hernández has recruited musical artists who will appear together on stage for the first time at the Orleans Arena as part of a dance and concert in memory of fellow Texan Fender, a rocker who achieved crossover star status with a string of top hits on Billboard’s Country and Pop charts, while recording Spanish-language versions of hits by Elvis Presley and Harry Belafonte. Part of the proceeds from the showcase will benefit the Freddy Fender Scholarship Fund.
“He was one of my best friends, but he was also one of my heroes,” said Little Joe Hernández, a Texas musician. “We lost a national treasure in Freddy. I want to make sure his legacy lives on. He was a fighter to the end and proud of his Chicano heritage. We want to celebrate his life and his music.”
Ramon Ayala
Born Baldemar Huerta in San Benito, Texas, Fender showed musical promise at an early age. While still a child, he constructed a homemade guitar from screen door wire and a used sardine can. By age 10, he had already made his first local radio appearance. Playing bars and honky-tonks, he was often referred to as “El Bebop Kid.” Taking a cue from his favorite guitar, he changed his name to Freddy Fender in 1959.
In more recent years, he co-founded the Texas Tornados with Flaco Jimenez, Augie Meyers and Doug Sahm, continued touring as a solo artist, and toured as part of Tejano group, Los Super Seven. A multi-Grammy Award winner, he battled health problems before succumbing to lung cancer at the age of 69 on October 16, 2006.
“Growing up on the road with dad, I was fortunate to have grown up around all of these guys,” said Ivan Hernández. “I saw all of them with Freddy at one time or another. And I was especially impressed at how down to earth Freddy was, how well he treated everybody. If anything, this is what I hope we can convey with the Tex-Mex Fest.”
Entertainment agencies Ivan Entertainment and KTCOK Enterprises are based in Temple, Texas. They focus their collaboration on live events and talent resources in the United States.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
Posted by Elena del Valle on May 17, 2007
Tony Sarroca, chief creative office, The Bravo Group
Photo: The Bravo Group
New York, New York – The Bravo Group recently hired Tony Sarroca as chief creative officer. An executive with over 20 years of advertising experience, Sarroca joins The Bravo Group from Prolam Young & Rubicam in Santiago, Chile.
At his previous job he was partner and chief creative officer. In 2001, was voted best creative director in Chile by El Ojo de Iberoamérica. This year the same festival ranked him amongst the top 20 creative directors in the region.
“Bravo’s focus continues to be to deliver outstanding creative work. Tony will be a great asset as the agency’s chief creative officer to build on the incredible momentum that Bravo has had so far this year and shepherd the work for our longtime clients and our recent new business wins,” said Linda De Jesús-Cutler, chief operating officer and president, The Bravo Group.
Prior to his work with Prolam Young & Rubicam he was creative director at McCann-Erickson, where he was responsible for the creative work on global brands such as Coca-Cola, Gillette, Goodyear, Esso and General Motors. Sarroca began his career as a copywriter for AMW/J. Walter Thompson.
The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies trying to reach consumers within the U.S. Hispanic marketplace. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive/digital, direct, promotional and event marketing, media planning/buying, branded entertainment and public relations. The company is headquartered in New York.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
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Posted by Elena del Valle on May 16, 2007
Mario Quiñones
Photo: Mario Quiñones
New York, New York – Latin Pulse recently released Latin Pulse Internet Research, a new methodology for quantitatively testing Internet marketing initiatives in Spanish in consumer products, financial services, retail and automobile campaigns. The new Internet research service is designed for marketers who want to quickly test a few ideas at a low overall cost, while obtaining results beyond those offered by traditional focus groups. Costs range between $7,000 to test a few issues and $25,000 for a comprehensive test.
The new system, touted for its projectable data, is similar to the Latin Pulse computer based testing and analysis at central locations, except the data collection methodology uses a national, representative panel of U.S. Hispanic consumers and the results are retrieved over the Internet instead of on-site. Projectable data is obtained with a statistical representative sample of the population.
Company researchers believe respondents’ opinions can be projected to the entire population with a very high degree of certainty equivalent to 90 percent. When Latin Pulse tests an ad among a Hispanic sample, their staff believe the results of the ad test will be similar in approximately 90 percent of Hispanics with similar characteristics to those in the sample.
“Researching U.S. Hispanic consumers cost effectively with projectable sample sizes has always been a major challenge for U.S. companies,” said Mario Quiñones, president, Latin Pulse. “Many tend to use focus groups instead because they are viewed as less expensive than traditional quantitative testing, although these qualitative results can be misleading and actual costs of repeated sessions often become excessive. Reaching and testing Hispanic consumers on the Internet has been a particular problem because of relatively low online incidence and difficulties of ensuring a representative sample. However, we have found the right panel to ensure sufficient Hispanic online users, while continuing to use our unique computer controlled methodology.”
The results can be delivered within six to ten days, depending on the complexity and specifics of the sample. According to a company spokesperson, Latin Pulse Internet Research offers a robust data base which reflects the real marketplace; it is quantitative and projectable; and relies on a representative national panel of Hispanic consumers with varied levels of acculturation.
“The big advantage of the Latin Pulse model for Internet testing among U.S. Hispanics is that a marketer can quickly get reliable test results on select ideas which would be projectable, validated by Latin Pulse norms, and usually less expensive than two to three focus group sessions,” said Jay Gronlund, vice president, U.S. managing director, Latin Pulse USA.
Latin Pulse is strategic market research firm headquartered in Mexico City. The company is affiliated with AcuPoll from Cincinnati, and has been using its proprietary research technology for new product concepts, advertising copy and other marketing opportunities in Latin America and the U.S. Hispanic market since 2000.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
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• What influences their purchases
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Posted by Elena del Valle on May 15, 2007
Jessica Fox
Photos: Romance 106.7 FM
Miami, Florida – Romance 106.7 FM recently launched “Happy Hour,” an afternoon radio program in Miami. The new entertainment show airs Monday through Friday from 3 p.m. to 7 p.m. and is hosted by Jessica Fox and Carlos “Caferro” Fernandez Rodriguez.
Carlos “Caferro” Fernandez Rodriguez
Romance 106.7 FM is a Spanish language contemporary adult music station offering a mixture of pop music, ballads, and popular hits from the past decade. In addition to music, “Happy Hour” promoters promise to ease listeners into their evening with wit and humor, select news updates of interest to Miami listeners.
Prior to joining the show, Jessica was co-host of the music video program “Tu Desayuno Alegre.” Touted for his humor, Carlos joined the SBS family in 2002 as show host of Romance’s “Tu Mañana” and “Las 20 Principales” programs.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
-
Why it’s important to reach your clients in language
-
Ins and outs of translations issues
-
How to select a translator
-
What to expect
-
How to save on translation costs
-
Much more
Click here to purchase Hispanic Market Translation Issues
