Posted by Elena del Valle on July 17, 2007
The “Paparazzi” team from left to right, Alan Jacott, Daisy Ballmajó, Frank Cairo, Lourdes Ruiz Toledo and Allan Villafaña
Photo: MegaTV
Miami, FL – Miami station Mega TV’s “Paparazzi” show was so successful at the local level that it’s going national. Starting July 2, 2007, the SBS produced program began airing in other markets. “Paparazzi” will be syndicated across various television stations owned by Pappas Telecasting Companies, one of the largest privately-held commercial television broadcast groups in the United States.
“Paparazzi,” on the air since April 2006, offers viewers insights on celebrity lives accompanied by talent commentary. The show, hosted by Frank Cairo, airs every weekday for one hour at 7 p.m. Eastern, (5 p.m. Central, and 6 p.m. Pacific). He discusses each story with panelists Daisy Ballmajó, Alan Jacott, Lourdes Ruiz Toledo, and Allan Villafaña. Celebrities featured in past episodes include Ángel Lopez, Noelia, Celia Cruz, Roberto Carlos, Cristian Castro, Pepe Aguilar, Lupillo Rivera, Vicente Fernandez, Maria Conchita Alonso, and Victor Manuel.
Under the agreement, “Paparazzi” eventually will be televised on more than 20 Pappas television stations in California, Texas, Wisconsin, Iowa, Nebraska, Arizona, and Nevada, as Pappas Telecasting implements its new Spanish-language programming initiative. In California, Iowa, Nebraska, and Nevada, the show will available on KTNC-TV and KTNC-DT, which cover the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto areas; KAZR-CA, in Reno, Nevada; KAZO, Omaha, Nebraska and KAZJ, Sioux City, Iowa will broadcast the program. Over the next six months, KFRE-CA in Fresno, KEAZ-LP in Eureka, and KBBV-CA in Bakersfield will be added.
In Texas, “Paparazzi” initially will appear on KAZH-TV and KAZH-DT in Houston, Texas. KXLK-CA in Austin, and KXCC-CA in Corpus Christi, Texas, WWAZ-TV and WWAZ-DT in Milwaukee, Wisconsin, will be added later in 2007. South of the border, viewers in Mexico also will be able to watch “Paparazzi” in a few months on KDBC-DT.3 in El Paso, Texas, which covers Juarez, Mexico, and KSWT-DT.3 from Yuma, Arizona, which reaches Mexicali, Mexico.
Pappas Telecasting Companies is one of the largest privately-held, commercial television broadcast groups in the United States in terms of U.S. household coverage as defined by Nielsen Media Research. The company owns 27 stations, including FOX, The CW, ABC, CBS, and MyNetworkTV affiliates, and operates four other stations. Additionally, Pappas owns 16 on-air digital channels, operates three others, and holds construction permits to build 10 additional television stations.
According to Nielsen statistics provided by the network, Pappas Telecasting television stations serve more than 16 percent of all U.S. television households. In addition, the company owns or operates television stations in markets reaching nearly 36 percent of U.S. Hispanic households and 38 percent of all U.S. Hispanics two and older.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here to purchase ”Latino Media and Hispanic Media Training”
Posted by Elena del Valle on July 16, 2007
Los Bunkers
Photo: Nacional Records
Chilean rockers Los Bunkers released a “Live in Concert” DVD earlier this year. The album was recorded during the five-member band’s sold out show at the Teatro Teleton in Santiago, Chile. In addition to the DVD, the band’s record label Nacional Records, introduced an iTunes audio edition at the same time it released the DVD.
The DVD features live performances of Los Bunker’s U.S. radio hits like “Llueve Sobre la Ciudad,” “Ven Aquí” and “Ahora Que No Estás” as well as previous hits that were never released in the United States. The DVD also includes six music videos for “Ven Aquí”, “Llueve Sobre la Ciudad”, “Ahora que No Estás” and “Mientele” from the album “Vida de Perros,” and two videos from previous albums until now only seen in Chile.
Los Bunkers hit the U.S. scene last year with their North American debut “Vida de Perros.” At the same time, the album struck a chord among Mexican fans. In just the last year, Los Bunkers visited Mexico five times. Last year, the band also played at Vive Latino and they are slated to perform there again this year. “Ahora que no estás” has played on MTV Tr3s, LATV and mun2. Los Bunkers were nominated for Univision’s Premios Lo Nuestro for Best Rock Album.
Los Bunkers is made up of two sets of brothers and a friend: Gonzalo Lopez (bass), Mauricio Duran (guitar and vocals), Alvaro Lopez (vocals and acoustic guitar), Mauricio Basualto (drums) and Francisco Duran (guitars, keyboards, harmonica and vocals).
Los Bunkers was formed in 1999 in Concepcion, Chile. Later they moved to Santiago, Chile and released three albums, “Los Bunkers” (2001), “Cancion de Lejos” (2002) and “La Culpa” (2003) before signing to Nacional Records for their first U.S. release, “Vida de Perros.”
To listen to the single “Lueve Sobre la Ciudad (live)” from the “Live in Concert” album click the button to hear the podcast:
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here to receive a free copy of Emotional Branding
Posted by Elena del Valle on July 13, 2007
Photo: Level 4 Press
Is Erik Rush a forward thinking problem solver or a land hungry imperialist? In the 220-page book Annexing Mexico: Solving the border problem through annexation and assimilation (Level 4 Press, $24.95) he shares his plans to take over Mexico in order to solve the United States Mexico immigration issues.
He argues that the 2,000 mile United States and Mexico border is more than just a boundary between nations; he sees it as a chasm that separates a wealthy global superpower from a poverty-stricken Third World Country. Perhaps, as he believes, the Mexico border has become a finish line for millions of Mexicans desperate for a better life. Instead of protecting the border, Rush says, get rid of it by absorbing the entire country.
“We’re like a dog chasing its tail,” said Rush. “We spend billions of dollars each year to keep immigrants out, then billions more on their education and healthcare once they get here anyway. We’d be smarter to spend those billions to improve and annex Mexico. We would solve the immigration problem and reap a host of other benefits.”
On the other hand, researchers point out that immigration from Mexico to the United States is past its peak and showing signs of slowing down further. They also say that the Mexican economy is likely to improve, reducing the desirability of northern migration.
Rush readily admits that a peaceful annexation of Mexico is a huge project that would require arduous political, economic and cultural work and years of integration. He points to polls that show 40 percent of Mexicans would like to live in America and 10 percent of Mexico’s population is already here. Would American’s ever agree to annex Mexico? How about Mexicans? Could it work? Would it matter that the reason Mexicans have migrated in the past is less relevant today and for years to come?
Click here to purchase Annexing Mexico
“Mexicans are generally a hard-working, family-oriented population,” said Rush. “Most Americans can appreciate those traits. The problem now is U.S. taxpayers are rightfully angry about carrying someone else’s load. The animosity will dissipate when the burden is shared equally by annexing Mexico and improving conditions there.”
Rush believes merging with the United States would bring health care benefits to Mexico, save American taxpayers $1.4 billion in emergency medical care to undocumented immigrants, and provide the combined country with energy independence thanks to Mexico’s oil reserves.
“Mexico has huge oil reserves that could eliminate our reliance on OPEC,” said Rush. “The state run oil business in Mexico operates at a loss right now, which is testament to the corruption in the Mexican government. There’s no excuse for this; it’s time for a dramatic change.”
Rush was born in New York City in 1961, the first child of a white father and a black mother. His family lived in the same neighborhood as Betty Shabazz, widow of slain civil rights activist Malcolm X, and her children. As a result he grew up keenly aware of the unfolding civil rights issues of the day. Rush has worked as a musician and a biomedical researcher.
In 1996, one of his short stories won a Chrysalis first place award for short fiction. His first novel, The Angels Fell, was released in 2002. Rush is a contributor of social commentary to WorldNetDaily and is a staff writer and acting associate editor and publisher for the New Media Alliance, Inc., a non-profit national coalition of writers, journalists and grass-roots media outlets.
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Filed Under: Books
Posted by Elena del Valle on July 12, 2007
Joel “El Intruso” Santiago and Epi Colon, hosts, “El Jukeo”
Photo: WSKQ Mega 97.9 FM
Miami, Florida – “El Jukeo” of WSKQ Mega 97.9 FM, a Spanish Broadcasting Systems (SBS) evening four-hour radio show, reaches more than 600,000 Spanish language listeners aged 21 to 39 in New York City. Hosted by Joel “El Intruso” Santiago and Epi Colon, “El Jukeo” derives its name from an invented word in Puerto Rican slang which means to get hooked. “El Jukeo” receives higher ratings than any of the station’s other programs.
According to promotional materials, the made up word “Jukéate,” illustrates the producer’s desire to attract a large audience with its music and entertainment programming. “El Jukeo,” started in September 2006, airs Monday through Friday from 3 pm to 7 pm.
Prior to joining the New York station, Santiago worked at La Mega 106.9 FM in Puerto Rico, the sister station for La Mega 97.9 FM. He also worked for an English language music radio station.
“Joel was born and raised in New York. He knows the New York market,” said Jackie Torres, director of Marketing and Promotions for Mega 97.9 FM. “Epi also has an impressive background and worked for La Mega for two years before joining ‘El Jukeo.’ After those two years, he returned to Puerto Rico, but came back to La Mega for a chance to work with Joel. These two bright radio personalities have an incredible chemistry that allows them to work well together and attract a great audience.”
Colon began his career in radio in 1987 at WPAB 550 in Puerto Rico. He started at WPAB as promotions producer for station programs. After a few months, Colon was on the air as a DJ for Coqui FM Power 93, known then as “The Fat Rocker.”
In New York, he collaborated on the show “Vacilón de la Mañana” with Luis Jiménez on Mega 97.9 before returning to Puerto Rico as producer for “El Bayú” and “La Buya” for Mega 98.1 in Orlando. In January 2001, he returned to New York to co-host “La Buya” on 105.9 Latino Mix. A year later, Colon returned to Puerto Rico to work on “A To’ Fuete” on Salsoul with Luisa de Los Ríos, before returning to New York City.
Santiago began his career in 1996 with Sonocolor 97.7 FM in Puerto Rico. He continued to host in radio shows in Puerto Rico on stations Cosmos 94.7 FM, from 1997-2000, and Mega 106.9 FM.
In 2002, he made his acting debut in “Todo sobre mi pene” filmed in Puerto Rico. Two years later, he made an appearance in the Telemundo film “Encuentros.” That same year, Santiago started his career in television with Univision’s “Anda Pal Cará” in Puerto Rico. In 2005, he made another movie with Telemundo titled “La caja de problemas.”
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here to purchase ”Latino Media and Hispanic Media Training”
Posted by Elena del Valle on July 11, 2007
By Tony Malaghan, CEO, Arial International
Tony Malaghan, CEO, Arial International
Photo: Arial International
I recently read a research study by Javelin Strategy & Research titled, “Reaching Underbanked Latinos: Better Product and Sub-Segment Definition Required to Realize Growth and Retention”. Whilst the research is targeted at financial institutions, the findings are applicable across many industries.
The report, published in November 2006, combined research from interviews with large and small U.S. financial institutions regarding current strategies and best practices with quantitative research on banking habits of Latino consumers in the U.S. One of the key findings of the report is that 37 percent of Latino consumers actually switch banks because of dissatisfaction with customer service compared to 18 percent for the non-Latino market! In my view, that is a significant point of difference and one that every business targeting the U.S. Hispanic market needs to be cognizant.
Click here to read the complete article
Read Tony’s chapter on “Effective Translations” in
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Posted by Elena del Valle on July 10, 2007
Click on image to enlarge
According to a series of public opinion telephone surveys conducted by the Pew Hispanic Center and the Pew Forum on Religion & Public Life, between August 10 and October 4, 2006, Hispanics are transforming the nation’s religious landscape. The researchers came to this conclusion based on their findings; and believe the changes are the result of the fast growing Hispanic population numbers and because Latinos are practicing a distinctive form of Christianity.
As part of the survey the two organizations conducted more than 4,600 interviews, resulting in one of the largest data collection efforts on this subject. The study examined faith and behaviors and their association with political beliefs among Latinos. Researchers placed particular focus on Catholics, including those who remain with the church and those belonging to evangelical churches.
The study suggests that religion influences Latino political views. The researchers concluded that most Latinos believe religion provides a moral compass that includes political thought. At the same time, most Latinos feel the pulpit is an acceptable forum for social and political issues.
According to the study, evangelical Latinos are twice as likely as Catholic Latinos to identify with the Republican Party; and Catholic Latinos are much more likely than evangelical Latinos to identify with the Democratic Party.
The study centered on a telephone survey of a nationally representative sample of 4,016 Hispanic adults. The survey included an oversample of 2,000 non-Catholics to examine the growth of evangelical and Pentecostal Christianity among Latinos, including a detailed examination of the process of conversion. The sampling methodology included significant numbers of respondents in the major country-of-origin Hispanic segments.
The Pew Hispanic Center and the Pew Forum on Religion & Public Life are projects of the Pew Research Center, a Washington-based, nonpartisan research organization that seeks to provide timely information free of any advocacy on issues, attitudes and trends that are shaping America and the world. This study is the result of a yearlong collaboration involving more that a dozen researchers drawn from the staffs of both projects with expertise in a variety of subjects and research methodologies.
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Posted by Elena del Valle on July 9, 2007
Fernando Rodríguez, CEO, Terra Networks USA
Photo: Terra Networks USA
A podcast featuring an interview with Fernando Rodríguez, chief executive officer, Terra Networks USA is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses The Current State and Future of User-Generated Content, a Portal Perspective: What Terra Networks is Doing to Encourage Online Dialogue and Why with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando joined Terra Networks USA in 2000 as chief financial officer and a founding member of the team that launched Terra.com. In 2004, he took on the position of CEO. Now he oversees the operations of Terra Networks in the United States.
He has dedicated his time to growing the organization and consolidating Terra Networks USA’s position in the U.S. Hispanic market. Prior to joining Terra Networks USA, Fernando worked at the Telefonica Group, a telecommunication company. He held various financial positions at the Telefonica de España corporate headquarters. During those years he led a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefonica global business units, from mobile and fixed telephony to Internet access and corporate business solutions.
Fernando began his career working for the Madrid Chamber of Commerce in Mexico City as a foreign trade expert. He holds a Masters of Business Administration from the Universidad Autónoma de Madrid, and several other executives programs including the Harvard Business School. He lives in Miami with his wife and his two year old son
Terra headquarters are in Miami. Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefonica Group, and one of the largest Internet companies in Latin America, reaching over 40 million unique visitors monthly.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Rodríguez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
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Posted by Elena del Valle on July 8, 2007
Marketing to Men 18-34
August 8, 2007
The Altman Building – New York City
Brought to you by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, and presented by Ripe Digital, Marketing To Men 18-34 is the definitive conference for marketing professionals trying to make an impact on elusive male consumers. Learn how to engage and connect with your male audience through traditional and new media platforms. This one-day event features captivating panels and presentations on topics ranging from sports and videogame marketing to music, movies and media, plus brand case studies and valuable networking opportunities. For more information, call 646-654-7254 or go to http://www.marketingtomenconference.com/
Posted by Elena del Valle on July 6, 2007
Fonda San Miguel cover
Photo: Fonda San Miguel
South-of-the-border salads, tapas, and mixed drinks that won’t keep you locked up in a hot kitchen for hours is the promise of a Fonda San Miguel: Unique South of the Boder Recipes for Summer Celebrations (Shearer Publishing, $34.95). Tom Gilliland and Miguel Ravago, owners of Fonda San Miguel restaurant in Austin, Texas with the help of food writer Virgina B. Wood put together a collection of their favorite easy-to-prepare restaurant recipes in the hardcover book, a 2006 International Association of Culinary Professionals (IACP) award-winning cookbook.
Recipes include Tequila-Cured Salmon Tostadas, Ceviche Veracuzano, Tostadas de Cochinita Pibil, Quesadillas de Hongos, and Albondigas en Chipotle from the Mexican regions of Vera Cruz, Yucatan, Chihuahua and Mexico City that the authors have served at their Texas restaurant.
“We had a grand dream, little experience, and a lot less cash when we began,” said Gilliland. “I love it as much today as the first day we opened. The title of our cookbook captures the dual focus of Fonda San Miguel, food and art. Distinctive Mexican art and décor is the best complement to authentic Mexican food.”
Gilliland and Ravago also share Mexican summer cocktails in the book. Some of the original concoctions included on the restaurant’s bar menu and in the cookbook are Fresh Lime Margaritas, Mango Margarita, Palomito (Grapefruit Soda Margarita), Sangría Fonda San Miguel, Agua de Sandía (Watermelon Water), and Cazuela Guadalajara (Tropical Tequila Punch).
Click here to purchase Fonda San Miguel
The large and colorful book is filled with photographs of the appetizing dishes and the restaurant’s interior. There are photos of the tropical courtyard, custom made punched-tin light fixtures, some of the hand-painted stuccoed walls of the hacienda-style restaurant, furnitute and distinctive artwork.
Gilliland is a graduate of the University of Nebraska and the Law School of the University of Texas at Austin. He studied law at the Universidad National Autónoma de México in Mexico City, as well as at the American Institute of Foreign Trade (now the Garvin School of International Management) in Glendale, Arizona. A co-founder of San Angel Inn and Fonda San Miguel, Gilliland oversees the front of the house staff and directs the interior design and art collection.
Ravago first learned to cook from his grandmother, a native of Sonora, Mexico. A co-founder of San Angel Inn and Fonda San Miguel, he has specialized in regional Mexican cooking for more than thirty years. Ravago co-authored Cocina de la Familia with Marilyn Tausend in 1997. The book won a Julia Child cookbook award in 1998, and was later published in Spanish.
Wood, a native Texan and a graduate of the University of Texas at Austin, began her professional cooking career as the first pastry chef at Fonda San Miguel restaurant in 1977. She went on to operate her own wholesale dessert and catering company for many years before becoming a food journalist. She is the food editor at the Austin Chronicle.
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Filed Under: Books
Posted by Elena del Valle on July 5, 2007
“Codigo Astral” co-hosts Mauricio Puerta and Carolina Perpetuo
Photo: Mega TV
Miami, Florida – Mega TV Channel 22 began airing “Código Astral,” an astrology show, Thursday, June 14 at 9 p.m. Each episode of the program will feature three different astrology cases highlighting special guests and real-life situations. The show is co-hosted by Mauricio Puerta and Venezuelan Carolina Perpetuo of Venevisión network.
Like its predecessor, “Puerta Astral,” “Código Astral” will begin every show by giving an astrology chart reading to a member of the studio audience. Puerta will analyze the reading and give that person advice on what to expect in the years ahead and how to cope with their predicted future.
“The birth chart is the navigation manual to a person’s soul,” said Puerta. “A person’s birth month determines their astrological sign, the year they were born indicates the role the planets will play in their life, and their birth place sets the scene for their story. I’m looking forward to sharing my astrological readings on ‘Código Astral.’”
The show’s main focus is on the audience, their personal stories and their birth charts interpreted by Puerta, who believes that everyone’s destiny begins on the hour, date, and place of their birth and the only tools Puerta needs to read a person’s life story.
Born in 1950 in Bogota, Colombia to an affluent family Mauricio Puerta considers himself an anthropologist and archeologist with a keen interest in astrology. Puerta began hosting the station’s previous program, “Puerta Astral,” in 2006.
According to promotional materials, he became known during the 1980’s after forecasting the assassination of Luis Carlos Galán, a candidate to the presidency of Colombia at the time. He also forecasted the downfall and death of drug czar Pablo Escobar and Ernesto Samper’s rise as the next leader of the South American nation.
Puerta graduated from the University of the Andes in 1973 majoring in anthropology. He was a professor at the school of Education at the University of Los Andes where he founded one of the first schools of higher learning in astrology in Latin America. Puerta has authored 27 anthropology and archeology publications and more than 30 astrology books.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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