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Listen to podcast interview with Jose Reyes, partner and creative director, Turbulence Advertising about advertisting to Hispanics

Posted by Elena del Valle on August 13, 2007

Jose Reyes 

Jose Reyes, partner and creative director, Turbulence Advertising

A podcast interview with Jose Reyes, partner and creative director, Turbulence Advertising is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, he discusses advertising to Hispanic markets with Elena del Valle, host of the podcast.

During his tenure at Turbulence Advertising the firm has won more than 40 awards. The company has billings of $10 million and clients like Benihana, The Sunpost, Humana healthcare, and The Collection.

Prior to working at Turbulence Advertising, he worked as group creative director of Hispanic markets at Zubi Advertising for five years. Some of his past clients include Ford Motor Company & Lincoln/Mercury, American Airlines, the Florida Lottery, SCJohnson, GE, and Starburst, Skittles and TWIX masterfood brands.

“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

Jay Gronlund Mario Quiñones

Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.

 Click here to receive a free copy of Emotional Branding

In 2003, he won a Gold Advertising Age and Association of Hispanic Advertising Agencies Hispanic Creative Award; and he was an OJO de Iberoamerica finalist for an American Airlines ad campaign. In 2004, he was Festival Iberoamericano de la Publicidad finalist for Spanish language advertising in the U.S. Jose has received 25 Gold Addys, 35 Miami Addys, and two national Silver Addys.

He also received the 2004 Best of Show TV, Interactive and Print Addy in Miami. He received 14 Davey awards for general market ads in 2005. Prior to his work in advertising, he co-owned and managed an independent art gallery for seven years. He has been an instructor at The Miami Ad School for five years.

To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jose Reyes” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2007 section of the podcast. 

Click the button to hear the podcast: