Posted by Elena del Valle on January 23, 2008
Nelly Furtado interview on “LatinEyes”
Photo, video: Luminacion
“LatinEyes,” a 30-minute English language lifestyle and travel program that began airing nationally two years ago, is targeting acculturated Latinos within the United States and beyond its borders. Promoters are relying on a multiplatform approach to capture the show’s many feminine viewers wherever they may be. Scroll down to watch a short video about “LatinEyes.”
Every week, 26 million viewers, 65 percent women and 10 percent non Hispanic, watch the program on television. About 40 percent of the show’s television adult audience is 18 to 49 years old and 52 percent is between 25 and 54.
The year round program, winner of a 2006 Northern California Emmy, can be seen on television and online. Soon it will become available on cell phones and aboard some international flights. Marketers for the show hope to leverage the program’s offline presence to drive its online and other platform distribution.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Online, some segments of the program are available on the “LatinEyes” website, reaching between 10,000 and 20,000 fans. “LatinEyes” joined Joost in October 2007 as part of the online video collection’s catalog allowing Joost subscribers in the United States to watch the program online at a time and date of their choice. Beginning February 2008, the show will be available on mobile devices on the LatinEyes mobile social network with a built in audience of 50,000 subscribers.
“On November 2007, I came across a study from the Center for Media Research that stated 80 percent of marketers plan to spend between 10-30 percent of their marketing dollars against new and/or emerging media formats in the next two years. ‘LatinEyes’ offers marketers with access to the fast growing Hispanic market via a unique platform that encompasses online, offline and in-flight entertainment. This is a unique opportunity for marqueters that want to test new media offerings,” said Ivan Cevallos, chief executive officer of Luminacion, the program’s exclusive marketing representative.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
In May 2008, some “LatinEyes” shows are expected to become part of the in-flight entertainment on board AeroMexico and LAN airlines in destinations to and from the U.S. to Mexico and Latin America. Between 10,000 and 30,000 passengers are exposed to the in-flight entertainment features every month.
“LatinEyes,” owned by LatinEyes Media and Andres Pruna, has been on the air since 1999, when it began broadcasting in San Francisco as a sample show for AT&T’s local television affiliate. Now, the program is broadcast to 80 markets in the U.S. via local stations, America One and CoLours networks.
Topics include music entertainment, celebrities, food, sports and travel. Celebrities LatinEyes staff have interviewed include Benjamin Bratt, Salma Hayek, Jennifer Lopez, Juanes, Nelly Furtado, Cachao, Los Amigos Invisibles, Café Tacuba and Andy Garcia. The show, produced by Pruna, has also featured trips to Argentina, Peru, Cuba, Guatemala, Ecuador and Mexico. There are seven “LatinEyes” employees, including first and second generation reporters and producers from El Salvador, Ecuador, Mexico, Venezuela, Brazil and Cuba.
In spite of the program’s enviable growth, “LatinEyes” execs are not sitting on their laurels. In addition to the expanded viewing platforms, plans are in the works for a website revamp. The new portal is expected to feature an enhanced Web 2.0 experience with social and mobile interaction as well as sponsor driven contests.
Posted by Elena del Valle on January 22, 2008
Click on image to enlarge
Do young Hispanics like to receive promotional offers by email? Chicago-based Mintel staff believe that is true, at least when compared with other groups. According to a survey conducted in English by Mintel Comperemedia, Hispanics welcome email communication from companies they know up to 11 times a month. Non-Hispanic consumers only tolerate such emails up to 7.4 times a month.
Mintel’s findings are based on a statistically representative panel of the U.S. population. Mintel representatives surveyed 1,000 people online in August 2007 in English.
“The Hispanic population is very receptive to email as a means of marketing,” said Carmen Curran, senior email analyst at Mintel Comperemedia. “Hispanics tend to spend more time online than the general population, so receiving information and offers through email makes sense to them. Email fits well into their lives.”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
In a 2006 Online Banking report, Mintel found that Hispanics spent an average of 9.2 hours online at home each week, nearly 10 percent more than the 8.5 hours spent by the general population. Their findings indicate 84 percent used Internet banking services in 2006; only 78 percent of the online population as a whole liked online banking.
Mintel Comperemedia’s recent survey found that younger adults are more open to receiving email communication from companies they know. Adults under 34 who responded to the questions want everything from new offer notifications to account alerts to special promotions via email.
“In 2008, we expect to see more companies using email to market products and services to Hispanic consumers,” said Curran. “With their high Internet usage and stated preference for email communication, email marketing seems to be one of the best alleys into the Hispanic population.”
Mintel Comperemedia is a competitive media monitoring service that analyzes direct mail, email and print advertising trends. Mintel, founded in the United Kingdom 35 years ago, is a supplier of consumer, media and market research. The company, with offices in Chicago, London, Belfast, Sydney and Shanghai, has been studying the United States Hispanic market since 2003.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Posted by Elena del Valle on January 21, 2008
Mabel Valdiviezo, producer and director, “Carlos Baron”
Photo: Mabel Valdiviezo
A podcast interview with Mabel Valdiviezo, producer and director, “Carlos Baron” and “Soledad is Gone Forever” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the films and making films for Hispanic audiences with Elena del Valle, host of the HispanicMPR.com podcast.
Mabel is the founder of Haiku Films, a production company based in San Francisco, California. She is the writer, director and producer of the short films “The Water’s Muse” and “Strange Machines: Music Boxes” that screened at the International Latino Film Festival and the de Young Museum in San Francisco.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Her short film “Soledad is Gone Forever” screened at the Short Film Corner Cannes International Film Market in May 2007 and was part of Sundance Producers Conference 2007. It was also nominated for the Emerging Filmmakers Award at the International Latino Film Festival. She is developing the feature length version of “Soledad is Gone Forever” and “Parallel Lies.” Mabel, who was born in Lima, Peru, was nominated for a Sundance NHK International Filmmaker Award.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Mabel Valdiviezo,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the January 2008 section of the podcast.
Posted by Elena del Valle on January 18, 2008
Mongrels, Bastards, Orphans & Vagabonds cover
Photo: John Nelson
Los Angeles syndicated op-ed columnist Gregory Rodriguez dedicated two years to researching and writing a book, the recently published Mongrels, Bastards, Orphans & Vagabonds: Mexican Immigration and the Future of Race in America (Pantheon Books, $26.95), to expose the relevance and influence of Mexicans in the United States. In the 336-page hardcover book on the legacy of Mexican-Americans, the largest Hispanic subgroup, he examines the influence and evolution of Mexicans in America from 1519 to the present.
In the heavily researched book (there are 39 pages of references at the back of the book), Rodriguez espouses a concept that is likely to make many conservatives cringe. He believes the Mexicanization of America will transform the U.S. into a mestizo culture and broaden the country’s belief in the melting pot.
Rodriguez follows the conquest of Mexico and the northward movement of the mestizo population to modern day America; he examines the rise of a new Mexican American identity in the 1930s in the wake of mass repatriations and deportations and offers a revisionist history of the Mexican presence in America’s Southwest. He describes the origins and culmination of the Chicano Movement, and looks at the importance of Mexican-American confidence and integration.
Gregory Rodriguez, author, Mongrels, Bastards, Orphans & Vagabonds
In the book, he focuses on a topic many have been discussing of late, the increasing racial and cultural blending nationwide. He explores the idea that America is changing. In the Preface he promises: “…Mexicans, who have always confounded the Anglo American racial system, will ultimately destroy it too.”
The book is divided into nine chapters: Birth of a People, The Rise and Fall of the Spanish Colonial Racial System, The Spaniards Venture North, Mexicans and the Limits of Slavery, The Anglos Move West, Caught Between North and South, Becoming Mexican American, The Chicano Movement and Mongrel America and the New Assimilation.
Rodriguez is a columnist for the Los Angeles Times and a former MSNBC political analyst. His work has been published in The New York Times, The Economist, The Washington Post, The Wall Street Journal, and Newsweek. He is the director of the California Fellows Program and a Senior Fellow at the New America Foundation, a non-partisan public policy institute.
Click here to buy Mongrels, Bastards, Orphans, and Vagabonds
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
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Filed Under: Books
Posted by Elena del Valle on January 17, 2008
Democrat Hillary Clinton
Photos: Richard Phibbs, JoinRudy2008.com
A recent survey, released by Avanze, Inc. in partnership with ImpreMedia, identifies Democrat Hillary Clinton and Republican Rudy Giuliani as top preferences for presidential candidates among Hispanic voters. The survey was conducted over 539 telephone interviews among a representative sample of Hispanic registered voters in California, Texas, Florida, New York and Illinois between November 27, 2007 and December 2, 2007. Respondents were asked about issues that they consider important in their decision making on Election Day 2008.
The top five issues these registered voters expected to take into account when they decide on a candidate are, in order of priority, the war in Iraq, immigration, the economy, healthcare and education. Issues that were culturally troublesome to some Hispanics include the death penalty, abortion and same-sex marriage. At the time of the survey, Democrats were in the lead for presidential candidacy support. Hillary Clinton had the support of 42 percent of registered Hispanics surveyed.
Rudy Giuliani was the favorite among registered Hispanic Republicans, with a 23 percent preference; followed by Fred Thompson, John McCain, Mike Huckabee and Mitt Romney, all with slightly less than 5 percent support. Among Democrats, 55 percent of registered voters had an early interest in Hillary Clinton followed by Barack Obama with 6 percent. Bill Richardson, Joe Biden and John Edwards received 5 percent support.
Republican Rudy Giuliani
At the time of the poll, 35 percent of Hispanic voters were undecided. This wide margin presents opportunities for Republicans to tip the scales; and Democrats to maintain their lead, depending on how the parties navigate the social, economic, and particularly, the immigration issues important to Hispanics.
“As the U.S. Hispanic population continues to grow, so do citizenship rates and voter registration. As a result, the struggle to persuade Hispanics to vote continues. The opportunity for either party is the one third of the Hispanic vote that is still undecided. Despite the widely varied origins, experiences and opinions, this group remains a rich source of votes for the candidates and parties that address the issues important to them and communicate in ways that are culturally relevant,” said Everett Hernández, president of Avanze, Inc.
Survey findings show that Latinos surveyed favor Democrats thanks to their position on immigration, the economy, healthcare and Iraq by a majority of Hispanic voters regardless of party affiliation. Independent Hispanics represent 15 percent of Latino voters. Independents who responded to the survey believe Democrats’ position on the immigration amnesty issue, the economy and the withdrawal of troops from Iraq was weak. Republicans could try to take advantage of this perceived weakness but risk alienating conservative non Hispanic voters, especially on immigration issues.
One in five registered Republicans favor a Democratic candidate, while at the time of the poll 44 percent did not yet have a preference. Registered Independents preferred a Democrat by a 5-to-1 margin, but more than one third were still undecided. Overall, respondents preferred a Democratic president by a margin of more than 3-to-1 (72 percent versus 20 percent).
Avanze is a San Diego, California public opinion and market research company focusing on multicultural markets. ImpreMedia is a Spanish language news and information company in the United States.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on January 16, 2008
Click on image to enlarge
Chart: Tomás Rivera Policy Institute
The Tomás Rivera Policy Institute (TRPI) at the University of Southern California estimates that 9.3 million Latino voters will vote in the 2008 presidential elections. That represents an increase of more than 1.7 million voters or 23 percent when compared to 2004. Institute researchers believe that even in states without a significant Latino presence such as Nevada, Pennsylvania, and Washington, there may be thousands of new Latino voters in 2008.
“As the U.S. Latino population surges, we are seeing increases in registration and voter turnout due to increased naturalization numbers by Latino immigrants beginning in the 1990s and Latino youth coming of voting age” said Harry Pachon, Ph.D., president of the Tomás Rivera Policy Institute.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
The potential impact of a Latino voting bloc is particularly high in states with large concentrations of Latinos. For example, in California, 3.1 percent of Latino voters can result in a 1 percent change in the state’s presidential election results. In Florida, 4.5 percent of Latino voters can create a 1 percent statewide shift in the vote.
“Even with such substantial increases, Latinos must significantly increase their rates of registration and voting in order to influence the election’s results,” said Rudy de la Garza, vice president, TRPI.
Founded in 1985, the Tomás Rivera Policy Institute (TRPI) advances informed policy on key issues affecting Latino communities through objective and timely research contributing to the betterment of the nation. TRPI is an affiliated research unit of the University of Southern California School of Policy, Planning, and Development and is associated with the Institute for Social and Economic Research and Policy at Columbia University.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
Posted by Elena del Valle on January 15, 2008
John Paton, chairman and CEO of ImpreMedia
Photo: ImpreMedia
ImpreMedia recently acquired Rumbo, a network of three Texas Spanish language newspapers with a combined print circulation of about 100,000. Company representatives declined to disclose the purchase price. The acquisition expands the company’s already extensive Spanish-language print and online audience to reach Rumbo’s market in Houston, San Antonio and the Rio Grande Valley.
Circulation for the newly acquired publications distributed via street racks is 40,000 for the Houston newspaper and 31,000 each for the Rio Grande and San Antonio publications. Rumbo Digital reached 4,000 readers a week at the end of 2007.
“We will continue Rumbo’s mission of providing the Hispanic community in Houston, San Antonio and the Rio Grande Valley with unsurpassed journalism,” said John Paton, chairman and chief executive officer of ImpreMedia. “We look forward to furthering that mission and building the Rumbo newspapers using the combined resources of our company.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Plans are for Rumbo publications, previously created and published by Meximerica Media, Inc., to continue publishing full-color, Spanish-language tabloid newspapers. According to online sources, Meximerica Media is a U.S.-based publishing company of Spanish-language daily newspapers targeted at the United States Hispanic population. The Company was formed in 2003 by a group of media professionals.
“Acquiring Rumbo’s network of newspapers in Texas expands ImpreMedia’s national footprint to 7 of top 10 Hispanic markets, which allows ImpreMedia to provide advertisers a larger, national platform to present their brand messages while building sales volume locally,” said Erich Linker, senior vice president of Sales for ImpreMedia.
ImpreMedia is one of the leading publishers of Spanish language newspapers in the U.S. The company owns publications in 17 cities. According to an ImpreMedia spokesperson, following the purchase of the three Texas newspapers, ImpreMedia will reach 2.1 million Spanish speakers every week via nine newspapers and one magazine.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Comments:
Filed Under: Media
Posted by Elena del Valle on January 14, 2008
Liria R. Barbosa, research director, C&R Research
Photo: C&R Research
A podcast interview with Liria R. Barbosa, research director, C&R Research is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Liria discusses Hispanics’ perspectives on advertising with Elena del Valle, host of the HispanicMPR.com podcast.
Liria joined C&R in 2005 bringing with her tri-lingual and multi-cultural moderating and analysis expertise. A native of Sao Paulo, Brazil Liria spent several years studying and working in Mexico. At Cultural Access Group, as well as at Synovate, she was responsible for multi-ethnic qualitative studies focusing on U.S. minority, Latin America and Caribbean markets.
Liria has experience working with household cleaners, automotive, financial services, telecommunications, pharmaceuticals, alcohol beverages and health and beauty aide projects. She has moderating experience in English, Spanish and Portuguese.
Liria has a Bachelor of Science degree in Business Administration majoring in International Business from Barry University in Miami, Florida. She has also attended courses at the Burke Institute and Riva.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Liria Barbosa,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on January 11, 2008
Click on image to enlarge
Photos, videos: Revolucion Hispanic Communications
According to the Administration for Children and Families, 300,000 children enter the United States foster care system each year. There are currently 514,000 children in the foster care system and 115,000 of these are available for adoption. At the same time, the majority of those in foster care are children of color and 15 percent of the children waiting to be adopted are Hispanic.
To address this issue and encourage Spanish-speaking Latinos to consider adoption from the U.S. foster care system, Revolucion Hispanic Communications and the Ad Council joined efforts to create the agency’s first pro bono Spanish language public service ad (PSA) campaign for AdoptUsKids. The new PSAs highlight the emotional and psychological rewards of adoption by showcasing everyday special family moments.
The tag for the campaign, created in partnership with the U.S. Department of Health and Human Services Administration for Children and Families with the Collaboration to AdoptUsKids, is Completa una vida. Completa la tuya. (“Complete a life. Complete your own.”). Scroll down to watch three new AdoptUsKids public service announcement videos.
Click on image to enlarge
“I am confident that this new campaign will remind the Hispanic community that there are every day rewards with adopting a child and providing them with a loving home,” said Peggy Conlon, president and chief executive officer of Ad Council.
The new adoption ads were distributed to more than 28,000 media outlets nationwide on Wednesday, December 12 through donated media space. The multi-media program includes Spanish-language television, radio, and print public service announcements (PSAs) issuing a national call-to-action in the messaging itself.
“Adoption messaging has been focused traditionally on creating an emotional connection to the children,” said Federico L. Mejer, chief strategy officer at Revolucion. “However, the adoption experience is extraordinarily powerful for the adoptive parents as well, and we felt that the most compelling approach to promoting adoptions among Latinos was to focus on the parents’ sense of fulfillment.”
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
“You can’t really draw a comparison between general market and Hispanic advertising and media. When we produce PSAs for the Hispanic community, we develop culturally relevant ads that are based on consumer insights with the target audience,” said Ellyn Fisher, director of Corporate Communications of Ad Council, when asked how Hispanic announcements are received compared to how general media announcements are received. “We also distribute the PSAs and conduct outreach specifically to the Hispanic media market, which is a much smaller universe than the general market media. Our Hispanic ads receive generous support from the Hispanic media.”
Revolucion’s team on the PSA campaign included Mejer, Alberto R. Rodriguez, chief creative officer; Roberto Alcazar, executive creative director; Henry Alvarez, art director; Mercedes Leonard, executive producer; Patricio Diaz, studio producer; and Amy Gomez, vice president and account director. Film and editing crew included directors Roberto Alcazar and Pedro Castro, who also served as director of photography; Nicolas Entel and Frank Linkhoff, executive producers; Javier Perez Ravan, editor; Rob Filomena, composer; Luis Felipe Itemera, engineer. The ads were produced by Red Creek Productions with post-production by Xposure Productions and music and sound by Razorhead Productions.
“Our focus was to try to identify those little moments in life that really matter,” said Alcazar. “It’s not graduation day or Christmas morning that these kids are longing for; it’s moments like the Sunday visit to the pizza place with Dad that gives life its meaning.”
Revolucion Hispanic Communications is a seven year old Hispanic-owned brand-communications agency based in New York City. The Ad Council is a private, non profit organization that relies on volunteer talent from the advertising and media industries to deliver social messages to Americans.
The Collaboration to AdoptUsKids is a multi-faceted, five-year, federally funded project to recruit families to adopt the children waiting in foster care for permanency. The Administration for Children and Families is responsible for a variety of activities that promote the economic and social well being of families, children, individuals and communities.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Posted by Elena del Valle on January 10, 2008
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