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Listen to podcast interview with Michele Valdovinos, SVP, Phoenix Multicultural about multicultural kids

Posted by Elena del Valle on January 28, 2008

Michele Valdovinos

Michele Valdovinos, senior vice president, Phoenix Multicultural

Photo: Michele Valdovinos

A podcast interview with Michele Valdovinos, senior vice president, Phoenix Multicultural is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, Michele discusses her company’s national third research study on multicultural children with Elena del Valle, host of the podcast.

Michele oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. Michele has more than 12 years of professional experience working in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.

Michele began her career at Univision, where, as audience research director, she conducted Nielsen television ratings analysis and market research. She went on to work at 20th Century Fox, where she was manager of research in the International Television department. In New York, Michele worked as senior manager, Client Services for IBOPE International/WPP, an international research company.

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She later joined The Bravo Group, Young & Rubicam’s Hispanic arm. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.

Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a Masters Degree in Communications Management. She is on the Board of Directors for the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele is Mexican-American, fully bicultural and bilingual, and has traveled throughout Latin America and Europe.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Michele Valdovinos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2008 section of the podcast archive.

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording


Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming

Click here for information on “Marketing to Multicultural Kids”

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