Posted by Elena del Valle on February 12, 2008
Mark Potok, director, Intelligence Report of SPLC
Photo: Mark Potok, National Council of La Raza
Is immigration based hate speech aimed at Latinos getting out of hand? Although immigration growth has slowed down in the last 18 months, hate groups have been booming between 2000 and 2007.
Growth estimates for groups with explicitly racial hate messages, due for release this year, are expected to be close to 50 percent, according to a spokesperson from the Southern Poverty Law Center (SPLC). At the same time, data released by the FBI and California officials indicates a 35 percent spike in anti-Latino violence in the United States between 2003 and 2006.
“I do think it will continue. The fact that immigration is slowing down has not reached those groups,” said Mark Potok, director, Intelligence Report of SPLC, an organization that has expressed concern about this issue for the past four years, in relation to the hate group growth in spite of the downward trend in immigration growth.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Parallel to the mushrooming of anti-Latino hate groups, there has been a boom of nativists, white supremacist groups who favor U.S. born residents over recent immigrants. Since April 2005, 250 nativist groups have been established in various parts of the country.
SPLC classifies 144 of those groups as Confrontational Nativist Extremists or groups of individuals who exhibit anti-Latino confrontational behavior. Although they tend to be concentrated in Border States, some of the hate groups can also be found in less likely places like Alabama, Georgia, Iowa, and North Dakota.
WeCanStopTheHate website – click on image to enlarge
According to watch dog organizations like SPLC and the National Council of La Raza (NCLR), this surge in violence and vitriolic messages in the United States is worrisome. The Council, in partnership with likeminded organizations, recently launched the Wave of Hope Campaign and a companion website, WeCanStopTheHate.org, to draw attention to the issue. The campaign also urges news media networks and presidential candidates to set aside hateful rhetoric while addressing immigration and Latino issues.
“The immigration issue deserves serious debate and serious solutions,” said Janet Murguía, president and chief executive officer, NCLR. “We cannot have that debate as long as hate has the floor. There’s a bully in the room, and each of these candidates has a choice. They can stand up to the bully or they can cater to him. It is a question of courage or cowardice. To date, we have seen far too little courage.”
Janet Murguía, president and chief executive officer, NCLR
Murguía criticized cable news television for “handing hate a microphone” by hosting representatives from hate and vigilante groups such as Dan Stein of Federation for American Immigration Reform and Jim Gilchrist and Chris Simcox of the Minuteman Project more than 110 times, usually identifying them only as “anti-immigration advocates.”
She also pointed at television figures such as CNN’s Lou Dobbs and Glenn Beck and MSNBC political commentator Pat Buchanan for copying hate speech and providing a forum that demonizes Hispanics. Representatives of CNN declined to respond to email and phone questions about NCLR’s allegation. The Anti-Defamation League, an organization listed in the Allies section of the new website, also declined to respond to questions about the issue and its involvement in the campaign and companion website.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 11, 2008
Abel Lopez and Gustavo Ott
A podcast interview with Abel Lopez, associate producing director of GALA (Grupo Artistas Latinoamericanos) Hispanic Theatre and playwright Gustavo Ott is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss issues affecting Latinos in contemporary society and “Your Molotov Kisses,” Gustavo’s play, with Elena del Valle, host of the HispanicMPR.com podcast.
Abel is president of the board of directors of the Helen Hayes Awards and the National Association of Latino Arts and Culture; and vice president of Americans for the Arts and chair of the Creative Communities Initiative of the Community Foundation of the National Capital Region. He is chair-emeritus of the D.C. Commission on the Arts and Humanities, and immediate past president of Theater Communications Group, the national service organization for professional theaters, and the American Arts Alliance.
A graduate of Harvard Law School, Abel also is a producer and frequent lecturer. His speaking engagements include panel appearances before the American Critics Association, American Bar Association, National Theatre Conference, National Association of Artists Organization, North Carolina Theater Conference, National Critics Institute, and many other organizations.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Gustavo, born in Caracas, Venezuela in 1963, holds a B.A. in Mass Communications from the Universidad Católica Andrés Bello in Caracas, Venezuela. In 1993 he was a participant in the International Writing Program at the University of Iowa. The United States premier of “Your Molotov Kisses” is at the GALA Hispanic Theater in Washington, D.C.
Twenty two of Gustavo’s plays have been staged in Venezuela and 19 have been produced abroad in Spain, Italy, United States, Peru, England, Argentina, Chile, Mexico, Costa Rica, Colombia, Brazil, Peru, Denmark, the Czech Republic, the Dominican Republic and Puerto Rico. Gustavo’s plays have been translated into several languages, including Italian, Portuguese, Hungarian, German, French, Czech, Russian, and Polish.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Abel Lopez, Gustavo Ott ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on February 8, 2008
Hyperborder The Contemporary U.S.-Mexico Border and its Future cover
Photos: Alfonso Caraveo, Colegio de la Frontera Norte, LAR/Fernando Romero
The Mexico-United States border, with one million daily crossings, is one of the busiest borders in the world. The ninth longest in the world and the fourth longest in the Americas, it has an area bigger than some countries like Spain or Sweden and a population greater than Portugal or Guatemala.
Mexico City resident and architect Fernando Romero, with the help of nine project staff including two designers, interviewed academics, researchers and organizational representatives in North America to write about the United States-Mexico border from multiple points of view reflective of varied disciplines. In his recently published 317-page paperback book, Hyperborder The Contemporary U.S.-Mexico Border and its Future (Princeton Architectural Press, $35) he dedicated 15 chapters to the topic.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
In the book, he describes the U.S.-Mexico border as “among the most contrasting borders in the world” and “a dynamic site that encompasses modern global issues.” He uses the term hyperborder to describe a geographical and political boundary as well as a demarcation line for culture and economic conditions.
Romero’s book is peppered liberally with black and white photos, maps, graphs, charts and bright orange accents to highlight and emphasize content. He starts from far away; looking at borders in other parts of the world to provide a comparative understanding of what makes the United States-Mexico border special. He dedicates several chapters to border data, reactions to the border and the relationship between the two neighboring countries and its significance.
Fernando Romero, author, Hyperborder
He examines 12 themes he believes will play a pivotal role in the future of the border and the two countries that share it. These are: security issues, drug traffic, informal sector, migration, education, trade and economic development, transportation, energy, environment, health and urbanization.
Mexico City born Romero is the founder of Laboratory of Architecture (LAR), a Mexico City-based architecture firm established to address society through a process of architectural translation and urban study.
Click here to buy Hyperborder
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Filed Under: Books
Posted by Elena del Valle on February 7, 2008
Enrique Iglesias
Photos: Universal Music Latino
Last Friday, Pepsi, mun2 and Yahoo! Telemundo launched the two-hour premier of a new version of “Pepsi Música,” a bi-coastal multiplatform program highlighting select music, lifestyle and youth culture themes. Producers hoped to attract viewers to the show’s debut program with appearances by Enrique Iglesias and Jeremias, a Venezuelan singer-songwriter.
“Pepsi Música” will air Fridays from 5 to 7 pm EST. A bilingual host and a guest DJ will lead the audience through a top 20 video countdown, news segments, entertainment trivia, artist profiles, video premieres, and in-studio contests.
Alex Pels, general manager, mun2
“The bicultural youth space is at a tipping point, and mun2’s partnership with Pepsi and Yahoo! Telemundo on a show of this magnitude is a great indication of the potential of this marketplace and mun2’s ability to reach it in a culturally relevant way,” said Alex Pels, general manager, mun2.
The weekly two-hour show, produced live in front of a studio audience from mun2 studios in Miami and Los Angeles, will include live music, celebrity guests, user-generated content and a weekly video contest. To maximize the program’s reach organizers are cross promoting it on Telemundo, mun2 sister network, and online via Yahoo! Telemundo.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Telemundo will air a customized “Pepsi Música” segment within Telemundo programs “Nitido” and “Cine Nuestro.” Show promoters hope viewers will also visit a related website to vote for their favorite videos and submit user-generated content via mobile devices and the Web.
The program’s website, set to launch January 30, 2008, will also feature the Pepsi Música video player with clips and music videos from the show and the Pepsi Música radio station with streaming play lists. Additional features include the Pepsi Música “Question of the Week” and the “Viewers Choice Web Poll.”
Pop singer Jeremias
“Pepsi Música is going to be bigger and even more exciting this year with the help of mun2 and Yahoo! Telemundo,” said Gustavo Perez, director of multicultural marketing, Pepsi-Cola North America. “This show is really for the fans and now there will be a number of opportunities for them to shape the look and feel of each episode.”
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network, available nationwide to 17 million viewers on cable and television, focuses on emerging trends among Latino youth and features music, movies, sports, fashion, and social activism. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
New York-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Yahoo! Telemundo is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 6, 2008
Click on image to enlarge
Arizona is in the immigration legislation limelight. Beginning last month, it was the first state in the country to pass legislation, the Legal Arizona Workers Act, to punish businesses who knowingly hire illegal immigrants. Although the Act only applies to new hires, some consider the new law aggressive, especially in light of the state’s high percentage of Latinos of Mexican origin, 89 percent. Others worry the new law will result in ethnic and racial discrimination and be difficult to enforce fairly.
“For me it’s very difficult. I feel as if these types of laws encourage racial profiling,” said Regina Romero, City Councilor of Tucson. “I don’t feel comfortable with these types of laws. Are we going to be targeted different? It’s very sad to hear what’s happening in our country. It’s very divisive. We will see after effects of this law.”
Under the new law, which threatens to punish employers who hire undocumented workers by pulling their business license; employers refer to a website to check a worker’s immigration status. Employers who violate the law will receive warnings before any action is taken. To date no companies have been fined.
Some Arizona residents, including elected officials and business sector representatives, say they will enforce the law because it is law although they disagree with it in principal. Critics are upset with the new system including the appeal procedures for workers who fail the verify process. Others plan to challenge the legislation in court.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
According to the Pew Hispanic Center, in 2005, 65 percent of the illegal immigrant population of the state, almost half a million people, was part of the labor force. In 2005, undocumented foreign workers represented 7 percent of the state’s population and 10 percent of its labor force or double the national average. At the national level undocumented workers account for about 5 percent of the labor force.
In 2006, at the national level, 14.8 percent of the population was Hispanic and in Arizona 29 percent of the population was Hispanic. At the same time, 92 percent of foreign born Hispanics in Arizona were from Mexico compared with only 64.7 percent for the nation as a whole. Taking into account that nearly one third of the state population is Hispanic; and with so many of the state’s Hispanics forming part of the labor force, it’s easy to see how there could be a chilling effect for undocumented immigrants and the employers tempted to hire them.
No one knows how many laborers have lost work as a result of the law or what, if any impact, the legislation will have on the state’s economy. There are rumors that Arizona is loosing some of its residents but no one seems to know for sure. There are concerns that E-Verify, the federal database employers are supposed to refer to when verifying the status of a prospective worker, is inaccurate. Only a fraction of the state’s 150,000 businesses have signed up on the system.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 5, 2008
Jerry and Victor Gonzalez, owners of Maria Elena’s Authentic Latino Inc.
Photos: Maria Elena’s Authentic Latino Inc.
In April 2005, California brothers Jerry and Victor Gonzalez established Maria Elena’s Authentic Latino Inc. to offer fruit beverages made from concentrate to Latino consumers in their area. They named the company in honor of their mother, Maria Elena de Gonzalez.
In January of this year, Maria Elena’s Authentic Latino Inc. introduced an organic horchata water soluble drink mix made with rice and cinnamon. The mix is rich in calcium without gluten or Trans fats. With a slightly thicker consistency than water based drinks, it is described by some as tasting “like cinnamon crunch cereal” without the crunch.
Manufactured domestically, the new drink mix will be available at natural food retailers in Southern California in 10-ounce packs for home use for $3.89. It will also be available nationwide in a 1.5 Pound institutional pack for restaurants and coffee houses.
“We consider ourselves Latino Food Artisans,” said Jerry Gonzalez, who worked with Whole Foods Markets for nearly 15 years. “Our mission is to use our deep understanding of natural and organic foods to offer consumers fresh new tastes that put both a nutritious and a delicious twist on traditional Hispanic foods.”
New Horchata mix
Initial efforts will focus on distribution and eventually lead to a promotional program. The new horchata mix may be available in Southern California, Arizona and Nevada as well as online within the near future.
“Our initial efforts with Maria Elena’s Organic Horchata will be a strong push for increased distribution at retail, supported by Account Specific Marketing with key customers. POS, sampling, and cross-promotions with other health-related natural products are all being explored. We are also looking at targeted trade efforts, event marketing and interactive. As wider distribution is achieved we will follow with increased consumer trial-building programs and advertising. Budget is undisclosed,” said Joseph G. Albonetti, president of Latinolandia USA, Maria Elena’s Authentic Latino’s agency of record.
Maria Elena’s Authentic Latino’s primary target audience is second generation acculturated Latinos and customers who like Latino foods. The Hispanic owned and minority certified company is based in Valencia, California where it recently opened a food manufacturing facility. Maria Elena’s Authentic Latino donates a portion of its profits to La Fundacion Juventud Maria Elena’s, its foundation for Hispanic youth.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 4, 2008
Sergio “El Sensei” Barrientos, co-founder and chief creative officer, Latin3
Photo: Latin3
A podcast interview with Sergio “El Sensei” Barrientos, chief creative officer, Latin3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses games as a media vehicle with Elena del Valle, host of the HispanicMPR.com podcast.
Sergio, known by many colleagues as “El Sensei,” has leveraged his target market strategies for Cingular, Dell, Google, Microsoft, Nextel, Pepsi, Reebok, Sony, TACA, Visa and Xerox by creating shopping environments for online stores. “El Sensei” is the recipient of Latino Marketing Awards, Web Awards, iNovas, PMA’s, and Reggies. Sergio and his team have also made the finals at Cannes Cyberlions.
Before working with Latin3, Sergio was creative director for other companies in Latin America, Spain and the United States for more than 14 years. Prior to joining Latin3, he managed corporate services for a Latin American communications and interactive group.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Sergio Barrientos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on February 1, 2008
Click on image to enlarge
Women That Win selected Hispanic Marketing & Public Relations (HispanicMPR.com), Business of the Month for February 2008. As part of the recognition, HispanicMPR is featured on the Women That Win homepage and in the Business of the Month page.
Business of the Month features include a company overview, information about the business’ community involvement and recognitions, when and why the business owner established the business, accomplishments she is most proud of, and advice for women thinking of starting a new business.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
“I am the founder of this wonderful organization that is helping women, including the many Hispanic women in the U.S., take their careers and lives to the next level. As a woman who began working at the ripe age of 12, I understood very young the power behind a good work ethic,” said Kellie Kuecha, president of Women that Win
Previous Business of the Month companies include The Healing Center, LLC, The Fae Group Graphic Design Company, NuBarter, Judy Martin Speaks.com, Women with Dreams and Zable Fisher Public Relations.
Boca Raton, Florida based Women that Win is dedicated to women’s empowerment. The company offers educational seminars and networking forums to help entrepreneurial women define, develop and achieve their personal and professional goals.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 1, 2008
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To receive your 20% discount, please mention code DS-HMPR when registering. To register call 1-800-882-8684 or visit us online at IQPC
Posted by Elena del Valle on January 31, 2008
H para Hombres Extremo October 2007 cover
Last year, Notmusa USA, the Mexican parent company of Maya Magazines, Inc. launched H para Hombres Extremo, an ad free adult photo magazine targeting Spanish dominant Latino men 18 and older in the United States. Partner to H para Hombres magazine, the new magazine averages 128 pages per issue and is published bimonthly.
It is available in California, Chicago, Florida, Georgia, New Jersey, New York, and Texas by subscription and at newsstands. It has a cover price of $6.95. The annual subscription costs $35.
Circulation started at 5,000 in the United States and has already reached 25,000. The Mexican edition has a circulation of 400,000. The magazine features scantily dressed and nearly naked young women in provocative poses in themed settings and costumes. Magazine representatives are considering building a matching website for H para Hombres Extremo this year.
Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, where it is represented by Miami Beach based Maya Magazines, its first publication was TVnotasUSA.
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Filed Under: Media
