Listen to podcast interview with Laura Hernandez, executive director, Multicultural Marketing, AT&T about marketing to Latinos
Posted by Elena del Valle on March 10, 2008
Laura J. Hernandez, executive director, Multicultural Marketing, AT&T
A podcast interview with Laura J. Hernandez, executive director, Multicultural Marketing, AT&T is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Laura discusses how AT&T markets to U.S. Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Laura is responsible for strategic development of the AT&T brand, products and services as part of the company’s diversity strategy with different market segments, creating products and aligning communication messages that are relevant to the different communities served by the company.
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During her 11 years at AT&T, she has driven marketing and advertising initiatives, including managing the companies direct mail and online campaigns and developing diversity marketing efforts for products and services.For close to 20 years, Laura has built her career in marketing and public affairs through her work in the public and private sector. Prior to working with AT&T she was deputy director, Latino Outreach for the Democratic National Committee and worked at Bromley Communications of San Antonio.
A native of San Antonio, she is an active member of her community, serves on various boards and volunteers for several organizations, including Child Advocates of San Antonio and Goodwill of San Antonio.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Laura Hernandez,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2008 section of the podcast archive.
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When you interview someone over the phone, it is very hard if not impossible to hear the person on the phone. Could you improve this?
who cares what services AT&T provides. people are listening to this podcast to learn best in class strategies for marketing not about packages that AT&T provides. Seriously.
Thanks for your comment. I just listened to the interview without any difficulty. Perhaps if you adjust the volume on your speakers you will be able to hear it better.