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Florida company targets Spanish speaking dental patients

Posted by Elena del Valle on March 5, 2008


New discount dental plan Spanish language website  – click on image to enlarge, an online marketer of discount dental plans, launched a Spanish-language version of its main website in January 2008 hoping to capture part of the growing Spanish dominant consumer demographic. The new website also includes information on the main differences between discount dental plans and dental insurance, discount plan details, translations of testimonials from plan members and frequently asked questions.

The new portal offers 279,000 Spanish language pages of the company’s 556,000 English language pages. It has information about 30 national and regional discount dental plans provided by 100,000 dentists. Company representatives were unable to provide an estimate of Spanish speaking dentists in their network.

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“ was created to offer Spanish-speakers an online experience that is virtually identical to,” said Josh Babyak, co-founder and chief executive officer of “We’ve always given consumers the freedom to choose the discount dental plans that best suit their needs; now, they can compare and choose plans in Spanish and English.”

In addition to a press release announcement, the company will promote the new website to its network of affiliates and brokers; they have access to Spanish-language marketing materials, including website templates, web banners, emails, flyers, and rack cards.’s third party marketing partners are expected to promote the Spanish language website via emails in Spanish. Also, the company hopes to establish partnerships with Spanish-language websites and membership-based groups; and promote the new website online through Search Engine Optimization and Pay-Per-Click campaigns in Google, Yahoo and MSN.

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According to promotional materials, the dental plans offer between 10 percent and 60 percent discount on dental services like checkups, cleanings, braces, and cosmetic dentistry. Discount dental plans do not have annual limits, health restrictions or many other restrictions usually associated with dental insurance. 

In Chicago, the company offers Sonrisas Plan Dental, a regional discount dental plan designed to increase access to dental care for Hispanic children and adults through specially discounted fees and access to Spanish speaking staff at dental offices whenever available., incorporated in 1999 in Florida, is owned by Babyak and George Michaelides, who is co-founder and president. The company employees a staff of 100 and has two offices, a corporate office in Dania, Florida and a Consumer & Member Services Department office in Des Plaines, Illinois.

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