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Texas company offers Latino themed apparel, products

Posted by Elena del Valle on March 13, 2008


Siesta Tees t-shirt

Photos:  Siesta Tees

Greg Sanchez started his company by adding Latino beliefs and Spanglish phrases on t-shirts as a hobby a year ago. Now Siesta Tees, a small Hispanic owned business based in San Antonio, Texas is selling 50 products with Latino themed designs through its online portal. In addition to t-shirts for adults and children, Siesta Tees sells infant clothes, mugs, aprons and caps divided into four lines: home, family, youth and Ojo.

For the sayings Sanchez mixes Latino folklore, beliefs and sayings passed on from grandparents to create a product line meant to fill a void in the main stream Latino market and meet the company motto, creating laughs one tee at a time. Sanchez’ inspiration for the sayings comes from watching his family and friends in their daily lives. Siesta Tees phrases include “Stop the violence – hit a piñata,” “I love abuela,” “I think the chupacabra is under my bed” and “Don’t make me use my chancla.”


Siesta Tees t-shirt

“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa


  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is the decision maker in the Latino family
  • Who is the information provider in the Latino family

Click here to find out about Latino purchasing habits and “Latino Family Dynamics”

“Our first t-shirt was made just for fun, it was our Touch me before you give me Ojo design. We began getting sales from our online store without any paid advertising and no paid marketing. All our marketing was very basic: forums, blogs and word of mouth,” said Sanchez, owner and founder of Siesta Tees. “Creating a funny, hip, cute Hispanic themed clothing line was a no brainer. We focused strictly on the main stream Latino market. After, much research we found that the Latino population is the fastest growing, but the main stream Latino community was still under served.”

He relies on a fulfillment company to manufacture and ship the products directly to his customers. Prices range from $12.99, for an infant bodysuit, to $19.99 for a ringer t-shirt.

According to Sanchez, the online shop offers a 30-day return guarantee and a toll free customer service line. He hopes local stores will soon carry his products, allowing customers to purchase them at retail outlets and online.

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

JoelBary Alex Carvallo Matias Perels

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here for information about “Marketing to Hispanics Online”