Posted by Elena del Valle on February 20, 2009
Latinos and the Nation’s Future book cover
Photos: Arte Publico Press
In Latinos and the Nation’s Future (Arte Publico Press, $29.95) 15 individuals, 11 men and four women, share their thoughts about Latinos in the United States. Each writer contributed one chapter, except Nicolas Kanellos, Ph.D. who contributed two chapters. The 248-page hardcover book was edited by Henry G. Cisneros, chairman of American CityVista, and John Rosales, co-editor of Casa y Comunidad: Latino Home and Neighborhood Design (Builder Books). Cisneros also contributed the first chapter, An Overview: Latinos and the Nation’s Future.
The book is divided into four parts: Latino Visions: Past, Present and Future; Latinos and the Larger Society; Raw Numbers and Their Impact; and Final Thoughts. In addition to Cisnero’s overview the first section includes three chapters: The Latino Presence: Some Historical Background by Nicolas Kanellos, Ph.D., founder and publisher, Arte Publico Press; Liberty and Justice for All: Civil Rights in the Years Ahead by Raul Izaguirre, executive director, Center for Community Development and Civil Rights at Arizona State University; and Becoming American – The Latino Way by Tamar Jacoby, president and chief executive officer, Immigrationworks USA.
The second section is divided into six chapters: Increasing Hispanic Mobility into the Middle Class: An Overview by Harry P. Pachon, Ph.D., professor of public policy, University of Southern California; Latino Small Business: A Big Present, A Bigger Future by Aida M. Alvarez, board member of Wal-Mart and Union BanCal Corp/Union Bank of California; Making the Next Generation Our Greatest Resource by Sarita E. Brown, president, Excelencia in Education; La Gran Oportunidad Up for Grabs The Hispanic Opportunity by Joe Garcia, a former Democratic candidate for Congress in South Florida; Politics and the Latino Future: A Republican Dream by Lionel Sosa, an advertising executive; and Latino Progress and U.S. Foreign Policy by Sergio Muñoz Bata, a journalist.
Part three of the book includes four chapters: The Raw Numbers: Population Projections and the Power of Hispanic Demographic Change by Leobardo F. Estrada, Ph.D., associate professor, UCLA School of Public Affairs; Latino Numbers and Social Trends: Implications for the Future by Roberto Suro, professor of journalism, University of Southern California Annenberg School for Communication; A First-Order Need: Improving the Health of the Nation’s Latinos by Elena V. Rios, M.D., M.S.P.H., president and chief executive officer, National Hispanic Medical Association; and Housing the Nation’s Latinos: An Overview by Saul N. Ramirez, Jr., executive director, National Association of Housing and Redevelopment Officials.
The final section only has two chapters: On the Power of Education and Community Action by Ernesto Cortes, Southwest regional director, Industrial Areas Foundation; and Toward the New American Dream by Kanellos.
Henry G. Cisneros
Cisneros is a former Secretary of the U.S. Department of Housing and Urban Development and former mayor of San Antonio, Texas. Previously, he was president and chief operating officer, Univision Communications in Los Angeles, California. He has a doctorate degree in public administration from George Washington University.
Click here to buy Latinos and the Nation’s Future
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Posted by Elena del Valle on February 18, 2009
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Although the economic recession is impacting everyone, it seems Latino immigrants, blacks and native-born Hispanics have been more severely affected than the rest of the population. While blacks are the only group with an unemployment rate in the double digits, 11.5 percent; in the fourth quarter of 2008, 9.5 percent of U.S.-born Hispanics were unemployed.
From the last quarter of 2007 to the last quarter of 2008, unemployment in general market increased 2 percentage points, from 4.6 percent to 6.6 percent. The unemployment rate for foreign born Latinos rose by 2.9 percentage points (from 5.1 percent to 8 percent) for the same period.
At the same time, the number of employed immigrant Latinos of working age dropped 2.8 percentage points from the last quarter of 2007 to the last quarter of 2008 (from 67.5 percent to 64.7 percent); compared to a 1.6 percentage point drop in the employment rate among the general working age population (from 63.2 percent to 61.6 percent).
These are the conclusions of Rakesh Kochhar, associate director for Research, Pew Hispanic Center in an article published last week, Unemployment Rises Sharply Among Latino Immigrants in 2008. He relied on data from the Current Population Survey, a monthly survey of 55,000 households conducted jointly by the Bureau of Labor Statistics and the Census Bureau.
The Pew Hispanic Center, a nonpartisan research organization, is dedicated to improving public understanding of the Hispanic population in the United States and to chronicle Latinos’ growing impact on the nation. It does not take positions on policy issues.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on February 16, 2009
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Does your mailbox look less full lately? One reason might be that the number of credit card offers has decreased significantly in the last year, especially for households with incomes below $100,000 a year. New data from Mintel Comperemedia, a leading market research company, indicates only 5.4 billion credit card direct mail offers were sent to Americans in 2008, the lowest annual total reported since 2000.
In 2008, most credit card issuers decreased their direct marketing mailings significantly, resulting in a new card mail volume decline of 26 percent compared with the previous year. Researchers estimate 2007 mail volume at 7.4 billion or 36 solicitations per household, and at 8.3 billion in 2006.
The decrease in offers may be the result of the weak economy as well as the hundreds of consumer complaints against credit card issuers. From poor performers to stellar credit holders, people across the country have been complaining for months about credit card company abuses including sudden rate hikes, changes in terms with little or no advance notification, as well as increasing late fees and minimum service charges.
According to the Consumer Federation of America, the average credit card debt per household is $7,430 and 35 percent of accounts are incurring late fees. There are those who argue that credit card companies are in trouble, having oversold their product. Unable to find a way to sell their debt to investors some credit card issuers are requesting federal rescue monies.
Mail offers sent for new credit cards dropped steadily throughout 2008. There was an 8 percent decline from Q1-Q2 and a 13 percent decline from Q2-Q3. The last quarter of 2008 had the most remarkable quarterly drop, 33 percent compared to the previous quarter.
“With reduced funds available for lending and increased loan losses, credit card issuers had no choice but to drastically cut direct marketing for new cards during 2008. Credit card issuers shifted direct marketing strategy to focus on higher earning, lower risk consumers. 2008 was an adjustment year for the credit card industry as issuers were confronted with economic conditions not seen in decades,” said Stephen Clifford, vice president of Financial Services at Mintel Comperemedia. “In 2009, I expect less volatile fluctuations in mail volume as the industry positions itself to ride out the recession and recover.”
Although a breakdown by ethnic group was unavailable, it is noteworthy that while estimated direct mail volume for credit card acquisition fell across the board last year, individuals with the highest incomes saw little change in their mailboxes. According to Mintel Comperemedia, households with an income in excess of $100,000 a year received only 1 percent fewer credit card offers in 2008 than in 2007. At the same time, households making $50,000 or less saw a 42 percent drop in new credit card mail volume.
Based on that data, perhaps we can conclude that Latinos with incomes above $100,000 continued receiving an almost unchanged number of credit card offers while those with incomes below $50,000 saw a significantly lower number reach their mailboxes.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on February 13, 2009
Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales book cover
Photos: Career Press, EvinThayer
A newly published book written for sales and marketing professionals addresses issues relating to the emotional triggers the authors believe are behind shoppers purchasing behavior. In a jointly written book, Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales (Career Press, $14.99), Linda Goodman and Michelle Helin, business consultants with decades of experience advising Fortune 500 companies, discuss specific and practical guidelines to illustrate how “insights can become useful for converting emotional considerations into actionable solutions.”
They believe that the same emotional motivation that drives consumers to loyally purchase brand products applies to the business to business environment. They explain that unlike other popular methodologies that focus on mapping emotional reactions against existing products or communications messages, Emotional Trigger Research is a proactive technique designed to uncover the core, unfiltered, and spontaneous triggers that drive actions.
They are convinced that these triggers reveal insights that can be useful in creating sales and marketing strategies that may transform companies. The process relies on a combination of questions, listening, and in-depth conversations, to identify the information companies seek.
The 256-page paperback includes local, national and international case studies and is divided into five parts: Discovering the Power of Emotion, Putting Emotional Triggers to Work – Sales, Putting Emotional Triggers to Work – Marketing, Putting Emotional Triggers to Work – Customer Relationships, and Integrating Emotional Logic.
Linda Goodman and Michelle Helin, coauthors, Why Customers Really Buy
Goodman and Helin are independent business consultants who have served as senior sales and marketing officers for Fortune 500 corporations within the hospitality, entertainment, and retail sectors. Past clients, in the United States and around the world, include AT&T Lucent Technology, Schlumberger LTD, GE Corporation, Compaq Computer, Omnicom Group Inc., Staples, Tribe Pictures, and Disney. Goodman’s business, LG Associates, is based in Avon, Connecticut. Helin’s company, Michelle Helin LLC, is based in Houston, Texas.
Click here to buy Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
Posted by Elena del Valle on February 11, 2009
Photo: brickartist.com
Although no one knows for sure who was the original Valentine, many believe it was a clergyman who was executed for secretly marrying couples in ancient Rome during a marriage ban imposed by Emperor Claudius II, who felt that marriage weakened his soldiers. In A.D. 496, Pope Gelasius I declared February 14 Valentine Day. Over time, the Christian holiday became a time to exchange love messages, and St. Valentine became the patron saint of lovers. In the 1840s, Esther Howland, a native of Massachusetts, is believed to be the first person to sell mass-produced valentine cards.
On the business side of Valentine there are many advantages to the holiday. In 2006, there were 1,170 locations employing 39,457 people producing chocolate and cocoa products in the United States. California with 128 was the number one chocolate producer followed by Pennsylvania with 116. That same year, there were 473 companies that produced nonchocolate confectionary products. These establishments employed 18,733 people.
Looking at the sales side of things in 2006, there were $13.9 billion shipments for firms producing chocolate and cocoa products and $7.2 billion shipments of nonchocolate confectionery products produced by 3,563 confectionery and nut stores in the United States. On average Americans consumed 24.5 pounds of candy per person in 2007.
On the florist side of things, there were 20,227 flower shops in the country in 2006 employing 98,373 people. At the same time, the wholesale value of domestically produced cut flowers in 2007 (for flower-producing operations with $100,000 or more in sales) was $416 million. California was the leading producer, accounting for three-quarters of the total ($320 million).
For a longer lasting memory jewelry may be the answer. There are 1,777 jewelry manufacturing establishments in the country. In 2006, there were 28,300 jewelry stores in the United States. In February 2008, these stores sold $2.6 billion in merchandise.
Who says marriage is going out of style? In 2007, there were 2.2 million marriages or about a little more than 6,000 weddings a day. Nevada alone performed 126,354 that year.
Those who aren’t getting married are looking for love. In 2002, there were 904 dating service establishments nationwide employing nearly 4,300 people and earning $489 million in revenue.
According to the U.S. Census Bureau, 57 percent of women and 60 percent of men in America are 18 or older and married (including those who are separated). On a more sobering note, most marriages in the United States only last eight years. The median number of years between a divorce and a second marriage is 3.5.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on February 10, 2009
Information provided by our Event Partner
March 31 * Las Vegas Convention Center
Where the Wireless, Entertainment and Advertising Industries Connect!
Mobile Entertainment Live! is the nexus of three industries on a collision course to dramatically change the future of the media market – the wireless industry, the entertainment industry and the advertising industry.
Guided by Billboard’s editorial team, this one-day conference – the official mobile entertainment event of CTIA – will bring together the leading thinkers in each field to discover how all three can work together to create the content that people want to see, at the right price, and in the right way!
Register today for only $449. That’s a $50 savings!
Use promo code to register: PAPROM • Offer ends February 25
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Posted by Elena del Valle on February 9, 2009
XM2 Group
Photo: Spanish Broadcasting System
In April, Mega TV, part of Spanish Broadcasting System (SBS), and Worldvibe Entertainment will broadcast Batalla de las Américas, a new prime time musical reality show to find the newest member of the XM2 Group. As part of the process in late January, Mega TV invited men singers between 18 and 30 years old from Miami, Los Angeles, New York and Puerto Rico to compete to represent the United States, including Puerto Rico, in the grand finale.
Auditions were held in Miami, New York and Los Angeles earlier this year. The representative from Puerto Rico, selected at the SBS studios at Guaynabo in late February, will compete in the final event in April 2009 in Miami.
During the grand finale of the musical competition in South Florida Thursday, March 19, 2009 the four semi-finalists from Miami will compete against the four semi-finalists from Los Angeles and New York.
Batalla de las Américas, expected to have 20 contestants from 15 countries competing in originality, creativity, heart and talent, was created to be similar to Making the Band, another reality program in English. XM2 Group members are Rawy Torres, Jonathan Montenegro and Sergio Blass.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami. WorldVibe Entertainment is an entertainment company specializing in television production, touring, merchandising and tech marketing to Hispanics in North America as well as audiences in Latin America for television, film, music, tours, events and video products.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on February 6, 2009
Information provided by our Event Partner
April 19-23, 2009 * Eden Roc, A Renaissance Beach Resort & Spa * Miami Beach, Florida
Bringing together over 1,000 powerful music executives, artists, composers, sponsors and press, it features four full days of programming, showcases, educational sessions, parties and networking events. Week highlights include the Billboard Bash, a pre-awards extravaganza featuring live performances by top acts, and the annual Star Q&A, an intimate one-one interview conducted by Billboard’s executive director of Latin content, Leila Cobo.
The week is capped off by the longest running, most prestigious awards show in the music industry, The Billboard Latin Music Awards, which honors the biggest and brightest stars in the industry. From the dazzling red carpet to stunning performances by the NO. 1 artists on the charts, this is “the” Latin music award show that truly reflects the best in the marketplace.
The Billboard Latin Music Conference & Awards is part of Billboard’s long-standing editorial commitment to Latin music coverage. Billboard magazine publishes weekly charts and a expanded weekly Latin music section as well as special stand sections 4 times a year which provides even more in-depth coverage.
Register today for only $549. That’s a $150 savings!
www.billboardlatinconference.com
Posted by Elena del Valle on February 6, 2009
The 130-page Who’s Buying Executive Summary of Household Spending Third Edition (New Strategist, $59.95) features concise data on buying across the country for 2005. The paperback book includes information on consumer spending patterns by age, race and ethnicity, household type, and region.
The source of the information is the Consumer Expenditure Survey of the Bureau of Labor Statistics, a national survey of household spending. There are indexed spending figures illustrating what households spend on many products and services, and whether the households expenditures in a segment are higher or lower than the average for all households in that segment and by how much. The indexed spending tables, based on the average figures, were produced by the publisher’s staff.
The book lists data for 2005 as follows: Spending by Age, Spending by Income, Spending by High-Income Consumer Units, Spending by Age and Income, Spending by Household Type, Spending by Household Type and Age, Spending by Region, Spending by Region and Income, Spending by Metropolitan Area, Spending by Race and Hispanic Origin, Spending by Education, Spending by Household Size, Spending by Homeowners and Renters, Spending by Number of Earners, and Spending by Occupation.
New Strategist is a New York publishing company. Other titles published by the company include Household Spending, Who’s Buying for Travel, Who’s Buying Apparel, Who’s Buying Health Care, Who’s Buying Household Furnishings, Services and Supplies, Who’s Buying for Pets, Who’s Buying by Race and Hispanic Origin, Who’s Buying at Restaurants and Carry-Outs, Who’s Buying Transportation, Who’s Buying Groceries, Who’s Buying Entertainment, Who’s Buying by Age and Who We are Hispanic.
Click here to buy Who’s Buying Executive Summary of Household Spending
Posted by Elena del Valle on February 4, 2009
5 Ways Hispanic Business Owners Can Boost Sales with Promotional Products
By Julius Rosen
CEO, Best Logo Products
Let’s face it. In today’s world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obvious.
Promotional products range from pens to totes to key chains, all with your company’s name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.
Click here to read the complete article
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
