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Listen to podcast interview with Edgar Ochoa, original programming director, AOL Latino, about his company’s efforts targeting Latinos

Posted by Elena del Valle on April 6, 2009

Edgar Ochoa, original programing director, AOL Latino

Edgar Ochoa, original programing director, AOL Latino

Photo: AOL Latino

A podcast interview with Edgar Ochoa, original programming director, AOL Latino and AOL Mexico, is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, Edgar discusses AOL’s new Spanish language website and his company’s efforts to target United States Latinos with Elena del Valle, host of the podcast.

Edgar is responsible for the creation, development and execution of original programs for AOL Latino and AOL Mexico dedicated local web portals in five Latin American markets, Mexico, Argentina, Colombia, Venezuela and Chile. Edgar is also involved with developing original programs for advertising clients for AOL Latino and AOL Latin America.

Prior to joining AOL in early 2008, Edgar served as account director at SpikeDDB, where he managed the Frito Lay and Royal Caribbean International accounts, as well as various agency projects for Turner Network Television and Acuvue Contact Lenses. Before joining SpikeDDB, Edgar was account supervisor with Mosaica, a Young & Rubicam Hispanic ad agency, where he managed campaigns directed at the Hispanic market. He began his career with The Innova Group, a Yankelovich Partners affiliate in Mexico and Argentina, where he was part of the team that launched the Yankelovich Mexico Monitor.

Edgar received a Bachelor in Science in advertising and a Masters in Business Administration in marketing from the University of Florida. He is fluent in Spanish and French.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Edgar Ochoa,” listen to it on your cell phone through VoiceIndigo (click on the Mobilize button), click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2009 section of the podcast archive.

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