Posted by Elena del Valle on February 19, 2010
Diabetes? No Problema The Latino’s Guide to Living Well with Diabetes
Photos: Sheri R. Colberg, Leonel Villa-Caballero
The average newborn today has a 30 percent chance of becoming diabetic. A Hispanic newborn has nearly a 50 percent chance of developing diabetes. With these daunting statistics how are families able to deal with diabetes and maintain a good quality of life? Doctors and specialists believe it’s possible for diabetics to overcome the odds and live a healthy and happy life.
Sheri R. Colberg, Ph.D. and Leonel Villa-Caballero, M.D., Ph.D. share the benefits of years of experience and studies in a book published in 2009 targeting Latinos, in English, on the oft discussed topic of diabetes. In Diabetes? No Problema The Latino’s Guide to Living Well with Diabetes (Da Capo Press, $15.95), a 270-page softcover book they explore the medical condition as it relates to Latinos in the United States.
Among the 24 million people with diabetes in 2007 (one quarter of which were unaware of their condition), they believe Latinos are subject to special barriers including cultural issues relating to food consumption that can and have been overcome by many people. How? Lifestyle choices regarding diet, exercise and body weight have been known to delay or prevent diabetes in two of three Hispanics.
In the 10-chapter book these two experts discuss the myths and realities of insulin, how dietary precautions can help lower sugar blood levels, ways to minimize stress, avoiding pitfalls, and how patients can exercise safely and effectively to conquer the threats diabetes brings.
Sheri R. Colberg, Ph.D.
Colberg, an exercise physiologist and professor of exercise science at Old Dominion University in Virginia, is a diabetes sufferer herself. She has worked as an exercise specialist at a diabetes treatment center and authored seven other books including The Diabetic Athlete, Diabetes-Free Kids, and The 7 Step Diabetes Fitness Plan.
Leonel Villa-Caballero, M.D., Ph.D
Villa-Caballero, a researcher in the Family and Preventive Medicine Department at the University of California-San Diego, has more than 17 years of experience treating patients with diabetes. The Mexico City-born physician was awarded the American Diabetes Association Cielo Award for his efforts toward improving the health of Latinos.
Click here to buy Diabetes? No Problema!
Diabetic Athlete’s Handbook
The 7 Step Diabetes Fitness Plan
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Filed Under: Books
Posted by Elena del Valle on February 17, 2010
Photos: Hulu, YouTube, Tremor Media
Americans’ thirst for online videos seems unquenchable (also see Americans are viewing online videos in record numbers). Last December, 178 million Americans watched 33.2 billion videos online, and Google was by far the main player in that space, according to information released earlier this month by the comScore Video Metrix service. ComScore is a Virginia based company specializing in digital media usage measurement. Most people connected to the Internet, 86.5 percent, watched videos with an average duration of four minutes.
Google sites visitors watched 13.2 billion videos and YouTube.com accounted for almost 99 percent of all videos viewed there. For the first time Hulu (NBC Universal, News Corporation and The Walt Disney Company share in the ownership stake of the company and are content providers) surpassed one billion monthly video streams or 3 percent of the market. Other significant players in the online video space included Microsoft sites, in third place, with 561 million or 1.7 percent; Fox Interactive Media with 551 million also 1.7 percent and Yahoo! sites with 539 million or 1.6 percent.
Each viewer watched an average of 187 videos in December. Some 136 million unique viewers visited Google sites watching 97.5 videos each during the month; 59.8 million Yahoo! sites fans viewed 9 videos each; and 56.8 million visitors on Fox Interactive Media watched 9.7 videos per viewer. Hulu viewers watched 22.9 videos each during the month, another record for the website.
Click on image to enlarge
What about ad reach? With a potential reach of 103.7 million viewers, 58.3 percent of the total audience, Tremor Media and BBE with a potential reach of 101.1 million viewers, 56.9 percent penetration, were the top video ad networks. The Advertising.com Video Network with 83.6 million viewers, 47 percent, was in third place.
Jason Glickman, chief executive officer, Tremor Media
“With our Acudeo technology tightly integrated within the player-environment across all of the sites in our in-stream network, Tremor Media is able to continually introduce new and innovative ad formats that can be reliably delivered at scale. These new formats benefit the entire video value chain – from advertisers to publishers to the end consumer – by putting the viewer in control, enhancing engagement, and making video advertising more effective for brands,” said Jason Glickman, chief executive officer, Tremor Media in a press release.
Things must be going well in the online video ad business. Tremor announced six new ad formats last month: Pre-Roll Plus Overlay, a clickable overlay that appears over the publisher’s content following a standard pre-roll; vChoice Select, allows the user to choose which video ad to watch before it’s delivered; vChoice Rotator, rotates multiple brand videos in a single unit, allowing advertisers with multiple video assets to offer fewer options as thumbnails within the vChoice menu, and rotate the options each time an impression is served to the same user; Data Feed, dynamically populates brand or location specific data within the ad unit automatically or via user input such as a zip code; Sequencer, offers a different creative for every sequential impression delivered; and In-Stream Live, a live video feed within the ad.
”Requests for Hispanic targeted campaigns tend to be geo-targeted to TX and CA,” said Shane Steele, vice president, Marketing, Tremor Media when asked about Hispanics and online video ads.
Very little information seemed to be available about online video ads targeting or viewed by Hispanics. No ethnic breakdown was included in the comScore data and none of the three ad leaders mentioned Latino ad campaigns specifically in their promotional materials online.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on February 16, 2010
Since 1973, National Ag Day is celebrated on the first day of Spring to provide recognition of the food and fiber industry’s contributions to America, the food many of us eat every day. The National Agri-Marketing Association (NAMA) and the American National CattleWomen (ANCW) planned the first National Agriculture Day nearly 30 years ago. Beginning in 1979, The Agriculture Council of America (ACA) has coordinated the National Agriculture Day celebration in Washington, D.C.
The idea is to unite the food and agricultural communities and educate the non-farm public about the industry which is mostly, 98 percent, family owned, according to the AdDay Blog. For a glimpse of the new animated Public Service Announcement see our Public Service Section on the right side of the page. Click on the ad to visit the AgDay.org website for event information. Nonprofit organizations are eligible for free public service announcement ad space on HispanicMPR.
Posted by Elena del Valle on February 15, 2010
Fernando del Rincón, host, Mega News Nocturno
Photo: MegaTV
The nightly news on WSBS Mega TV has become popular among Spanish speaking men 25 to 54 years old in the Miami-Ft. Lauderdale area. According to a January 19, 2010 Nielsen Hispanic Station Index ranking, some 15,000 people watch Mega News Nocturno which airs Monday to Friday nights; making it the second most popular news program in Spanish in that metropolitan area between 10:30 p.m. and 11 p.m. after WAMI, the TeleFutura Network-owned station.
Mexico born and raised Fernando del Rincón anchors the 30-minute news program launched October 27, 2009, and a staff of 10 make the show, which focuses on international news analysis. Station representatives boast that it is the only and first interactive newscast using an internet platform, social networks and Skype.
Prior to joining Miami-based Mega TV, del Rincón was the host of Primer Impacto, an investigative news program, and Ver Para Creer, a Believe It or Not type of program, on Univision. According to a station biography, del Rincón started his communications, television and radio career when he was 16. In Mexico, he worked with Televisa Monterrey, a local newscast, and Reforma, a political magazine.
The Nielsen Hispanic Station Index (NHSI) estimates local viewing information for Spanish-language television stations in 16 large Hispanic markets. Spanish Broadcasting System, Inc., one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States, owns and operates 21 radio stations in Hispanic markets; it also owns and operates Mega TV in Miami, a television operation with over-the-air, cable and satellite distribution and affiliates in the U.S. and Puerto Rico.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
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Filed Under: Media
Posted by Elena del Valle on February 12, 2010
Bridging the Diversity Divide
University administrators, educators and anyone wishing to better understand diversity have a new resource available in Bridging the Diversity Divide Globalization and Reciprocal Empowerment in Higher Education (Joseey-Bass, $29) by Edna Chun and Alvin Evans. The 144-page softcover research based book was designed as a practical guide for those wishing to develop inclusive campuses. The authors believe systematic organizational change is essential in order to achieve true inclusively universities.
Published in 2009, the book is divided into five main sections: The Changing Landscape and the Compelling Need for Diversity; Translating Principles into Practice; Mapping the Terrain for Inclusion and Bridging the Gaps; Orchestrating the Process of Cultural Change; and A Toolkit for Operational Reciprocal Empowerment. There is also an executive summary, recommendations and two appendices.
The authors recommend organizations that want to embrace inclusive principles adopt a change model based on organizational learning ideas; formally outline, in cooperation with employees and relevant groups, the diversity ideas they wish to add; allocate resources to the inclusive project accordingly; measure results; highlight success case studies; be alert to disparate treatment of minorities and monitor retention; and establish a work environment where stereotypes are dispelled.
Chun, vice president, Human Resources at Broward College in Fort Lauderdale, Florida, has more than 20 years of human resources experience in public research universities in California, Oregon and Ohio. Evans is associate vice president, Human Resources and Kent State University. He has more than 20 years of experience in public sector human resources management and organizational development.
Click here to buy Bridging the Diversity Divide
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Filed Under: Books
Posted by Elena del Valle on February 10, 2010
By Carlos M. Rivera-Cuesta, APR
Carlos M. Rivera-Cuesta, APR, executive partner, Partners Communications
Photo: Carlos M. Rivera-Cuesta
This multiple-part question might be asked many times when the subject surfaces regarding how to advance as a public relations professional: “What one step can I take to increase my knowledge and understanding, enhance my career and boost my earning potential?” A growing number of public relations professionals are considering the Accredited in Public Relations (APR) as a way to accelerate their immediate career and promote lifelong advancement. What is the true value behind these three letters? What does the designation mean to public relations practitioners?
Those who earn Accreditation are set apart as individuals and also part of an exclusive group of around 5,000 practitioners worldwide. They also, at least statistically, can earn more than non-Accredited colleagues.
Click here to read the complete article.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on February 8, 2010
Maria Azua, vice president, IBM Enterprise Initiatives
Photo: IBM
A podcast interview with Maria Azua, vice president of Cloud Computing Enablement, IBM Enterprise Initiatives, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Maria discusses Latino culture in social networks and cloud computing with Elena del Valle, host of the HispanicMPR.com podcast.
Maria has deep technical skills and extensive experience in software development, managing new innovation projects, start-ups, acquisitions, solution delivery and process excellence. She is responsible for the technical implementation, deployment and operations of the Common Cloud Platform Living Lab share service, as well as the IBM Smart Business Development and Test on the IBM Cloud. She is also responsible for the creation of a community of independent software vendors, business partners, and technical community that fosters cloud computing IT methodologies and applications.
Maria is also the author of The Social Factor Innovate, Ignite, and Win Through Mass Collaboration and Social Networking (2009 IBM Press, Pearson Education), a book about social networking based on Maria’s leadership in social networking tools at IBM (see IBM Executive discusses social media business benefits).
Prior to her current role, Maria was vice president of Technology and Innovation, reporting to the IBM chief information officer. In that role, she focused on the development of innovative IT solutions and the integration of new technologies. She created and managed the Technology Adoption Program (TAP) innovation program, where more than 120,000 IBM employees participate to create innovations in a development community. Her responsibilities in the CIO office also included the creation of the first IBM Green Data Center.
Maria was inducted into the Women In Technology International (WITI) Hall of Fame, and was named one of the “100 Most Influential Hispanics” by People magazine in 2006. She has 50 patents and 39 patents pending that span a wide spectrum of technologies. In 2006, the Society of Hispanic Professional Engineers (SHPE) recognized Maria with The Star Award for her contributions and dedication to the Hispanic community.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Maria Azua,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2010 section of the podcast archive.
Click here to buy The Social Factor
Posted by Elena del Valle on February 5, 2010
The Wolfman stars Anthony Hopkins and Benicio Del Toro
Photos, video: Universal
I know, I know another wolfman movie. How many wolfman movies can they make? And yet, this one, The Wolfman, due out February 12, has been on my list of maybes since I first caught a trailer a couple of months ago. If nothing else the cast intrigued me. Two award winners, Anthony Hopkins and Benicio Del Toro, star in the movie as well as Emily Blunt (who recently played young Victoria, the British monarch) and Hugo Weaving (seen in Lord of the Rings and The Matrix). Scroll down to watch trailers.
In the film, according to promotional materials (no screener was provided by the studio) Lawrence Talbot (Del Toro), a nobleman, returns to his family estate to search for his missing brother at the behest of his brother’s fiancee (Blunt). After reuniting with his estranged father (Anthony Hopkins) he finds out “something” has been killing local villagers and drawn Frederick George Aberline (Weaving), a suspicious Scotland Yard inspector to investigate.
Of course, nothing is as simple as it seems. In his search for his brother and a way to protect the villagers from danger he is attacked. Later he makes a startling discovery about himself. Any guess what that might be?
Released by Universal Pictures the film was directed by Joe Johnston (Raiders of the Lost Ark) and produced by Scott Stuber, Benicio Del Toro, Rick Yorn, and Sean Daniel. Other noteworthy contributors include six-time Academy Award-winning creature effects designer Rick Baker (Del Toro was fitted with a prosthetic chin, cragged dentures with sharp canines, a real hair wig and a beard that was applied with bits of follicles glued to his face; the wolf suit was made with yak hair, crepe wool and leg extensions); a bass baritone opera singer for the perfect wolf howl; and triple Oscar-winning costume designer Milena Canonero.
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Filed Under: Video
Posted by Elena del Valle on February 4, 2010
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