Listen to song – Los Bunkers release Live in Concert album

Posted by Elena del Valle on July 16, 2007

Los Bunkers

Photo: Nacional Records

Chilean rockers Los Bunkers released a “Live in Concert” DVD earlier this year. The album was recorded during the five-member band’s sold out show at the Teatro Teleton in Santiago, Chile. In addition to the DVD, the band’s record label Nacional Records, introduced an iTunes audio edition at the same time it released the DVD.

The DVD features live performances of Los Bunker’s U.S. radio hits like “Llueve Sobre la Ciudad,” “Ven Aquí” and “Ahora Que No Estás” as well as previous hits that were never released in the United States. The DVD also includes six music videos for “Ven Aquí”, “Llueve Sobre la Ciudad”, “Ahora que No Estás” and “Mientele” from the album “Vida de Perros,” and two videos from previous albums until now only seen in Chile.

Los Bunkers hit the U.S. scene last year with their North American debut “Vida de Perros.” At the same time, the album struck a chord among Mexican fans. In just the last year, Los Bunkers visited Mexico five times. Last year, the band also played at Vive Latino and they are slated to perform there again this year. “Ahora que no estás” has played on MTV Tr3s, LATV and mun2. Los Bunkers were nominated for Univision’s Premios Lo Nuestro for Best Rock Album.

Los Bunkers is made up of two sets of brothers and a friend: Gonzalo Lopez (bass), Mauricio Duran (guitar and vocals), Alvaro Lopez (vocals and acoustic guitar), Mauricio Basualto (drums) and Francisco Duran (guitars, keyboards, harmonica and vocals). 

Los Bunkers was formed in 1999 in Concepcion, Chile. Later they moved to Santiago, Chile and released three albums, “Los Bunkers” (2001), “Cancion de Lejos” (2002) and “La Culpa” (2003) before signing to Nacional Records for their first U.S. release, “Vida de Perros.”

To listen to the single “Lueve Sobre la Ciudad (live)” from the “Live in Concert” album click the button to hear the podcast:

“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.

 Click here to receive a free copy of Emotional Branding

Listen to podcast interview with Fernando Rodriguez, CEO, Terra Networks USA on the Current State and Future of User-Generated Content, a Portal Perspective

Posted by Elena del Valle on July 9, 2007

Fernando Rodríguez, CEO, Terra Networks USA

Photo: Terra Networks USA

A podcast featuring an interview with Fernando Rodríguez, chief executive officer, Terra Networks USA is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses The Current State and Future of User-Generated Content, a Portal Perspective: What Terra Networks is Doing to Encourage Online Dialogue and Why with Elena del Valle, host of the HispanicMPR.com podcast.

Fernando joined Terra Networks USA in 2000 as chief financial officer and a founding member of the team that launched Terra.com. In 2004, he took on the position of CEO. Now he oversees the operations of Terra Networks in the United States.

He has dedicated his time to growing the organization and consolidating Terra Networks USA’s position in the U.S. Hispanic market. Prior to joining Terra Networks USA, Fernando worked at the Telefonica Group, a telecommunication company. He held various financial positions at the Telefonica de España corporate headquarters. During those years he led a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefonica global business units, from mobile and fixed telephony to Internet access and corporate business solutions.

Fernando began his career working for the Madrid Chamber of Commerce in Mexico City as a foreign trade expert. He holds a Masters of Business Administration from the Universidad Autónoma de Madrid, and several other executives programs including the Harvard Business School. He lives in Miami with his wife and his two year old son

Terra headquarters are in Miami. Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefonica Group, and one of the largest Internet companies in Latin America, reaching over 40 million unique visitors monthly.

To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Rodríguez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here to purchase “Marketing to Hispanics Online”

Listen to song – MIS to release new album July 24

Posted by Elena del Valle on July 2, 2007

Piñata album cover

Photo: Nacional Records

Mexican Institute of Sound’s follow up album to the successful 2006 debut “Méjico Máxico” album will be released to the public by Nacional Records July 24, 2007. Described as an “infectious pastiche of electronica, dub, cha cha, spoken word and musical surprises,” Piñata’s first single is “El Microfono.” The track will also be featured on the upcoming EA Games release “FIFA 2008.”

Guests in the new album include members of Tom Tom Club, Cornelius, and Babasonicos.  According to promotional materials, in the past year, MIS has received widespread acclaim from outlets like Spin, The New York Times, and Urb, as well as radio support from KCRW (Los Angeles), Indie 103 (Los Angeles), KEXP (Seattle) and KUT (Austin). MIS music has also been featured in a recent episode of ABC’s sitcom “Ugly Betty” and the Dos Equis national advertising campaign.

Camilo Lara, the one-man musician behind Mexican Institute of Sound, hails from Mexico City. He channels his inner rock star while holding down a day job as head of a major label. He creates his music with only the help of his computer, his imagination, and his collection of vinyl. 

Lara’s talent is described as his ability to select and blend diverse musical references in his music. Lara’s hobby to compile the year’s best tracks led him to collaborate on remixes, under the moniker of Mexican Institute of Sound, for bands and friends like Placebo, Le Hammond Inferno, Gecko Turner, and Babasónicos.
 
With “Piñata” Lara hopes to continue the vision he launched with his debut album, which was meant to serve as a collage of musical influences that combine to reflect his impression of life in busy Mexico City. 

To listen to the single “El Microfono” from the “Piñata” album Click the button to hear the podcast:

“Latino Family Dynamics” audio recording

 Brenda Hurley and Liria Barbosa

Listen to podcast interview with author Ernesto Caravantes about his book Clipping Their Own Wings

Posted by Elena del Valle on June 25, 2007

Ernesto Caravantes, author, Clipping Their Own Wings

Photos: Ernesto Caravantes

A podcast interview with Ernesto Caravantes, author, Clipping Their Own Wings is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Ernesto discusses his book with Elena del Valle, host of the HispanicMPR.com podcast. 

Ernesto Caravantes is a native Angeleno who grew up in Lakewood, California. He was the only son of Mexican immigrant parents who instilled a deep sense of wonder and pride in his Mexican roots and had a profound impact on the choices and accomplishments in his life. They emphasized the value of education in the United States for those who want the best life possible, even the American Dream.

As a boy he visited the meat markets of Los Angeles and saw firsthand how beleaguered and unassimilated the Hispanic population had become in California. Latino immigrants were living in Los Angeles as if they had never left their native country. They remained poor, uneducated, and laboring at menial low-wage jobs with a stubborn resistance to learn English.

Ernesto’s parents were bilingual and spoke Spanish at home until he reached the second grade. His teacher told his parents, “Teach this boy English or go back to Mexico.”  As a result his parents began a long crusade of English immersion. Although his early struggles to learn English as a first-grader along with subsequent remedial English classes, challenged his confidence they fueled a determination to succeed. As an adult, he expanded his skills, completing a Masters’ Degree in Counseling from the University of La Verne, hosting an educational cable television show, and becoming committed to lifelong learning. 

Buy your copy of Ernesto Caravante’s Clipping Their Own Wings

Click here to purchase Clipping Their Own Wings 

In Clipping Their Own Wings The Incompatibility between Latino Culture and American Education, Caravantes describes how the Latino culture itself is the culprit for Hispanic underachievement in the United States. He explains how Hispanics can advance themselves in society, without necessarily having to give up the beauty, spirit and lyricism that have given so much richness to Latin American culture.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ernesto Caravantes,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2007 section of the podcast archive.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections” audio recording

Presenter Roger Selbert, Ph.D.

Find out

Click here for details on “Hispanic Projections”

Listen to song – Sweet Electra to release new album June 26

Posted by Elena del Valle on June 18, 2007

Sweet Electra “Lying to be Sweet” album cover

Photo: La Corporacion Muzic

La Corporación Muzic will release electronic band Sweet Electra’s latest album, “Lying to be Sweet,” in U.S. stores June 26, 2007. The album will include the single “Firefly” and two bonus remixes. Other song titles include: “Intro,” “La Lune,” “Kum-v-e,” “Gemido,” “Assim,” “Jazzsweet,” “Dous Corpos,” and “My Own.” 

In September of 2006, Sweet Electra headlined New York City’s Celebrate Mexico Now festival. The group kicked off the celebration at Joe’s Pub and played shows at Galapagos Art Space in Brooklyn and Carlitos Café in East Harlem. Sweet Electra rounded out the series of concerts at a private party at Lincoln Center in honor of Mexican film director Alfonso Cuaron. Heather Graham, Ethan Hawke and Spanish film director Pedro Almodovar attended the event.

In addition, according to promotional materials, Sweet Electra has performed at dozens of sold-out concerts in Mexico, and international festivals including Romeries of May in Cuba, Festival Vive Latino in Mexico City, Peak of Tajin in Veracruz, and DJ Tour MOTO Motorola in Mexico and Europe.

The single “Firefly,” has been featured on compilations in South Africa, Spain, Germany, England, United States and Japan. The single was also remixed by DJs Ben Watt EBTG, David Alvarado and Wally Lopez. Sweet Electra has worked with Mexican artist Cecilia Batida of Tijuana NO and Japanese artist Sakiko Yocko. Additionally, Sweet Electra’s lead singer, Nardiz Cooke, is a graduate of Fermatta Music Academy, where Natalia Lafourcade, Liquits and Joselo of Café Tacuba studied.

La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here to purchase a recording on marketing to Hispanics online

To listen to the single “Firefly” from the “Lying to Be Sweet” album click on the play button below.  

Click here to sponsor a HispanicMPR.com podcast

Listen to interview with Javier Escobedo, managing partner, Ole about the evolution of Hispanic advertising business

Posted by Elena del Valle on June 11, 2007

Javier Escobedo, managing partner, Ole

Photo: Ole

A podcast interview with Javier Escobedo, managing partner, Ole, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Javier discusses the evolution of the Hispanic advertising business with Elena del Valle, host of the HispanicMPR.com podcast. 

Javier started his career in Mexico as an entry-level brand assistant at Procter & Gamble in 1990, working for Zest soap and then for Pert Plus shampoo. His launch of the Pantene line of hair care products in Mexico and Latin America gave him his first glimpse of the international marketplace. Afterwards, as brand manager of Downy fabric softener, he led his first North American marketing team. He continued to rise through the ranks to manage food products, including Pringles and Sunny Delight. He describes his areas of expertise as launching new products profitably and returning struggling brands to a growth and profitability path.

In 1995, he joined Microsoft to lead International Planning for its consumer products in Latin America and Spain. Based in Florida, over the next five years Javier turned the business around, taking it to profitability based on a totally revamped product lineup. This landed him a position leading MSN Planning for the general market at Microsoft’s Corporate Headquarters in Redmond, Washington. Javier has a Cum Laude MBA from the University of Chicago’s Graduate School of Business.

After that his Hispanic roots drove him to the Spanish-speaking market. In 2001, he joined Univision’s Online division in New York as vice president of Marketing. He was in charge of the marketing, advertising, media, customer service and e-commerce functions.  Javier feels that the move to the agency side was a natural next step.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections” audio recording

Presenter Roger Selbert, Ph.D.

Find out

Click here for details on “Hispanic Projections”

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Javier Escobedo,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2007 section of the podcast archive.

Click here to sponsor a HispanicMPR.com podcast

Listen to podcast interview with Federico A. de Jesús, director, Hispanic Communications, U.S. Senate Majority Leader Harry Reid’s office about immigration reform

Posted by Elena del Valle on June 4, 2007

 Federico A. de Jesús, director, Hispanic Communications
U.S. Senate Majority Leader Harry Reid’s office

Photo: Federico A. de Jesús

A podcast interview with Federico A. de Jesús, director, Hispanic Communications, U.S. Senate Majority Leader Harry Reid’s Office, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Federico discusses immigration reform issues with Elena del Valle, host of the HispanicMPR.com podcast.

Since March 2006 he has worked as spokesperson for Hispanic issues on behalf of the Leader and Senate Democrats. In 2003, he worked as press advisor for Hispanic Media Outreach for House Democratic Leader Nancy Pelosi in Washington, DC. During that time, he helped coordinate, draft and market the Democratic Hispanic Agenda Compromiso Demócrata con el Pueblo Latino, which was unveiled as the joint House/Senate Democratic vision for Hispanic American families.

In 2002, he was legislative correspondent, staff assistant and internship coordinator at Congressman Eliot Engel’s Washington, DC Office. Federico received a Bachelor’s degree from the School of Public Affairs at American University in Washington, DC.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Federico A. de Jesús,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2007 section of the podcast archive.

“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.

Receive a free downloadable copy by completing our Visitor Survey.

Click here

Click here to sponsor a HispanicMPR.com podcast

Listen to song – Manu Chao plays at 19 venues in 2007 North America tour

Posted by Elena del Valle on May 21, 2007

Manu Chao

Photo: Nacional Records

This year, singer Manu Chao launched his most extensive North American tour to date in support of his upcoming studio album. The circuit began April 29 in Indio, California and concludes June 29 in Philadelphia, Pennsylvania.

The 2007 tour follows last year’s series of sold-out stateside dates. Chao’s new album, to be released in August, was mixed by Mario Caldato (Beastie Boys, Jack Johnson) and Andrew Scheps (Red Hot Chili Peppers, Mars Volta).

Chao was born to Spanish parents in Paris and is said to use his cross-cultural surroundings and background for musical inspiration. An offspring of the French alternative scene, Chao formed his first major band, Mano Negra, in the mid-1980’s. Following the split of Mano Negra in 1995, he traveled to Madrid where he formed Radio Bemba with local musicians; soon after he went solo as Manu Chao. For his debut solo album with predominantly Spanish lyrics, “Clandestino,” he collaborated with musicians from diverse backgrounds and was inspired by street culture and local bar scenes.

According to promotional materials, “Clandestino” became one of France’s top-selling albums and one of the best-selling French albums abroad, making it one of the best-selling French albums with sales totaling more than 2.5 million copies.

In 2001, Chao released a second album, “”Proxima Estacion: Esperanza,” topping the European charts and also receiving attention from international media with Rolling Stone naming “Esperanza” one of the best albums of the year and Manu Chao making the front page of The Wall Street Journal.   

Promoters emphasize Chao’s loyalty to his origins as an anti-establishment artist who mixes music and politics by performing at events that promote anti-globalization efforts. He toured around the world, playing to sold-out crowds in Cuba, Venezuela, Mexico and Central and South America in the past year.

Chao’s North American tour includes stops in Indio, California, Vancouver, British Columbia in Canada, Quincy, Washington, Portland, Oregon, San Francisco, California , Los Angeles, California, San Diego, California, Denver, Colorado, Dallas, Texas, Austin, Texas, New Orleans, Louisiana, Manchester, Tennessee,  Chicago, Illinois,  Detroit, Michigan, Toronto, Ontario in Canada, Washington, DC, Boston, Massachusetts, Brooklyn, New York, and Philadelphia.

“Search Engine Marketing to Hispanics” audio recording

Presenter Matias Perel, founder and president, Latin3

Find out about

• The 16 million Latino online users
• Types of online access among Hispanics
• Latino online user language preferences
• What they do online
• Usage by age
• Income levels among Hispanics who visit the Internet
• Internet use by Hispanics

Click here to purchase a recording about search engine marketing to Hispanics

To listen to the single “Bongo Bong” from the ”Clandestino” album click on the play button below. 

Click here to sponsor a HispanicMPR.com podcast

Listen to podcast interview with Rupa Ranganathan, SVP, Strategic Research Institute about Eighth Annual Hispanic Boom conference

Posted by Elena del Valle on May 14, 2007

Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute

Photo: Rupa Ranganathan

A podcast interview with Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rupa discusses the 8th Annual Hispanic Boom conference with Elena del Valle, host of the HispanicMPR.com podcast. 

Rupa is responsible for a portfolio of 65 conferences in the multicultural marketing, market development in healthcare, branding, e-marketing, relationship marketing, healthcare and disease management areas. Prior to joining the Strategic Research Institute, Rupa was a conference producer for Global Business Research in New York City. Before that she was general manager of marketing and public relations for the Apollo Hospitals Group in Chennai, India.

Rupa received a Bachelor of Arts in Public Relations from Madras University. She has been a multicultural columnist for Retailwire since 2004 and was a judge of the 2005 Asian American Advertising Creative Awards.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rupa Ranganathan,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2007 section of the podcast archive.

HispanicMPR subscribers receive a $400 discount on the 8th Annual Hispanic Boom conference registration

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Click here to purchase an audio recording about marketing to Hispanics online 

Click here to sponsor a HispanicMPR.com podcast

Listen to podcast – The Chicas Project official soundtrack to be released May 8

Posted by Elena del Valle on May 7, 2007

“The Chicas Project” cover

Photos: Nacional Records

Nacional Records will release the official soundtrack to the popular mun2 reality show “The Chicas Project,” starring mun2 hosts Yasmin and Crash, May 8, 2007. The soundtrack includes Grammy-nominated artists Aterciopelados, Nortec Collective and Andrea Echeverri, as well as Los Bunkers, The Pinker Tones, Pacha Massive, Sara Valenzuela, Bitman & Roban, Cuarto Poder, and Mexican Institute of Sound. iTunes and eMusic digital editions of “The Chicas Project” soundtrack feature two bonus tracks.

Barcelona duo The Pinker Tones provide the show’s theme song with the high-energy, political parody “Karma Hunters.” The Pinker Tones recently made an appearance at SXSW and are scheduled to be at KCRW’s Sounds Eclectic Evening in Los Angeles, California. 

“The Chicas Project” Crash and Jasmin

“The Chicas Project” Official Soundtrack also features previously unreleased remixes from Grammy-nominated Aterciopelados and Mexican singer Sara Valenzuela, as well as new artists like Venezuela’s Cuarto Poder with “Arenita Playita” and Mexican rockers Porter.    
 
“The Chicas Project” airs nationally on NBC/Telemundo’s bilingual youth network mun2. In the show Crash, a west coast rocker, and Yasmin, an urban-flavored youth from New York, take viewers on comedic adventures. The show, in pre-production for its second season, airs Saturdays at 2 pm.  

Hear from market researchers about the Latino family in

“Latino Family Dynamics” audio recording

 Brenda Hurley and Liria Barbosa

Find out

Click here to purchase a recording  on Latino Family Dynamics 

To listen to the single “Karma Hunters” from the new “The Chicas Project” album click on the play button below.

Click here to sponsor a HispanicMPR.com podcast