Posted by Elena del Valle on November 16, 2009
The Signal album cover
Photos, song: HardKandy Records, Inc.
Singer Eva Natal, whose father is from Spain, considers herself Latina. She describes her music as an eclectic mix of alternative rock, electronica, and trip hop. Her self written lyrics are designed to intrigue and keep listeners guessing whats next. She plays guitar, keyboards, violin and bass.
Her debut album, The Signal, on HardKandy Records Inc. is scheduled for release in early 2010. Late last month the record label made a special fan track available. Scroll down to listen to Pulse from The Signal.
Singer Eva Natal
Born March 28, 1987 Natal is described as a very quite and polite girl who spent most of her time reading, dancing in front of her mirror, fearfully playing sports alongside girls with way too much aggression, and practicing the violin.
By her teens she began expressing her likes through fashion and dance and stopped taking violin lessons. As a young adult she rebelled against the what she considered suppression in a private catholic school environment by dropping out of college, enraging her parents; and pursuing a life of what she calls a struggling creativist through various stabs at the modeling and dance industry, and most recently as a budding recording artist. Her 12-track album should be available at major online retailers next year.
Click on the play button to listen to Pulse from The Signal album
Posted by Elena del Valle on September 28, 2009
Lon Safko, co-author, The Social Media Bible
Photo: Lon Safko
A podcast interview with Author Lon Safko is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Lon discusses social media issues and his book with Elena del Valle, host of the HispanicMPR.com podcast.
Lon is the creator of the “First Computer To Save A Human Life.” That computer, along with 18 inventions and more than 30,000 of Lon‘s papers, is in the Smithsonian in Washington, D.C. He created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, and designed the archetypes for the Apple Newton and Microsoft’s Bob Operating Systems.
He is also responsible for the Tool-Tips help-balloon pop-ups. Some of the awards Lon has received include: Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, Arizona Software Association’s Entrepreneur of the Year, and Public Relations Society of America’s Edward Bernays Mark of Excellence Award.
Lon is the founder of nine companies, including Paper Models, Inc., which uses downloadable three-dimensional models in business advertising, promotions, and education. He has authored five books on: how to train managers to think creatively, how to launch a successful on-line business, and how new home owners can reduce building costs. His latest book The Social Media Bible Tactics, Tools, and Strategies for Business Success (see Business men outline social media basics…) addresses social media tools such as Facebook and YouTube.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Lon Safko” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2009 section of the podcast archive.
Click here to buy The Social Media Bible
Posted by Elena del Valle on September 14, 2009
Jose Carrera, owner, Ocho Placas
Photo: Jipsy
A podcast interview with Jose Carrera, owner, Ocho Placas is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Jose discusses his tattoo business in Miami’s Little Havana with Elena del Valle, host of the HispanicMPR.com podcast.
Jose refuses to think inside the proverbial box. Unwilling to categorize his tattoo style and art by genre or theme, the Miami-native has built a team of eclectic tattoo artists at Ocho Placas. He learned to tattoo en 1993 when his misdemeanors escalated into imprisonment. It was in jail that he inked for the first time, using a BIC lighter to channel negative energy into a creative outlet. Released in 1997, Jose worked at a handful of South Florida tattoo shops. In 2002, his entrepreneurial spirit ultimately drove him to open Ocho Placas in Miami’s Little Havana neighborhood.
These days, Jose’s leadership role is clear in his Eight Street parlor. He’s mentored many of the artists that he currently employs. In 2007, the once underground shop was awarded Best Tattoo Parlor recognition by the Miami New Times and most recently, Jose partnered with Kreepy Jaksin to launch the KreepyTiki Tattoo Lounge in Fort-Lauderdale. He enjoys tattooing the friendly neighbor as much as he does traveling to conventions and inking overseas. Born to Cuban and Ecuadorian parents in 1971, Jose has branched into painting oil on canvas, graffiti and t-shirt design.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jose Carrera” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2009 section of the podcast archive.
Posted by Elena del Valle on July 6, 2009
Carlos Aguirre, CEO, Grupo Radio Centro
Photo: Grupo Radio Centro
A podcast interview with Carlos Aguirre, chief executive officer, Grupo Radio Centro is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Carlos discusses entering a new market during a recession with Elena del Valle, host of the HispanicMPR.com podcast.
A graduate of the Universidad Iberoamericanao Mexico City, Carlos also studied Alta Dirección de Empresas at the Instituto Panamericano de Alta Dirección de Empresa. He joined Grupo Radio Centro in 1974 as an assistant to the president and has served in several positions, including: general director in Lahina, S. A., Pharmaceutical and Perfumery Manufacturer for 10 years; general sales manager of Pronosticos Deportivos, the Sports Lottery in Mexico for one year; and corporate development director between 1979 to 1983.
He was also general manager of KSSA/Founders Communications in Dallas, Texas; president, Cadena Radio Centro, one of the first Spanish langauge radio networks in the United States; chief operating officer, Grupo Radio Centro from 1989 to June 1998. In 1998, he became chief operating officer as well as member of Executive Committee and member of the Board.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Carlos Aguirre” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2009 section of the podcast archive.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Posted by Elena del Valle on June 22, 2009
Craig Handley, CEO, Listen Up Espanol
A podcast interview with Craig Handley, founder and chief executive officer of Listen Up Español, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Craig discusses how to pick a U.S. Hispanic call center with Elena del Valle, host of the HispanicMPR.com podcast.
Craig leads Listen Up Español, a near-shore Spanish language call center, and its sister enterprise, Revenue Enhancement Consultants (REC), which supports the work of service providers and affiliates.
He started his career in door-to-door sales and rose through the ranks in several call centers. A consultant for hundreds of products and services he has contributed articles to Response Magazine, eRetailer and DM News on how to effectively increase revenue and profitability.
Craig served in the U.S. Army, and studied music as a vocal major in college. These days, his passion for music is often displayed as one-half of the hip-pop duo CR Gruve.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Craig Handley” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2009 section of the podcast archive.
Posted by Elena del Valle on May 11, 2009
Hip Hop Hoodios Carne Masada album cover
Photos, video, song: Hip Hop Hoodios
The Latino Jewish urban singers Hip Hop Hoodíos released a new album, Carne Masada: Quite Possibly the Very Best of Hip Hop Hoodíos late last month on iTunes and this week it will become available at other digital stores, with a money back guarantee to anyone who didn’t like it. Instead the album reached the eighth top spot on iTunes Alternativo Chart. Scroll down to watch Gorritos Cosmico, a video, and listen to Times Square, a single from the album.
The album features the bilingual single “Times Square (1989)” and guest performances from members of Ozomatli, The Klezmatics, The Pinker Tones, Delinquent Habits and Los Abandoned. The Hip Hop Hoodíos are named with hoodio a play on the word “judío”, Spanish for Jewish. The album spans the group’s career, includes liner notes written by Ernesto Lechner, a Rolling Stone and Los Anteles Times music critic.
Hip Hop Hoodios
The band may be the only act to have co-headlined the Salute to Israel Parade and the Barrio Museum in Spanish Harlem. The 2007 Hip Hop Hoodíos release Viva la Guantanamera, benefiting for Amnesty International’s efforts to close Guantanamo Bay Prison, rose to the number nine spot on the iTunes Latino albums sales chart and the top overall slot on eMusic. The band’s music has been featured in Pride and Glory, MTV’s Life of Ryan and a national Volkswagen campaign.
Josh Norek of Colombian decent and Abraham Velez of Puerto Rican decent make up Hip Hop Hoodios, part of a collective of Latino hip hop artists based in New York and Los Angeles. They mix Latin rhythms with hip hop beats and trilingual lyrics (English, Spanish and Hebrew).
Click on the play button to listen to Times Square.
Posted by Elena del Valle on May 4, 2009
Author Tom Gjelten
Photo: Paul J. Richards
A podcast interview with Tom Gjelten, author of Bacardi and the Long Fight for Cuba: The Biography of a Cause is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Tom discusses his new book with Elena del Valle, host of the HispanicMPR.com podcast.
Tom covers intelligence and national security issues for NPR News and is a regular panelist on the PBS program Washington Week. From 1986 to 1990 he was NPR’s Latin America correspondent in Mexico, and from 1990 to 1994 he was in Berlin as Central Europe correspondent. He covered the wars in Nicaragua, El Salvador, Guatemala and Colombia, as well as the Gulf War of 1990-1991 and the wars in Croatia and Bosnia.
He based his first book, Sarajevo Daily: A City and Its Newspaper Under Siege, on his experiences while reporting from Sarajevo from 1992 to 1994. The book was praised by The New York Times as “a chilling portrayal of a city’s slow murder” and selected by the American Library Association as a Notable Nonfiction Book. Tom is also the author of Professionalism in War Reporting: A Correspondent’s View (Carnegie Corporation) and a contributor to Crimes of War: What the Public Should Know (W. W. Norton).
He has also reported extensively from Cuba in recent years, visiting the island more than a dozen times. He has won numerous awards for his work including an Overseas Press Club award for “Best Business or Economic Reporting in Radio or TV,” the Overseas Press Club’s Lowell Thomas Award, a George Polk Award and a Robert F. Kennedy Journalism Award. A graduate of the University of Minnesota, he began his professional career as a public school teacher and a freelance writer.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Tom Gjelten,” listen to it on your cell phone through VoiceIndigo (click on the Mobilize button), click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2009 section of the podcast archive.
Bacardi and the Long Fight for Cuba book cover
Click here to buy Bacardi and the Long Fight for Cuba
Posted by Elena del Valle on April 6, 2009
Edgar Ochoa, original programing director, AOL Latino
Photo: AOL Latino
A podcast interview with Edgar Ochoa, original programming director, AOL Latino and AOL Mexico, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Edgar discusses AOL’s new Spanish language website and his company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Edgar is responsible for the creation, development and execution of original programs for AOL Latino and AOL Mexico dedicated local web portals in five Latin American markets, Mexico, Argentina, Colombia, Venezuela and Chile. Edgar is also involved with developing original programs for advertising clients for AOL Latino and AOL Latin America.
Prior to joining AOL in early 2008, Edgar served as account director at SpikeDDB, where he managed the Frito Lay and Royal Caribbean International accounts, as well as various agency projects for Turner Network Television and Acuvue Contact Lenses. Before joining SpikeDDB, Edgar was account supervisor with Mosaica, a Young & Rubicam Hispanic ad agency, where he managed campaigns directed at the Hispanic market. He began his career with The Innova Group, a Yankelovich Partners affiliate in Mexico and Argentina, where he was part of the team that launched the Yankelovich Mexico Monitor.
Edgar received a Bachelor in Science in advertising and a Masters in Business Administration in marketing from the University of Florida. He is fluent in Spanish and French.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Edgar Ochoa,” listen to it on your cell phone through VoiceIndigo (click on the Mobilize button), click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2009 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 18 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on March 16, 2009
Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard Company
Photo: Hewlett-Packard Company
A podcast interview with Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard Company is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Kathleen discusses effective marketing to Latinos and her company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Kathleen is responsible for increasing brand relevancy and consideration in the U.S. multicultural segments for her company. She leads a cross-company group of marketing professionals to increase the effectiveness of HP’s marketing to these consumer segments and drive sales.
Kathleen joined HP in March 2000 in Barcelona, Spain, as public relations manager for HP Designjet printers. During her four years in that city, she worked in a variety of internal and external communications jobs having global and European responsibilities. For four months in 2002, Kathleen managed the EMEA Communications Launch team in the Clean Room to launch HP after the merger with Compaq. In addition to leading a cross-company team, Kathleen led the merger communications for EMEA-based retailers and employees. Post merger, Kathleen joined the Imaging and Printing Group EMEA leadership team as employee communications manager and chief of staff.
Most recently, Kathleen became HP’s first Hispanic marketing manager, developing a strategy for HP’s entry into the market and leading initiatives in several key markets. Prior to joining HP, Kathleen worked in high tech public relations in agencies in Boston, Massachusetts, Grenoble, France and Barcelona, Spain. A resident of New York City, she holds an undergraduate degree in communications and Spanish and an MBA in international marketing from Boston College.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Kathleen Haley” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2009 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on March 2, 2009
Mexican Institute of Sound Soy Sauce album cover
Photos, song: Nacional Records, Napoleon Habeica
Mexican Institute of Sound (M.I.S.) will release Soy Sauce (Nacional Records), a new album described in promotional materials as traversing “Lara’s wild musical imagination with a witty sense of humor for good effect,” April 7. Scroll down to listen to “Alcotel” from the Mexican Institute of Sound Soy Sauce album.
Camilo Lara, known as the Mexican Institute of Sound on stage, started his artistic career creating holiday mixes for friends. Later his friends convinced him to take his songs into the studio. Four years later, Lara is launching his third album.
Soy Sauce features almost entirely original songs recorded with a live band and vocals. Holger Beier, the man behind German act Le Hammond Inferno, is the producer for the album. Beier’s contribution is most evident on a song like “Yo Digo Baila.” Lara also invited some of his musician friends to perform on the album. He recruited close friend and Tacuba’s lead guitarist Joselo Rangel to play on the tracks “Hiedra Venenosa” and “Alocatel.” From there, Ad Rock, of hip hop band the Beastie Boys, decided he wanted to remix the track “Alocatel.”
Mexican Institute of Sound’s Camilo Lara
“He helped give the songs structure and brought new flavors for my ideas,” said Lara of Holger Beier influence on his new album. “This is my most to the point dance track. I have to thank Holger for pushing me to being open minded to these sorts of ideas. What I like is that it has the sounds of cumbia but in a very radical style. When I was working on Soy Sauce, I was obsessed with Café Tacuba’s classic album Re. I wanted to record an album like that, going from polka to punk in one second. That’s why I had found it so fascinating. I wanted my album to really cover the entire scope of my musical tastes.
I’ve been friends with Mike D of the Beastie Boys for a long time. So one night after one of their shows in Mexico City, I had the group over to my place for dinner. Mike introduced me to Ad Rock and I gave him some of my music from the new album that I had been working on. Months down the line, he got back in touch, saying that he wanted to collaborate.”
Lara, the one-man musician behind Mexican Institute of Sound, is from Mexico City. He develops his music while holding down a day job. He creates his music with the help of his computer, his imagination, and his collection of vinyl. Click on the play button to listen to “Alcotel” from the Soy Sauce album
Click here to buy Soy Sauce
