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Listen to podcast interview with Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard about outreach to U.S. Latinos

Posted by Elena del Valle on March 16, 2009

Kathleen Haley

Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard Company

Photo: Hewlett-Packard Company

A podcast interview with Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard Company is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, Kathleen discusses effective marketing to Latinos and her company’s efforts to target United States Latinos with Elena del Valle, host of the podcast.

Kathleen is responsible for increasing brand relevancy and consideration in the U.S. multicultural segments for her company. She leads a cross-company group of marketing professionals to increase the effectiveness of HP’s marketing to these consumer segments and drive sales.

Kathleen joined HP in March 2000 in Barcelona, Spain, as public relations manager for HP Designjet printers. During her four years in that city, she worked in a variety of internal and external communications jobs having global and European responsibilities. For four months in 2002, Kathleen managed the EMEA Communications Launch team in the Clean Room to launch HP after the merger with Compaq. In addition to leading a cross-company team, Kathleen led the merger communications for EMEA-based retailers and employees. Post merger, Kathleen joined the Imaging and Printing Group EMEA leadership team as employee communications manager and chief of staff.

Most recently, Kathleen became HP’s first Hispanic marketing manager, developing a strategy for HP’s entry into the market and leading initiatives in several key markets. Prior to joining HP, Kathleen worked in high tech public relations in agencies in Boston, Massachusetts, Grenoble, France and Barcelona, Spain. A resident of New York City, she holds an undergraduate degree in communications and Spanish and an MBA in international marketing from Boston College.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Kathleen Haley” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2009 section of the podcast archive.

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