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Listen to podcast with Carlos Aguirre, CEO, Grupo Radio Centro about market penetration during the recession

Posted by Elena del Valle on July 6, 2009

Carlos Aguirre, CEO, Grupo Radio

Carlos Aguirre, CEO, Grupo Radio Centro

Photo: Grupo Radio Centro

A podcast interview with Carlos Aguirre, chief executive officer, Grupo Radio Centro is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, Carlos discusses entering a new market during a recession with Elena del Valle, host of the podcast.

A graduate of the Universidad Iberoamericanao Mexico City, Carlos also studied Alta Dirección de Empresas at the Instituto Panamericano de Alta Dirección de Empresa. He joined Grupo Radio Centro in 1974 as an assistant to the president and has served in several positions, including: general director in Lahina, S. A., Pharmaceutical and Perfumery Manufacturer for 10 years; general sales manager of Pronosticos Deportivos, the Sports Lottery in Mexico for one year; and corporate development director between 1979 to 1983.

He was also general manager of KSSA/Founders Communications in Dallas, Texas; president, Cadena Radio Centro, one of the first Spanish langauge radio networks in the United States; chief operating officer, Grupo Radio Centro from 1989 to June 1998. In 1998, he became chief operating officer as well as member of Executive Committee and member of the Board.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Carlos Aguirre” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2009 section of the podcast archive.

“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

Brenda Hurley and Liria Barbosa


  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is the decision maker in the Latino family
  • Who is the information provider in the Latino family

Click here to find out about Latino purchasing habits and “Latino Family Dynamics”