Posted by Elena del Valle on June 17, 2013
Homemade hummus, a spread made with mashed chickpeas, oil, garlic, and lemon juice
Photo: HispanicMPR
Americans like ethnic foods. That market segment is estimated at $8.7 billion for last year. Young adults and families with children like to prepare ethnic foods at home. Nine of ten adults 25 to 34 years of age in the United States who took a Mintel survey said they prepared ethnic food at home the previous month.
Among older adults 65 and older who took the survey 68 percent responded positively to the same question. Most people with children at home, 91 percent, said yes to the question compared to 78 percent among people with no children.
Mintel analysis in Ethnic Foods US January 2013 indicates the 12 percent growth in ethnic food sales between 2007 and 2009 was due to people eating in restaurants less often and dining at home more often to save money. While growth of ethnic food slowed to 4.5 percent from 2010 to 2012, according to Mintel that market segment is forecast to grow 20 percent between 2012 and 2017.
Hispanic food among survey takers was the most popular. More than half, 58 percent, said they prepared Hispanic food within the last month versus 55 percent who indicated they made Italian dishes and 44 percent who chose Asian food.
“The popularity of Hispanic food is likely due to how mainstream it has become in the US and the ease and convenience of preparing it,” said John N. Frank, category manager, CPG food and drink, Mintel, in a press release. “The endless supply of Mexican, Cuban and other Hispanic-based restaurants have given home cooks infinite possibilities for re-creating these restaurant-style meals at home.”
The largest (in terms of sales) of the ethnic food market’s five segments, per Mintel data, is Mexican/Hispanic although the growth for that type of food was negligible from 2010 to 2012. The next segment, while much smaller, corresponds to Asian food which had a 10.2 percent dollar sales increase and a 1 percentage point market share growth in the same time period.
Mediterranean/Middle Eastern foods, the third largest segment while much smaller than the other two, grew the most in those two years and is forecast to grow the most in dollar sales between 2012 and 2017. The ethnic food category, Mintel research indicates, responds to price and deals. Survey respondents exhibited low brand loyalty.
Authenticity is the top ethnic food characteristic, according to a July 2012 article (Research Spotlight: Ethnic Foods: Flying High) in SpecialtyFood.com. The article suggests that food manufacturers and marketers would increase consumer interest in their products, women and seniors in particular, by providing and promoting products with health benefits which interest both segments.
Posted by Elena del Valle on April 25, 2013
Information provided by Event and Program Partner
The National Hispana Leadership Institute’s Latinas Learning to Lead Program
The Latinas Learning to Lead program targets college-enrolled, 18-24 year old Latinas that are seeking to impact their community. The program promotes and fosters the career and educational development of young Latina leaders through training, mentoring opportunities, and access to national networks.
The LLL program annually selects about 22 fellows. Session topics include effective communication and presentation skills, advocacy training, public policy issues affecting the Latino community and other professional and leadership development topics, such as financial literacy and career opportunities.
Application and program deadlines are as follows:
-
Wednesday, May 15, 2013 at 5 pm EST: Application deadline
- Mid May: Application notifications
- July 21-27th, 2013: Leadership Training in Washington, DC
- July 28th and beyond: Participate in Mentorship Programs
-
July 2013-2013 Fall semester/quarter: Leadership projects implemented in communities
For more program and application information visit www.nhli.org or contact NHLI at Programs@nhli.org.
Posted by Elena del Valle on March 18, 2013
In the past five years 471 banks have failed in the United States. Their failure has resulted in $95.5 billion in losses and nearly emptied the Federal Deposit Insurance Corporation (FDIC) coffers.
According to a Los Angeles Times article, the FDIC policy has been to settle and keep the information out of the public eye. Relying on the Freedom of Information Act the California newspaper obtained 1,700 pages of FDIC settlements from 2007 to this yea. The settlements with bank insiders were for fraud, negligence, reckless loans, falsified documents, inflated appraisals and lender refusals to purchase back bad loans.
One of the most noteworthy settlements was for $54 million with Deutsche Bank, the world’s largest bank today, over unsound loans that led to a huge bank failure. The bad loans, the article outlines, played a role in the largest payout in history for $13 billion. Because government representatives struck an agreement with the bank with a no press release clause the FDIC was required to remain silent about the terms save in case someone asked specifically about it.
While in past decades the FDIC used to make public punitive actions against banks now the policy is of settle and silence. Since the mortgage crisis the FDIC has settled many agreements in the same way as the Deutsche Bank deal, the article indicates. Such non disclosure agreements are said by some to violate the spirit of the laws that regulate the FDIC.
According to the corporation’s website, “The Federal Deposit Insurance Corporation (FDIC) preserves and promotes public confidence in the U.S. financial system by insuring depositors for at least $250,000 per insured bank; by identifying, monitoring and addressing risks to the deposit insurance funds; and by limiting the effect on the economy and the financial system when a bank or thrift institution fails.”
Although the FDIC maintains a Problem Bank List with the names of institutions likely to have weak capital positions that could results in failure, fearful of the consequences the Corporation does not publicize the list. An unofficial list with a higher number of banks developed from public sources was published December 7, 2012 by CalculatedRiskBlog.com (http://cr4re.com/PBL12072012.html). The list includes the name of each bank, its FDIC number, assets for the most recent quarter, class, agency it falls under, city, state, date of action, type of enforcement action, reason, corrective action when taken and the date it took place, and the ticker.
According to ProblemBankList.com, as of the end of last year there were 651 problem banks on the FDIC list, reflecting a slight decline from 694 on September 30, 2012; the number of Problem Banks has declined for seven quarters in a row from 888 at March 31, 2011. The website compared the official and unofficial Problem Bank lists concluding there are 805 institutions in the unofficial list compared to 651 on the official FDIC confidential Problem Bank List.
Posted by Elena del Valle on March 12, 2013
American Latino Initiative homepage – click to enlarge
Images: American Latino Initiative, Greencard Creative
In 2008, a New York branding agency launched the American Latino Initiative and a related website. Convinced the word Hispanic is outdated, “a static demographic concept and cultural barrier. It is about the past and undercuts the transformative experiences American Latinos go through as they live in America,” the agency set out to change people’s minds about the way they see the growing market segment.
The goals of the initiative’s website are “removing the word Hispanic from the American lexicon; debunking myths and changing the industry narrative about American Latinos; and relentlessly advocating for American Latinos until these consumers are seen first and foremost as culturally diverse U.S. Citizens that value their Latino heritage.” Research for the initiative was funded by Greencard Creative and the clients listed on the website. Greencard Creative has worked with Smirnoff Ice, Pepsico/Ocean Spray, Heineken, Diageo, Petit Nectars, Gallo Winery, Johnson & Johnson, Bayer, Frito Lay, Campbell’s, and the Country of Ecuador.
The Greencard Initiative clients listed in the initiative website conducted research to identify ways their brands fit into their clients lives. Every year, as part of its ongoing research, Greencard Creative funds research for the initiative to supplement client funded research which represents 80 percent of the budget or about approximately $780,000.
Toward the initiative’s goal backers produced a national integrated marketing platform with outreach efforts, lectures, branding campaigns, t-shirts and an art exhibit. Representatives estimate they have reached 1.5 million people nationwide, 135 corporations, non-profits organizations and media companies. Initiative supporters believe they played a role in influencing Univision and the New America Alliance to start utilizing the term American Latino.
Tatiana Pagés, chief executive officer and chief creative officer, Greencard Creative
“It’s not about Hispanics anymore, it’s about American Latinos and the transition to their new identity,” said Tatiana Pagés, chief executive officer and Chief Creative Officer, Greencard Creative. “As a Latino entrepreneur, I feel it is my responsibility to challenge the stereotypes of Hispanics in the U.S. that have been overshadowing who they really are, and limiting where they can go as cultural citizens. Companies and brands have the opportunity to understand American Latinos as hybrid individuals beyond the Hispanic mindset, in order to create effective marketing and advertising campaigns to reach and connect with the fastest growing ethnic segment in our country.”
Based on 380 in home interviews, 72 individual interviews, and 77 group interviews in New York City, Los Angeles, Houston, Austin, Miami, and Chicago conducted with a mix of United States and foreign born Latinos between 2006 and 2012 Greencard Creative representatives concluded Hispanics are hybrid individuals, regardless of the length of time residing in the United States, with an identity that combines their original culture with American traits. They concluded these individuals seek experiences, “even when these experiences contradict the norms of Latino culture.”
Posted by Elena del Valle on March 4, 2013
Percent by gender that believe productivity improves with electronic communications
A survey of a nationwide panel of 300 workers who use computers and software as part of their daily job indicates those surveyed regularly communicate in person. Many, 69 percent, respondents said they preferred to share “positive” feedback face-to-face while 63 percent said they prefer to share “negative” feedback that way.
Forty-three percent of respondents said they believed electronic communication improved workplace relationships while only eight percent felt it had a negative impact on relationships. Forty percent of workers said they had worked for an extended period with someone they had never met in person or spoken with on the phone.
Romance via electronic means was seen favorably by some of the respondents. Fourteen percent of survey takers said they flirted with a co-worker by email, texting or instant messaging and 10 percent said they had initiated a workplace romance communicating electronically. When communicating with family from work cell phone calls were the top choice with 36 percent of respondents saying they call family members by cell phone and 20 percent saying they text them.
Men and younger workers were more inclined to consider electronic communication improved productivity. Half of women said they believed electronic communication increased productivity, and 62 percent of men said it increased productivity. Sixty-five percent of respondents 25 to 34 years old said electronic communication increased productivity while 52 percent of those 35 or older said the same.
While few respondents confessed to electronic workplace gossip 44 percent said they liked to gossip in person. When sharing gossip by electronic means 5 percent said they use email; 3 percent said they preferred texting and one percent favored instant messaging. The survey was conducted January 2013 by Amplitude Research on behalf of TrackVia, a Denver based do-it-yourself application builder for business people.
Posted by Elena del Valle on February 25, 2013
U.S. Population by Race, Ethnicity in 2011 – click to enlarge
In 2011, Hispanics represented 16.7 percent of the United States population and 23 percent of births. In other words, Latinos represented one sixth of the population and almost one quarter of all births. Those estimates, compiled by the Pew Research Center, include undocumented immigrants said to be as many as 12 million and 80 percent of which are thought to be Latinos. Two thirds of Hispanics can be found in just five states: California, Florida, Illinois, New York and Texas, according to analysis of U.S. Census and American Community Survey data by the Pew Research Center.
Overall, the Hispanic population grew 47 percent between 2000 and 2011 from 35.2 million, representing 12.5 percent of the country’s population, to 51.9 million. Growth in some states was higher. An example of such higher growth was Florida where the Hispanic population grew 62 percent in that time period.
Although high school drop out rates among Latinos 16 to 19 years of age are believed to have dropped significantly from 17.5 percent in 2000 to 6.8 percent in 2011 all is not rosy among the growing demographic group. The ethnic group had the next to lowest household income in 2011 when the median income of a Latino household was $39,000 compared to $67,000 for Asian households, $54,000 for whites and $32,600.
Also, 13 million Hispanics, 25.9 percent of the Latino population, are thought to live in poverty and 22 percent receive food stamps; placing second to last on those lists. African Americans at 27.9 percent in poverty and 28 percent on food stamps were the only ethnic group with more alarming conditions. At the same time, Latinos had the highest percent of people without health insurance, 30 percent, compared to 10.8 percent for non Hispanic whites, 15.4 percent for Asians and 18.6 percent for blacks.
Posted by Elena del Valle on February 4, 2013
State of Social Customer Service Report 2012
In July 2012, NM Incite, a joint venture between Nielsen and McKinsey & Company dedicated to measurement science and management consulting, surveyed a representative group of 2,000 United States social media users 18 and older using Nielsen’s online panel. In the eight-page State of Social Customer Service Report 2012, they concluded, among other things, that 47 percent of all social media users have used social care, a system for companies to provide customer service in social media platforms. Such usage crossed ages and genders among survey responders and was as high as 60 percent among women 18 to 24 years of age.
Based on the responses to the survey they believe 71 percent of those who said they experience positive social care, meaning a speedy and effective response, said they are likely to recommend that brand to others, compared to 19 percent of customers who said they had had no response. Also, the researchers estimated that nearly one in three social media users preferred to contact customer service through a social media channel instead of calling.
The survey staff found that more than half of social media users 45 and younger said they take advantage of social care. At the same time, those who went to social media to share their gripes or questions wanted responses in their channel.
They also concluded that one negative experience with customer service shared in a public forum could void the effect of five positive customer messages. More than half (51 percent) of people who said they rely on social care said they engage with brands several times each month and 9 percent said they engage daily.
Posted by Elena del Valle on January 14, 2013
23 percent said they read ebooks
Photos: HispanicMPR
Selling a book? Thinking of becoming an author? You may be in luck. It seems many Americans are reading books. Whether it’s printed books, purchased or borrowed e-books (from the library) reading is popular. At the end of last year, 75 percent of Americans 16 and older said they read books, according to a Pew Research Center’s Internet & American Life Project phone survey of 2,252 people 16 years and older, and a related article by Lee Rainie and Maeve Duggan. Those numbers represent a 3 percent decline compared to 2011 when 78 percent of survey takers said they read books.
A closer look reveals an increase in e-book readers with 23 percent of survey takers 16 and older saying they read e-books, up from 16 percent the previous year; and 13 percent of them said they had listened to an audio book. It’s no wonder since the percent of survey takers who own a book reading device (tablet, computer or e-book reader) went from 18 percent in 2011 to 33 percent in 2012.
14 percent said they read 21 or more books
The increase in e-book readers between 2011 and 2012 was 11 percent among non Hispanic blacks, 10 percent among non Hispanic whites and 5 percent among Hispanics. Print book reading dropped from 72 percent to 67 percent over the same time period, according to the same Pew data.
In the past year, 7 percent of survey takers said they had read one book; 12 percent said they had read four to five books; 13 percent said they had read eleven to twenty books; and 14 percent indicated they had read 21 or more books. The mean number of books read by women was 17 compared to 13 by men. The most likely e-book readers? People between 30 and 49 with college or graduate degrees and those who live in households with an income of more than $75,000.
Posted by Elena del Valle on January 7, 2013
Sales of smoking cessation products may increase 3 percent from 2011-12 and reach $1 billion and growth is expected through 2017 reaching $1.2 billion in sales, according to Smoke Cessation Products US December 2012, a Mintel report. The odds of kicking the habit may be against the average smoker. According to the Mayo Clinic website, only 5 percent of people who try to quit tobacco succeed on their own without a quit-smoking product. The site indicates more than 30 percent “can succeed when using a quit-smoking product.”
It seems some smokers who want to quit fear gaining weight during the quitting process. Forty one percent of respondents to a Mintel survey, conducted online in English December 2012, who have previously quit or are interested in quitting, said gaining weight was their biggest challenge to quitting smoking; 54 percent of those were women and 31 percent were men.
Hispanic respondents to the survey were more likely to smoke than other respondents. Those who smoked appeared more likely to be trying to stop. Mintel staff believes smoking cessation product marketers might consider Hispanic specific outreach.
Hispanic smokers trying to quit who responded to the survey said they were influenced by their friends in their desire to stop smoking. This led Mintel staff to suggest the possibility of marketing program activities with smokers friends.
Hispanic respondents who had quit or wanted to quit were less likely to say that they look for smoking cessation products that are not expensive. At the same time they were also less likely to say the cost of cigarettes influenced their behavior.
Posted by Elena del Valle on January 1, 2013
As the past year ends and a new one begins we take the opportunity to thank you for following our articles, podcast interviews, emails and Tweets, for sharing your comments, ideas and suggestions, and working with us to make our content interesting and relevant. And to wish you a healthy and prosperous 2013!
