Posted by Elena del Valle on March 20, 2008
Maradona: The Hand of God DVD cover
Photo: Xenon Pictures/Lionsgate
Maradona: The Hand of God, a film about the life of Diego Armando Maradona, the famous soccer player from Argentina, was released in DVD in February 2008. Made with Maradona’s cooperation, the film is described in promotional materials as “an honest portrayal” of the legendary player.
During the film, the producers recreate some of the controversial incidents that caused him to be “worshipped and reviled” by soccer fans around the world. The 110-minute film, released in North America by Xenon Pictures and Lionsgate, is in Spanish with English subtitles and retails for $19.98.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Maradona was raised in the impoverished outskirts of Buenos Aires and began playing soccer at a young age. While still a child, he achieved national celebrity playing with the youth “Cebollitas” team. Eventually, he became an international star through his talent, bigger-than-life personality and tremendous passion on and off the field. The film producers set out to showcase his rise from teenage celebrity to international idol, his drug abuse problems and frequent run-ins with the law.
As a child, he was often derided by the upper classes for his indigenous ancestry. He was so popular he inspired songs like Santa Maradona; and others like Maradona, You’re Sh%t that cast him in a less than favorable light. It is said churches in his native Argentina offer a Maradona service and the city of Naples built a shrine in his honor.
Directed by Marco Risi, the film garnered three nominations in 2007 from the National Union of Italian Film Journalists for Best Actor, Best Musical Score, and Best Editor. Maradona: The Hand of God stars Marco Leonardi (Like Water for Chocolate, Once upon a Time in Mexico).
The film is named for Maradona’s infamous Hand of God goal at the 1986 World Cup quarter-final match against England. The referee failed to notice that Maradona had used his hand to make the goal. When questioned afterward, Maradona replied: “a little with the head of Maradona and a little with the hand of God.”
Click here to buy Maradona: The Hand of God
Posted by Elena del Valle on March 19, 2008
Danny Crowe, president and founder, LATV
Photos: LATV
LATV recently announced its thirtieth national affiliation and a round of programs including talk shows, celebrity biopics, original music performances and interactive programming for the new season beginning March 17. The bilingual multicast network will premier a bi-weekly entertainment talk show, a daily celebrity biopic, a spoof on television, classic concerts and music videos with text messaging overlay to its programming lineup.
LATV programs will feature new hosts of Mexican, Puerto Rican and Cuban heritage. The spring lineup of programs includes: En la Zona (In the Zone), Classic en Concierto, Texty Videos, Verdad y Fama and Wachale. En la Zona will air twice a week at 6 pm and 9:30 pm PT and cover trends in music, film, fashion and glamour. The 30-minute entertainment program will be hosted by Viviana Vigil and Pili Montilla. In addition, there will be a guest host each episode. Silvia Olmeda, who currently has a TV show on Mexico City’s TeleHit, joins the cast the first week.
“As our national reach grows, so does the scope of LATV’s programming. With our new VP Programming Luca Bentivoglio on board, we are expanding our offerings to include a wider range of what we’re known for ground-breaking, bilingual shows,” said Danny Crowe, president, LATV.
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Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
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• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
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Pili Montilla, Alexis de la Rocha, Humberto Guida and Viviana Vigil take a break
Classic en Concierto, also twice a week at 6 pm and 9:30 pm PT, will feature music celebrities like Julieta Venegas, La Ley and Soraya. Texty Videos will air nightly at 7 pm PT with host Alexis de la Rocha who will dedicate one hour to the interactive forum for text messages while introducing the latest videos.
Every night at 8 pm PT LATV offers one hour of Verdad y Fama during which famous folk in entertainment, sports, music and film discuss their lives and work. Appearances by Juan Gabriel, Pepe Aguilar, Paulina Rubio, Cuauhtemoc Blanco and Rey Misterio are planned. Beginning March 26 at 6 pm PT Wachale (Take a Look), hosted by Humberto Guida, will spoof Latino television and pop culture for half an hour every week.
LATV has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
Headquartered in Los Angeles, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. LATV Networks, LLC is owned by Costa del Oro Media. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. LATV is ad-supported and offers original and live programming, music, lifestyle and entertainment. The network targets 12 to 34 year-old Latinos.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on March 7, 2008
Artist Victor Cartagena
Photos: Victor Cartagena
Galería de la Raza, a San Francisco art gallery, will present a large-scale installation by Salvadorian artist Victor Cartagena March 7 through May 16 about the spiritual, dramatic, and human dimensions of migration. Cartagena’s solo exhibition, The Invisible Nation, will include sculptural works, video and sound installations, and a 10 foot by 24 foot public digital mural to be displayed at the gallery’s Bryant Street billboard in the highly trafficked Mission District corridor. Scroll down to watch a video from The Invisible Nation exhibit.
As part of the show there will be an artist talk featuring Cartagena and Roberto Varea, director of El Teatro Jornalero and chair of the Performing Arts Program and Social Justice Center at the University of San Francisco.
Somos Nosotros, part of The Invisible Nation exhibit
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Cartagena’s installation will be based on video and photographic portraits of immigrant residents, as well as photos from the 1970s and 1980s from Latin American archives that the artist has collected over the years. The exhibition will explore the evocative power of the characteristic black and white passport photos frequently used in Latin America to identify individuals in official documents and obituaries.
Through his work Cartagena explores public health, labor, education, family history, cultural adjustment, displacement, language, memory, loss, and survival. Through these lenses, the artist hopes to explore and articulate visually multiple aspects of the immigrant experience, to lead the viewer to understand the harsh reality met by immigrants upon entering the United States. Cartagena’s installation seeks to counter the dehumanizing and reductive representations of immigrant issues in the media.
One of items of The Invisible Nation exhibition
In The Invisible Nation, the artist responds to the unresolved discussion on immigration policy and to the rising tide of an anti-immigrant sentiment across the country. Cartagena aims to prompt, through his installation and public art components, a discussion on the complexity of immigration.
The Invisible Nation is part of Picturing Immigration, a series of exhibitions and public events examining immigration from Latino perspectives, funded by the Phyllis C. Wattis Foundation and the San Francisco Arts Commission.
Founded by a group of local artists, Galería de la Raza emerged from the Chicano civil rights movement in 1970. The gallery’s mission is “to assertively self-define the evolving values, aesthetics, and history of Latino art and culture.” It supports Latino artists in the visual, literary, media and performing art fields seeking to explore new aesthetic possibilities for socially engaged art.
Improve your outreach programs by understanding
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“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on March 3, 2008
Señor Flavio’s new album Supersaund 2012 cover
Photos, song: Nacional Records
Buenos Aires native Flavio Cianciarulo, known to his fans as Señor Flavio, will release his first solo album, the Supersaund 2012 album, March 4, 2008 in the United States. Cianciarulo is a bassist and songwriter and a founding member of Latin Rock band Los Fabulosos Cadillacs. His album will showcase garage rock, psychobilly and punk as well as the reggae and ska that characterize Senor Flavio and Los Fabulosos Cadillacs music.
Señor Flavio
Señor Flavio and his band, Los Fabulosos Cadillacs, are known for songs like “Matador,” “V Centenario,” “Mal Bicho” and “Vos Sabés.” The hit “Matador” was featured in the platinum-selling soundtrack to the film Grosse Point Blank.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
The Supersaund 2012 album songs are: “Malito,” “Ministra,” “Polaroid 66,” “El Apagon,” “Lo Mejor del Mundo,” “La Herida,” “Oportuna,” “Lucha Libre Lovers,” “Guamont,” “De Story of de Loko Univers-love,” “Tropicana 50,” “Cristina” and “Retirada Murguera Portena.” Argentina’s Grammy-Winning Los Fabulosos Cadillacs are a platinum selling rock band.
Click on the play button to listen to “Malito” from the Supersaund 2012 album:
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on February 29, 2008
“The Winged Man” poster
Photos: Theo Hand
Oscar-nominated screen writer Jose Rivera, known for his work on “The Motorcycle Diaries,” and producers Stephanie Bell and Camillia Sanes are releasing a new short film about a brief romance between a young girl and a dying angel. The national premier of “The Winged Man” will be March 3, 2008 in Los Angeles. A second screening is scheduled in May 2008 at the Gold Harmony Theatre in Hollywood.
Filmed on location in Los Angeles at The American Film Institute; Malibu Creek State Park Tapia Park, Griffith Park Bronson Caves and Echo Park, the 15-minute magic realism film features “Ugly Betty” star Ana Ortiz and “Heroes” star Shalim Ortiz (no relation). The producers are considering internet distribution options and hope to offer the film for purchase on DVD online.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
The film, which had a budget of $25,000, was funded from individual and in-kind donations, and a grant from the American Film Institute’s Directing Workshop for Women for their 2007 Class.
“Now in the age of the internet, we don’t buy into the mentality that a short-format film has to feel like a short,” said Sanes, known for her roles in from “Saving Grace,” “The Shield,” and “War of the Worlds.” “We are on the edge of a proliferation of new formats and new revenue streams. And, thus, the ability for a short to actually recoup its costs.”
With this project, veteran stage director, Marya Mazor, makes her film directing debut through AFI’s Directors Workshop for Women. The producers are donating a portion of the film’s financing to the Aspira Association, a non-profit organization devoted to the education of Latino youth.
Daysi (Marta McGonagle) discovers the Winged Man (Shalim Ortiz)
According to promotional materials, in “The Winged Man,” Daysi, a Latina high school girl, is pregnant. She believes she carries the son of a mystical winged man she discovered, wounded, in a cave. Her mother is convinced it’s the result of a one-night stand. The poetical film tries to examine beliefs and what it takes to let them go.
Daysi alternately describes the being as an angel and the last remaining member of an ancient race, while battling her mother’s and best friend’s doubts. As she gathers twigs for an enormous nest, and hides out in the treetops, the wind billowing in her hair, the girl’s sanity comes into question. Whether her visions of meeting the Winged Man are memories or fantasies remains a mystery for the audience to decide.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on February 28, 2008
“Marimar” DVD cover
Photo: Xenon Pictures
Xenon Pictures, Televisa Home Entertainment and Lionsgate Home Entertainment released “Marimar,” a 14-year old Spanish language telenovela, on DVD. “Marimar” is the second installation of the “Maria Trilogy.” In it, Mexican actress Thalia played dual roles as Marimar and Bella Perez. The three-disc DVD set with 10 hours of content, in Spanish with English subtitles, is available at major retail stores for $24.98.
Other actors in the program are Eduardo Capetillo (“Baila Conmigo,” “Alcanzar Una Estrella“) and Chantal Andere (“Destilando Amor,” “Amor Real“). There is an appearance by actor Fernando Colunga (“Alborada,” “Abrazame Muy Fuerte“). The telenovela is also the last one actor Tito Guizar, who played Marimar’s grandfather, appeared in before his passing.
“Beyond the 30 Second Spot” audio recording
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The telenovela, a Spanish language type of soap opera, originally aired on primetime in 1994. “Marimar” was filmed mainly in Ixtapa, Zihuatanejo in Mexico. It was written by Ines Rodena and directed by Beatriz Sheridan. After its release, the soap aired in the United States, Mexico, and Philippines.
The telenovela producers believe one of the reasons for Marimar’s popularity was that it explored family, relationships, love, passion and socio-economic class issues. “Marimar” is the story of a beautiful young, but poor, girl who lives by the sea with her elderly grandparents. She falls in love with Sergio, the spoiled son of the wealthy Santibanez family. Sergio’s parents are withholding half of his inheritance until he is married.
He decides to use Marimar to placate and shame them. By choosing Marimar he will receive his entire inheritance and humiliate his parents by making “the dirty girl from the beach” their daughter-in-law. Because of the abuse Marimar receives at the hands of her in-laws she runs away to the city, hoping to escape the pain of her sham marriage. In the meantime, her birth father, an extremely wealthy man, is searching for his long lost daughter.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 25, 2008
Todos Tus Muertos Greatest Hits album cover
Photos: National Records
Argentina punk reggae rock group Todos Tus Muertos released its latest album, Todos Tus Muertos Greatest Hits, in the United States February 19, 2008. Before that, their music had been out of print in the United States for almost 10 Years. The release makes the album available at digital outlets for the first time.
The Argentine rasta-punk band’s Greatest Hits album is described as a collection of the group’s classic tracks and several bonus songs. Highlights include “Dale Aborigen,” featuring Manu Chao as well as members of Los Fabulosos Cadillacs and Los Autenticos Decadentes.
Todos Tus Muertos
Todos Tus Muertos (“All Your Dead”) was established in 1985 with singer Pablo “Dronkit Master” Molina, guitarist Horacio “Gamexane” Villafañe, bassist Félix Gutiérrez, drummer Pablo Potenzoni and singer Fidel Nadal. The group named itself in honor of the tens of thousands of people killed by former Argentine dictator Jorge Rafael Videla. Todos Tus Muertos first became popular in the Buenos Aires music scene with its mixture of social messages and punk, ragga, reggae and raw mixes.
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Known for their explosive live shows, Buenos Aires based Todos Tus Muertos has toured across North America, South America, Europe and Asia. Previous albums include Dale Aborigen, Argentina Te Asesina – En Vivo, Subversiones, Todos Tus Muertos, El Camino Real, and Nena de Hiroshima.
Following is a list of the Greatest Hits 18 tracks: Andate, Rasta Vive, Sé Que No/Requebra, No Te La Vas A Acabar, Todo Lo Daría, Tu Alma Mía/Adelita, Mate, Asesinos Profesionales, Jah Lion, Mandela, Hijo Nuestro, Políticos, Dale Aborigen, Lehenbiziko Bala, Trece, Incomunicado, Mandela Dub, and No Más Apartheid.
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“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
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Posted by Elena del Valle on February 11, 2008
Abel Lopez and Gustavo Ott
A podcast interview with Abel Lopez, associate producing director of GALA (Grupo Artistas Latinoamericanos) Hispanic Theatre and playwright Gustavo Ott is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss issues affecting Latinos in contemporary society and “Your Molotov Kisses,” Gustavo’s play, with Elena del Valle, host of the HispanicMPR.com podcast.
Abel is president of the board of directors of the Helen Hayes Awards and the National Association of Latino Arts and Culture; and vice president of Americans for the Arts and chair of the Creative Communities Initiative of the Community Foundation of the National Capital Region. He is chair-emeritus of the D.C. Commission on the Arts and Humanities, and immediate past president of Theater Communications Group, the national service organization for professional theaters, and the American Arts Alliance.
A graduate of Harvard Law School, Abel also is a producer and frequent lecturer. His speaking engagements include panel appearances before the American Critics Association, American Bar Association, National Theatre Conference, National Association of Artists Organization, North Carolina Theater Conference, National Critics Institute, and many other organizations.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Gustavo, born in Caracas, Venezuela in 1963, holds a B.A. in Mass Communications from the Universidad Católica Andrés Bello in Caracas, Venezuela. In 1993 he was a participant in the International Writing Program at the University of Iowa. The United States premier of “Your Molotov Kisses” is at the GALA Hispanic Theater in Washington, D.C.
Twenty two of Gustavo’s plays have been staged in Venezuela and 19 have been produced abroad in Spain, Italy, United States, Peru, England, Argentina, Chile, Mexico, Costa Rica, Colombia, Brazil, Peru, Denmark, the Czech Republic, the Dominican Republic and Puerto Rico. Gustavo’s plays have been translated into several languages, including Italian, Portuguese, Hungarian, German, French, Czech, Russian, and Polish.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Abel Lopez, Gustavo Ott ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on February 7, 2008
Enrique Iglesias
Photos: Universal Music Latino
Last Friday, Pepsi, mun2 and Yahoo! Telemundo launched the two-hour premier of a new version of “Pepsi Música,” a bi-coastal multiplatform program highlighting select music, lifestyle and youth culture themes. Producers hoped to attract viewers to the show’s debut program with appearances by Enrique Iglesias and Jeremias, a Venezuelan singer-songwriter.
“Pepsi Música” will air Fridays from 5 to 7 pm EST. A bilingual host and a guest DJ will lead the audience through a top 20 video countdown, news segments, entertainment trivia, artist profiles, video premieres, and in-studio contests.
Alex Pels, general manager, mun2
“The bicultural youth space is at a tipping point, and mun2’s partnership with Pepsi and Yahoo! Telemundo on a show of this magnitude is a great indication of the potential of this marketplace and mun2’s ability to reach it in a culturally relevant way,” said Alex Pels, general manager, mun2.
The weekly two-hour show, produced live in front of a studio audience from mun2 studios in Miami and Los Angeles, will include live music, celebrity guests, user-generated content and a weekly video contest. To maximize the program’s reach organizers are cross promoting it on Telemundo, mun2 sister network, and online via Yahoo! Telemundo.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
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Telemundo will air a customized “Pepsi Música” segment within Telemundo programs “Nitido” and “Cine Nuestro.” Show promoters hope viewers will also visit a related website to vote for their favorite videos and submit user-generated content via mobile devices and the Web.
The program’s website, set to launch January 30, 2008, will also feature the Pepsi Música video player with clips and music videos from the show and the Pepsi Música radio station with streaming play lists. Additional features include the Pepsi Música “Question of the Week” and the “Viewers Choice Web Poll.”
Pop singer Jeremias
“Pepsi Música is going to be bigger and even more exciting this year with the help of mun2 and Yahoo! Telemundo,” said Gustavo Perez, director of multicultural marketing, Pepsi-Cola North America. “This show is really for the fans and now there will be a number of opportunities for them to shape the look and feel of each episode.”
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network, available nationwide to 17 million viewers on cable and television, focuses on emerging trends among Latino youth and features music, movies, sports, fashion, and social activism. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
New York-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Yahoo! Telemundo is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 4, 2008
Sergio “El Sensei” Barrientos, co-founder and chief creative officer, Latin3
Photo: Latin3
A podcast interview with Sergio “El Sensei” Barrientos, chief creative officer, Latin3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses games as a media vehicle with Elena del Valle, host of the HispanicMPR.com podcast.
Sergio, known by many colleagues as “El Sensei,” has leveraged his target market strategies for Cingular, Dell, Google, Microsoft, Nextel, Pepsi, Reebok, Sony, TACA, Visa and Xerox by creating shopping environments for online stores. “El Sensei” is the recipient of Latino Marketing Awards, Web Awards, iNovas, PMA’s, and Reggies. Sergio and his team have also made the finals at Cannes Cyberlions.
Before working with Latin3, Sergio was creative director for other companies in Latin America, Spain and the United States for more than 14 years. Prior to joining Latin3, he managed corporate services for a Latin American communications and interactive group.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Sergio Barrientos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
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