Posted by Elena del Valle on October 13, 2008
Javier Farfan, multicultural marketing manager, Zune
Photo: Zune
A podcast interview with Javier Farfan, multicultural marketing manager, Zune is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Javier discusses Zune and the company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Javier joined Zune in March 2007 and is responsible for marketing and communications efforts within the U.S. Hispanic market. He is familiar with Latino and Urban music, especially in marketing, music and entertainment, and artist promotion. His also brings knowledge of Latin alternative, rap, reggaeton and regional Mexican music.
Farfan has a musical background working with artists and industry insiders. Prior to joining Zune, he was the director of marketing for MTV Networks where he helped launch the Latino broadcast channel, MTV Tr3s. At MTV Tr3s he spearheaded consumer marketing and strategic partnership initiatives to drive brand awareness, programming launches and key Hispanic marketing efforts. At MTV Networks, Javier was also a part of the Spike TV and Nickelodeon unit and worked with senior programming and distribution executives to develop, implement and market to U.S. Hispanics.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Before helping to launch MTV Tr3s with MTV Networks, Javier spent four years in the personal finances business where he developed and implemented tactical plans to increase online account acquisition. He was also a co-founder of Jump Nation, a mentoring program that promotes education inner-city youth. Javier, a New York City native, holds a Master of Arts from Columbia University and a Master of Business Administration from the New York University.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Javier Farfan,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2008 section of the podcast archive.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on October 8, 2008
JC Chavez DVD cover
Photo: ESPN Films
In an effort to capture the elusive market of young Latino men ESPN premiered its first Spanish language film September 27 on ESPN Deportes and ESPN Classic. The film, JC Chávez, chronicles boxer Julio Cesar Chávez’ rise in popularity. ESPN and Genius Products, L.L.C., planned to release JC Chávez on DVD September 30 for a suggested retail price of $19.95. Plans were also in the works for Red Envelope Entertainment to distribute the film digitally on Netflix on the DVD release date. Scroll down to watch a clip from the film in Spanish with English subtitles.
JC Chávez, part of the company’s Hispanic Heritage Month programming line-up, was scheduled to appear on ESPN Deportes in Spanish with Spanish graphics; and on ESPN Classic in Spanish with English subtitles and graphics.
Eric Conrad, director of Programming and Acquisitions, ESPN Deportes
“Julio Cesar Chávez is one of the most beloved boxing icons of all times,” said Eric Conrad, director of Programming and Acquisitions, ESPN Deportes. “We are excited to have the opportunity to present ESPN Film’s first Spanish-language films in primetime. His story resonates not only with his countrymen, but with all who have worked hard to be the best at their craft.”
The film also represents Diego Luna’s directorial debut. According to promotional materials, the 78-minute film portrays an intimate account of the struggle and success of Chavez, considered by some a national hero, from humble beginnings in Culiacan, Mexico to a boxer of international renown. The film features interviews with Chávez’ family and friends, Mike Tyson, Oscar De La Hoya and Mexico’s former president. JC Chávez was produced by Canana, a film and production company based in Mexico City.
A moment during the filming of JC Chavez
Click here to buy J.C. Chavez
“The story of Julio Caesar Chavez is one of struggle and perseverance,” said Tori Stevens, vice president, Multi-Platform Development, ESPN. “Chávez was the first boxer to rise out of Mexico and for that, he will always be a national hero. ESPN Home Entertainment is excited work with ESPN Deportes to present JC Chávez as its first Spanish-language DVD project in the Hispanic marketplace.”
The JC Chávez DVD special features include fight highlights, interviews from the ESPN archives and two different ESPN Deportes Profiles episodes on Julio Cesar Chávez. Additionally, the special features include original Spanish language audio with English translations or optional English subtitles.
ESPN Home Entertainment, a division of ESPN Enterprises, provides home entertainment sports products, including movies, documentaries and instructional DVDs. ESPN Home Entertainment is one of the business units within ESPN, Inc., a multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets.
Canana focuses on projects natured in Latin America with a worldwide perspective including the development of films in Spanish and English. It was founded in 2005 by Mexican actors Gael Garcia Bernal and Diego Luna, together with producer Pablo Cruz.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Posted by Elena del Valle on September 16, 2008
Avatar Girl on Board
Photos, game: Sorpresa!
In August, ¡Sorpresa!, a children’s network and part of Juniper Content Corporation, began offering its audience Club Time Machine, one of the first in-language online, virtual world experiences in the United States focused on Hispanic youth. Juniper Content reached an agreement with vWorld Corporation Ltd., a Netherlands-based online entertainment company that developed and owns Club Time Machine. The agreement covers the United States and its territories and possessions, as well as the non-exclusive rights to the English version. Scroll down to see a sample Club Time Machine game.
Club Time Machine is a 2.5D virtual world where kids create avatars to visit themed time periods to socialize, learn and play. It is subscription-based with monthly fees of $5.95. A six month package is available for $29.50 and a one year package sells for $56.50.
Avatar Boy on Board
“There are 23 million Hispanics online growing to 30 million over the next four years with one in four Hispanics under the age of 14,” said Stuart B. Rekant, Juniper Content chairman and chief executive officer of ¡Sorpresa!. “Online virtual worlds, the equivalent of social networking to kids and young teens, have received great acceptance in the general market. Virtual world participation is projected to grow 300 percent to 20 million users by 2011, and being a first mover in the Hispanic youth arena gives ¡Sorpresa! a distinct advantage as well as an additional source of revenue beyond affiliate fees and ad sales.”
Club Time Machine’s Parrot’s Revenge
In Club Time Machine, kids become Hoovers, avatars who travel between time periods on rocket-powered Hooverboards to play games, go on adventures, collect souvenirs, earn gold to buy energy for their rockets, and chat with other Hoovers. Visitors to the game website can play a sampling of Club Time Machine games, watch videos, download wallpaper, and print and color pictures to get a feel for the user experience. From there, visitors can access the full Club Time Machine virtual world with a paid subscription.
Click Picture to Launch Game
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
“¡Sorpresa! plans to utilize its strong online and on-air capabilities, developing strategic web partnerships and broadcast spots, to drive Club Time Machine subscribers,” said Alexander Reus, chief executive officer of vWorld Corporation. “As the first and only children’s television network and digital community dedicated to Hispanic youth, ¡Sorpresa! is the ideal partner to reach the more than five million Hispanic youth online.”
vWorld Corporation is part of the SAM Holland group of companies, a mobile tech group specializing in marketing solutions such as mobile applications, text chat, interactive television online entertainment, content distribution, gateway and payment solutions. Founded in 2002, SAM Holland Ltd. is a privately held firm with offices in The Netherlands, the United States and Peru.
Juniper Content is a media and entertainment company focused on branded content services in high growth markets operating across multiple distribution channels. The Company owns and operates ¡Sorpresa!, a Hispanic children’s television network and digital community.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on September 9, 2008
Martín Llorens, host, Hola Martín
Photo: Univision Radio
Hoping to tap the large Spanish dominant Latino market segment that listens to AM radio RadioCadena, earlier this year Univision’s national AM radio network, launched Hola Martín, a daily program. Although the program began airing June 2008 the announcement was only made recently. The hour long call in format program, hosted by Martín Llorens, features celebrity guests, experts and musical content. Kmart, the main sponsor of the show which airs Monday through Friday, is featured prominently.
“Hola Martín speaks directly to the needs and concerns of our demographic, young Hispanics who tune in to be both entertained and educated about topics not addressed on other Spanish-language talk radio programs,” said Gary Stone, president and chief operating officer, Univision Radio.
As part of a sponsorship package, the program will include Kmart brand spots and vignettes as well as two integrated segments that will highlight brands and products available at the national retailer.
Since the program launch celebrity guests have included Camilo Cruz, author, La Vaca; Sammy, a beauty industry entrepreneur; Karla Martinez, host on Despierta America and author of El Poder de la Sonrisa, and Maggie Jimenez, host of Que Sabor.
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
More information on “Happy for No Reason” audio recording with Marci Shimoff
“RadioCadena’s Hola Martín offers marketers a powerful outlet for reaching Hispanics on-air, on-site and online,” said David Lawenda, president, advertising sales & marketing, Univision Communications Inc.Regular segments on the program include: Estilo (Style) about fashion and makeup trends as well as fashion and grooming dos and don’ts for men and women and practical tips to teach people how to dress for their body types; Salud (Healthy Habits) offering a healthy lifestyle tip-of-the-day; ¿Cómo lo Hacen? (How Do They Do It?) featuring interviews with Hispanic celebrities and experts on personal style and happiness; and Tarea (Homework) offering listeners tasks to try at home.
Llorens, fashion and image adviser on Despierta America (Wake Up America), Univision’s national morning show, is touted as a fashion and beauty expert with more than 14 years of experience. Originally from a small town in Spain, he came to the United States after completing his graduate degree in advertising and public relations at the Universidad Complutense de Madrid. A Miami resident, he is developing his first book, Discover Your Style: Learn How to Dress for Your Body Type, scheduled for publication early in 2009.
Univision Communications Inc. operations include Univision Network, TeleFutura Network, Galavisión, Univision Radio, and Univision Online. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Posted by Elena del Valle on August 27, 2008
Mark Waller, senior vice president, Marketing and Sales, NFL
Photos: National Football League, ESPN
On Monday, September 15, the National Football League and ESPN will kick off Hispanic Heritage Month (September 15-October 15) with a special celebration surrounding the Philadelphia Eagles at Dallas Cowboys Monday Night Football game (8:30 p.m. ET, ESPN and ESPN Deportes). The organizers consider the game the signature event for the NFL’s Fútbol Americano initiative celebrating Hispanic Heritage Month, as well as a signature event within ESPN’s month-long campaign and programming efforts on ESPN Deportes to recognize the accomplishments of Hispanics.
ESPN Deportes, the only Spanish-language network in the country to broadcast football in Spanish, has been celebrating Hispanic Heritage Month for five years. This is the third season that ESPN Deportes broadcasts NFL in Spanish.
According to the 2007 ESPN Deportes Hispanic Sports Poll, 64.4 percent of English dominant Hispanics are NFL fans and 34.3 percent called themselves avid NFL fans; 64.4 percent of respondents ranked NFL as English dominant Hispanics favorite sport to watch; among Spanish dominant Hispanics, 32.8 percent of respondents considered themselves NFL fans and 8.7 percent called themselves avid NFL fans.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
The Monday Night Football game telecast on ESPN is scheduled to include special graphic integrations, vignettes and audio from the ESPN Deportes Spanish-language telecast featuring Emmy-nominated play-by-play commentator Álvaro Martín and former NFL kicker Raúl Allegre.
There will also be a customized version of the Hank Williams Jr. open, including some lyrics in Spanish, during the telecast. And, the Monday Night Countdown pre-game (7 p.m.) will highlight events with special features and coverage of the national anthem, performed by a Latino artist at Texas Stadium that evening.
“We’re excited to partner with ESPN to shine a national spotlight on Hispanic Heritage Month,” said Mark Waller, senior vice president, Marketing and Sales, NFL. “The Monday Night telecast will kick off festivities across the country to honor the NFL’s Hispanic players and fans.”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
ESPN Deportes, which airs Spanish-language television Monday Night Football games, plans to feature its entire broadcast team with Martín, Allegre and sideline reporter John Sutcliffe on site for the match-up between the Águilas and Vaqueros (the teams’ Spanish language names, which will appear on Texas Stadium scoreboards during the game).
ESPN Deportes plans to cover the anthem ceremony during the NFL Esta Noche pre-game show, as well as the halftime entertainment performance by Latin pop duo Prima J with cousins Jessica and Janelle Martinez.
John Wildhack, executive vice president, Program Acquisitions and Strategy, ESPN
“The MNF game telecasts on ESPN and ESPN Deportes, as well as surrounding coverage and promotional support across multiple ESPN platforms, will celebrate Hispanic Heritage Month and the passion that Hispanics have long had for the NFL,” said John Wildhack, executive vice president, Program Acquisitions and Strategy, ESPN.
The day of the game, the NFL, ESPN and the Cowboys will host a MNF Chalk Talk Luncheon for 150 invited guests at Ruth’s Chris Steakhouse in Dallas. Alumni players from the Eagles and Cowboys have been invited to the event in honor of Hispanic Heritage Month. Martín and Allegre will be part of the panel of NFL experts. One of the organizations to be recognized for its work in the Dallas community will be a local Hispanic non-profit organization.
In anticipation of the Eagles-Cowboys game, Fútbol Americano messaging will be integrated into ESPN’s MNF promotion across television, radio, online and print. The following week, ESPN plans promotional support in anticipation of Hispanic Heritage Celebration events in San Diego around the Jets-Chargers MNF game. During that period, the NFL will air new spots from its “We are fans!” television campaign in recognition of Hispanic Heritage Month. Also, promoters will run a print ad in USA Today Sports in the hope of driving tune-in to the MNF Hispanic Heritage Month game.
Hispanic Heritage Month activities in Dallas will begin Saturday, September 7, when Texas Stadium and the Cowboys host the 30th annual Fiestas Patrias, a free outdoor Hispanic Music Festival in Texas. ¡En Vivo!, the ESPN Deportes interactive traveling stadium, will be part of the celebration. Local community outreach events continue September 13, with an NFL Play 60 Youth Football Festival at Texas Stadium.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
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The festival will include NFL Flag clinics, as well as an NFL Flag exhibition game between Los Diablitos from Mexico City and a local Dallas NFL Flag team. Los Diablitos are the national champions of NFL Tochito, the NFL Flag football program in Mexico. They will be recognized at Texas Stadium on field at halftime at the Monday Night Football game.
ESPN’s month-long Hispanic Heritage Month celebration will kick off September 1 with an integrated campaign across various ESPN entities on television, radio, print and online. Titled “Hispanics on and off the Field,” the campaign is designed to highlight the contributions Hispanics have made in the world of sports. ESPN’s Hispanic Heritage Month schedule will feature two new programs and daily 30-second vignettes honoring Hispanic athletes.
Themed programming will include J.C. Chávez, a film about the feats of Julio César Chávez, a Hispanic boxer. Directed by Diego Luna of Y Tu Mamá También (2001), the film examines Mexico’s adoration of the iconic six-time world title champion and will air on television for the first time Saturday, September 27 at 10 p.m. ET on ESPN Deportes and ESPN Classic. In addition, dominoes, will also take center stage during Hispanic Heritage Month with the premiere of the VI World Domino Championship September 23-25 at 8 p.m.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on August 26, 2008
Karkú, a Chilean telenovela series, will air on ¡Sorpresa!
Photos: ¡Sorpresa!
As part of its back to school programming, ¡Sorpresa!, a United States Spanish language children’s network, began airing Karkú, a Chilean teen television telenovela series. Designed for tween and teen viewers the 30-minute long program will air nightly Monday through Thursday. The first episode aired August 25 at 9 p.m. ET.
Set in metropolitan Santiago, Chile, Karkú revolves around Emilia, a 13-year-old girl, and her five friends as they experience the trials and tribulations of growing up. According to promotional materials, the program is the first telenovela series for kids produced in Latin America.
Maria Badillo, senior vice president, Programming, ¡Sorpresa!
“Karkú offers our audience of Hispanic youth an in-culture, in-language experience that reflects the universal fears and excitement of transitioning from a child to a young adult,” said Maria Badillo, senior vice president of Programming for ¡Sorpresa!. “The tween and teen audience will identify with the challenges and successes of the characters, and parents will appreciate the show’s emphasis on the value of hard work to achieve goals.”
The premiere season of Karkú follows Emilia, Fernanda, Valentina, Zico, Alex and Martín, as they work together to earn money for their school’s year-end trip. The series was designed to represent the teenage world in Latin America including the children’s language, music, dreams and fears. Producers also hope to promote traditional values like diligence, teamwork and friendship.
¡Sorpresa!, a Juniper Content Corporation company, is a Hispanic children’s television network and digital community. ¡Sorpresa! is available on Comcast, Cablevision, Charter Communications, Cox Communications, Time Warner Cable, Verizon FiOS, participating National Cable TV Cooperative systems and in Puerto Rico on Liberty Cable Systems, Choice Cable and OneLink.
¡Sorpresa! content is also available through MobiTV, the provider of Spanish language video services to Alltel Wireless, AT&T and Sprint; Brightcove, the exclusive broadband video player to sorpresatv.com; and VOD providers Akimbo and AT&T Homezone.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on August 19, 2008
Mun2 hosts Crash and Frankie Needles
Photos: Mun2
It seems Latino youth enjoy wrestling. WWE Raw! 15th Anniversary Special, a mun2 program, was viewed by more than a quarter million people aged between 12 and 34. It was the most watched program in the history of the network.
Additionally, according to a spokesperson for the network, the show made mun2 the most watched Hispanic cable network in that time period. Its WWE RawQuinceanera Special was among the top five most watched properties on mun2 in the first quarter of 2008.
World Wrestling Entertainment’s Smackdown! averaged more than one million Hispanic viewers each week during early 2008, placing it among Nielsen’s top ten most popular English-language shows with Latinos. WWE Raw! is one of the most watched shows on mun2 and USA networks.
Frankie Needles, WWE Manager Jimmy Hart and Crash
To take advantage of this interest, on August 21 at 8 p.m. ET mun2 will air Vivo, a one-hour music variety show featuring entertainment with live music performances and celebrity guests. The program will include an exclusive at the World Wrestling Entertainment’s Second Annual Summerfest event in Venice Beach, California.
There will also be performances by the Prima J, a Mexican-American pop musical duo integrated by cousins Janelle Martinez and Jessica Martinez, and Omar Cruz, a Los Angeles-based rapper.
Prima J at the WWE Summerfest event in Venice Beach California
To help promote the upcoming program the WWE wrestling some performers made a special guest appearance at the Telemundo and mun2 partnership concert event Descarga on August 3, 2008 at Universal CityWalk.
During the upcoming program, mun2 hosts Frankie Needles and Crash will share with fans exclusive coverage of the second annual WWE Summerfest. The one-hour special will feature interviews with the wresting entertainment industry celebrities Carlito, Chavo, Divas Candice and Lena, and WWE Manager Jimmy Hart.
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network is available nationwide to 17 million viewers on cable and television. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on August 18, 2008
All U Need is Mosh album cover
Photos, song: Nacional Records
Plastilina Mosh, a Monterrey, Mexico-based electro rocker band, just released a new Album. All U Need Is Mosh, the album released this early this month, follows the band’s 2006 Best Of’ Collection. Scroll down to listen to Pervert Pop Song from All U Need Is Mosh album.
“This was the first time we recorded an album without a major label breathing down our necks,” said Alejandro Rosso, who also produced the new album. “Which made for a much more relaxed recording environment. It was a truly independent work. We weren’t feeling the pressure of having to please some executive. The funny thing is that the end result is probably our most commercial album yet. Subconsciously, I’m sure we were thinking, ‘we have the freedom to really do what we want’.”
The first Plastilina Mosh album was Aquamosh, produced by Tom Rothrock, on Capitol Records. The single Mr. P-Mosh made Plastilina Mosh popular in Mexico. Following Latin Grammy-nominated Hola Chicuelos, the band’s last studio disc, All U Need Is Mosh took nearly two years to complete with recording sessions in California, Texas and Mexico.
Plastilina Mosh
For the new album founding members Rosso and Jonaz brought on guitarist Eddy Gonzalez, drummer and vocalist Natalia Slipak and bassist Milton Pacheco for the album as well as the band’s revamped live show. Special guests include vocalist Adrian Dargelos from Argentine rock stars Babasonicos, Monterrey-based rapper Niña Dios and Mexican buzz artist Ximena Sari ñ ana. A a Rosso-penned instrumental track, San Diego Chargers experiments with a drumline battery.
“It’s basically a testosterone song about football tackles. The arrangement is focused on the percussion. The song is a weird blend between two styles that I find original and fresh. To be honest, I don’t listen to much rock music,” said Rosso. “I’m always listening to jazz and classical. I sit down and consciously listen. When I get into a certain composer, I buy the sheet music and study it. On the flipside, Jonaz is always looking for the best new rock, punk or electronica album to inspire him. And he’s always trying to make compositions that are ‘hip’ to me. That’s the big twist. We really complement each other.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Jonaz is a punk rocker and Rosso is a classically trained concert pianist. They believe their contrasting styles are an essential element for the band’s creative process.
“It’s my escape from that intense listening and playing. It’s always had some humor and irony. We don’t take it too seriously. When the band started, we never really cared what happened and just focused on having fun. That’s when everything started to happen. That’s always been so important to us. Over the years, we have really learned to keep from rushing things and how to avoid time pressure from affecting the creative process,” said Rosso. “So for this new album, we wrote most of the songs more casually, while we were touring. Everything just felt more natural that way.” ‘
All U Need Is Mosh tracks include: Toll Free, Jonaz Goes To Hollywood, My Party, Let U Know, Cut The Crap, Arriba Dicembre, Danny Trejo (feat. Niña Dios), Going To Mars Bolton, Comeback Bitch, San Diego Chargers, Paso Fino (featuring Adrian Dargelos from Babasonicos), and Pervert Pop Song (feat. Ximena Sariñana and Patricia Lynn). Click on the play button to listen to Pervert Pop Song.
Click here to buy your copy of All U Need Is Mosh
Posted by Elena del Valle on August 14, 2008
La Otra DVD case
Photo: Xenon Pictures
Earlier this year Xenon Pictures and Televisa Home Entertainment in cooperation with Lionsgate Home Entertainment, released the 2003 telenovela La Otra, winner of the 2003 TVyNovelas Award for Novela of the Year. The three-disk set includes the best episodes of the serialized program. The DVD package in Spanish with English subtitles of La Otra sells for $19.98.
Yadhira Carrillo plays the dual role of Carlota and Cordelia. Juan Soler, Jacqueline Andere, Sergio Sendel, Alejandro Ávila, Mercedes Molto, and Manuel Ojeda also appear in the program. La Otra was written by Liliana Abud and directed by the Benjamin Cann.
La Otra is the story of Carlota, the illegitimate daughter of Bernarda and a millionaire named Leopoldo, who left a fortune to Carlota and her half-sister, Eugenia. Although Bernarda tries to keep her daughters from marrying so that she can continue to live off of their inheritance, Carlota marries Dr. Alvaro Ibañez, and Eugenia becomes pregnant with the child of Roman, Leopoldo’s deranged son.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
Eugenia dies in childbirth, but Bernarda convinces Alvaro that it was Carlota who died. Devastated, he moves to the country to live with his father, where he meets Cordelia, identical in appearance to Carlota. Social-climbing Cordelia takes advantage of Alvaro’s grief, and marries him for his wealth and position. In the meantime Carlota is trying to get her husband back.
Established in 1986 and headquartered in Santa Mónica, California Xenon Pictures Inc. is a distributor of urban programing in Spanish in the United States and the exclusive distributor of Mexican Grupo Televisa under the label Televisa Home Entertainment.
Click here to buy La Otra
Posted by Elena del Valle on August 12, 2008
Diego and Tuga
Photo, video: Nick Jr.
Nickelodeon will premier Diego’s Moonlight Rescue, a 60-minute movie for bilingual preschool children, on Monday, August 18 at 8 pm ET. The new Go, Diego, Go! Primetime TV Movie with a catchy tune and fast rhythm will be simulcast on Noggin at 8 pm ET. Go, Diego, Go! is the work of creator and executive producer by Chris Gifford and Valerie Walsh Valdes, the team behind the popular show Dora the Explorer. Scroll down to watch a short preview excerpt from the movie.
“Nick Jr. viewers have helped Diego rescue all kinds of animals from red-eyed tree frogs to pygmy marmosets and spectacled bears,” said Brown Johnson, president, Animation, Nickelodeon/MTVN Kids and Family Group. “This next adventure takes our action hero with a heart to a new level as he sets out to save Luna, the moon. Preschoolers will have an amazing time exploring underwater cities and outsmarting orca whales, while learning about the ocean and its inhabitants.”
The story begins on a moon filled night. Diego, Alicia and Tuga, the leather back sea turtle, are gathered at the beach under the full moon for story time. Diego shares a fantastic tale about his adventures with Tuga and Luna the moon to help the hatching baby sea turtles find their way into the ocean. When a comet accidentally bumps Luna, she breaks into four pieces which fall from the sky into the sea. Luna must be put back together because the baby sea turtles need moonlight to find their way into the water. Diego and Tuga navigate through ocean gardens and a jellyfish cove to recover Luna’s missing pieces before the baby sea turtle eggs hatch.
Nick Jr. will roll out content from Diego’s Moonlight Rescue across the following platforms in August. Monday, August 11, 2008 Nick Jr. Video, Nick Jr.’s broadband video service available on Nickjr.com, will begin streaming a two-minute film preview and song clips as well as themed episodes from Go, Diego, Go!
That same day, a two-minute preview from Diego’s Moonlight Rescue, plus additional themed clips from Go, Diego, Go! episodes will be available on wireless carriers. Beginning Monday, August 18, Video On Demand will feature Diego’s Moonlight Rescue in its entirety, shorts and song clips from the episode and additional Go, Diego, Go! shows on Time Warner Cable, Comcast, Charter, Cablevision, Verizon FiOS and Cox. Seasons one and two, as well as some episodes from season three of Go, Diego, Go!, will be available for purchase on iTunes.
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As part of the film promotion Nick Jr.’s website will feature an interactive game and activities to complement the premiere of the film. Beginning Friday, August 8, NickJr.com will feature the Diego’s Underwater Adventure game. The NickJr.com will also feature underwater-themed printables, crafts, and activities.I
In each episode, Diego (Jake T. Austin) receives a call for help at his Animal Rescue Center in the rain forest. With help from his friends, high-tech gadgets and viewers at home, Diego identifies and locates the animal in trouble and the adventure begins. Diego is joined by his 11-year-old sister Alicia (Serena Kerrigan), a computer whiz who is also bilingual and easily switches between speaking English and Spanish. Baby Jaguar is the animal closest to Diego’s heart.
Other characters include Click (Rosie Perez), a high-tech camera with a knack for locating lost animals; Rescue Pack, a messenger bag that transforms into any form of transportation that Diego needs, like a boat, snowboard or parasail; and the Bobo Brothers, a mischievous pair of spider monkeys. Diego’s cousin Dora also makes guest appearances in the series.
Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. to 2 p.m. (ET/PT) for preschoolers ages 2-5. Nickelodeon, celebrating 29 years on the air, offers television programming and production in the United States and internationally as well as consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households.
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