Posted by Elena del Valle on October 17, 2008
Do-It-Yourself Public Relations Kit
Photo: Zable Fisher Public Relations
In the third edition of the e-book Do-It-Yourself Public Relations Kit A Step-By-Step Guide to Conducting Your Own Public Relations Campaign Margie Zable Fisher shares detailed insights for business owners, executives and anyone interested in getting the word out about his or her product or service to the public.
The 165-page PDF file, available for purchase online for $97, is divided into three sections: Preparing for Your Public Relations Efforts included the first three chapters; Getting Publicity included chapters 4 through 22; and Additional Public Relations Techniques in the remaining chapters.
In 2003, she wrote the first edition of the e-book while she was pregnant. Prior to writing the book, she had been offering do-it-yourself workshops in South Florida several times a year for business owners and executives who wanted to learn how to promote their business. The book, she thought, would expand her reach to the national level.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
In the first chapter of the e-book, Zable Fisher begins by defining advertising, public relations and publicity and explaining how each one is distinct from the others. In the following chapter, she explains how readers can identify their Unique Selling Proposition by answering three questions.
She dedicates a lengthy chapter to the development of a public relations plan; discusses how to get publicity; over the next few chapters shares case studies in detail; provides information about the usefulness of editorial calendars; outlines the contents and steps to create a press kit; shares her thoughts on pitching the media; provides interview tips for different types of media as well as guidelines of what to expect and how to interact with media representatives.
In chapters 23 and 24, she talks about the value of free public speaking, seminars and workshops as public relations tools. In the following chapters, she discusses special events; writing a column; being an expert on radio programs; volunteering in the community as well as business groups and non profit organizations; the value of e-newsletters and how to start one. She also discusses letters to the editor and op-eds; public relations online and related issues; useful options few take advantage of; and in the final chapter she addresses crisis issues illustrated with case studies and comments from two practitioners.
Margie Zable Fisher, author, Do-It-Yourself Public Relations Kit
Zable Fisher is the president of Zable Fisher Public Relations, a public relations firm based in Boca Raton, Florida. She is also the public relations columnist for WomenEntrepreneur.com.
Hundreds of professionals, small and medium-sized business owners and managers have attended her workshops, purchased Do-It-Yourself P.R. materials, and worked with her one-on-one. With her assistance her clients have secured publicity placements, in USA Today, The Wall Street Journal, The New York Times,The Associated Press (AP), the Today Show, Good Morning America, CNN, CNBC, Fortune Small Business, The Boston Globe, The Los Angeles Times, Inc. Magazine, and Money Magazine among others.
Zabler Fisher graduate from the Boston College School of Management and received a Masters in Business Administration degree from Florida Atlantic University. She is also a certified coach and a certified toastmaster.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
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Posted by Elena del Valle on October 10, 2008
A mamá le va de maravilla… y al hogar también book cover
Photos: Grupo Nelson
Hada María Morales works as a communicator for the State of Florida, providing employment information to Spanish speakers seeking work across the state. In her free time, she volunteers for an organization of women who promote human rights. She also raises a family in Coral Gables, Florida with the help of her husband Roger. In spite of her busy schedule she has found the time to publish seven inspiration and self help books in Spanish. Her latest title, A mamá le va de maravilla… y al hogar también (Grupo Nelson, $12.99) was just published. The English translation of the title is Healthy Mom, Healthy Home.
In the 171-page hardcover book Morales invites women to appreciate themselves, seek a healthy lifestyle and enjoy their home life. She shares her belief that if the mother is satisfied her husband and children will likely be satisfied as well. The busy working mother dedicates 35 chapters to outlining a process readers may follow toward those goals.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Hada María Morales, author, A mamá le va de maravilla… y al hogar también
According to Morales, many women spend their time looking after their families, working in the unexpected roles of financial analyst, driver, maid, cook, lover, doctor, gardener and even become the emotional thermometer of the home. They take good care of everything except themselves and eventually find they are exhausted by the day to day grind. She suggests that women indulge themselves a little so that they may be satisfied and thrive along with their loved ones.
A native of Nicaragua, Morales graduated from the University of Miami with a degree in human resources. She works as an information coordinator for the Department of Labor of the State of Florida.
Grupo Nelson is the Spanish division of Thomas Nelson Publishers (founded in 1798), a publisher and distributor of books about business, culture, inspiration, Christian life, fiction and family value themes including distribution in Latin America and Spain. Thomas Nelson Publishers and Grupo Nelson are owned by Thomas Nelson, a provider of bibles, products, and live events emphasizing Christian, inspirational and family value themes.
Click here to buy A mama le va de maravilla… y al hogar tambien
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Posted by Elena del Valle on October 3, 2008
How to Get a Job in the USA and Ameri$peak book covers
Believing that there is a strong relationship between the right vocabulary and success in America, Nara Venditti, Ph.D., an immigrant herself, published Ameri$peak (Suceed in America, $14.99) a mini dictionary. Ameri$peak is a 95-page softcover book filled with common words and phrases for foreign born workers wishing to interact with Americans in a business setting.
In writing the mini-dictionary, published by her company in 2006, Venditti relied on her experience as an educational programs developer for international executives, translator, interpreter, and international relocation consultant. In the book, she focuses on units of general meaning that are commonly used in business, and words that are important in all areas of business. Readers are invited to visit the book’s companion website for updates.
Venditti also published a step by step guide for foreign nationals wishing to find a job in the United States, her second book that year. In How to Get a Job in the USA, a 112-page soft cover book, she shares insights on American job search and interviewing techniques.
She promises the reader insights on competing in the American job market, networking and making contact, finding out about job openings, preparing for an interview, following up on an interview, negotiating a job offer and getting the job desired.
Venditti is president and founder of Suceed in America, a consulting company that assists clients with workplace, career counseling and cultural understanding issues. She is an adjunct lecturer at Western Connecticut State University and the author of 61 published works.
Click here to buy How to Get a Job in the USA
Click here to buy Ameri$peak
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Posted by Elena del Valle on September 26, 2008
The Faith of Barack Obama and La Fe de Barack Obama book covers
Photos: Grupo Nelson
Some believe the faith of presidential candidate Barack Obama is the fuel of all he has achieved and the source of the greatest challenges in his pursuit of the presidency. Considered by many the “rock star” politician, “the face of the Democratic Party’s future,” or the “skinny kid with the funny name” he has ascended to the summit of American politics at a relatively young age.
Tennessee resident and author Stephen Mansfield dedicated his time and energy to researching the democrat’s beliefs. Promising “a fair minded and objective examination of the candidate’s faith” he released the title in English and Spanish this year, The Faith of Barack Obama (Thomas Nelson Publishers, $19.99) and La Fe de Barack Obama (Grupo Nelson, $17.99). In the acknowledgments he thanks the Obama campaign staff for fielding questions and interview requests.
In the book, Mansfield examines the role of religion in the life of Obama believing that understanding the presidential candidate’s faith will go a long way toward understanding the Illinois senator’s impressive leap into the national spotlight that may eventually lead to the White House.
The hardcover books share the same cover design and almost the same number of pages, 164 pages in the English language edition and 169 pages in the Spanish language version. There are also 10 pages of black and white photographs of Obama and his family in the middle.
The book was translated into Spanish by Grupo Nivel Uno. The English language book is divided into an introduction and six chapters: To Walk Between Worlds; My House, Too; Faith Fit for the Age; The Altars of State; Four Faces of Faith; and A Time to Heal.
Author Stephen Mansfield
Mansfield is The New York Times bestselling author of The Faith of George W. Bush, The Faith of the American Soldier, Then Darkness Fled: The Liberating Wisdom of Booker T. Washington, and Never Give In: The Extraordinary Character of Winston Churchill. He founded The Mansfield Group, a research and communications firm, and Chartwell Literary Group, which creates and manages literary projects. Another of his titles, The Faith of George Bush was also translated into Spanish, La Fe de George Bush.
Click here to buy The Faith of Barack Obama
and
Click here to buy La Fe de Barack Obama
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
More information on “Happy for No Reason” audio recording with Marci Shimoff
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Posted by Elena del Valle on September 19, 2008
Creando Empresas Fabulosas book cover
Entrepreneur Alicia Castillo Holley, a resident of Australia, wants to spread the word about creating wealth among Spanish speakers including those who live in the United States via her self published title Creando Empresas Fabulosas como crear, reinventar, y financiar empresas de alto impacto (Spanish for creating fabulous businesses how to create, reinvent and finance high impact businesses).
The insights in the book are based on the author’s 10 years of experience as well as hundreds of case studies in several countries, mostly in Latin America. She focuses her recommendations on two of Jeffrey Timmons’ three theories about the evaluation of businesses. It is her belief that establishing new businesses requires tremendous effort and that the effort is only worthwhile if the result is a fabulous business.
Alicia Castillo Holley, president of Ventures Latinas LLC,
The 148-page paperback book, Castillo Holley’s fifth title, is divided into three parts: Creando Empresas Fabulosas, from page 11 to 53; Reinventando Empresas from page 55 to 84; and Financiamiento Fabuloso. Published earlier this year the book sells for $29.
Castillo Holley, president of Ventures Latinas LLC, has consulted, mentored or coached almost 500 young businesses or individuals who want to launch their ideas, and has trained 4,000 people in wealth creation, venture capital, entrepreneurship, innovation, and managing change.
Click here to visit Alicia Castillo Holley’s website
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Posted by Elena del Valle on August 29, 2008
25 Lessons book cover
Photos: Lorenzo Dominguez
Lorenzo Dominguez, a photographer, recently published 25 Lessons (Blurb Publishing, $39.95), a 130-page book about his life illustrated with 500 photos, almost all in color. In this first book he traced his journey from a stifled suburban husband and father, through the breakdown of his marriage and his refuge in a little church in Manhattan.
For three months he swapped caretaker duties for accommodations, living simply and by himself at the church. The stay provided him an opportunity to examine his life. He took advantage of his time by photographing New York City at night. This brought to his mind some of life’s lessons which he shared in the book.
Lorenzo Dominguez, author, 25 Lessons
“I wholeheartedly attribute much of the verve, the passion and the extraordinary appreciation I have for life to my Latin heritage. With 25 Lessons, I’ve attempted to convey much of this both through my words and photography,” said Dominguez. “I can sum up my philosophy about my art, my work and how I live my life in general with a traditional Spanish toast I like to propose whenever I am out, enjoying the company of my friends, ‘Al amor, dinero, salud, y el tiempo para gozarlos todos.'”
In the book, Dominguez shares his secret to the art of living and the simple rules of photography. He meant for the book to be inspirational and poetic; and to spark readers’ creativity, and reawaken their passion for life.
Dominguez grew up in California until he was 24, coming into contact with many Mexican Americans. In 1992, he moved to New York City to attend graduate school. There he encountered a different kind of Latin culture through new friends and neighbors of Puerto Rican, Dominican, Colombian and Cuban background.
He is a director of marketing and communications at a Fortune 500 company in New York City. He is a resident of Manhattan’s Upper West Side.
Dominguez is a graduate of the World Arts and Culture program at the University of California at Los Angeles, and a graduate of the School of International and Public Affairs program at Columbia University. His photography has been featured in fotoMagazin, a German photo magazine, and in 275 blogs, websites, and print publications.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
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Posted by Elena del Valle on August 22, 2008
Treasure Hunt with the Munch Crunch Bunch cover
Photos: MunchCrunchBunch.com
Melinda Hemmelgarn R.D., M.S. and Jan Wolterman believe nutrition education has best results when it features creative and interactive material that involves the parents and child. To promote healthy eating among children they became coauthors of a 32-page self published booklet that does just that. Already they have sold 23,000 copies of the booklet, published in 2006, and available in English and Spanish.
According to a recent research study the Munch Crunch Bunch food characters in their book were likely to influence children, ages 5 to 8, to make healthy food choices. Children in the first and second grades completed a questionnaire tracking their intake of food. Following that task they participated in a nutrition education activity using the Treasure Hunt with the Munch Crunch Bunch story/activity book.
Búsqueda del Tesoro con el Munch Bunch Crunch book cover
Each child also took a book home to share with their family and to use on subsequent trips to the grocery store, utilizing the foodles (food riddle cards) to track down fresh fruit and veggies. Three weeks later, they responded to a second food questionnaire.
The results indicated intake of fresh fruits and vegetables had risen 24 percent and 14 percent respectively and intake of soda pop, fast food, and sweet snacks dropped significantly. Study results were independently reviewed by Ohio’s Evaluation and Assessment Center for Mathematics & Science Education.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
“As a mother, I understand the power of getting kids involved in making good food, fun. The Munch Crunch Bunch can help change picky eaters into curious, hearty, healthy eaters,” said Hemmelgarn, who is a registered dietitian.
Jan Wolterman, coauthor, Treasure Hunt with the Munch Crunch Bunch
“Sad to say, things haven’t improved much over the years. In fact, they have gotten much worse. So I resurrected my Soup to Nuts food characters, renamed them the Munch Crunch Bunch and put them back to work educating, entertaining, and empowering children to junk the junk food and eat healthy. It’s a wonderful tool for parents and teachers to use with children ages 3 to 8,” said Wolterman.
The authors believe there is definitely a need for health and nutrition education material for Hispanic families with children. A Children’s Nutrition Research Center (CNRC) 2004 study at Baylor, Viva la Familia!, was designed to identify the reasons why so many Hispanic children develop serious weight problems.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
“Obese children are more likely to suffer from additional health problems like insulin-resistant diabetes, high blood pressure, and orthopedic disorders,” said Nancy Butte, Ph.D., a Children’s Nutrition Research Center energy expert and associate professor of pediatrics at Baylor College of Medicine.
Hemmelgarn, founder of Food Sleuth, LLC, collaborates with educators, health professionals, organizations, foundations, and Universities on projects to improve public health, especially those related to youth and media literacy. Her goal is to reconnect kids to Mother Earth by promoting gardening and to empower children to make healthy food choices via fun and innovative educational programs.
Wolterman is a nutrition and health advocate for children. A freelance creative writer, she created a Soup to Nuts Puppet Theatre over 25 years ago along with resource material to educate children about healthy eating.
Click here to buy Treasure Hunt with the Munch Crunch Bunch
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Posted by Elena del Valle on August 15, 2008
Latinos In America book cover
Photos: Wiley-Blackwell
Jorge J. E. Gracia, Ph.D. a professor of philosophy at the State University of New York (SUNY), explores the role of Latinos in United States society in a newly published book, Latinos In America (Blackwell Publishing, $29.95). He sets out to examine the attention and fear United States Latinos inspire within their own communities and within the country at large.
The 252-page soft cover book is divided into three main parts of three chapters each: Latino/a Identities, Latinos/as in Society and Latino/a Philosophy. He believes there is a great mis perception about Latino identity. Contrary to common belief, he espouses that there is no single common element that unites all Hispanics, and that ultimately the Latino community is highly diverse.
He explores the idea that many Hispanic are marginalized in the marketplace; he argues in favor of affirmative action as a remedy to the inequities that exist and the importance of teaching Latino children Spanish. Finally, he addresses Latino philosophy issues, including the negative image Latinos themselves have about the topic.
In the end he returns to the idea that it is not necessary to fear Hispanics. Latinos and non Latinos are not inherently separate like countries, he argues. Instead, they are like families. Related in some ways and not in others.
Jorge J. E. Gracia, Ph.D.
Gracia is Samuel P. Capen chair and SUNY distinguished professor, Department of Philosophy at the State University of New York. His academic credentials include: B.A. in Philosophy, with honors, Wheaton College, M.A. in Philosophy, University of Chicago, M.S.L. in Philosophy, magna cum laude, Pontifical Institute of Medieval Studies, and Ph.D. in Medieval Philosophy, University of Toronto.
He has authored 15 books. Recent publications are: Surviving Race, Ethnicity, and Nationality: A Challenge for the Twenty-First Century, The Classics of Western Philosophy, A Companion to Philosophy in the Middle Ages, and Hispanic/Latino Identity: A Philosophical Perspective.
Click here to buy Latinos in America
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Posted by Elena del Valle on August 8, 2008
Good is Not Enough book cover
Photo: Portolio
Corporate executive Keith Wyche shares experience gleaned over 25 years working in some of America’s top-earning companies in Good is Not Enough: And Other Unwritten Rules for Minority Professionals (Portfolio, $24.95), his newly published title. In the 236-page hardcover book, Wyche sets out to advise minority readers who who want to climb the managerial ladder in corporate America.
His goal in writing the 12-chapter book was to address the power of perception, double standards, and the realities about corporate thinking and culture. He also shares suggestions for minorities to overcome the obstacles to success. The first time author emphasizes that today’s corporate America is much closer to political incorrectness than to the way things should be.
Keith Wyche, author, Good is Not Enough
“Yet in certain ways, today’s minority professionals, all of them, still have to reconcile their corporate advancement strategies with ‘the way it is’ in their corporate cultures, while still holding strong to their cultural integrity and core values,” said Wyche. “My goal is to provide insights from the inside of the executive suite and to help minority professionals see themselves through the same lens from which executive decision makers view them. From that lens, and based on my own experience, I can frankly tell them ‘good is still not enough’.”
According to Wyche, minority professionals who thrive in the corporate environment follow the unwritten rules instead of relying on their credentials or university degree. He also suggests aspiring ladder climbers should: learn how others see them because their perception can become reality; be informed; and be prepared with an exit strategy even when it doesn’t seem necessary.
Wyche emphasizes the importance of managing performance, exposure, and perception. In the book, he shares personal experiences to illustrate why he believes minorities must work harder than expected to advance their careers.
Wyche, a resident of Scarsdale, New York, is president of United States operations for Pitney Bowes Management Services, a division of Pitney Bowes Inc. Prior to that, he worked for Ameritech, AT&T, and IBM.
Click here to buy a copy of Good Is Not Enough
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Posted by Elena del Valle on August 1, 2008
Quinceañera Connection cover
Photo: Priscilla Mills
California resident Gail Priscilla Mills has had a varied career including building a multi-million dollar business as well as being a life coach, business consultant and author. Seven years ago, while she provided life coaching and consulting to injured workers she heard the heartfelt stories of hardship of many of her clients, 70 percent of which were Latino.
Her client’s positive feedback about facing life challenges and their injuries, and often their desire to share what they had learned with their daughters, inspired her to write her first book, Quinceañera Connection: Your Dream Celebration On A Budget (American Treasures Library, $12.95). She also established a companion website to promote her book, offer positive content and offer products.
Click here to buy Quinceanera Connection
The 187-page soft cover book provides information for Latino families who want to celebrate their daughter’s coming of age on her 15 birthday. Quinceañera means fifteen year old girl in Spanish.
Quinceañera Connection is divided into four sections and 41 chapters including one section for the celebrant and another for the parents. The first section, Introduction, has two chapters. Section Two, Creating a Celebration has chapters 3 to 24. Section Three, Girl Talk for the Quinceañera, has chapters 25 to 33; and the final section is Parent Talk.
Mills is a graduate of the Harvard Business School-OPM program where she focused on entrepreneurial operations. She attended New York City College and University of California, Los Angeles. Mills was also the founder and chief executive officer of a multi-state inventory management company for over 15 years.
Click here to visit the Quinceañera website
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