Posted by Elena del Valle on January 15, 2010
Migration from the Mexican Mixteca A Transnational Community in Oaxaca and California (Center for Comparative Immigration Studies, $29) is a 268-page paperback book about migrant communities in Mexico’s Mixteca region of Oaxaca and San Diego in California. Twenty women and twelve men contributed eight chapters to the book. Edited by Wayne A. Cornelius, David Fitzgerald, Jorge Hernández Díaz, and Scott Borger the book is based on surveys and interviews with migrant workers and potential migrants conducted by a team in both countries in 2007 and 2008.
The editors strive to show how some Oaxaca-based and California-based natives of the town of San Miguel Tlacotepec have built parallel communities in spite of the international divide. They examine the efficacy and impact of border enforcement, how undocumented status affects health and education, and how modern telecommunications are providing the tools for transborder migrant networks.
The eight chapters are: San Miguel Tlacotepec as a Community of Emigration; Strategies for Success: Border Crossing in an Era of Heightened Security; Setting Down Roots: Tlacotepense Settlement in the United States; Long-Distance Lives: International Migrant Networks and Technology in the United States and Mexico; Going to School, Going to El Norte: Migration’s Impact on Tlacotepense Education; Lucharle por la Vida: The Impact of Migration on Health; Between Here and There: Ethnicity, Civic Participation, and Migration in San Miguel Tlacotepec; and The Economics of Migration: Agriculture, Remittances and Investment.
Wayne A. Cornelius, director emeritus, Center for Comparative Immigration Studies (CCIS)
Cornelius is director emeritus, Center for Comparative Immigration Studies (CCIS), University of California-San Diego as well as Distinguished Professor of Political Science and Theodore E. Gildred Chair in U.S.-Mexican Relations at that university. Fitzgerald, associated director, CCIS is author of A Nation of Emigrants: How Mexico Manages Its Migration. Borger is a Ph.D. candidate in economics at the University of California, San Diego. Hernandez-Diaz is professor of anthropology at the Universidad Autonoma Benito Juarez de Oaxaca.
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Posted by Elena del Valle on December 11, 2009
In Four Generations of Norteños New Research from the Cradle of Mexican Migration (Center for Comparative Immigration Studies, $24.50) edited by Wayne A. Cornelius, David Fitzgerald and Scott Borger twenty nine authors share insights on the migration of people over decades between central Mexico and the United States. Their findings are based on many years of data gathered from fieldwork and thousands of recent interviews. The authors examine complex issues such as smuggling people across the Mexico United States border, border enforcement and its possible impact on immigration decisions, and migration’s effect on families, health and the economy of the region.
The 250-page paperback book is divided into eight chapters: The Dynamics of Migration: Who Migrates? Who Stays? Who Settles Abroad?; Is U.S. Border Enforcement Working?; Coyotaje: The Structure and Functioning of the People-Smuggling Industry; Jumping the Legal Hurdles: Getting Green Cards, Visas and U.S. Citizenship; Development in a Remittance Economy: What Options Are Viable?; Outsiders In Their Own Hometown? The Process of Dissimilation; Families in Transition: Migration and Gender Dynamics in Sending and Receiving Communities; and The Migrant Health Paradox Revisited.
Wayne A. Cornelius, director emeritus, Center for Comparative Immigration Studies (CCIS)
Cornelius is director emeritus, Center for Comparative Immigration Studies (CCIS), University of California-San Diego as well as Distinguished Professor of Political Science and Theodore E. Gildred Chair in U.S.-Mexican Relations at that university. Fitzgerald, associated director, CCIS is author of A Nation of Emigrants: How Mexico Manages Its Migration. Borger is a Ph.D. candidate in economics at the University of California, San Diego.
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Posted by Elena del Valle on December 4, 2009
Watercooler: Behind the Scenes and Off the Record book cover
Photos: Ascot Media Group, Inc.
In Watercooler, Behind the Scenes and Off the Record, The Untold Stories from Broadcasters (Authorhouse, $16.98) Elizabeth Sanchez shares untold stories she gathered around the office while speaking with colleagues in newsrooms and broadcast studios. They are personal stories from nine women (including Sanchez) and four men reporters at networks like Fox News and CBS as well as local affiliates of the big networks in several areas of the country.
Sanchez, host of the national PBS TV show A Place of Our Own, dedicated seven chapters to the stories in the 112-page paperback book published this year. The chapter titles are: Mother Nature’s Fury, In the Thick of Things, Putting It into Perspective, Choosing Course, Perks and Punches, Reflections on Death, and Launching Pad.
The new book features stories about what the reporters thought were inspiring and horrific moments covering crime and natural disasters, including war zones, Hurricane Katrina and the Los Angeles riots. Rita Cosby, former Fox News correspondent and MSNBC talk show host, told Sanchez about how she was riding in a media helicopter to survey damage from Hurricane Katrina when the craft was recruited for rescue efforts.
“Our chopper became a crammed aerial ambulance transporting evacuees, some covered in blood from falling debris and broken glass,” said Cosby. “I remember asking a young rescued woman where she was going to go next. She simply responded, ‘Just away from here.’”
Barry Peterson, a CBS News correspondent, tells of his experience covering the war in Sarajevo and trying to catch a flight on “Maybe Airlines,” an unreliable United Nations airlift that sometimes dropped off supplies and picked up hitchhiking journalists and their gear, when there was no sniper fire, bad weather or mechanical problems. His old passport has the stamp of “Maybe Airlines.”
Other story contributors include Stacy Case, a TV host and producer; Juan Fernandez, a reporter for KCBS; Elise Finch, a WCBS-TV meteorologist; Sandra Gonzalez, a reporter with Fox; Kristine Lazar, a television reporter; Drew Levinson, a national correspondent for CBS Newspath; Jennifer Miller, a CBS reporter; Tracey Neale, a primary anchor for 9News; Sarah Schulte, a reporter with ABC; and David Whisenant, a reporter and anchor with WBTV.
Author Elizabeth Sanchez
Before becoming host of the Emmy-nominated PBS TV show Sanchez, winner of several Emmys, worked as a news anchor and reporter in San Diego, Charlotte, and Phoenix. She also has been a national correspondent for CBS NewsPath and covered the death of Michael Jackson, presidential elections, the Space Shuttle Columbia tragedy, the Kobe Bryant and Scott Peterson court cases, and the White House.
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Watercooler
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Posted by Elena del Valle on November 20, 2009
Branding the Man book cover
Photo: Allworth Press
Bertrand Pellegrin, an international branding consultant, is convinced that men are fond of shopping and that they don’t shop as much as they might because stores are designed for women and don’t cater well to men. In the newly published Branding the Man Why Men Are the Next Frontier in Fashion Retail (Allworth Press, $27.50) he offers retailers, buyers and marketers suggestions to capture that often elusive demographic group.
Pellegrin believes today’s man is more confident in his shopping choices than his predecessors. This modern male shopper pays attention to his appearance and grooming and looks for fashionable clothes, sports, electronics, fitness, sex and related items that are a good value, according to the author. In the book, he addresses the men’s retail environment including store design, purchasing, sourcing, merchandising, marketing, promotions and advertising.
The 201-page hardcover book is divided into 14 chapters and two appendices, and includes 60 black and white images. According to promotional materials, Pellegrin specializes in strategic positioning, customer insight and creative direction in retail.
In the past, he worked with Gensler Worldwide, Lane Crawfor, Louis Vuitton, Gucci and Lotte department stores in Korea. Before that the San Francisco resident was an award-winning television producer and director.
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Posted by Elena del Valle on November 6, 2009
Photos: Smart Mother’s Guide
According to Planned Parenthood, the United States has the highest rate of teen pregnancies in developed countries. As much as 8 percent of the 4 million women who become pregnant each year may have high-risk pregnancies; and two-thirds of the women may have serious problems, including fetal death (National Center for Health Statistics, Obstetrics & Gynecology).
At the same time, as emerging markets grow these statistics become more relevant to them. For example, one in every four babies, or 25 percent, born in this country is the child of Latino parents. The rates of risky pregnancies are higher for African American and Latino women than for the general population.
Author Linda Burke-Galloway, M.D.
In The Smart Mother’s Guide to a Better Pregnancy: How to Minimize Risks, Avoid Complications, and Have a Healthy Baby (Red Flags Publishing, $15,95) Linda Burke-Galloway, M.D., a board certified specialist in obstetrics and gynecology, shares information on pregnancy issues for soon-to-be moms, including issues affecting Latino and African American women.
The book, five years in the making and published in 2008, has 14 chapters and an extended appendix. Convinced that physicians have lost control of their profession, Burke-Galloway sets out to inform her readers in the hopes that pregnant women across the country will take matters into their own hands to better their odds of a healthy pregnancy by taking proactive steps toward a healthier pregnancy.
Before attending medical school Burke-Galloway studied social work at Columbia University. In 1981, she graduated from the Boston University School of Medicine. She has devoted much of her time to community service and public health, traveling across the country to communities in central Florida, Harlem in New York, a Lakota Native American reservation in South Dakota as well as in Ghana, Senegal, and Cote d’Ivoire.
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Posted by Elena del Valle on October 30, 2009
Think Like a Marketer book cover
Lauron Sonnier, a Houston, Texas based marketing advisor, believes a company can have a strategic advantage in business by thinking, and acting on, marketing thoughts. To make her point she wrote Think Like a Marketer What It Really Takes to Stand Out From the Crowd, the Clutter and the Competition (Career Press, $15.99).
She wrote the book to demystify marketing, she says in the introduction. She hopes to help business executives and owners act with “a level head and fresh perspective” on marketing opportunities that are within easy reach. In her mind, it is essential to understand and think like marketers in order to take advantage of everyday marketing opportunities that are otherwise passing readers by without notice.
The 223-page softcover book is divided into twenty one chapters and six parts: Getting Into a Marketing Mindset; Stir the Pot; Standing Out from the Crowd, the Clutter and the Competition; Establish the Systems That Make Marketing Happen; Talk Like a Marketer; and Keep Marketing in Motion.
Sonnier is president of Sonnier Marketing and Communications, Inc. and has 20 years of marketing experience. In the past, she has worked in television, public relations, and advertising. The Louisiana native is also a public speaker and trainer.
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Posted by Elena del Valle on October 23, 2009
Lo Que No Digo Cantando (Beyond The Music) book cover
Photos: Grupo Nelson
Ricardo Montaner, known for his Spanish language singing and composing, shares insights about special moments in his life, his religious convictions, and the role God plays in his life in Lo Que No Digo Cantando (Spanish for Beyond the Music), his first book, published last month (Grupo Nelson, $14.99). The launch took place simultaneously September 8, 2009, on the singer’s 52 birthday, in Spain, Argentina, Colombia, Mexico, and the United States. A companion website, loquenodigocantando.com, went live in time for the book launch.
Montaner, known for his firm roots in the romantic ballad tradition, was born in Buenos Aires, Argentina and raised in Maracaibo, Venezuela. In the Spanish language book, he concentrates on the experiences that helped shape his personality, paying particular attention to an incident that took place in a hospital in Montevideo, Uruguay where an encounter with a little boy affected how he sees the world.
Ricardo Montaner
In the book, he also discusses his family life and his formative experiences. The 219-page hardcover book includes several pages of black and white photos of the author with friends and acquaintances.
Montaner has worked to better the lives of children in Latin America and the United States. In 2007, he was presented with the Espiritu de Esperanza (Spirit of Hope Award) at the Latin Billboard Awards. He was also named Ambassador of Good Will for Latin America and the Caribbean by UNICEF. The singer has been married for twenty years to Marlene who also produces his video clips. The Miami residents are the parents of five children.
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Posted by Elena del Valle on October 16, 2009
How to Win Any Negotiation book cover
Attorney Robert Mayer has appeared in more than 130 radio and television interviews to discuss legal issues and negotiation. In How to Win Any Negotiation Without Raising Your Voice, Losing Your Cool, or Coming to Blows (Career Press, $15.99), published in 2006, he discusses how to go about successful negotiations. He believes able negotiation requires flexibility and a multi-dimensional approach, saying in the book’s introduction that “today’s super negotiator is a problem solver who seeks hard bargain results while using a soft touch.”
The successful negotiator relies on an arsenal of possibilities, according to the author. These are drawn from advances in psychology, linguistics, trial advocacy, sales, and management communications; as well as more than 40 years of his professional experience as a negotiator and attorney representing companies, small and large, foreign governments and entertainers.
The 288-page softback book is divided into four distinct sections: Soft Touch: Finessing, Influencing and Persuading Others; Trouble Shooting: Settling for More; Hard Bargain: Winning When the Score Is Kept in Dollars; and The Deal-Maker’s Playbook: Low-Impact, High-Yield Tips, Tricks and Tactics.
Mayer, a professional mediator and Los Angeles resident, shares a law practice with this two children. According to promotional materials, Mayer interviewed over 200 haggling, selling and negotiating pros, including street and bazaar merchants in Bombay, Istanbul, Cairo, and Shanghai, to gather insights for his audience.
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Posted by Elena del Valle on October 9, 2009
Secrets of Social Media Marketing book cover
Photos: Quill Driver Books
In Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Quill Driver Books, $15.95) Paul Gillin, a journalist specializing in technology, sets his sights on how readers can leverage social media to a business advantage. He believes that embracing change is essential for business success in today’s fast paced environment.
He argues in his book that the marketing changes taking place now are the best ones the profession has faced; and that those who take advantage of them will thrive while those who ignore them will be left behind and their past skills will become irrelevant.
Author Paul Gillin
The 290-page softcover book, published this year, is divided into 16 chapters. He begins by addressing why social media is worth dedicating time to and what tools are appropriate for the objective sought, focusing on the goal and not just joining for the sake of participating in a popular trend.
He goes on to discuss the importance of monitoring online conversations, identifying online influencers and how to connect with them, blogging and podcasting, social networks big and small, listening to online conversations to build content, engage customers and create trust; and developing content, storytelling, interactive devices, self promotion, measurement, and possible future trends.
Prior to working as a social media consultant Gillin covered computer industry issues as a journalist for fifteen years. He was editor-in-chief of TechTarget and held the same title at Computerworld. He wrote The New Influencers (see Consultant discusses role of social media leaders)
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Posted by Elena del Valle on October 2, 2009
Celebrating Failure book cover
Ralph Heath, the former president of Ovation Marketing ad agency, believes failure and defeat are the best ways to learn how about success in life. In his newly published book, Celebrating Failure The Power of Taking Risks, Making Mistakes, and Thinking Big (Career Press, $14,99) he explains his reasoning.
In his opinion the best mistakes are those made by people taking chances and making decisions to further a job that needs to be done. To be successful, he is convinced, leaders must celebrate failure and the learning opportunities it fosters. By providing an environment where it is safe to make mistakes without fear of reprimand, ridicule, or dismissal senior business executives make it possible for their staff to grow and thrive while at the same time improving the company’s chances of success.
The 191-page book is divided into 30 chapters in which he shares stories of his personal failures as well as those of his business and associates. Heath, president of Heath Leadership Group, is a consultant, motivational speaker and business coach.
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