Posted by Elena del Valle on February 29, 2008
“The Winged Man” poster
Photos: Theo Hand
Oscar-nominated screen writer Jose Rivera, known for his work on “The Motorcycle Diaries,” and producers Stephanie Bell and Camillia Sanes are releasing a new short film about a brief romance between a young girl and a dying angel. The national premier of “The Winged Man” will be March 3, 2008 in Los Angeles. A second screening is scheduled in May 2008 at the Gold Harmony Theatre in Hollywood.
Filmed on location in Los Angeles at The American Film Institute; Malibu Creek State Park Tapia Park, Griffith Park Bronson Caves and Echo Park, the 15-minute magic realism film features “Ugly Betty” star Ana Ortiz and “Heroes” star Shalim Ortiz (no relation). The producers are considering internet distribution options and hope to offer the film for purchase on DVD online.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
The film, which had a budget of $25,000, was funded from individual and in-kind donations, and a grant from the American Film Institute’s Directing Workshop for Women for their 2007 Class.
“Now in the age of the internet, we don’t buy into the mentality that a short-format film has to feel like a short,” said Sanes, known for her roles in from “Saving Grace,” “The Shield,” and “War of the Worlds.” “We are on the edge of a proliferation of new formats and new revenue streams. And, thus, the ability for a short to actually recoup its costs.”
With this project, veteran stage director, Marya Mazor, makes her film directing debut through AFI’s Directors Workshop for Women. The producers are donating a portion of the film’s financing to the Aspira Association, a non-profit organization devoted to the education of Latino youth.
Daysi (Marta McGonagle) discovers the Winged Man (Shalim Ortiz)
According to promotional materials, in “The Winged Man,” Daysi, a Latina high school girl, is pregnant. She believes she carries the son of a mystical winged man she discovered, wounded, in a cave. Her mother is convinced it’s the result of a one-night stand. The poetical film tries to examine beliefs and what it takes to let them go.
Daysi alternately describes the being as an angel and the last remaining member of an ancient race, while battling her mother’s and best friend’s doubts. As she gathers twigs for an enormous nest, and hides out in the treetops, the wind billowing in her hair, the girl’s sanity comes into question. Whether her visions of meeting the Winged Man are memories or fantasies remains a mystery for the audience to decide.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on February 28, 2008
Information provided by our Event Partner
Sunday, May 18 – Tuesday, May 20, 2008
Naples Grande Beach Resort, Naples, Fla.
Survival of the Fleetest: Anticipate. Adapt. Act.
In today’s changing business climate, simply keeping up means falling behind. We’re all in the same place: winning business from, and competing against, companies that previously were not on our radar. At the Spring Conference, you’ll hear from a diverse group of leaders in communications, consulting, advertising, marketing, interactive and more. Their insights are what you need to get ahead of the curve and learn how to identify tomorrow’s clients.
Featured Speakers:
Peter Blackshaw, chief marketing officer for Nielsen BuzzMetrics and co-founder of the Word of Mouth Marketing Association
A former interactive marketer for Proctor & Gamble, Blackshaw is also the founder of PlanetFeedback.com and author of the ConsumerGeneratedMedia.com blog. His book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” is due for publication by Random House in Summer 2008. Blackshaw will demonstrate how the public relations profession is uniquely positioned to leverage six key drivers of brand credibility to forge a significantly stronger consumer relationship.
Peter Krivkovich, president and chief executive officer of Cramer-Krasselt, the third largest independent advertising agency in the U.S., and its integrated public relations arm, CKPR, one of the nation’s largest independent public relations firms
Krivkovich serves on the board of the American Association of Advertising Agencies and was recently tapped for AdvertisingAge’s “10 Who Made Their Mark.” He will lead a panel of CMOs from today’s hottest brands all of whom are in a real-time race to anticipate and adapt to ever-changing consumer demands.
Additional Conference Highlights:
Pre-Conference Seminar, “New Media Communications Boot Camp,” led by Eric Schwartzman, founder and chairman of iPressroom, managing director of Schwartzman & Associates and executive producer of the award-winning PR Podcast “On the Record … Online”
Networking Opportunity Roundtables and Breakout Sessions led by industry experts
“SAGE Counselors: You’ve Got Questions, We’ve Got Answers” interactive session, which will allow attendees to pick the brains of some of the best and brightest minds of the industry on topics of concern to agency leaders
Networking activities including the Counselors Academy Golf Tournament, offsite tours and much more!
Register at PRSA Counselors Academy Spring Conference
Posted by Elena del Valle on February 28, 2008
“Marimar” DVD cover
Photo: Xenon Pictures
Xenon Pictures, Televisa Home Entertainment and Lionsgate Home Entertainment released “Marimar,” a 14-year old Spanish language telenovela, on DVD. “Marimar” is the second installation of the “Maria Trilogy.” In it, Mexican actress Thalia played dual roles as Marimar and Bella Perez. The three-disc DVD set with 10 hours of content, in Spanish with English subtitles, is available at major retail stores for $24.98.
Other actors in the program are Eduardo Capetillo (“Baila Conmigo,” “Alcanzar Una Estrella“) and Chantal Andere (“Destilando Amor,” “Amor Real“). There is an appearance by actor Fernando Colunga (“Alborada,” “Abrazame Muy Fuerte“). The telenovela is also the last one actor Tito Guizar, who played Marimar’s grandfather, appeared in before his passing.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
The telenovela, a Spanish language type of soap opera, originally aired on primetime in 1994. “Marimar” was filmed mainly in Ixtapa, Zihuatanejo in Mexico. It was written by Ines Rodena and directed by Beatriz Sheridan. After its release, the soap aired in the United States, Mexico, and Philippines.
The telenovela producers believe one of the reasons for Marimar’s popularity was that it explored family, relationships, love, passion and socio-economic class issues. “Marimar” is the story of a beautiful young, but poor, girl who lives by the sea with her elderly grandparents. She falls in love with Sergio, the spoiled son of the wealthy Santibanez family. Sergio’s parents are withholding half of his inheritance until he is married.
He decides to use Marimar to placate and shame them. By choosing Marimar he will receive his entire inheritance and humiliate his parents by making “the dirty girl from the beach” their daughter-in-law. Because of the abuse Marimar receives at the hands of her in-laws she runs away to the city, hoping to escape the pain of her sham marriage. In the meantime, her birth father, an extremely wealthy man, is searching for his long lost daughter.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 27, 2008
Scott Painter, CEO, Zag
Photos: Zag, ImpreMedia
Online auto seller Zag, Inc. is teaming up with ImpreMedia, a Spanish language print media company, and Vast.com a vertical search platform for autos, travel, and real estate to create a website targeting Latino consumers in Spanish. Company representatives did not provide details regarding the launch date, investment resources or number of Spanish speaking representatives involved in the partnership and proposed web pages.
The three partners hope to create a new website, impreAutos, accessible from all of the websites of ImpreMedia publications to offer Latino consumers the option of reaching dealers that have Spanish-speaking representatives.
“This is a huge opportunity to radically improve the car-buying process for a large segment of the Hispanic population,” said Scott Painter, chief executive officer, Zag. “Our mission, first and foremost, is to give car buyers a better experience and to use technology to more efficiently connect ready buyers with exceptional dealers. We’re thrilled to partner with ImpreMedia to bring this new approach to the Hispanic market.”
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Arturo Duran, CEO of ImpreMedia Digital, LLC
“Our goal is to provide a unique car-buying experience for the Hispanic consumer,” said Arturo Duran, chief executive officer of ImpreMedia Digital. “The Zag platform helps facilitate the car buying process for the consumer, providing educational tools and eliminating the fear when buying a car. Our newspapers are trusted by the Hispanic communities they serve, and by partnering with Zag we can make buying a car fun and safe for our readers.”
Zag brings the promise of certified dealers who offer upfront prices, guaranteed in writing not to exceed the market average. The Zag platform enables new and used car buyers willing to make their purchase online to shop for a new vehicle on the web while integrating insurance and financing in the process.
“Like Zag, Vast.com is focused on delivering an exceptional shopping experience for the customer and ready buyers for the dealers. We are thrilled to partner with ImpreMedia and Zag to bring this integrated platform to ImpreMedia’s audience,” said Kevin Laws, CEO, Vast.com.
Vast.com claims an inventory of more than 3.5 million used cars, and promises “a rich set of search and filter tools” to facilitate the car buying process. As part of the agreement with ImpreMedia and Vast.com, Zag dealers hope to gain a sales channel to the Spanish dominant Latino market ImpreMedia reaches via its print publication.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on February 26, 2008
The U.S. Mexican border, U.S. is on the left side of the photo
Photos: Customs and Border Patrol (Gerald L. Nino, James Tourtellotte)
Plans for a 28-mile long virtual fence along the Arizona-Mexico border are moving forward and it looks like Congress may give final approval for the project, according to statements issued by Homeland Security Secretary Michael Chertoff recently.
Boeing Co. is in charge of an initial $20 million contract to establish a high-tech virtual fence along the Mexican border in Arizona. Although it is a public contract, according to a representative of Boeing Co. the company is under contractual obligation to refer all questions on the project to the U.S. Customs and Border Patrol. Representatives from the U.S. Customs and Border Patrol did not respond to repeated requests for project updates.
Customs and Border Patrol staff rely on high tech equipment atop this pole to spot illegal immigrants attempting to cross into the U.S.
The Arizona portion of the high tech fence is the first part of a multibillion-dollar government plan designed to reduce illegal immigration on foot and vehicles along the Canadian and Mexican borders. The project includes 98-foot unmanned towers with cameras and sensors capable of distinguishing people from cattle from up to 10 miles.
Click here to buy Hyperborder
Chicago based Boeing is a leading aerospace company and one of the largest manufacturers of commercial jetliners and military aircraft combined. Boeing also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems.
The U.S. Customs and Border Protection, part of the Department of Homeland Security, is in charge of securing the United States borders and defending the country’s borders against terrorists and their weapons with detection technology, advanced information systems, risk-management, and collaborative ventures with the trade and foreign governments.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on February 25, 2008
Todos Tus Muertos Greatest Hits album cover
Photos: National Records
Argentina punk reggae rock group Todos Tus Muertos released its latest album, Todos Tus Muertos Greatest Hits, in the United States February 19, 2008. Before that, their music had been out of print in the United States for almost 10 Years. The release makes the album available at digital outlets for the first time.
The Argentine rasta-punk band’s Greatest Hits album is described as a collection of the group’s classic tracks and several bonus songs. Highlights include “Dale Aborigen,” featuring Manu Chao as well as members of Los Fabulosos Cadillacs and Los Autenticos Decadentes.
Todos Tus Muertos
Todos Tus Muertos (“All Your Dead”) was established in 1985 with singer Pablo “Dronkit Master” Molina, guitarist Horacio “Gamexane” Villafañe, bassist Félix Gutiérrez, drummer Pablo Potenzoni and singer Fidel Nadal. The group named itself in honor of the tens of thousands of people killed by former Argentine dictator Jorge Rafael Videla. Todos Tus Muertos first became popular in the Buenos Aires music scene with its mixture of social messages and punk, ragga, reggae and raw mixes.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
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Click here for your free copy of Emotional Branding
Known for their explosive live shows, Buenos Aires based Todos Tus Muertos has toured across North America, South America, Europe and Asia. Previous albums include Dale Aborigen, Argentina Te Asesina – En Vivo, Subversiones, Todos Tus Muertos, El Camino Real, and Nena de Hiroshima.
Following is a list of the Greatest Hits 18 tracks: Andate, Rasta Vive, Sé Que No/Requebra, No Te La Vas A Acabar, Todo Lo Daría, Tu Alma Mía/Adelita, Mate, Asesinos Profesionales, Jah Lion, Mandela, Hijo Nuestro, Políticos, Dale Aborigen, Lehenbiziko Bala, Trece, Incomunicado, Mandela Dub, and No Más Apartheid.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
Posted by Elena del Valle on February 22, 2008
Who We Are Hispanics cover
Photo: New Strategist Publications, Inc.
In the first edition of Who We Are: Hispanics (New Strategist, $89.95), three editors of New Strategist Publications gathered data about Hispanics generated by United States government agencies, created charts and tables with it and published a 262-page softbound book. Part of a three book series including Who We Are Asians and Who We Are Blacks, the book was designed to assist researchers and business people to generate product ideas, develop marketing insights, and create innovative policies.
Who We Are: Hispanics includes detailed estimates of the number of Hispanics nationally, by state and metropolitan area. The book is divided into 10 chapters on Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Data sources for the book included the Bureau of Labor Statistics, Census Bureau, Federal Reserve Board, National Center for Education Statistics, National Center for Health Statistics, and the American Community Survey.
According to promotional materials, the New Strategist’s editorial team, which has been analyzing consumer trends since 1991, spent one year and hundreds of hours on websites, compiling numbers into meaningful statistics, and creating tables with calculations revealing significant trends. New Strategist plans on updating Who We Are: Hispanics every two years.
The book contains a table of contents, list of tables, list of illustrations, introduction, executive summary, glossary, bibliography, and index. It is available in hardcopy and in a searchable PDF that is linked to spreadsheets of all tables in the book, allowing researchers to create their own charts and PowerPoint presentations.
The New Strategist editorial staff is headed by editorial director Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine, executive editor of The Boomer Report, and contributing editor to Money magazine. She dedicated 10 months and 300 hours to the Who We Are: Hispanics project.
Click here to buy Who We Are Hispanics
Comments:
Filed Under: Books
Posted by Elena del Valle on February 21, 2008
Chicago skyline
Photo: Chicago Convention & Tourism Bureau, NCLR, Kansas City Convention & Visitors Association
The National Council of La Raza (NCLR) Board of Directors voted to change the location of the 2009 NCLR Annual Conference from Kansas City, Missouri to Chicago as a result of a request from some of its Kansas City affiliates who were concerned about the actions of Kansas City’s mayor in appointing a member of the Minuteman Civil Defense Corps to a position on the city’s Board of Parks Commissioners in 2007.
About 5,000 people attended the 2007 NCLR Annual Conference and an additional 15,000 attended the conference expo. According to a spokesperson from the Kansas City Convention and Visitors Association, the potential benefit from the conference to the city would have been $5 million.
Kansas City skyline
According to a spokesperson from the Kansas City Mayor’s Office, the city appointed the first Latino president to the city’s Board of Parks Commissioners, John Fierro, at the same time the controversial figure, Frances Semler, was appointed to the Board of Parks Commissioners. Semler, described by the spokesperson as a “grandma gardener,” resigned her position in early January purportedly disgruntled that she had not received enough mayoral support.
Tim Roby, president and CEO, Chicago Convention and Tourism Bureau
“On behalf of Mayor Richard M. Daley, Chicago is pleased to welcome the National Council of La Raza and its members to our world-class city and spectacular new West Building,” said Tim Roby, president and chief executive officer of the Chicago Convention and Tourism Bureau. “We very much look forward to the opportunity to help make the 2009 Annual Conference an incredible success for NCLR and Chicago.”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Alan Carr, director of Communications, Kansas City Convention and Visitors Association
“This whole controversy was beyond anyone’s control really,” said Alan Carr, director of Communications, Kansas City Convention and Visitors Association. “It has since been resolved. The issue is no longer an issue as the parks person resigned. We would look forward to the opportunity to bid for a future conference. We have a proud tradition of hosting groups of every origin.”
NCLR selected Chicago as the host city to ensure that the event remained in the Midwest. The Conference will be held July 25-28 at the new McCormick Place West Building. Chicago, home of 12 NCLR affiliates, has hosted the organization’s annual conference three times before, most recently in 1997. The 2008 conference will be held July 12-15 in San Diego, California.
Janet Murguía, president and chief executive officer, NCLR
“Chicago is a culturally diverse city with a strong Latino community that embraces the values our nation was built on, and we are excited to bring our 2009 Annual Conference to a city that appreciates and recognizes the contributions of Latinos,” said Janet Murguía, president and chief executive officer, NCLR.
Founded in 1968, the National Council of La Raza, is one of the largest national Hispanic civil rights and advocacy organizations in the country. NCLR, a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC has operations in Atlanta, Chicago, Los Angeles, New York, Phoenix, Sacramento, San Antonio, and San Juan, Puerto Rico.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 20, 2008
Renato Lopez, host, Holamun2.com: El Show
Photos: mun2
Last Thursday at 9 pm, mun2 launched Holamun2.com: El Show, a new 30 minute bicultural series hosted my musician Renato Lopez. The program, which combines online content and interactive features, will circulate “byte-sized mun2 entertainment from the web to television to mobile and back.”
“Holamun2.com: El Show offers never before seen bicultural wit and insights in a fresh program where everything that matters to the new Latino generation is on the radar and a target for comedy,” said Flavio Morales, vice president of Programming, mun2.
Flavio Morales, vice president, programming, mun2
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Lopez will focus on youth oriented news and trends, introduce comedy original shorts featuring the mun2 audience and celebrity guests. Planned features in the series include Mexican-American pop artist Yuridia healing a sick child; reggaeton performers Wisin y Yandel locked in a thumb war; Tejano rapper Chingo Bling discussing Abraham Lincoln’s closeted Mexicanness; Cuban-American actress Eva Mendes rolling a giant pink R; and Daddy Yankee in a webcam chat with one of his fans.
Born in Mexico City, Lopez has lived in 15 cities and small towns in the United States and Mexico. He launched his hosting career with a simple homemade audition tape recorded on the beaches of Playa del Carmen. According to promotional materials, before e was selected for his mellow, Southern California personality to host several mun2 shows including Have you Cine?, mun2 on the Road, and Vivo. His upcoming solo album is due for release this year.
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network is available nationwide to 17 million viewers on cable and television. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution. Holamun2.com is the companion website for mun2.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Comments:
Filed Under: Media
Posted by Elena del Valle on February 19, 2008
We are currently seeking a highly motivated individual with a strong record of professional achievement to join ROJO, our US Hispanic Marketing Division, as Public Relations Senior Account Executive. This person will report directly to the PR/Media Relations Director, ROJO Hispanic Marketing.
Click here for the full text of Public Relations Senior Account Executive
