Listen to song – Chilean rock band releases studio album

Posted by Elena del Valle on December 31, 2007

Los Tres

Photo: Nacional Records

Chilean rockers Los Tres recently released their first studio album in five years, “Hagalo Usted Mismo” (“Do It Yourself”), a follow up to the band’s 2001 “Freno de Mano.” The first single in the album, “Camino,” received heavy airplay in Mexico and Chile. Scroll down and click on the play button to listen to “Camino.”

“Hagalo Usted Mismo” is described as combining melodic rock with traditional Chilean folkloric influences and instruments, as well as classic rock sounds, while the single “Camino” has an upbeat, vintage rockabilly sound.

The album, produced by Joe Blaney (The Clash, Prince, Charly Garcia), was recorded earlier this year in New York City and features drummer Steve Jordan (Bob Dylan, The Rolling Stones, Eric Clapton, Aretha Franklin). Emmanuel del Real from Café Tacuba produced and mixed several of the songs.

The collaboration with Café Tacuba was a natural step after the success of Tacuba’s four-song EP of Los Tres covers “Vale Callampa” which brought Los Tres back into the spotlight and introduced the trio to an international audience. Del Real accompanied Los Tres before 30,000 fans in Santiago, Chile and at Vive Latino in Mexico City.

Los Tres, originally formed in Concepcion in the late 1980’s, is Alvaro Henriquez (vocals, guitar, piano), Angel Parra (lead guitar) and Roberto “Titae” Lindl (bass).

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Listen to song – Chile DJ releases new album

Posted by Elena del Valle on December 24, 2007

DJ Bitman

Chilean DJ Bitman, formerly known as Bitman & Roban, released a new album and a radio single,“Shine,” recently featuring a mix of electronic, funk, hip hop, Latin and lounge music. In “Latin Bitman,” his music matches bilingual lyrics and Latin electronica.

The album follows the 2006 debut of “Musica Para Despues de Almuerzo,” which received airplay on t stations like Indie 103 and KCRW in Los Angeles, KEXP in Seattle and KUT in Austin. Since the release of “Musica Para Despues del Almuerzo,” and in the past year his music has appeared in EA Games’ FIFA 2007 video game and the “La Mujer de Mi Hermano” soundtrack.

DJ Bitman is José Antonio “Toto” Bravo. This is his first release as DJ Bitman, following three releases as Bitman & Roban, “Musica Para Despues del Almuerzo,” “Robar es Natural” in 2002 and “Hurtos” in 2000.

Click on the play button below to listen to DJ Bitman’s song “Shine” from the “Latin Bitman” album:

Pittsburgh non profit publishes Spanish language directory

Posted by Elena del Valle on December 21, 2007

Click on image to enlarge

Photo: The Hispanic Center

The Hispanic Center, Inc./El Centro Hispano, Inc. published Pittsburgh’s first Spanish service directory. Sponsored by 84 Lumber and 28 other project supporters, the 302-page Directorio de Servicios Para la Comunidad Latina (Spanish Service Directory for the Latino Community) was launched with great fanfare at the Duquesne University Bayer Learning Center earlier this month.

Hispanics in the area, 11,000 in Allegheny County and 6,500 in greater Pittsburgh, according to Center representatives, will be able to find information in Spanish on services in their community in the new directory. The Hispanic Center printed 5,000 copies of the directory which is available free of charge to area residents who pick up a copy in person.

“The directory is pretty comprehensive; on top of that, it is a bold move to The Hispanic Center, considering the size of the Hispanic population in this area. We did the right thing (market leaders). But guess what? As it is happening all over the US, the Latino population here is the only one that presents a significant growth, while all other population types are either unaltered or has a negative growth,” said Pedro Paulo Bretz, executive director, The Hispanic Center, Inc.

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There are three main target audience groups for the book. They are new Spanish speaking residents in the Pittsburgh region, human resource managers seeking a diverse workforce, and people who want to learn about the Hispanic community in Pittsburgh or who wish to learn Spanish as a second language.

The directory is divided into 20 sections that cover emergency assistance, identification, police, social services, culture, health, employment, education, religion, community organizations, legal services, Latino restaurants and stores, and professional services.

The mission of The Hispanic Center, a non profit organization, is to “Recruit, train, provide employment referrals services to, and retain individuals in Southwestern Pennsylvania (SWPA), by promoting skill enrichment, career opportunities and personal development of Hispanic individuals and their families.”

Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

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Terra, Quince partner to reach young Latinas

Posted by Elena del Valle on December 20, 2007

Will Cain, president of Quince Media, LLC

Photo: Quince Media

According to Synovate, a market research company, last year 11.6 percent of the Hispanic population was made up of young girls 0-11 years old with 5 percent between the ages of 12-17 years. This means the growth potential for Latina girls celebrating their coming of age is significant. QuinceGirl.com and Terra.com hope to cater to this market segment together.

The two online companies recently teamed up to share bilingual content and create strategic advertising packages connecting both sites in the United States, Mexico, Colombia, Argentina and Central America. As part of the agreement the Terra sales team is offering targeted media packages on QuinceGirl.com.

“We are excited to broaden the Quince Girl brand, content and unique online features to Terra’s international audience,” said Will Cain, president of Quince Media, LLC. “Our popular social network, dress gallery, videos, and quinceañera planning articles should provide existing Terra users with a ‘one-stop-shop’ for quinceañera needs and attract new, young visitors to both sites.”

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• Changes in marketing to Hispanics
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Consumers can access the website for Hispanic fifteen year old girls from the Terra homepage, as well as on the Woman, Music, and Entertainment channels. And visitors to QuinceGirl.com can access the Terra.com Music Channel through a link on the site’s homepage. The websites plan combined features with event planning tips, entertainment and social networking opportunities, video and photo uploads, blogs and message boards.

Fernando Rodriguez, chief executive officer for Terra Networks

“The Hispanic population is a young and growing market segment that has held on to deeply rooted traditions like the coming-of-age quinceañeras. Terra.com constantly reinvents itself to provide the best and most culturally relevant content,” said Fernando Rodriguez, chief executive officer for Terra Networks. “The addition of QuinceGirl.com’s key target-specific features will work to expand the presence among consumers for both partners.”

Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America and has content and sales agreements with several companies including V-me, Condo.com, Azteca America and Cars.com.

Quince Media is a web publisher, national magazine publisher, and exposition provider centered on young women and their families planning a quinceanera party, a Hispanic tradition associated with a girl’s 15 birthday. Quince Media offers QuinceGirl.com, Quince Girl magazine, the True Q Room social network at QuinceGirl.com, and Quince Girl and Latino Bridal Expos.

Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations book

Miami TV station continues national expansion

Posted by Elena del Valle on December 19, 2007

Jose Uzal, general manager of Channel 57

Photos: WBWP, WSBS

Miami station WSBS-Mega TV Channel 22 and WBWP Channel 57 in West Palm Beach, Florida recently entered into a programming agreement, for an undisclosed time period, for the retransmission of some of Mega TV’s Spanish language programming on Channel 57 between 2 p.m. and 11:30 p.m. beginning in December 2007.

“We are very happy with our association with Mega TV. It provides us varied programming in Spanish,” said Jose Uzal, general manager of Channel 57. “Channel 57 recognizes the growth of U.S. the Hispanic population in Palm Beach and Martin County. Our new programming agreement with Mega TV offers our audiences original, exclusive Spanish-language content. We look forward to working with Mega TV and building a strong relationship.”

In January 2008, WBWP will air on Comcast channel 231 reaching Spanish speakers from Vero Beach to Boca Raton, Florida. The agreement is the first of many similar programming agreements SBS is planning in the coming months across the United States. In 2008, SBS executives hope to have over the air stations in major markets where the company already has radio stations and carriage via cable.

Cynthia Hudson-Fernandez, executive vice president, Mega TV

“We are delighted to launch our programming expansion strategy with our neighbors at WBWP Channel 57 in Palm Beach and Martin County,” said Cynthia Hudson-Fernandez, creative director and executive vice president at Spanish Broadcasting System, Inc. “As a leader in U.S. Spanish language content creation, we are committed to capitalizing on our resources to entertain the Hispanic community. Expanding our presence in South Florida demonstrates the strength of the Mega TV brand and our ability to connect with Spanish-speakers around the country.”

“Latino Media and Hispanic Media Training” audio recording

Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA

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• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges

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As part of the agreement WBWP Channel 57 airs the following programs “22 Minutos,””Lamusica.com,” “Handyman,” “El Círculo,” “Código Astral,” “Raíces y Recuerdos,” “Mis 15,” “Agenda del Inmigrante” and “Mega News” re-runs during the day. The prime time line-up consist of a live retransmission of the Miami station’s shows: “Maria Elvira,” “Paparazzi TV,” “Handyman,” “Xpediente,” “El Circulo,” “Lamusica.com,” “Código Astral,” “Tremenda Corte,” “Bayly” and Brazilian telenovela “Chocolate con Pimienta.”

Maggie Salas-Amaro, director of Affiliate Relations for Mega TV

“Mega TV is in conversations with various stations in different U.S. cities to establish affiliations in the near future. The affiliation with WBWP is the first of many steps that we are taking in expanding Mega TV nationally. Palm beach County has a total population of 1.2 million, of which 213, 261 are Hispanics.* Our brand is the perfect alternative for this fast growing market of Hispanics,” said, Maggie Salas-Amaro, director of Affiliate Relations for Mega TV.

WBWP Channel 57, who until the new agreement with Mega TV transmitted MTV3 programming, was also the first TV station in Palm Beach and Martin counties in Florida to transmit Spanish-language programming 24 hours a day weekly. Initially the channel aired music videos and local programs.

WBWP Channel 57, launched in 2000, reaches 125,000 Latinos between 18 and 45 years of age in Palm Beach and Martin counties. The station holds the number one spot among the area’s Spanish speaking Hispanics.

Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates Mega TV in Miami as well as 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.

*Source: Census 2006/Quickfacts.census.gov.

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Illegal immigration focus has negative impact on Hispanic community

Posted by Elena del Valle on December 18, 2007

Click on image to enlarge 

Although Congress has been unable to reach consensus on immigration reform, national and state authorities have introduced new enforcement measures including faster deportations, additional workplace raids, and restrictions on access to driver’s licenses and other government services. This increased attention on illegal immigration issues and heightened enforcement is causing many Hispanics unease, according to a Pew Hispanic Center 2007 National Survey of Latinos.

The Center conducted the survey by telephone from October 3 through November 9, 2007 among a random sample of 2,003 Hispanic adults the center considered nationally representative. Nine researchers contributed to the final report.

Based on the results of the survey, Pew researchers believe Hispanics, foreign born Latinos in particular, view illegal immigration in a positive light and consider it is beneficial for Latino communities and the country’s economy overall. More than 50 percent of Latinos surveyed in the United States worry that they or a loved one could be deported.

About half of Hispanic survey respondents believe they have suffered as a direct result of increased focus on immigration, and two thirds are convinced their life is more difficult due to the failure of Congress to enact legislation to address immigration reform.

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Presenter Roger Selbert, Ph.D.

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• How Latino market growth compares with other markets in the U.S.
• What drives the rise of Latino economic clout
• Who should target the Latino market
• What is the size of the Hispanic affluent market
• If the luxury Latino market is growing

Stay ahead of your competion with “Hispanic Projections”

Survey respondents said some of the negative effects on them of the public’s focus on illegal immigration include difficulty finding work or a place to live. They are also less likely to rely on government services or travel outside the country; and they believe there is a greater probability than in the past that they will be asked to produce documents to prove their immigration status.

While many Latino respondents oppose the new federal and state enforcement measures, non-Hispanics are supportive of the new illegal immigration enforcement policies. About 75 percent of Hispanics surveyed disapprove of workplace raids; about 79 percent prefer local police not play an active role in identifying illegal immigrants; and 55 percent disapprove of states checking for immigration status before issuing driver’s licenses. A slight majority of non-Hispanics favor workplace raids and a heavy majority favor driver’s license checks.

At the same time that Hispanics and non Hispanics have contrary opinions about enforcement policies, there is a significant difference in opinion within the Latino community about enforcement issues, illegal immigration, and discrimination. Native born Hispanics and their foreign born counterparts sometimes disagree, according to the survey findings. Native born Hispanics opinions are closer to those of the rest of the U.S. population regarding enforcement policies than those of foreign born Hispanics.

Native born Latinos are less likely than foreign born Latinos to describe a negative personal impact due to increased focus on illegal immigration. Non citizen Hispanics feel “much more vulnerable” than Hispanics who are citizens. Latinos who are not citizens are twice as likely as Hispanic citizens to worry about deportation and to feel current policies have a direct impact on their lives.

According to the survey, in spite of the new felt vulnerability Hispanics see as the result of the current anti immigration climate, Hispanics themselves don’t seem to oppose illegal immigration. Instead, Latinos hold immigration, even when it’s illegal, in high esteem. Native born Latinos have a more positive attitude about the effect of illegal immigration than do foreign born Latinos. More than half, 64 percent, of native born Latinos think there is a positive effect compared to 54 percent who, only five years ago, thought the impact of illegal immigration was beneficial.

The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.

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“Changing Latino Landscape” audio recording

Presenter Cesar Melgoza, managing director, Latin Force Group

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• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation

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Listen to song, watch video – Singer, designer partner to promote clothing line

Posted by Elena del Valle on December 17, 2007

Click on image to enlarge

Photo, video and song: SGM Records

When she performs, singer Diana Mera wears From Eye to I shirts and hoodies designed by Honey Tavassoli, a 24 year old born in Iran and raised in Tustin, California known in the fashion industry as Honey T. The two artists established a promotional agreement through which Mera showcases her favorite Hotney T. clothing line items when she performs.

Mera shows off some of the clothing items in the music video “20 Pedacitos” while she sings the song by the same name. Scroll down to watch the music video “20 Pedacitos” and to listen to the song by the same name.

“Besides loving the designs, Honey is wonderful and has created pieces specifically for me when I had photo sessions, she is fabulously talented and like her name, very sweet,” said Mera.

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 Brenda Hurley and Liria Barbosa

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• Division of duties, responsibilities within the family
• Who is the decision maker in the Latino family
• Who is the information provider in the Latino family

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Honey T designs T-shirts, jackets and tank tops with original drawings and paintings of her own inspiration. She then makes her paintings ready to print on the T-Shirts. Honey T original art is pressed in the fabrics that Mera wears, together with her iconic ties and chucks. Honey T clothes, made in the United States, cost between $13 to $40 and are available on the designer’s website.

“We had to look for something original within the simple image Diana has; I thought Honey T’s clothes were excellent because the printed designs in the shirts are unique, she personally draws them, it’s very interesting.” said Jorge Torres, Mera’s publicist. 

Mera, a singer, composer and an actor, was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. She started her career in television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español.  She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.

Wealthy consumers select favorite tequilas

Posted by Elena del Valle on December 14, 2007

Patron tequila bottles

Photos: The Patrón Spirits Co., Luxury Institute

Wealthy consumers in the United States responding to a recent Luxury Institute Survey selected Patron tequila as their top choice among 11 tequila brands. According to the recent survey, the second and third choices were 1800 Reposado and Herradura. About 3 percent of the survey respondents were Hispanic.

High net-worth consumers rated Patron the most prestigious tequila by a wide margin in the 2008 Luxury Brand Status Index (LBSI). The brand had the highest score for all LBSI components and both outcome metrics. In addition to Patron, 1800 Reposado and Herradura the other brands included in the survey were Cabo Wabo, Cazadores, Corazon, Don Julio, Gran Centenario, Jose Cuervo Reserva, Milagro Reposado, and Sauza Tres Generaciones.

Milton Pedraza, chief executive officer of the Luxury Institute

“The Luxury Institute was created for high net-worth consumers who believe that peer-to-peer ratings are the most informative and accurate guides to use in making intelligent purchasing decisions in all categories of luxury goods and services,” said Milton Pedraza, chief executive officer of the Luxury Institute. “Even in the arena of wines, liquors and spirits, where so many so-called experts exist, we believe that our surveys, which deliver the collective wisdom of this highly-educated, savvy, and largely self-made group, deliver far more accurate ratings since they reflect the impartial views of high net-worth consumers on metrics that really make a difference.”

Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations books

The proprietary Luxury Brand Status Index (LBSI) survey measures the prestige of leading brands among wealthy Americans. The Luxury Institute surveys online a national sample of 1,760 wealthy American consumers, with an average income of $346,000 and average net worth of $3.8 million. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

The Luxury Institute is an independent ratings, reviews and research institution specializing in the high net-worth consumer. The Institute publishes proprietary publications and research for wealthy individuals and the companies that cater to them on trends, high net-worth consumer rankings and ratings of luxury brands.

The Patrón Spirits Company portfolio includes Gran Patrón Burdeos, a new limited-production añejo tequila racked in Bordeaux barrels; and the following tequilas: Gran Patrón Platinum, Patrón Silver, Patrón Añejo (blended and oak-aged for a minimum of 12 months), and Patrón Reposado (blended to incorporate the taste of Patrón Silver with a hint of the oak of Patrón Añejo).

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• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals

Click here to find out about Beyond the 30 Second Spot

Hispanic marketing company launches Spanish language website for home buyers

Posted by Elena del Valle on December 13, 2007

Photos: Bilingual Marketing Group

Bilingual Marketing Group recently launched VivaReal.us, a Spanish language website offering home buyers bilingual real estate information about professionals, home-buying how-to videos and podcasts online. The website features original articles, without a byline, written by freelance writers, native Spanish speakers, who have lived in the designated area for two years or longer; as well as audio content in Spanish and English to help Spanish speaking home buyers learn about the home-buying process in easy to understand terms. There are seven videos, five full video guides and two news in video recordings.

Topics listed include How to buy a home (Cómo comprar una casa) and How to finance a home (Cómo financiar una casa). The website features English language video interviews with the president and a former board member of the National Association of Hispanic Real Estate Professionals. Organizers hope to include property listings, blogs, and social networking features soon.

Brian Requarth, chief executive officer of Bilingual Marketing

“Our goal is to create a search engine optimized, online community that connects Hispanic home buyers with easy-to-understand information about the home-buying process and the real estate professionals and experts that can help them buy a home,” said Brian Requarth, chief executive officer of Bilingual Marketing. “VivaReal.us is totally tailored to the Latino experience. Unlike many sites that translate English content into Spanish, we wrote everything in Spanish with the Latino home buyer specifically in mind.”

Discover how to reach Latinos in language today with

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Presenter Martha E. Galindo

Translation company owner Martha E. Galindo explains

• Why it’s important to reach your clients in language

• Ins and outs of translations issues

• How to select a translator

• What to expect

• How to save on translation costs

• Much more

Find out why its important to reach clients in language ”Hispanic Market Translation Issues”

“VivaReal.us takes consumer education to the next level by making the information widely available to homebuyers in audio and video formats,” said Timothy Sandos, chief executive officer of the National Association of Hispanic Real Estate Professionals. “Tools like this will help take the fear factor out of the process and foster a real understanding of home-buying for Spanish speaking consumers.”

According to promoters of the website, although Hispanic homebuyers are expected to drive the first-time buyer market in the years to come, there is a shortage of homebuyer resources in Spanish in the marketplace. A 2006 University of Notre Dame Institute for Latino Studies report indicates that between 1995 and 2005 30 percent of the total growth in U.S. households was from Hispanics.

For that same time period almost two-thirds of the total growth in Hispanic households was for owner-occupied homes; Hispanic gains played a role in stabilizing the rental home market by offsetting 98 percent of the net decrease in non-Hispanic renter-occupied households nationwide. In 2003, 3.2 million Hispanic renters dedicated 50 percent or more of their income to housing, a 32 percent increase in only two years.

Bilingual Marketing Group was founded in 2004 and forms part of ColConnect, a California LLC. The Santa Rosa, California company offers online marketing services to real estate related business in the United States and also has an office in Bogotá, Colombia. The company owners and senior officers are Requarth, Andrea Palacios, chief financial officer and Thomas Floracks, chief technology officer.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections with 2007-08 update” audio recording

Presenter Roger Selbert, Ph.D.

Find out

• About Latino buying power growth in the future
• How Latino market growth compares with other markets in the U.S.
• What drives the rise of Latino economic clout
• Who should target the Latino market
• What is the size of the Hispanic affluent market
• If the luxury Latino market is growing

Stay ahead of your competion with “Hispanic Projections”

5th Annual Multicultural Marketing for the Financial Services and Insurance Industries

Posted by Elena del Valle on December 12, 2007

5th Annual Multicultural Marketing for the Financial Services and Insurance Industries
April 29 – 30, 2008
Chicago, IL

Within the financial services and insurance industry, there is opportunity to capture a niche market with segmented, diversified marketing. Join CBI in our 5th year to hear from top industry executives on the varying techniques used throughout the industry to capitalize on multicultural markets, achieve brand recognition and foster profit growth. For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

Mention Promo Code: SGE744 and Save $500 off the Registration Fee!