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Posted by Elena del Valle on March 19, 2007
8th Annual Multicultural Pharmaceutical Healthcare Market Development & Outreach
March 19-20, 2007
New Brunswick, NJ
www.srinstitute.com/multiculturalseries
Posted by Elena del Valle on March 19, 2007
Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System
Photo: Spanish Broadcasting System
A podcast interview with Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Mega TV and the Spanish language television station’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia was recently named SBS’ chief creative officer and executive vice president, reporting directly to chairman and CEO Raúl Alarcón. In her new position, she is responsible for SBS’ expansion into Television and new media, directly overseeing TV station MEGA TV – channel 22 in Miami, as well as the Company’s internet site LaMusica.com and other new media development. Cynthia is in charge of the strategic expansion of SBS content across multiple media platforms as well as development of branded entertainment synergies among the SBS portfolio of media assets.
From 1997 to 2005 Cynthia served as senior vice president and editorial director of Cosmopolitan Television a division of Hearst Entertainment and Syndication Group, heading up the creation and development of the Cosmopolitan TV Networks. While there she led the research, development and creation of Cosmo TV, overseeing design of original programs, on-air packaging, promotions and program acquisitions, as well as the creation and production of original formats.
Prior to Cosmo TV, Cynthia was senior vice president of Programming and Creative Services for United International Holding’s joint venture channel service, United Family Communications (UFC), now MGM Networks Latin America. While at UFC, she created Casa Club TV, one of the first pan-regional home channels for Latin America.
Cynthia has a Master’s degree in Communications from the University of Miami focusing on the acculturation and media consumption of the immigrant population in the United States.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cynthia Hudson Fernández,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
Posted by Elena del Valle on March 16, 2007
Mexican Light:Healthy Cuisine for Today’s Cook book cover
Photo: University of North Texas Press
A recently released cookbook, Mexican Light: Healthy Cuisine for Today’s Cook, focuses on preColumbian low in fat and high in fiber and vitamins diets of Mexico. The paperback book by Kris Rudolph was published by University of North Texas Press late last year and retails for $17.95. The recipes and text are included in Spanish on facing pages.
Rudolph is a native of Houston and owner of the restaurant El Buen Café in San Miguel de Allende, Mexico, where she lives. She also offers culinary tours and teaches Mexican cooking classes, as well as a dancing and cooking workshop called “Salsa and Salsa.”
According to promotional materials, before the arrival of Columbus the people of Mexico ate corn, squash, tomatoes, beans, and lean meats and had a diet close to the recommendations for healthy eating of today.
The book opens with a short introduction outlining the history of Mexican cooking, followed by an overview of healthy eating habits, a description of the most common ingredients, and a guide to planning for parties. Fifty recipes cover a number of topics such as appetizers and after-dinner refreshers including: Lime and Cilantro Soup, Shrimp Ceviche Salad, Chicken Poblano, Pork Loin with Mango-Chipolte Salsa, Mexican Beef Tips, and Fish Veracruz Style.
Each recipe also includes the number of calories, amounts of total fat and saturated fat, grams of carbohydrates, and amount of fiber. Rudolph suggests low-fat and low-carbohydrate alternatives, as well as ways to vary the spiciness.
Brenda Hurley and Liria Barbosa
Posted by Elena del Valle on March 15, 2007
Verónica Vela
Photo: The Bravo Group
The Bravo Group recently promoted Verónica Vela from management supervisor to account director. Since joining the company in 1999, Vela has been a leader on the Wyeth account, a Bravo account since 1984.
She currently oversees work on nine Wyeth products. Vela was responsible for the launch of the first Hispanic market advertising campaign for the sleep aid Advil PM. She also, working in collaboration with Bravo Uno-a-Uno, introduced the Spanish language pages for the product website. Vela has worked on several cause and awareness accounts, including the Pfizer’s New York Hispanic Health Awareness program and the March of Dimes’ public service announcement campaign focused on folic acid to prevent birth defects.
In addition, as Sears account supervisor, Vela oversaw the development of original creative and the implementation of all media activations and promotional sponsorships. As senior account executive she coordinated and managed multi media production including shoots and recordings; and developed and managed the implementation of integrated marketing plans targeting Hispanic consumers.
“Verónica has truly been a rising star at Bravo. She has helped build Wyeth into a leader in their category. She has been instrumental in building Bravo’s pharma expertise and generating results for powerful brands like Sears, Advil, etc. I am always proud to see one of our long-standing employees continue to build their career and flourish at Bravo,” said Linda De Jesús-Cutler, chief operating officer and president, The Bravo Group.
The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies targeting U.S. Hispanic consumers. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive and digital, direct, promotional and event marketing, media planning and buying, branded entertainment and public relations. The company is headquartered in New York.
Improve your knowledge of the U.S. Hispanic market with
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to see a table of contents and to buy your copy today!
Posted by Elena del Valle on March 14, 2007
Latin rocker Ceci Bastida and East Los Angeles’ Quetzal
Photos: peermusic
Los Angeles, California – Peermusic will expand its presence at this year’s SXSW Music Festival in Austin, Texas. Four of the ten acts peermusic will showcase during the week of March 14-18, are Latino oriented performers Charanga Cakewalk, Upground, Ceci Bastida, and Quetzal. They will all perform at Spiro’s on Saturday March 17. Other peermusic showcases, open to all registered SXSW attendees, will include performances by Donovan, Robert Shields, The Tragically Hip, The Shys, The Procession, and Ox.
Charanga Cakewalk will perform at 9 pm. Charanga Cakewalk’s music is described as a melding of tejano, flamenco folklorico, merengue, garage, ska and reggaeton.
Young band Upground recently inked a deal with peermusic after winning the Sprint Battle of the Bands in 2006. The band’s music is a “hybrid sound of cumbia, reggae, swing, and ska.” Upground will perform at 10 pm.
Charanga Cakewalk
Ceci Bastida, one of the first women to rise in the ranks of Latin rock, with stints in Mexican ska-punk band Tijuana NO and with alterna-pop-rocker Julieta Venegas, will perform at at 8 pm. Bastida recently recorded demos with producer Jason Roberts (Control Machete, Plastilina Mosh), Grammy-nominated guitarist-songwriter Marthin Chan (Volumen Cero, JD Natasha) and Grammy-winning bassist Wil-Dog Abers of Ozomatli.
East Los Angeles’ Quetzal’s musical tapestries are described as varied and rich in their sounds, colors and messages. Spearheaded by a “fiercely independent spirit,” the group recently released its fourth CD, “Die Cowboy Die,” and will perform at 12 am.
The four-day South by Southwest Music and Media Conference features hundreds of music acts from the U.S. and abroad in 50 stages across Austin, Texas. In conjunction with the musical performances participants also attend music related discussions and presentations from hundreds of speakers.
Founded by Ralph S. Peer in 1928, peermusic is a global network of music publishing companies operating from 35 offices in 27 countries. With well over a quarter of a million titles in the company’s catalogue, and songs that vary from country, blues, jazz and pop to Latin, concert and rock ‘n’ roll, peermusic is one of the largest privately owned companies of its kind in the world.
Presenter Roger Selbert, Ph.D.
Posted by Elena del Valle on March 13, 2007
“Gente Como” host Camilo Egaña
Photo: Kike San Martin
WSBS-Mega TV Channel 22 recently launched a new television series, “Gente Como,” focusing on Hispanic personalities in Miami, Florida and their contributions to the community. The new show is scheduled to air at 9 pm once a month.
Hosted by Camilo Egaña, the monthly program promises to explore the lives and origins of influential local personalities in Miami and their contributions to the city’s culture. “Gente Como” producers plan to include testimonials from friends, colleagues and family members of featured personalities to tell their stories and their impact on the Hispanic community in Miami and neighboring areas.
Egaña means to showcase the behind-the-scenes activities and “real lives” of some of Miami’s power elite. During the first season, the program will explore the lives of influential guests such as the politico Diaz-Balart brothers, restaurateur Felipe Valls, and Raul Martinez, the former mayor of the city of Hialeah.
For the last ten years, Egaña had served as a reporter for WSCV-51 a Telemundo owned and operated station in South Florida. Egaña began his career writing for several publications in Cuba, including Bohemia, Trabajadores, El caiman barbudo and Alma Mater, the University of Havana student periodical.
In 1995, while still in Cuba, Egaña hosted “La Noche se Mueve” on Cubavisión, Channel 6. Egaña also hosted “Decida Usted,” a reality series on Cuban television. That same year, Egaña taught communication classes at the Universidad Nacional Autónoma de Mexico in Mexico City. After receiving a scholarship to study radio and television production in Madrid, Spain Egaña hosted “El sonido de la ciudad,” a radio magazine airing on Radio Ciudad in Havana, Cuba.
Reach Latinos consumers with electronic publicity tools with
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Posted by Elena del Valle on March 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
Posted by Elena del Valle on March 12, 2007
Photo: Twentieth Television
A podcast featuring an interview with Cristina Perez, host of “Cristina’s Court,” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the show with Elena del Valle, host of the HispanicMPR.com podcast.
Cristina Perez is a lawyer, television personality, radio host, entrepreneur, business owner, author, and national columnist. She is host of Twentieth Television’s new first-run syndicated court show “Cristina’s Court.” Prior to the new show she hosted the Telemundo court show “La Corte De Familia” (“Family Court”). Promotional materials describe her as the first television judge to cross-over from Spanish-language to English-language television.
As the first woman television judge to air in national syndication on a Spanish-language network series, Cristina presided over “La Corte De Familia” cases related to relationships, including physical and verbal abuse, paternity claims, child and spousal support and infidelity. “La Corte De Familia” was Telemundo’s number two daytime show for four straight seasons. The program also aired in 15 additional countries. Prior to being named host of “La Corte De Familia,” Cristina made her television debut as host of “La Corte Del Pueblo” (“The People’s Court”) on KWHY in Los Angeles, California.
The daughter of Colombian immigrants, Cristina was born in New York, New York. She lived in all types of places from one of the poorest neighborhoods of New York, to the big city of Guadalajara, Mexico, to the border town of San Ysidro, California to Hartford, Connecticut, and then to California, which she has called home for over twenty years.
Find out how to reach Latinos through TV and Radio campaigns with
David Henry presenter
Find out
Driven to further build on her family’s good fortune in America, Cristina, and her husband Christopher Gonzalez, founded the Los Angeles-based law firm Perez Gonzalez. Their practice focuses on immigration, entertainment, athletic, technology, corporate, business and investment fields.
Her first book “Living by Los Dichos,” a collection of life lessons Cristina learned from her family and continues to apply to her personal and professional life, was recently released by Simon & Schuster.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Cristina Perez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
Click the button to hear the podcast:
Posted by Elena del Valle on March 9, 2007
Puerto Ricans in the United States book cover
Photo: Lynne Rienner Publishers
Academics Edna Acosta Belén and Carlos E. Santiago focus on the trajectory and status of Puerto Ricans in the United States in the 272-page Puerto Ricans in the United States: A Contemporary Portraitbook (Lynne Rienner Publishers, $22.50). Choice magazine selected Puerto Ricans in the United States a 2006 Choice Outstanding Academic Title. Outstanding Academic Titles are chosen for their excellence in scholarship and presentation, the significance of their contribution to the field, and the important treatment of their subject.
The book is divided into eight chapters: Introduction: Portrait of a Commuter Nation; The Colonial Experience; Migrations Before World War II; Postwar Migration Patterns; A Demographic Portrait; Social and Civil Rights Struggles; Voices and Images of the Diaspora; and Overcoming the Colonial Experience: Future Challenges. It includes 28 graphics and 19 black and white illustrations. The cover designed is a reproduction from the mural “Sea of Flags” by Gamaliel Ramírez and Eren Star Padilla in Chicago.
Edna Acosta-Belén is Distinguished Professor of Latin American, Caribbean, and women’s studies at the University at Albany, SUNY, where she is also director of the Center for Latino, Latin American, and Caribbean Studies. She serves as coeditor of the Latino(a) Research Review, which she founded with Carlos Santiago. Carlos E. Santiago is chancellor of the University of Wisconsin-Milwaukee and professor in the university’s Department of Economics. He has published extensively on the Puerto Rican diaspora.
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Posted by Elena del Valle on March 8, 2007
David Burgos, account group director, MillwardBrown
Photo: Strategic Research Institute
Several presenters at the 8th Annual Multicultural Healthcare Development & Outreach conference will address Hispanic market topics. The two-day event, scheduled to take place March 19-20, 2007 in New Brunswick, New Jersey is expected to have an attendance of 100.
Promotional materials indicate the conference will address why pharmaceutical brand teams and other healthcare stakeholders are pursuing multi-segment strategies to cultivate relationships with Latinos, African-American, Asian-American, and Gay and Lesbian populations. Topics may include minority health advances, grassroots health clinics, content management for websites, labeling and advertising, patient education, health literacy, cultural competency, faith and community based event strategies, public relations and other cultural insights into health behaviors.
The conference will feature the following Hispanic market focused presentations: Dan Solomon, CEO, Mindshare Interactive Campaigns LLC and Oscar Padilla, managing director, Hispanic Cutlural Division, Mindshare Interactive Campaigns will talk about “Beyond Translation: Reaching the Hispanic Community through Cultural Connections: NuestraPhRMA.org.” Also, David Burgos, account group director, MillwardBrown will discuss “Looking for the right strategy to target Hispanics?… Try this prescription;” and Monica Tor, Ph.D., president, SocialQuest will discuss “Understanding Hispanic Health Issues and Behaviors: Unaculturated Latinas Research Findings.”
The cost of admission is $1,495 or $1,695 for the conference and workshops. Discounted rates are available for HispanicMPR.com subscribers, academics, and nonprofit and community organizations.
Additional speakers include Thomas LaVeist Ph.D., director, Center for Health Disparities Solutions and Professor of Health Policy and Management, Johns Hopkins School of Public Health; Bill Imada, chairman and CEO, IW Group Inc.; Liliana Gil, director of Marketing Sourcing, Hispanic Marketing Strategy Lead (Proyecto MAS2), Johnson & Johnson Pharmaceutical Group; Virgil Simons, founder and president, The Prostate Net; Donald D. Palma Ph.D., president, chief research officer and author, Common Sense Advisory Inc.; Andrea Brecher, product manager, Johnson & Johnson Health Care Systems; Shelly Lipton, executive vice president, Alternative & Innovative Marketing (AIM); Todd Rivendell, president and CEO, Rivendell Media Inc.; Monica Torres Ph.D., president, SocialQuest Inc.; Stewart Levy R.Ph., vice president, Sales and Marketing, Impact Health; Elisa Cooper-Broski, president anc chief branding officer, Bruce Leeb & Company (BLC); Ron Campbell, president, Campbell-Communications Inc.; and Jim Mansfield, product line director, Consumer Programs, Verispan; Eric Talbot, director, Marketing Effectiveness, Verispan.
Target Latinos effectively by anticipating changes in the market with
Presenter Roger Selbert, Ph.D.
