Posted by Elena del Valle on March 8, 2007
David Burgos, account group director, MillwardBrown
Photo: Strategic Research Institute
Several presenters at the 8th Annual Multicultural Healthcare Development & Outreach conference will address Hispanic market topics. The two-day event, scheduled to take place March 19-20, 2007 in New Brunswick, New Jersey is expected to have an attendance of 100.
Promotional materials indicate the conference will address why pharmaceutical brand teams and other healthcare stakeholders are pursuing multi-segment strategies to cultivate relationships with Latinos, African-American, Asian-American, and Gay and Lesbian populations. Topics may include minority health advances, grassroots health clinics, content management for websites, labeling and advertising, patient education, health literacy, cultural competency, faith and community based event strategies, public relations and other cultural insights into health behaviors.
The conference will feature the following Hispanic market focused presentations: Dan Solomon, CEO, Mindshare Interactive Campaigns LLC and Oscar Padilla, managing director, Hispanic Cutlural Division, Mindshare Interactive Campaigns will talk about “Beyond Translation: Reaching the Hispanic Community through Cultural Connections: NuestraPhRMA.org.” Also, David Burgos, account group director, MillwardBrown will discuss “Looking for the right strategy to target Hispanics?… Try this prescription;” and Monica Tor, Ph.D., president, SocialQuest will discuss “Understanding Hispanic Health Issues and Behaviors: Unaculturated Latinas Research Findings.”
The cost of admission is $1,495 or $1,695 for the conference and workshops. Discounted rates are available for HispanicMPR.com subscribers, academics, and nonprofit and community organizations.
Additional speakers include Thomas LaVeist Ph.D., director, Center for Health Disparities Solutions and Professor of Health Policy and Management, Johns Hopkins School of Public Health; Bill Imada, chairman and CEO, IW Group Inc.; Liliana Gil, director of Marketing Sourcing, Hispanic Marketing Strategy Lead (Proyecto MAS2), Johnson & Johnson Pharmaceutical Group; Virgil Simons, founder and president, The Prostate Net; Donald D. Palma Ph.D., president, chief research officer and author, Common Sense Advisory Inc.; Andrea Brecher, product manager, Johnson & Johnson Health Care Systems; Shelly Lipton, executive vice president, Alternative & Innovative Marketing (AIM); Todd Rivendell, president and CEO, Rivendell Media Inc.; Monica Torres Ph.D., president, SocialQuest Inc.; Stewart Levy R.Ph., vice president, Sales and Marketing, Impact Health; Elisa Cooper-Broski, president anc chief branding officer, Bruce Leeb & Company (BLC); Ron Campbell, president, Campbell-Communications Inc.; and Jim Mansfield, product line director, Consumer Programs, Verispan; Eric Talbot, director, Marketing Effectiveness, Verispan.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.