Posted by Elena del Valle on February 14, 2007
Nacho Hernandez Jr. and Ignacio Hernandez of MexGrocer.com
Photo: MexGrocer.com
MexGrocer.com has a solution for home sick Mexicans and Mexican food lovers. The online grocery store sells Mexican food products and ingredients to over 12,000 cities in the 50 states and recently consolidated operations.
The San Diego based distributor’s website offers 1,200 hard-to-find, non-perishable Mexican food items, household products, cooking tips, Mexican recipes and Mexican cookbooks. MexGrocer.com was founded by Ignacio Hernandez and Nacho Hernandez Jr. in 2000.
“This is just one of several important changes we will be implementing in 2007 to provide our consumers with a much better service level and product offering,” said Ignacio Hernandez, president, MexGrocer.com.
Shopping categories on the website are Beverages, Canned Foods, Rice-Beans-Pasta, Ingredients, Desserts, Mexican Candy, Snacks & Cookies, Chili Peppers, Hot Sauces, Salsas & Mole, Spices & Herbs, Tortillas & Tamales, Mexican Food, Foodservice Mexican, Household & Religious Items, Cooking Utensils, Mexican Food, Cookbooks, Gift Certificates, and Gourmet Food Store.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
These two experts will help you make your Latino family campaign a success. Find out about reaching Latino families, adapting general market messages when targeting Latinos, adapting products and services when targeting Latinos and much more.
Click here for inforamation on Latino Family Dynamics
Posted by Elena del Valle on February 13, 2007
Entrepreneur Francisco Martin
Photo: Francisco Martin
Woodland Hills, California – Azure Group, Inc. founders and Los Angeles entrepreneurs Bill Anz and Francisco Martin plan to open a Latin-focused federal savings and loan bank, Banco Unido FSB, August 2007. Although Banco Unido, FSB has not yet been granted its charter by the Office of Trade Supervisions, Anz and Martin have been working on a banking venture for the last three years and are confident of their success. The first branch, to be located in North Hollywood (Los Angeles), is expected to be capitalized with $20 million.
Following the launch of the Encino based mortgage bank, Mortgage Capital Corporation of America, the entrepreneurs are ready for the next step. The future bank founders are former MAM Group, Inc. founders.
“The idea was to create an infrastructure to originate and fund Mortgage Loans, with the ultimate intent to either merge the operation into a commercial bank or savings and loans institution. The Mortgage Operation offers many benefits to us. We have instant access to all the pertinent information, which allows us to target our clients with more relevant financial products,” said Anz.
“Latinos who become banking customers for the first time may gain access to one key element of the ‘American dream,’ credit. Through personal loans, credit cards, and home mortgages, previously unbanked Latinos may improve their economic status and begin to accumulate assets,” said Martin.
He indicated they endorse passive investments (indexing) and a method based on the efficient market theory, completely opposite to active investments, stock picking and market timing. They pick sectors and countries by selecting specific indexes. The results are based on highly diversified investment vehicles. Then they scale the method to small investment accounts of less than $5,000.
“This gives the smaller investor the access to sophisticated investment diversification that one would only see open to multimillion dollar portfolios. You can expect Banco Unido to be the universal banker to the Latin Community. From mortgage loans, investments, personal loans to checking and savings accounts, Banco Unido will serve this community to an extend that was only privy to the well-heeled of our society.”
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on February 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
Posted by Elena del Valle on February 12, 2007
Andrew Gamm, director of brand development, Pizza Patron Inc.
Photo: Pizza Patron
A podcast interview with Andrew Gamm, director of brand development, Pizza Patron Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Latino oriented pizza company’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Andrew is responsible for establishing core brand values with the objective of strengthening brand equity within the company and publicly. Before joining Pizza Patron, Andrew worked as creative director, lead production designer and graphic artist with global brand management companies such as Seven Worldwide and Schawk, Inc.
He has provided complex marketing solutions for companies such as Coco-Cola and has created complete branding solutions for startup restaurant concepts such as Wingstop. He strives to maintain consistent brand integration across all media.
Pizza Patron serves Latinos in Texas, Arizona, Colorado, Nevada and California and has aggressive expansion plans for the U.S. as well as Mexico and Latin America. Pizza Patron stores are community-based in Spanish speaking or predominately Hispanic neighborhoods.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Gamm,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
Click the button to hear the podcast:
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Posted by Elena del Valle on February 9, 2007
Cosmopolitan en español February 2007 cover
Photo: Cosmopolitan en español
Coral Gables, Florida – Launched in the U.S. in 1973, Cosmopolitan en español is turning over a new page by partnering with Spanish-language Internet portal Terra Networks. Together they hope to create an interactive magnet for the lucrative 18-34 Hispanic women demographic. This partnership comes after a year of planning and exploring magazine coupled with online advertising campaigns among several of the Editorial Televisa publications. As a result, Terra Networks was selected to provide an online destination for Cosmopolitan en español.
Organizers hope to boost the number of readers accessing the magazine online via the Mujer (Woman) channel on Terra.com or directly through the magazine’s website. Plans include RSS feeds from the monthly print edition, frequent updates and Internet-only services including pertinent market research. Organizers hope special sweepstakes, promotions and reader survey polls will also generate traffic to the website.
“Terra’s Mujer audience and Cosmopolitan en español’s readers share numerous characteristics,” said Fernando Rodriguez, CEO of Terra Networks. “They are young, independent, fun-loving women. We plan to engage them with dynamic content, entertain them with videos and photo galleries, and guide them to form new or join pre-existing social networking communities.”
Dynamic Logic research from November 2006 indicates 39 percent of Terra’s Mujer audience is college educated and 63 percent of these visitors are online at least once per day.
“We are so excited about this partnership,” said Marinos Duarte, publisher, Cosmopolitan en español. “To know that we will be able to stretch our events and programs beyond the print medium and grow them via a portal such as Terra Networks definitely makes for a successful partnership. I am confident that the Cosmo woman will be pleased with everything we are offering her in 2007.”
According to promotional materials, Cosmopolitan en español readers are loyal and love the magazine. They spend an average of almost one hour and a half with the magazine and read it an average of 4.8 times; and 61 percent of readers reportedly saved all or some of the last issue they read.
The Cosmopolitan en español Readership Study, conducted by Simmons Custom Research September 2006, indicates the magazine readers’ age is about 33. They are highly educated. About 61 percent attended or graduated from college. They are more than twice as likely as the average Hispanic to have purchased items on the Internet in last 12 months.
Cosmopolitan en español is a monthly magazine published as part of a joint venture with The Hearst Corporation. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group.
Editorial Televisa is a division of Grupo Televisa, one of the largest Spanish-language media companies in the world. The company publishes 75 titles distributed in 19 countries throughout the Western Hemisphere with an approximate paid circulation, according to promotional materials, of 8.2 million issues and a reach of 58 million readers. Some of the company’s leading magazines are: Cosmopolitan en español, Vanidades, Hispanic Magazine, Hispanic Trends, Poder USA, National Geographic en Español, Tu Dinero, ESPN Deportes La Revista, and Maxim en Español.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase an audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on February 8, 2007
Lourdes Aponte-Rosario, president, HBWA and publisher of Latinamarketplace.com
Photo: Lourdes Aponte-Rosario
San Juan, Puerto Rico – The Hispanic Business Women’s Alliance (HBWA) launched a new, interactive online directory of Latina business owners and professionals at Latinamarketplace.com. For a $25 annual fee, Hispanic women in the United States, Puerto Rico, and the U.S. Virgin Islands can be added to the 279 listings. The directory, which features listings in English and Spanish, is designed to help Internet shoppers find and do business with Latina business owners and professionals.
“According to the latest U.S. Bureau of the Census report (2002), there are 540,909 Latina owned businesses in the United States and another 111,287 Latina businesses jointly owned with a male partner. All are excellent prospects to be registered in this new Directory,” said Lourdes Aponte-Rosario, president of HBWA and publisher of the online directory.
Researchers believe that Latinas represent the fastest growing entrepreneurial sector in the U. S. business community. According to the Center for Women’s Business Research’s 2004 biennial update, firms owned by women of color are growing at six times the rate of all U.S. The publishers of the directory expect their organization’s collaborative efforts with local Hispanic chambers of commerce and Latina organizations to boost the number of listings on the website.
“Until now, most Latina entrepreneurs and professionals listed in the directory did not have a presence in the Internet. Latina owned start-ups will now have the opportunity to market their products or services via the Internet in an easily accessible and attractive format,” said Aponte-Rosario.
The directory allows Internet shoppers to quickly locate Latina owned firms by business category based on the North American Industry Classification System (NAICS Code), product/service key word, company name, street address, city, state, and zip code. In addition, shoppers can find the Latina business via a map locator.
Aponte-Rosario also anticipates that non-Hispanic business owners seeking to penetrate the rapidly growing U.S. Hispanic market will utilize the new online directory to identify potential Latina suppliers, clients or strategic partners.
19 national experts share useful information on how to reach Hispanics effectively in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to see the table of contents and to buy your copy today!
Posted by Elena del Valle on February 7, 2007
By Jay Gronlund, vice president and managing director, Latin Pulse USA
Mario Quiñones, president, Latin Pulse
Mario Quiñones, president, Latin Pulse
Jay Gronlund, vice president and managing director, Latin Pulse USA
Photo: Elena del Valle
As the world of marketing becomes more complex and demanding, marketers are focusing more on emotional branding to distinguish their product/brand. Emotional connections are vitally important in creating brand loyalty. The critical challenge for today’s marketers is twofold: how to make your brand come alive with more specific, meaningful emotions; and how to test the emotional appeal of your brand and key marketing initiatives.
Why Emotional Connections are So Important for Branding
During the past 25 years, social psychologists in neuroscience have researched the emotional foundation of human behavior, concluding that brand decisions are related primarily to our senses and emotions, which are much more important than rational thinking or the appeal of functional benefits.
Click here to read the complete article
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on February 6, 2007
Danny Crowe, president, LATV
Los Angeles, California — LATV, billed as the nation’s first bilingual music and entertainment network distributed via digital multicast, recently signed a multi-city affiliation deal with Post-Newsweek Stations, Inc. to multicast the 24-hour network on a digital channel at four of the six Post-Newsweek stations. Set to launch in spring 2007, the standard-definition channel will be ad-supported, targeting 16- to 34-year-old Hispanic Americans.
At launch, LATV is expects to reach eight million cable and broadcast homes in four of the top 10 U.S. Hispanic markets. LATV will be broadcast on the affiliate stations’ digital spectrum. It should be available to viewers with digital televisions, and also on basic digital cable at launch in each of the markets.
“In the Hispanic market, LATV was the first television station to go bilingual with music and entertainment and now we are the first to multicast the programming that speaks to today’s Latino youth. Post-Newsweek is a formidable partner and has the resources and experience to add much value. This affiliation anchors us in some of the nation’s most vibrant bilingual communities, giving us broader distribution and partners in these key markets,” said Danny Crowe, president, LATV.
LATV’s national rollout will begin with Post-Newsweek station affiliates in Houston (KPRC), Miami (WPLG), Orlando (WKMG) and San Antonio (KSAT). LATV will be multicast on these stations’ digital spectrum as a standard-definition channel. LATV will be carried on basic cable through its affiliates. LATV will also be carried in Los Angeles on KJLA via cable, broadcast and satellite.
“Post-Newsweek has great stations in key Hispanic markets. This partnership with LATV will expand our reach to second- and third-generation Hispanics as well as achieve tremendous cross-over appeal in all the younger demographics given its hot format of Latino music and pop culture,” said Alan Frank, president and CEO, Post-Newsweek.
The LATV network offers a mix of bilingual music and lifestyle programming targeting bicultural Latinos in Los Angeles, California. Since 2001, the predominantly English-language LATV has been shot in front of a live in-studio audience. Its programming airs on broadcast, basic cable and satellite. LATV’s advertising roster includes: Verizon, Levi’s, McDonald’s, VW and Target Stores. Daddy Yankee, Pitbull, Paulina Rubio, Frankie J and Julieta Venegas are among the artists that have performed on LATV.
Post-Newsweek Stations, Inc., the television broadcasting subsidiary of The Washington Post Company (NYSE: WPO), owns and operates six television stations. One in Michigan, two in Texas and three in Florida: WDIV in Detroit (NBC), KPRC in Houston (NBC), KSAT in San Antonio (CBS), WPLG in Miami (ABC), WKMG in Orlando (ABC), and WJXT in Jacksonville (independent).
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
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Filed Under: Media
Posted by Elena del Valle on February 5, 2007
Professors Diana Rios, Ph.D., and Federico Subervi, Ph.D.
Photos: Diana Rios, Ph.D., Federico Subervi, Ph.D.
A podcast interview with Diana Rios, Ph.D., associate professor, Department of Communication Sciences, University of Connecticut and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos and director Latinos and Media Project, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Latino identity with Elena del Valle, host of the HispanicMPR.com podcast.
Associate professor Rios’ research and teaching include minorities, women and media, media effects, and cross-cultural communication. She earned her Ph.D. at the University of Texas at Austin. She is former associate director of the Puerto Rican/Latino Studies Institute of the University of Connecticut.
Professor Subervi has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States, since the early 1980s. His book, The Mass Media and Latino Politics, is scheduled for publication in early 2007.
Among his other activities from his home base in Austin, Dr. Subervi directs the Latinos and Media Project, a site dedicated to the dissemination of research and resources pertaining to Latinos and the media, and serves as chair of the Board of Directors of Latinitas, Inc., an organization and Web-based magazine for Latina adolescents and teens.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Diana Rios, Ph.D., Federico Subervi” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Click here to purchase a downloadable or CD audio recording with presentations on Latino identity by Diana Rios, Ph.D. and Federico Subervi, Ph.D. and a bonus interview with the professors
Posted by Elena del Valle on February 2, 2007
FOR IMMEDIATE RELEASE
Boca Raton, FL – Choice selected The Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) a 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first ever Hispanic marketing title selected for the exclusive list. The 640 outstanding works were selected for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important – often, as in this case, the first – treatment of their subject. The Hispanic Marketing & Public Relations book was (one less than 3 percent) of more than 25,000 titles submitted to Choice in 2006. Outstanding Academic Titles are the “best of the best.”
Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.
Hispanic Marketing & Public Relations is useful for anyone targeting U.S. Hispanics, including marketing professionals and students. The book, provides 435 pages of information, graphics, (including 93 tables and figures), case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA. Information on the book, including authors biographies is available at the book’s companion website HispanicMPR.com, https://www.hispanicmpr.com/the-book/ .
Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. Cris Ascunce of CAT Grafix, Inc. designed the cover. Topics include a U.S. Hispanic market outline, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike,“ said Elena del Valle, book editor. “The book provides information that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while promoting Hispanic marketing excellence.”
Contact:
Elena del Valle
elena@lnaworld.com
(305) 270-6309
