Saturday, February 16, 2019


Humane Borders to hold conference on the migrant in March 2007

Posted by Elena del Valle on February 28, 2007


A water station near the U.S.-Mexico border

Photo: Humane Borders

Humane Borders representatives want to expand the public and decision makers’ understanding of Mexican migration into Arizona. To further this goal they will gather to discuss, review, and share migration information during a five-day conference scheduled to include several movie screenings, a field trip to Sonora, Mexico and a full day in the dessert. The 2007 International Conference on the Migrant, the first one organized by Humane Borders, will take place March 26-29, 2007 in Tucson, Arizona.

Participants will have an opportunity to obtain first hand experience about migration issues in Arizona, hear about U.S. responses to migration, listen to Mexican perspectives and learn about actual migration challenges. Organizers promise presentations by Mexican and Arizona government officials, a medical examiner, humanitarian groups, federal land managers, and academics.The cost of admission, including a field trip and meals, is $350 or $200 for the first two days.

Humane Borders is a faith based nonprofit organization established in 2000 by Reverend Robin Hoover. Humane Borders offers humanitarian assistance through more than 70 emergency water stations on and near the U.S.-Mexican border. Every week, hundreds of the organization’s volunteers, including 60 trained drivers, head out to the desert. They maintain water stations, refill water barrels, pick up discarded items and report vandalism.

“Hispanic Projections” audio recording

Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections” 

Hudson Employment Index: Worker confidence drops among Hispanics, African-Americans in January 2007

Posted by Elena del Valle on February 27, 2007

Hudson Hispanic Index January 2006-07 

Click on image to enlarge

Graphic: Hudson Employment Index 

According to Hudson Employment Index data, worker confidence slid for the second consecutive month for Hispanics, and dropped after a December 2006 rebound for African-American workers in January 2007. The monthly Hudson Employment IndexSM for Hispanics fell 4.8 points to 98.7, and dropped 7.6 points to 84.8 for African-Americans. The composite index, based on responses from approximately 9,000 workers across all races and ethnicities, climbed up 1.5 points to 104.2.  

The Hudson Employment Index for Hispanic workers revealed that the number of workers who said their financial situation was getting worse rose ten points in January to 42 percent. There was a five-point decrease in the number of employees expecting their company to hire (33 percent).  However, fewer workers also anticipated their company would be reducing headcount in the coming months, 15 percent compared to 18 percent in December 2006. Fewer workers were worried about losing their job in January 2007 (15 percent) than in December 2006 (20 percent). 
The Hudson Employment Index for African-Americans found that there was a nine-point drop in the number of workers expecting their company to increase headcount (25 percent), the lowest on record for African Americans. The number of workers who said their financial situation was getting better dropped five points in January 2007 to 35 percent. Compared to December 2006 when 21 percent of the workforce was concerned about losing their jobs, 23 percent made that statement in January 2007.

“While not discounting the positive implications of the improvement in the Index, the start of the year tends to reveal a greater sense of optimism, resulting from fresh budgets, new hiring plans and generally high hopes for the year,” said Steve Wolfe, senior vice president, Hudson.  “The true test will be in the months to come if the record low concerns around layoffs and job security concerns are sustained.”

The Index also showed workers in general felt more secure in their current employment in January 2007. That month the number of workers concerned about losing their own job fell two points to 16 percent. There was a one-point decrease in the number of employees expecting their companies to lay off staff, down from 15 percent in December 2006. Job satisfaction began to rebound in January 2007, as the number of individuals happy with their job rose one point to 74 percent. There was a one-point decrease to 37 percent among employees who indicated their finances were getting worse.

Listen to podcast interview with Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero magazine

Posted by Elena del Valle on February 26, 2007

Isabel Malowany  Francois M. Dauder

Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero

A podcast featuring an interview with Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, they discuss the magazine and the Hispanic market with Elena del Valle, host of the podcast.

Isabel Malowany was born in Havana, Cuba in 1962 and raised in the United States. Fluent in English, Spanish, French, Portuguese, and Italian, she studied in Paris, France where she received a Junior Degree in Political Science from the Institut d’Etudes Politiques, a bachelors degree in History from the Université de Paris IV Sorbonne and a Masters Degree in Communications from the Université de Paris II.

She began working as a broadcast journalist in 1983 for Radio France Internationale (short-wave) as a correspondent for Deutsche Welle, part of the German national radio. She has also worked as columnist for The Miami News and was contributor to several newspapers in France and the United States. She was a television correspondent and producer for Channel Four, a weekly European current affairs magazine. She was an on air presenter and reporter for French public television and a Reuters Financial Television correspondent and on-air producer for special live events.

She was Reuters Television Bureau chief, international media coordinator in the field of human rights and social development of Brazil’s largest non-profit organization Viva Rio.  She was a producer in Brazil for Real TV and Paramount; Viacom consultant for Media Mundi, an international television distribution network; and producer and presenter with GolTV before joining Page One Media as editor of Tu Dinero.

A native of New Jersey, Francois started his career in finance over nine years ago. Early in his career, he decided to help fill the void of financial advice in the Hispanic community. After developing his career with Merrill Lynch, Smith Barney, and JP Morgan Chase, he began to address the market segment he always wanted to serve.

As the brand manager for Tu Dinero magazine, Francois promotes the magazine to Fortune 500 companies. He is working on Tu Dinero’s first year anniversary event and a fundraising symposium in Los Angeles.   

To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Isabel Malowany, Francois Dauder” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.

Click the button to hear the podcast:

Click here to sponsor a podcast

“Latino Media and Hispanic Media Training” audio recording

Federico Subervi, Ph.D. Elena del Valle, MBA

Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA

Click here to purchase a downloadable or CD audio recording with presentations on Hispanic media training by Elena del Valle, MBA and on Latino media by Federico Subervi, Ph.D.


Frankie Alvarado, former La Academia USA contestant, signs exclusive deal with SGM Records

Posted by Elena del Valle on February 23, 2007

Frankie Alvarado 

Singer Frankie Alvarado

Photo: SGM Records

Los Angeles, California.- SGM Records started the year signing a record deal with Puerto Rican Frankie Alvarado, singer, composer and former contestant of the first generation of La Academia USA, a reality show that airs on Azteca América.

“I want to thank SGM for the opportunity they have provided for me to materialize my dream. I am happy and honored because they have considered me to be part of this family,” said Alvarado.

La Academia México has generated stars like Yahir, who won fourth place in the first generation and remains a popular artists, and Yuridia, whose music sold a million copies worldwide. 

According to promotional materials, Alvarado is the first artist from La Academia USA first generation to sign an exclusive record deal. As part of the agreement with SGM, he is preparing to change his look and planning new recording projects with the record label.

“I am very pleased to have Frankie in SGM. He is very talented and we have a lot of plans for him,” said Soledad Herrada, production director and chief operating officer of SGM Records. “Without a doubt his style and personality matches very good our label and Diana Mera, who we have been working with for five years. I expect some news very soon.”

The son of Francisco “Chalina” Alvarado, a musician and composer, and Luz Rivera, a music teacher Alvarado grew up surrounded by music.  He has composed 75 songs.

“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa

Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa

MegaTV launches political analysis program with Andres Oppenheimer

Posted by Elena del Valle on February 22, 2007

Andres Oppenheimer

Andres Oppenheimer

Photo: MegaTV

Miami, Florida – WSBS-Mega TV Channel 22 launched a new show, “Oppenheimer Presenta,” a political analysis program conducted by columnist Andrés Oppenheimer Sundays at 10 p.m. Oppenheimer is a well-known syndicated columnist with The Miami Herald, and a political analyst. According to promotional materials, the reach for “Oppenheimer Presenta” is more than 57 million households in 19 Latin American stations, as well as in France and Spain.

“With the launch of the transcendental ‘Oppenheimer Presenta,’ Mega TV embarks on a new initiative by launching political programming that is highly-respected among journalists and political professionals in the South Florida Hispanic community and beyond,” said Cynthia Hudson-Fernández, chief creative officer and executive vice president of SBS.

Andrés Oppenheimer is a Latin America editor and foreign affairs columnist at The Miami Herald. His syndicated column, “The Oppenheimer Report,” appears twice a week in The Miami Herald and 45 other U.S. and Latin American newspapers. Oppenheimer also contributes political analysis to CNN en Español, and has been featured in such outlets as The New York Times, The Washington Post, CBS News and the BBC.

He is the recipient of several journalism awards. Oppenshimer was a co-winner of the 1987 Pulitzer Prize as a member of The Miami Herald team that uncovered the Iran-Contra scandal. He received two Inter American Press Association awards (1989 and 1994). He also received an Ortega & Gasset Award in 1993, and the 2001 King of Spain Award, presented by the Spanish news agency EFE and the King of Spain Juan Carlos I. Oppenheimer has authored four books including Castro’s Final Hour: An Eyewitness account of the disintegration of Castro’s Cuba

Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.

Reach Latinos consumers with electronic publicity tools with

“Electronic Publicity and Broadcast Public Relations” audio recording

David Henry

David Henry presenter

Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.

 Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry

Still not Targeting the U.S. Hispanic Market?

Posted by Elena del Valle on February 21, 2007

By Tony Malaghan
CEO, Arial International

Tony Malaghan

Tony Malaghan, CEO, Arial International

Photo: Arial International

Latest population estimates by the U.S. Census Bureau at the time of writing, put the U.S. Hispanic population at 42,687,224 or 14.4 percent of the U.S. population. That equates to one person out of every seven in the U.S. being Hispanic. The projection for 2050 is that this will increase to one in four people or 25 percent of the total population.

To put the current Hispanic population into perspective, when looked at in terms of the population of countries in the world, it would rank 29th out of 232 countries. In terms of pure numbers, it ranks higher than Sudan, Spain, Argentina, Kenya, Canada, Australia and Afghanistan to name a few.

I think we can conclude it’s a pretty substantial market. So, why are more companies in the U.S. not doing more to establish a presence in this market?

Click here to read the complete article

Read Tony’s chapter in

Hispanic Marketing and Public Relations book

Hispanic Marketing & Public Relations 1932534083 

Click here to purchase a copy of Hispanic Marketing & Public Relations book including “Effective Translations,” a chapter by Tony Malaghan

Choice magazine selects Hispanic Marketing & Public Relations book 2006 Outstanding Academic Title

Posted by Elena del Valle on February 20, 2007

Hispanic Marketing & Public Relations book cover 

Hispanic Marketing & Public Relations book cover

Choice magazine recently announced the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) was one of only 2 percent of eligible titles to be selected 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first Hispanic marketing title ever selected for the exclusive list. Information on the book, including author biographies and a table of contents, is available at

The Hispanic Marketing & Public relations book was one of more than 25,000 titles considered for inclusion by Choice editors in 2006. Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. In 2006, Choice magazine selected 640 outstanding works for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important, and often the first treatment of their subject. According to Choice, Outstanding Academic Titles are the “best of the best.”

“The book covers all the areas the course deals with, from advertising to public relations. I don’t think there are any other books encompassing the full scope of Hispanic marketing,” said Mario Beguiristain, Ph.D., professor, St. Thomas University.

The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.

Hispanic Marketing & Public Relations is written for professionals and students who want to learn or improve their tactics targeting U.S. Hispanics. The book provides 435 pages of information, 93 tables and figures, case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA.    

“My colleagues in this book have shed their ‘many lights’ into the challenge of fully understanding the Hispanic Market,” said Santiago, president of the California based Santiago Solutions Group. “In soft handed ways through their data and case studies these authors leave up to individual companies to figure out what to do and how to develop their own corporate Hispanic business strategies to achieve greater success.” 

Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. The authors discuss the U.S. Hispanic market, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training.  

Improve your knowledge of the U.S. Hispanic market with

Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

Click here to see a table of contents and to buy your copy today!

Listen to podcast – Peruvian singer Mariadela to launch first single in March

Posted by Elena del Valle on February 19, 2007


Peruvian singer Mariadela

Photo: Mariadela

Miami, Florida  – Peruvian singer Mariadela is planning to release her first single, “En Silencio” (In Silence) March 2007 in Miami, Florida. Born in Lima, Peru Mariadela spent the majority of her childhood in the land of the Incas. She now resides in the U.S. At a young age Mariadela took music lessons and later learned to play the instrument that is her eternal partner, the guitar. 

“My dream is that everyone will listen and enjoy my music as much as I do,” said Mariadela.

Mariadela composed the song “En Silencio” and two tracks on the single by the same title. Her songs are described as offering a journey along a range of emotions. She begins with “Busca Tu Voz” (search for your voice) in which she encourages listeners to look inside themselves for positive emotions. Mariadela strives to inspire listeners with upbeat songs.

In the ballad “En Silencio” she sings about a secret romance. “Tengo” (I have), the third track of the upcoming single EP, is described as a sweet and modern bolero representing true love.

Producer Carlo Magno, who has worked with musicians like Tamara, Ruben Blades, Chayanne, Aterciopelados, and AliCastro, supervised the production of her songs. SGM Records will represent the singer during the launching of her single in March 2007.  More information about Mariadela is available at

“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa

Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa

To listen to the single “En Silencio” from the new En Silencio album click on the play button below. 

Click the button to hear the podcast:

Click here to sponsor a podcast


Latina writer, producer secures film rights

Posted by Elena del Valle on February 16, 2007

Deborah Franco 

 Deborah Franco, writer and producer

Photo: Deborah Franco

Hollywood, California — Writer and producer Deborah Franco secured the option rights to make two films; one about artist and Vietnam Veteran Jesse Trevino; another about dancer Nathalie Calderon. She plans to write and produce both biopic feature film projects.

The first project will be based on the true-life story of Trevino. In 1969, the young Trevino was attending the prestigious New York Art Institute on scholarship when he was called into active duty in Vietnam.

Struck by a grenade, Trevino tragically lost his right arm and spent two years recuperating in a hospital and then began the agonizing journey of learning how to paint with his left hand. According to promotional materials, Trevino went on to become one of the most respected artists of his generation and the only U.S. Latino artist to have his critically acclaimed work permanently hanging at the Smithsonian as well as in galleries across the country. In 1999, as part of an international art summit in Chile, every first lady in the world was asked to select one artist to represent their country and Trevino was selected by First Lady Hilary Clinton. The working title for this project is “The Color of Courage.”

She also has plans to make a film based on the true-life story of 15-year-old Latina dancer, Nathalie Calderon, who lost her leg at the age of one to a rare condition. Against all odds, Calderon went on to win three dance scholarships in Florida and was recently featured on MSNBC. The working title for this project is “Unstoppable.”

“I’m thrilled that both Jesse and Nathalie have entrusted their inspiring stories to me. These are individuals who haven’t allowed overwhelming obstacles to prevent them from realizing their dreams. I believe people want to see that kind of hope depicted on the screen. As a filmmaker, I’m committed to creating the most compelling projects possible” said Franco.

“As a Latina, I’m proud as well as motivated to authentically portray these two Latinos who have extraordinary stories to share. Jesse is a national treasure and his experience could not be timelier. He constantly visits soldiers who are coming home without their limbs and telling them if he could do it, they can too. That’s truly amazing.  The fact that both these individuals are Latino is secondary. The common denominator is that they are American stories with universal messages about what the human spirit can achieve. I’m confident these projects will captivate both the U.S. Latino and non-Latino entertainment consumer and am hopeful the movie studios will agree.”

A former recording artist, Franco segued into producing in 2002 and began writing shortly after a serendipitous meeting with actor Tom Selleck, who encouraged her to write. Franco has several film and television projects in development, including a feature with Martin-Chase Productions. She made her directorial debut last year in a short starring Ricardo Antonio Chavira (“Desperate Housewives”) and Yeniffer Behrens (“A Day Without a Mexican”). Prior to her recording career, Franco was a senior vice-president at Hill and Knowlton, where she established the company’s national Hispanic Marketing Practice.

“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa

Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa

ImpreMedia promotes Francisco Lozano to corporate director, Magazines

Posted by Elena del Valle on February 15, 2007

Francisco Lozano 

Francisco Lozano, corporate director, Magazines, ImpreMedia

Photo: ImpreMedia

New York, New York – ImpreMedia named Francisco Lozano corporate director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine and the rollout of La Vibra, an entertainment weekly, in six Hispanic markets.

Reporting directly to ImpreMedia CEO John Paton, Lozano will be responsible for coordinating ImpreMedia’s efforts into the magazine industry including the rollout of new products and acquisitions.

“We believe the Hispanic magazine field presents tremendous opportunities for growth,” said John Paton, chairman and CEO. “Francisco has a great track record at ImpreMedia for driving sales in specialty products and is clearly well suited to implement our plans for the magazine business.”

ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.

“A Snapshot of the U.S. Hispanic Market” audio recording

Michele Valdovinos 

Presenter Michele Valdovinos, vice president, Phoenix Cultural Access Group

Michele shares valuable information about

 The size and composition of the U.S. Latino market
Top Hispanic markets in the U.S.
 Latino market race and age characteristics
 Major Hispanic groups
Latino buying power

Click here to purchase a downloadable or CD recording of “A Snapshot of the U.S. Hispanic Market” by Michele Valdovinos