Posted by Elena del Valle on October 25, 2011
Information provided by Event Partner
NHLI 2011 Executive Leadership Training Conference and Mujer Awards
Los Angeles, CA on November 3-4, 2011
The Executive Leadership Training Conference and Mujer Awards brings together Latinas, national leaders and NHLI’s accomplished alumnae
Los Angeles, CA.– The National Hispana Leadership Institute (NHLI) will convene over six hundred Latinas, national leaders and NHLI’s accomplished alumnae at the Wilshire Grand Hotel in Los Angeles, CA on November 3-4, 2011.
This year’s Executive Leadership Training Conference and Mujer Awards theme, Latinas Connecting Across Generations, Reaching New Heights, will offer two days of cutting-edge leadership and professional development, networking, educational and inspirational keynotes and workshops facilitated by top-level Latinas from across the country.
“We’re preparing an exciting, yet highly educational conference for beginning and established professionals,” said Barbara J. DesMarteau, Acting President of the National Hispana Leadership Institute. “This year’s conference celebrates Latinas fostering professional relationships across generations as they strengthen each other and reach a greater more unified potential.”
“From a health and wellness expo and career recruitment fair, to empowering workshops, inspiring panel sessions, exhilarating fitness classes and engaging art exhibits,” added DesMarteau. “This an event that you cannot afford to miss.”
The Mujer Awards Gala, celebrated since 1993, will be held on Friday, November 4. NHLI will close the conference by paying tribute to the achievements and contributions of exceptional Latina leaders. This year’s honorees include Maria Contreras-Sweet, The Honorable Gloria Molina, The Honorable Lucille Roybal-Allard, Lilian Roybal Rose and María Rita Jaramillo.
Founded in 1987, NHLI has trained and empowered more than 10,000 Latina leaders from the public and private sectors who have been appointed to leadership positions in government, corporate America, nonprofits, foundations or have started their own businesses. NHLI’s mission is to develop Hispanas as ethical leaders through training, professional development, relationship building, and community activism. www.nhli.org.
Posted by Elena del Valle on October 24, 2011
Colleen Fahey, chief strategy officer, VerveLife
Photo: VerveLife
A podcast interview with Colleen Fahey, chief strategy officer, VerveLife is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses RhymbaLatino promotional music store with Elena del Valle, host of the HispanicMPR.com podcast.
Colleen’s areas of expertise are promotional marketing, promotions for children’s products, retail communications, children and food, culture shock and reverse culture shock and digital music marketing. Her background in developing and driving promotional and retail communications strategies includes leading the McDonald’s Happy Meal from a promotion to a full-time menu item.
Prior to her current position Colleen held a dual role as director of Strategic Planning for Publicis Dialog in Seattle and network director through-the-line expert for Nestle’s Global Team as part of Publicis Groupe in Paris. As executive vice president and executive creative director of Frankel, she worked with Frito Lay, McDonald’s, Nestle, Purina Latin America, Target Stores, United Airlines, United States Postal Service, and Visa.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Colleen Fahey” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
Posted by Elena del Valle on October 21, 2011
The Universal Code of Formerly Unwritten Rules book cover
Photo: Adams Media
Politeness is the glue that binds us. Holding a door open for someone or introducing a colleague to another at an event are common courtesies we may not event stop to think about. Some of these rules may be informal and vary depending on the setting, part of the country (or world), culture and so forth. Sometimes it’s challenging to avoid getting in the proverbial foot-in-of mouth situation which could prove tricky or embarrassing at work or when with colleagues from work.
Quentin Parker, a journalist and teacher, has a possible answer to those times, his own code of conduct. It includes simple concepts that may appear obvious such as “Never hog both armrests when you fly; and doorways, staircases, and elevator entrances are inappropriate spots to stop and chitchat.”
His rules, somewhat tongue in cheek, were recently made available to others in the form of a book, The Universal Code of Formerly Unwritten Rules: From Airline-Armrest Etiquette to Flushing Twice, 251 Uncompromising Laws of Common Civility That We Wish Everyone Knew (Adams Media, $13.95), published this year.
The 234-page softcover book is divided into seven chapters. Chapter 2, from pages 33 to 60, is dedicated to Unwritten Rules in the Workplace. Some rules in other chapters may also apply to work situations. Many rules in Chapter 6 about spoken and written communication may appeal to those in the work place. For example, Unwritten Rule #185 One should never write an entire e-mail in all capital letters.
Click to buy The Universal Code of (Formerly) Unwritten Rules
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Filed Under: Books
Posted by Elena del Valle on October 19, 2011
Photo, graphic: Hispanic Association of Colleges and Universities (HACU)
Degree-granting academic institutions with Full-Time Equivalent undergraduate enrollments of 25 percent or more of Hispanic are defined as Hispanic Serving Institutions (HSIs) by the Higher Education Act. In 2010, there were 311 such institutions with an enrollment of 1,348,513 Hispanic students in post secondary non-profit schools, according to the Hispanic Association of Colleges and Universities (HACU), a 400-member organization founded in 1986 by 18 original colleges and universities to be “the champion of Hispanic higher education.”
HIS institutions receive 66 cents for every dollar allocated to other institutions of higher learning every year per student from federal funding sources. Although these institutions enrolled 16 percent of all students in post secondary non profit schools, and served 54 percent of all Hispanic students they represented 9 percent of non profit colleges and universities in the country.
John Moder, Ph.D., senior vice president and chief operating officer, Hispanic Association of Colleges and Universities
“Hispanic-Serving Institutions (HSIs) are playing the key role in Hispanic higher education, since these 300 institutions enroll more than half the Latinos in US colleges and universities. As the Hispanic college population has grown, so has the number of HSIs. Addressing the achievement gap or reaching the President’s goal of becoming number one in the world in degree attainment will require more attention to (and more funding for) these institutions that are already educating most the nation’s largest and fastest-growing minority population,” said John Moder, Ph.D., senior vice president and chief operating officer, Hispanic Association of Colleges and Universities, by email in response to a question about the importance of these institutions and the significance of their growth in the past decade.
Of the 311 HSIs in 2010, 152 (49 percent) were public two-year institutions, 65 public four-year institutions, 82 private four-year institutions, and 12 private two year institutions.
California, with 98 HSIs had the most such institutions of any state followed by 56 each in Puerto Rico and Texas, 23 in New Mexico, 15 each in Florida and New York, 13 in Illinois, 10 in Arizona, 6 in New Jersey, 5 in Colorado, 4 in Kansas, 3 each Massachusetts and Washington, 2 in Connecticut, and 1 each in Indiana and Oregon.
Posted by Elena del Valle on October 17, 2011
William S. Hettinger, Ph.D., president, Prosperous Communities
Photo: Prosperous Communities
A podcast interview with William S. Hettinger, Ph.D., president, Prosperous Communities, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the key to lifetime employment with Elena del Valle, host of the HispanicMPR.com podcast.
Bill is an international consultant and educator dedicated to training students, business owners, and managers in finance, entrepreneurship and small-business creation. The company he leads seeks to create economic vitality and help individuals and organizations turn ideas into actions.
He is also a principal at the Institute for Finance and Entrepreneurship, where he writes, trains, and mentors small business owners and aspiring entrepreneurs. Prior to establishing his consultancy, Bill worked in real estate and finance for several large institutional investors and for a Big-6 consulting firm. He is the coauthor of Finance Without Fear: A Guide to Creating and Managing a Profitable Business (see Consultants outline business finance basics).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR William S. Hettinger, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
Posted by Elena del Valle on October 14, 2011
Listening to Latina/o Youth book cover
Photos: Peter Lang
Kristin Moran, associate professor in the Department of Communication Studies at the University of San Diego, was curious to know how Latinos consume media and their perceptions of Spanish language television as well as of the portrayal of Latinos in mainstream media. Toward that goal she conducted detailed interviews with 17 families in 2008 and again in 2010.
In Listening to Latina/o Youth Television Consumption Within Families (Peter Lang Publishing, $33.95) she shares her findings and conclusions. She begins with a demographic profile of the market segment she examined followed by an analysis of media targeting Latinos including Spanish language, bilingual and Hispanic oriented outlets.
Kirstin C. Moran, author, Listening to Latina/o Youth
She dedicates the following chapters to her interview findings with an emphasis on the media consumption habits of youth and Mexican American families, addressing news and telenovela (Spanish language serialized programs similar to soap operas) preferences. She then addresses how the Latinos she met with see Latino portrayals in the media and their desire for balanced representation that integrates them into the mainstream rather isolating them.
In closing, she suggests that Latinos who speak Spanish do not necessarily watch more Spanish language programming. Instead second generation and younger Latinos seek English language programming that reflects their diversity.
The 215-page book is divided into six chapters: Latina/os in the Audience, Latina/o Youth Market, Latina/o Media Consumption, Connecting to “Home,” Concerning Representation Latina/os in English- Language Media, and (Re)Imagining a Latina/o Audience. It also has an Introduction and one appendix with family profiles.
Click to buy Listening to Latina/o Youth
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Filed Under: Books
Posted by Elena del Valle on October 12, 2011
In 2010, 1 million Hispanics had an advanced degree
Photo: U.S. Census Bureau, Public Information Office (PIO)
The latest United States Census has broadened our knowledge of the national population including size and demographic trends, and provided a picture of the largest ethnic group’s growth. According to the Census, last year there were 50.5 million Hispanics in the country; they represented just over 16 percent of the population.
While the Hispanic market grew 43 percent in the last decade (2000 to 2010) the fastest growth for Hispanics was in the South and Midwest. More than three quarters of Latinos live in eight states: California, Texas, Florida, New York, Arizona, Illinois, New Jersey and Colorado.
The Hispanic population is younger than the mainstream. The median age among Hispanics is 27.4 for Hispanics.
When it comes to education there is room for improvement: 64 percent of Hispanic high school graduates ages 16-24 were enrolled in college in 2008, compared to 72 percent for non-Hispanic whites. In higher education the difference was greater: 13.9 percent of Latinos had a bachelor’s degree compared to 30.3 percent for the mainstream, and 4 percent had an advanced degree compared to 10.7 percent for non Hispanic whites.
In 2010, 2.4 million Hispanics including those in Puerto Rico were enrolled in college. Almost half (49 percent) of Hispanic college students attended a two-year institution compared to 37 percent of all college students.
Seen another way, in 2010, 63 percent of Hispanics 25 and older had a high school education or higher; there were 3.9 million Hispanics 18 and older with a bachelor’s degree or higher; 1 million Hispanics 18 and older had an advanced degree (see Educational Attainment in the United States: 2010 Detailed Tables)
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In 2009, 12 percent of college students, undergraduate and graduate students, were Hispanic; and 20 percent of elementary and high school students were Hispanic (see School Enrollment – Social and Economic Characteristics of Students: October 2009).
Posted by Elena del Valle on October 10, 2011
John Baker, creator, The Asking Formula
Photo: The Asking Formula
A podcast interview with John Baker, creator, The Asking Formula is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, John discusses how to ask for what you want with Elena del Valle, host of the HispanicMPR.com podcast.
John is a former senior executive and sales staff of American Express and Ameriprise Financial and a consultant. After spending several years studying the fears and trepidations people demonstrated in situations across the spectrum of human interactions he concluded that many people do not know the best way to get what they want. He documented the simplest tactics and strategies that he observed in people who were getting exactly what they were after.
John conceived of a process, an uncomplicated easy-to-repeat formula with six straightforward, adaptable steps, to achieve what he believes is the most compelling, confident and effective way to ask for what you want. He applied it in his own leadership and has taught it to many leaders and sales professionals in the country. He can be found at theaskingformula.com
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR John Baker” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
