Posted by Elena del Valle on March 26, 2012
As any South Florida communicator knows, we work in a diverse market. But whether or not you are bilingual, you can still connect with multicultural customers. Join Juan Carlos Fanjul from CBS 12 as he moderates a discussion on multicultural communication. Panelists will share advice, resources – and maybe even cautionary tales – to help us expand our message to a more diverse audience. Come prepared with questions, and say “hola” to new opportunities to connect.
Panelists:
Gretta Vitta – Ms. Vitta is the host of “ Spanglish con Gretta Vitta”, on “Hola Vision TV” an affiliate station with CBS 12 as well as a radio host for WPBR 1340am. Her articles and columns can be found in many prestigious magazines including “Hispanic in America Magazine,” “Latin Connection Magazine,” and “Sunset Drive Magazine,” which features her column “Destination South Florida with Gretta Vitta.”
Elena del Valle –Ms. del Valle is principal of LNA World Communications, a marketing and communications company, as well as the director and editor of Hispanic Marketing & Public Relations. She is the founding president of the Hispanic Marketing & Communication Association and a former member of PRSA. She served as chair of PRSA’s Multicultural Section and as a judge of its Silver Anvil Awards, and was a member of PRSA’s prestigious Counselors Academy and the organization’s National Advocacy Committee.
Andre Varona – Mr. Varona is the Chief Executive Officer of the Hispanic Chamber of Commerce of the Palm Beaches, where he oversees the organization’s mission of developing and growing the area’s Hispanic market. The Hispanic population in Palm Beach County is now 17% of the total population, and Andre will share insights on how businesses can reach out if they haven’t before.
Wednesday, March 28
11:45 AM to 1:00 PM
Tickets
$20.00 Members of PRSA
$25.00 Guest Tickets
The Embassy Suites
1601 Belvedere Road
West Palm Beach, FL 33406
Register at http://prsapalmbeach.org/meetinginfo.php
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Filed Under: Media
Posted by Elena del Valle on March 26, 2012
Darin Gibby, author of Why Has America Stopped Inventing?
Photo: Planned Television Arts
A podcast interview with Darin Gibby, author, Why Has America Stopped Inventing (see Patent attorney explores reduction of inventions in America), is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Darin discusses the declining innovations in the United States with Elena del Valle, host of the HispanicMPR.com podcast.
In addition to his legal practice as a patent attorney with Kilpatrick Townsend, Darin finds time to write about important issues facing America such as the innovation drain caused by the burdensome patent system. He has dedicated nearly two decades to obtaining patents on hundreds of inventions and building IP portfolios for Fortune 500 companies. He also helps clients enforce and license their patents around the world, and he has monetized patents on a range of products from computer disk drives to in-line skates.
A triathlete, he also enjoys back country fly-fishing trips and skiing in the Rocky Mountains. He lives in Denver, Colorado with his wife and four children.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Darin Gibby” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2012 section of the podcast archive.
Posted by Elena del Valle on March 23, 2012
Banding Together for A Cause book cover
Photo: Newman Communications, Inc.
Nonprofit organizations are often in need of funding and public relations on a shoestring. Drawing the attention of the public and potential donors to their cause or organization requires time, effort and the right mix of positioning and branding. Ribbon and wrist band campaigns have become a common way to bring people together and catch attention in an easy and affordable way. For many people wearing wrist bands for a cause or as a reminder of something important to the wearer gained great momentum years ago thanks to the Lance Armstrong Foundation.
Lance Armstrong, the world famous cyclist, brought sympathy and attention to cancer and his race by wearing a yellow wristband in one of the best known awareness campaigns of the past decade. The Livestrong campaign, created to raise money for the Lance Armstrong Foundation and cancer research, reached its goal within six months and has raised more that $500 million for the cause.
“If I hadn’t personally been involved in the campaign. I almost wouldn’t believe it,” said Rachel Armbuster, former director of development for the Lance Armstrong Foundation (2000-2006), overseeing all fundraising and managing the Nike relationship that created the Livestrong gel bracelet campaign.
In her recently published book, Banding Together for a Cause: Proven Strategies for Revenue and awareness Generation (Wiley, $45), Armbuster set out to provide insights and pose questions to guide others who wish to embark on their own yellow wristband journey. Through her efforts she hoped to assist others seeking ways to generate funding through partnerships.
The 232-page hardcover book is divided into nine chapters: The Importance of Time in Moving Your Mission Forward, Reflecting the Essence and Spirit of Your Organization Through Banding, The Right Partnerships, Pinpointing Experts and Using Their Strenghs, The Role of Strategic Planning in Your Mission’s Success, Assembling the Perfect Team, Strategies for Integrating and Mobilizing, Creating Feedback Mechanisms, and What It Takes to Be a Visionary.
The author believes better branding can be accomplished by following the process, focusing on improvement and having passion for the relationships that pave the way for success. It is important to be a leader and to be discriminating in your use of resources, she says in the book.
Armburuster is an executive nonprofit strategist and founder for Armbruster Consulting. According to her bio, she has provided consulting services to hundreds of organizations seeking to improve goals actualization, program management, development and training, department integration, or corporate partnership program development. She lives with her husband and two sons in Austin, Texas and serves on the Fertility Advisory Committee at Livestrong.
Click to buy Banding Together for a Cause
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Filed Under: Books
Posted by Elena del Valle on March 21, 2012
The Social Media Monthly magazine March 2012
Photos: The Social Media Monthly
While media in general have been shrinking nationwide (see Report outlines media evolution, growth of new and online media), and many have been shedding veteran employees there are a handful of new publications. For example, last year Cool Blue Company, LLC in Washington, D.C. launched The Social Media Monthly magazine targeting general consumers and the 99.9 percent of the population “that don’t consider themselves social media experts.”
The print magazine has 64 pages in addition to the cover and a fifty fifty split between editorial and advertising content. A single full-time staff person, editor-in-chief Bob Fine, produces the monthly magazine with a retail circulation of 23,000 in 19 countries. An annual subscription costs $34.99 and a single issue, available for purchase on the magazine website, costs $6.99.
The Social Media Monthly magazine January 2012
As of this writing the online edition lists individual articles by Rory Cooper, Adriel Hampton, Silvia Baroni, Faye Anderson, Mike Brown, Rose De Fremery, Ted Nguyen, Masha Hedayati, Amy Vernon, Dave Sachse, and Sterling Zumbrunn. Topics in that issues, according to the website, include data collection, political Tweets, moms blogging and brands, the United Nations, mobile apps, the Republicans and social media, Obama 2012, and little known social networks.
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Filed Under: Media
Posted by Elena del Valle on March 19, 2012
Unwed Mothers in the United States – click to enlarge
When it comes to marriage there are clear distinctions between ethnic and racial groups. It seems white and Hispanic women are more likely to ever marry than are black women. At the same time, Hispanic women who marry tend to do so at a younger age than do women of other ethnicities, according to information provided by a research scientist at Child Trends, a Washington, D.C.-based nonprofit, nonpartisan research center that studies children at all stages of development.
Researchers estimate that more than half of all births outside of marriage are to cohabiting couples. Sixty-five percent of nonmarital births to Hispanic, 61 percent to white and 30 percent to black women are to cohabiting couples. Hispanics living together with children tend to be more stable unions over time than couples of other ethnic backgrounds.
When it comes to having their first child there are also differences. For example, the average age at first birth for white women is 26 years compared to 22.7 years for black women and 23.1 years for Hispanic women. Hispanic women have, on average, more children than do white or black women.
Over the years more women having been having children without being married. In 1990, 17 percent of all births to white women, 67 percent of all births to black women, and 37 percent of all births to Hispanic women were outside of marriage. By 2009, 29 percent of all births to white women, 73 percent of births to black women, and 53 percent of births to Hispanic women were outside of marriage, according to the Child Trends data.
Posted by Elena del Valle on March 16, 2012
The Blame Game book cover
Photos: Free Press Publicity, Seth Dinnerman
Studies at the Center for Creative Leadership indicate one of the reasons managers fail is because they lack good people management skills. Although it’s good to know someone has studied the issue for many employees and some managers this may be well known information. Ben Dattner, Ph.D., a New York City organizational psychologist and workplace consultant, is convinced that there is high pressure in organizations to assign credit or blame and that this process causes conflict and managerial problems. The best way to win that game is to refuse to play, according to Dattner.
In The Blame Game: How the Hidden Rules of Credit and Blame Determine Our Success and Failure (Free Press, $16), published in hardcover in 2011, Dattner examines the issue. Last month, the book was published first the first time in a 245-page paperback edition.
Ben Dattner, Ph.D., author, The Blame Game
The author identifies 11 types of people he believes are the most common players of the blame and credit game: Bold, Cautious, Colorful, Diligent, Dutiful, Excitable, Imaginative, Leisurely, Mischievous, Reserved and Skeptical.
When credit and blame are well managed people are willing to experiment, learn and grow; when they are poorly managed people shut down, become demotivated and concerned with protecting themselves, according to the author. In the book, he examines the credit and blame style of management and proposes ways in which individuals and organizations can make credit and blame play a positive role to drive growth and change instead of a negative force that drives stagnation and failure.
Click to buy The Blame Game
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Filed Under: Books
Posted by Elena del Valle on March 14, 2012
By Roshini Rajkumar
Speaker, Roshini Performance Group
Roshini Rajkumar, speaker, Roshini Performance Group
Photo: Roshini Performance Group
Leave Things As You Found Them
If the overhead compartment was closed before you used it, re-secure it after you’re done stowing your carry-on items. This also applies when you attend business functions or meetings. Do you find some people don’t even clean up after themselves when they eat or take a coffee break? Leave shared business spaces as you found them; bonus points for leaving those spaces in better shape than how you found them.
Click to read the entire Business Etiquette on Land and in the Air
Posted by Elena del Valle on March 12, 2012
Luz Agudelo, executive producer, Onda Musica Y Sonido
Photo: Onda Musica Y Sonido
A podcast interview with Luz Agudelo, executive producer, Onda Musica Y Sonido is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Latino music in advertising with Elena del Valle, host of the HispanicMPR.com podcast.
Luz is responsible for working with the Comma team to create original music for commercials, TV and movies and the team of a sister company Particle in overseeing its production. A Colombian native she grew up in South Florida and was motivated by a new Latino generation seeking inspiration from their own roots and the abundance of other backgrounds in the cultural community.
Prior to working with Onda Musica Y Sonico she worked with AKPD Message and Media. Luz contributed her production expertise to television and radio ads for the Obama For America campaign. Luz has produced many television and radio ads and directed several Spanish and Portuguese radio spots. She most recently worked on independent narrative and documentary films and the development of a two-week workshop taught at a Guatemalan orphanage.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Luz Agudelo” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2012 section of the podcast archive.
Posted by Elena del Valle on March 9, 2012
Search Engine Optimization Secrets book cover
Photos: Erik Dafforn, Danny Dover
As online portals gain momentum and the digital world around us continues to morph so fast it’s hard to know where it will settle one priority remains constant for many: maximizing their online presence through search engine optimization strategies. How to do that most effectively within a reasonable budget and in a timely fashion is the topic of much debate and many books.
There are a number of titles for do-it-yourself types and beginners and myriad articles that outline the basics. For those who already understand the essentials of search engine optimization, commonly referred to as SEO, a specialized title may be helpful. Search Engine Optimization Secrets (Wiley Publishing, $34.99) by Danny Dover with insights from Erik Dafforn, a 435-page softcover book written for those who already have a basic understanding of search engine optimization issues and want to improve their knowledge and for consultants who want to sell SEO services, is one such book.
Erik Dafforn, co-author, Search Engine Optimization Secrets
“From various studies, we believe about 90 percent of the Fortune 1000 have search programs in place, but we also believe the success rates fluctuate wildly, depending on whether the brand simply defends their ‘branded’ queries, or whether they aggressively pursue non-branded search traffic as well. Larger brands, those that can afford significant TV and radio reach, often have a search budget that represents about 10-25 percent of their overall marketing spend, while smaller (non-TV) clients tend to have a greater percentage devoted to search, anywhere from 25-75 percent of the overall marketing budget,” said Dafforn by email in response to a question about the percent of Fortune 1,000 companies that allocate resources to search engine optimization. “Their budgets for paid and organic search grow as they realize that budgets for other forms of advertising, such as yellow pages, outdoor, and direct mail, are often unable to match the measured results and offer the same ROI as search does.”
Published in 2011 the book is divided into 14 chapters and one appendix: Understanding Search Engine Optimization, Relearning How You See the Web, Picking the Right SEO Tools, Finding SEO Problems, Solving SEO Problems, SEO Best Practices, The SEO Consulting Process, Comprehensive Site Audit (Informational Website), Comprehensive Site Audit (E-Commerce Website), Understanding the SEO Industry, Search Engine Verticals, Optimizing for Alternative Search Engines, SEO Resources and Test, Test, Test.
Danny Dover, author, Search Engine Optimization Secrets
“Search Engine Optimization (SEO) is a fundamental strategy for any business that offers a product or service that can be researched or purchased online,” said Dover by email in response to a question about how knowledge of search engine optimization strategies is beneficial to business executives. “While SEO as a strategy takes a long to fully implement, it is essentially free and fantastic for driving conversions.”
The authors discuss SEO issues for practitioners in detail, outlining steps and providing examples of reports and tools of the trade. Dover is the former lead of SEO at SEOmoz.org. Daforn is executive vice president and director of Organic SEO for Intrapromote.
Click to buy Search Engine Optimization (SEO) Secrets
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Filed Under: Books
