Multicultural Communication: How to Connect With New Audiences Without Learning a New Language
Posted by Elena del Valle on March 26, 2012
As any South Florida communicator knows, we work in a diverse market. But whether or not you are bilingual, you can still connect with multicultural customers. Join Juan Carlos Fanjul from CBS 12 as he moderates a discussion on multicultural communication. Panelists will share advice, resources – and maybe even cautionary tales – to help us expand our message to a more diverse audience. Come prepared with questions, and say “hola” to new opportunities to connect.
Gretta Vitta – Ms. Vitta is the host of “ Spanglish con Gretta Vitta”, on “Hola Vision TV” an affiliate station with CBS 12 as well as a radio host for WPBR 1340am. Her articles and columns can be found in many prestigious magazines including “Hispanic in America Magazine,” “Latin Connection Magazine,” and “Sunset Drive Magazine,” which features her column “Destination South Florida with Gretta Vitta.”
Elena del Valle –Ms. del Valle is principal of LNA World Communications, a marketing and communications company, as well as the director and editor of Hispanic Marketing & Public Relations. She is the founding president of the Hispanic Marketing & Communication Association and a former member of PRSA. She served as chair of PRSA’s Multicultural Section and as a judge of its Silver Anvil Awards, and was a member of PRSA’s prestigious Counselors Academy and the organization’s National Advocacy Committee.
Andre Varona – Mr. Varona is the Chief Executive Officer of the Hispanic Chamber of Commerce of the Palm Beaches, where he oversees the organization’s mission of developing and growing the area’s Hispanic market. The Hispanic population in Palm Beach County is now 17% of the total population, and Andre will share insights on how businesses can reach out if they haven’t before.
Wednesday, March 28
11:45 AM to 1:00 PM
$20.00 Members of PRSA
$25.00 Guest Tickets
The Embassy Suites
1601 Belvedere Road
West Palm Beach, FL 33406
Register at http://prsapalmbeach.org/meetinginfo.php
I find it really hard to communicate with some of my audiences who doesn’t understand my language. Is it really possible to connect to them without learning their language? It’s life the competition for learning new languages is also on these days for marketers.