Posted by Elena del Valle on April 24, 2013
By Viola Sanchez
Southeast Division, Vice President
PS Business Parks
![Viola Sanchez](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_violasanchez.jpg)
Viola Sanchez, vice president, Southeast Division, PS Business Parks
Photo: PS Business Parks
I am a woman. This is not a new found realization or one that should come across as a monumental statement. However, in my line of work, commercial real estate, it still remains a pejorative point of differentiation, albeit less so in recent years. Nevertheless, it is time we move past false rhetoric and forge a future of equality based on factual data and a little “women’s intuition.”
Commercial real estate and its myriad of sectors and nuances make for a fascinating field. Recently women have begun to enter the industry in earnest and currently account for 43 percent of the workforce. However, many have yet to reach the higher ranks of leadership.
Click to read the entire article Why Women Should Dominate Commercial Real Estate
Posted by Elena del Valle on April 22, 2013
![Tatiana Pages, chief executive officer and Chief Creative Officer, Greencard Creative](https://www.hispanicmpr.com/wp-content/uploads/2013/03/hmpr_tatianapages.jpg)
Tatiana Pages, CEO, Greencard Creative
Photo: Greencard Creative
A podcast interview with Tatiana Pages, chief executive officer, Greencard Creative is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses a contemporary approach to the American Latino market with Elena del Valle, host of the HispanicMPR.com podcast.
Tatiana is also chief creative officer of Greencard Creative, a New York City branding, strategy and design firm. She combines her love of design, art, branding, and social responsibility and sustainability to create targeted campaigns and brand insights for companies in the food and beverage, beauty, science, fashion, social, cultural and personal care industries.
In 2007 she coined the term American Latino market to redefine Hispanic stereotypes and uncover their rapidly changing behaviors and rituals. Through in-depth research, she has examined human behavior and key consumer insights to help build global brand movements. She has worked with Smirnoff Ice, Pepsico/Ocean Spray, Heineken, Diageo, Petit Nectars, Gallo Winery, Johnson & Johnson, Bayer, Frito Lay, Campbell’s, and the country of Ecuador.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Tatiana Pages” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2013 section of the podcast archive.
Posted by Elena del Valle on April 19, 2013
![Pound Foolish book cover](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_poundfoolish.jpg)
Pound Foolish book cover
Photos: Andrew Walker
In the 1950s, less than 5 percent of Americans had stock market investments. By the 1980s, that number had quadrupled to one in five Americans and by the millennium more than half of the population had ties to the stock market, according to journalist Helaine Olen.
She is convinced that a financial products and self help industry promoted a dream to Americans. It had the allure of magic, Olen says in her book Pound Foolish Exposing the Dark Side of the Personal Finance Industry (Portfolio/Penguin, $27.95), promising to make up for stagnant salaries, unequal income and dwindling financial safety nets. The sellers? People, businesses and organizations who stood to gain from the public’s buy in of the dream. The personal finance and investment industrial promised many things it couldn’t deliver, she says.
The 292-page hardcover book she began working on in 2009 was published in 2012. It is divided into nine chapters: What Hath Sylvia Wrought?, The Tao of Suze, The Latte Is a Lie, Slip Slidin’ Away, The Road to Pas Tina, I’ve Got the Horse Right Here, An Empire of Her Own, Who Wants to Be a Real Estate Millionaire?, Elmo Is B(r)ought to You By the Letter P, and We Need to Talk About Our Money.
Olen concludes that given the current economy personal financial success born of following the advice of self proclaimed self help gurus is unlikely. Financial planning can help people get out and stay out of debt, be instrumental in preparing for retirement and reaching long term goals; but no amount of financial planning can overcome a downward economy or bad circumstances, she says. What to do? She recommends being honest about our personal situation and beginning a conversation about our community’s financial situation.
![Helaine Olen, author, Pound Foolish](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_helaineolencreditandrewwalker.jpg)
Helaine Olen, author, Pound Foolish
A freelance journalist formerly in charge of the Money Makeover series at the Los Angeles Times, Olen’s work has appeared in The New York Times, The Washington Post, Slate, Salon and Forbes. She lives in New York City with her family.
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Filed Under: Books
Posted by Elena del Valle on April 15, 2013
![Maureen Francisco, author, It Takes Moxie](https://www.hispanicmpr.com/wp-content/uploads/2013/03/hmpr_maureenfrancisco.jpg)
Maureen Francisco, author, It Takes Moxie
Photo: PR by the Book-Austin
A podcast interview with Maureen Francisco, author, It Takes Moxie, Off the Boat, or Out of School, to Making It Your Way in America is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses her book with Elena del Valle, host of the HispanicMPR.com podcast.
After graduating from college Maureen spent the five years rising in the ranks of the media world as a TV news reporter or weekend anchor at station affiliates around the country, ending up at a station in the top-twelve market of Seattle, Washington. She worked in sales for a while before following her next big dream: reality TV. She was the first contestant on CBS’s Power of Ten with Drew Carey, joined the reality show Solitary 3.0 and segued into modeling, acting, and writing.
She is co-owner of NW Productions, a media and production company and working on her first screenplay. She is also the co-president of the Seattle Ascend Chapter, a non-profit organization that nurtures Pan Asian leaders.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Maureen Francisco” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2013 section of the podcast archive.
Posted by Elena del Valle on April 8, 2013
![Pamela Wible, M.D., author of Pet Goats & Pap Smears](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_pamwible-239x300.jpg)
Pamela Wible, M.D., author, Pet Goats & Pap Smears
Photos: Pamela Wible, M.D.
A podcast interview with Pamela Wible, M.D., author, Pet Goats & Pap Smears, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses ideal medical care with Elena del Valle, host of the HispanicMPR.com podcast.
Pamela is a family physician born into a family of physicians. Her parents warned her not to pursue medicine. She followed her heart only to discover that to heal her patients she had to first heal her profession. So she led a series of town hall meetings inviting citizens to design the clinic of their dreams. Celebrated since 2005, her pioneering model has sparked a populist movement that has inspired Americans to create ideal clinics and hospitals nationwide.
A graduate of Wellesley College, University of Texas Medical Branch at Galveston and University of Arizona’s Department of Family and Community Medicine Dr. Wible is author of Pet Goats & Pap Smears: 101 Medical Adventures to Open Your Heart & Mind. She is also coauthor of two award-winning anthologies, Goddess Shift: Women Leading for a Change with Michelle Obama and Oprah Winfrey and Optimism: Cultivating the Magic Quality that Can Extend Your Lifespan, Boost Your Energy, and Make You Happy Now with Jimmy Carter, Steve Jobs and others. Her model is featured in the Harvard School of Public Healthʼs newest edition of Renegotiating Health Care: Resolving Conflict to Build Collaboration, a textbook examining major trends with the potential to change the dynamics of health care.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Pamela Wible, M.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2013 section of the podcast archive.
The author offered to give away three copies of her book Pet Goats & Pap Smears to responders in the United States. Listen to the podcast for instructions.
![Pet Goats & Pap Smears](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_petgoatspapsmears.jpg)
Pet Goats & Pap Smears book cover
Posted by Elena del Valle on April 5, 2013
![The Resilient Woman](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_resilientwoman.jpg)
The Resilient Woman book cover
Photos: Patricia O’Gorman
Patricia O’Gorman, Ph.D., a psychologist who has worked on women, trauma and substance abuse issues, believes women are wired to try to make others happy. When they don’t live up to these self-imposed expectations, she says, they blame themselves for the hardships that follow. In The Resilient Woman: Mastering the 7 Steps to Personal Power ( HCI Books, $15.95), she proposes that the messages women learn from a young age drive them to self-sabotaging Girly Thoughts that dictate who they are and how they should act.
She defines a resilient woman as one who overcomes a traumatic event or experience such as divorce, job loss, move, marriage, motherhood, health crisis, aging or a childhood trauma. In the book, she offers an analysis of the Girly Thoughts which she equates with anti-resilience, and self-evaluation tools for readers to identify their thoughts and behaviors. She also proposes seven daily steps to lead women to create and strengthen their own resilience.
![Patricia O'Gorman, author, The Resilient Woman](https://www.hispanicmpr.com/wp-content/uploads/2013/04/hmpr_patriciaogorman.jpg)
Patricia O’Gorman, author, The Resilient Woman
Society expects women to have many of the same characteristics that our grandmothers and mothers had, she says. Based on insights shared by women at workshops the psychologist has conducted, many women feel trapped believing that if they accomplish their career goals they become less desirable or not desirable; but if they seek to be desirable they must sacrifice parts of who they want to be. These beliefs often lead to anger and depression and feelings of low self esteem so prevalent women become unaware of them or their source, she says.
The 300-page softcover book published this year is divided into three main sections: Warming Up: Detecting and challenging Girly Thoughts; Start Dancing: Develop a Resilient Mind-Set; and Daily Action Steps to Develop Conscious Resilience; and 13 chapters. One of the first researchers of issues related to children of alcoholics in the early 1970s, documenting the impact of alcoholism and sobriety on adolescent development, O’Gorman created the Department of Prevention and Education for the National Council on Alcoholism and Drug Dependence (NCADD).
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Filed Under: Books
Posted by Elena del Valle on April 1, 2013
![James Bernstein, M.D., chairman, Eniware](https://www.hispanicmpr.com/wp-content/uploads/2013/03/hmpr_jamesbernstein.jpg)
James Bernstein, M.D., chairman, Eniware
Photo: Eniware
A podcast interview with James Bernstein, M.D., chairman, Eniware is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the business of doing good with Elena del Valle, host of the HispanicMPR.com podcast.
Jim is also chief executive officer of Eniware, a company that intends to provide portable, power-free, low temperature, low-cost sterilization of medical instruments in low-resource settings to change the health care in the developing world, disaster relief work and in militaries throughout the world. A serial healthcare entrepreneur driven by a vision and passion for social impact he has 35 years of experience leading innovative enterprises in the United States and abroad.
A graduate of Harvard College and Cornell University Medical School he worked in Peru and India as a hospital based surgeon while in medical school. He trained in internal medicine at the Second Division at Bellevue Hospital in New York City and general, thoracic, vascular and transplantation surgery with Marshall Orloff at the University of California San Diego, University Hospital.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR James Bernstein, M.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2013 section of the podcast archive.
Posted by Elena del Valle on March 25, 2013
![Dianne Durkin, president, Loyalty Factor](https://www.hispanicmpr.com/wp-content/uploads/2013/03/hmpr_diannedurkin1.jpg)
Dianne Durkin, president, Loyalty Factor
A podcast interview with Dianne Durkin, president, Loyalty Factor is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Ten Critical Steps to Achieving Magnetic Leadership with Elena del Valle, host of the HispanicMPR.com podcast.
Dianne is also founder of Loyalty Factor, a consulting and training company. Her background includes finance, direct sales, international marketing and training and development. The author of two books: The Loyalty Factor: Building Employee, Customer and Brand Loyalty and The Power of Magnetic Leadership: It’s Time to get R.E.A.L.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Dianne Durkin” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2013 section of the podcast archive.
Posted by Elena del Valle on March 22, 2013
![Raymond Santana](https://www.hispanicmpr.com/wp-content/uploads/2013/03/hmpr_cpfraymondsantana.jpg)
Raymond Santana, one of The Central Park Five
Video and photos: Florentine Films, Rahoul Ghose
In 1989, a white woman was found raped, beaten, nearly naked and near dead in Central Park in New York City. Weeks later five teenage boys who became known as The Central Park Five, Antron McCray, Kevin Richardson, Raymond Santana, Kharey Wise and Yusef Salaam, were arrested for the crime after they confessed following hours alone with police and aggressive interrogation. In 2002, a judge overturned their convictions based on DNA evidence and a confession from an alleged murderer and serial killer. After their exoneration The Central Park men sued the city, the police and the prosecutors. Scroll down to watch a video clip.
The Central Park Five, a 118-minute documentary released November 2012 and scheduled to air on PBS April 16 and become available online April 17, features the story from the perspective of the young men who were teenagers at the time of the crime. In a slow paced, depressing trip back in time featuring interviews with the men, their relatives and a variety of individuals but excluding anyone from the city, the police or prosecutors who declined to appear in the film or present their point of view, the filmmakers take viewers to 1989 New York City. The film will be available in Spanish on the secondary audio channel.
![Ken Burns](https://www.hispanicmpr.com/wp-content/uploads/2013/03/hmpr_cpfkenburns.jpg)
Filmmaker Ken Burns
Others interviewed include New York City Mayors Ed Koch and David Dinkins; Jim Dwyer, Natalie Byfield and LynNell Hancock, journalists; Reverend Calvin Butts; and Craig Steven Wilder, an historian. The film executives and the film were in the news recently after they won a legal victory against New York City representatives who wanted access to film outtakes for use in their defense in the civil suit the young men brought against the city.
The filmmakers were Ken Burns, David McMahon and Sarah Burns. The film was edited by Michael Levine. The cinematography was by Buddy Squires with Anthony Savini with original music by Doug Wamble. Funding for the film was provided by The Atlantic Philanthropies, Corporation for Public Broadcasting, members of The Better Angels Society, including and Bobby and Polly Stein, and PBS.