Friday, March 29, 2024

Both Sides of the Equation: Insight on What’s Good for the Story

Posted by Elena del Valle on May 13, 2015

By Edward M. Bury, APR
Coordinator of Public Information
Urban Transportation Center at the University of Illinois at Chicago

Edward M. Bury, APR

Edward M. Bury, APR, coordinator, Public Information, Urban Transportation Center University of Illinois at Chicago

Photo: Edward M. Bury

Professionals who work in the public relations industry and members of the news media share this in common: Both sides want to tell a story, and both sides want to deliver fresh, compelling and accurate information.

In late April, I had the privilege to get a first-hand perspective on how public relations professionals and journalists can better work together. How? I moderated a panel discussion, “PR Pros and Journalists Working Together for the Good of the Story.” The noontime event was sponsored by the Chicago chapters of the Hispanic Public Relations Association and the National Association of Hispanic Journalists.

From the media side, the panelists were Stacey Baca, ABC Channel 7 anchor and reporter, and Carly Luque, an assignment editor from CBS Channel 2. The public relations profession was represented by Cristina Alfaro, Director of External Diverse Partnerships at McDonald’s Corporation, and Luis Agostini, Senior Media Executive with Edelman.

Click to read the entire article Both Sides of the Equation: Insight on What’s Good for the Story

Four Tasks to Take On Before Launching a Business Blog

Posted by Elena del Valle on June 19, 2013

By Edward M. Bury, APR
Edward M. Bury, APR

Edward M. Bury, APR

Photo: Edward M. Bury

The numbers are astounding. And, as you read this, they continue to grow. And grow.

The subject in question is the online communications medium once known as a “weblog,” but much better known today as a blog.

Want some statistics? A site called Worldomenters.info reports that more than 3 million new blog posts are published daily. WordPress, a very popular open source platform content management system reported that it registers around 100,000 new bloggers each day.

Read the entire Four Tasks to Take On Before Launching a Business Blog