Posted by Elena del Valle on November 21, 2005
Andrea Echeverri of Aterciopelados
Andrea Echeverri, lead singer of Aterciopelados will release an intimate acoustic session EP with her band featuring solo material and some of Aterciopelados’ best known hits. Grammy-nominated Latin rock icon Echeverri and her band Aterciopelados will release a special live acoustic session EP exclusively on iTunes on December 20. Recorded this past summer in the iTunes studio, the session features some of Aterciopelados’ biggest hits (“El Album”, “Pipa de la Paz”) as well as fan favorites from Andrea Echeverri’s recently-released solo album, including “A eme O” and “Amortiguador.” Andrea Echeverri’s single “Amortiguador” a Discovery Download earlier this year, became iTunes’ most successful Discovery Download to date.
Andrea Echeverri’s self-titled solo debut recently received a Latin Grammy nomination in the “Best Female Pop Vocal Album” category. The album was released by Nacional Records, the new ADA/Warner Music Group-distributed label. Best known as the frontwoman for acclaimed Colombian Latin alternative band Aterciopelados, Andrea Echeverri has captivated audiences with her brand of feminism. After the critical and commercial success of "Gozo Poderoso," which landed Aterciopelados on the Top 10 of the Billboard Top Latin Albums Sales Chart as well as a coveted appearance on the "Tonight Show with Jay Leno," Echeverri took time off for the birth of her first child Milagros, who has become a new point of artistic inspiration. The result is the self-titled album “Andrea Echeverri,”Andrea’s first solo release. The disc was produced by Hector Buitrago from Aterciopelados and mixed by Thom Russo (Juanes, Kinky, Johnny Cash); it features a remix from Richard Blair (Sidestepper).
Following is Andrea Echeverri and Aterciopelados “Live” EP tracklisting:
1) Pipa de la Paz
2) Ya Yo No
3) Menos Mal
4) El Album
5) A eme O
6) Amortiguador
Posted by Elena del Valle on November 18, 2005
– News Magazines, Sitcoms Favorite Primetime TV Format –
New York, November 15, 2005 — According to GFK NOP’s Hispanic OmniTel™ Media and Entertainment Study Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. The survey also found that Hispanics prefer to watch news magazines and sitcoms over other primetime television formats.
Asked what they considered to be the best source of information on a variety of leisure activities, the majority of Hispanic Americans surveyed cited television as their preferred media source. Nearly two-thirds (64%) said they rely on television to learn about new movies coming to theaters, and nearly half (48%) said they turn to TV to learn about upcoming concerts and sporting events. The study also found that Hispanic Americans are much more likely than the general population to rely on television for information about travel and entertainment.
For example, Hispanics are three times more likely than other Americans to use television as an information source when making travel plans (30% versus 10%) or deciding to go to a concert or sporting event (48% versus 16%).
Following is a breakdown showing the percentage of Hispanics that turn to television when planning these activities as compared to other Americans:
-New Movies Coming to the Theater
Hispanic Americans: 64%; General Population: 34%
-Planning a Trip or Vacation
Hispanic Americans: 30%; General Population: 10%
-Attending Concerts or Sporting Events
Hispanic Americans: 48%; General Population: 16%
Based on an August 2005 GfK NOP Hispanic OmniTel survey of 500 Hispanic Americans 18 and up
"Marketers, particularly those in the media and entertainment industry, must be mindful of the critical role that TV plays in the marketing mix when looking to target Hispanic Americans," said Bruce Barr, vice president, Omnibus Services for GfK NOP. "While some Hispanic Americans do turn to other media for information, there is a far less established "word-of-mouth" network for gathering information on mainstream American leisure activities, especially among the less acculturated Hispanics. Television fills this void when it comes to making entertainment-related decisions."
News Magazines, Sitcoms Favorite Primetime TV Format
The GfK NOP survey also found that the viewing patterns of Hispanics are generally similar to the general population. Findings indicate that while viewership of primetime sitcoms and reality shows are consistent, there are differences evident for news magazine and primetime drama viewership.
Specifically, comedies/sitcoms were consistently high between both groups (64% among Hispanics and 67% for the general population), and reality shows were consistently low (with only 37% of either group saying they routinely watch shows of this nature). Where the similarities erode, however, is among the other two main genres. The study reports that almost two thirds (65%) of Hispanic Americans regularly or occasionally watch primetime TV news magazine shows, compared to only 57% of the general population. In contrast, a little more than half (54%) Hispanic Americans regularly tune in to view primetime TV dramas, compared to 64% of the general population.
Below is a recap of the percentage of Hispanic Americans who regularly or occasionally watch a particular program format versus the general population:
-News Magazines
Hispanic Americans: 65%; General Population: 57%
-Sitcoms or Comedies
Hispanic Americans: 64%; General Population: 67%
-Dramas
Hispanic Americans: 54%; General Population: 64%
-Reality Shows
Hispanic Americans: 37%; General Population: 37%
Based on an August 2005 GfK NOP Hispanic OmniTel survey of 500 Hispanic Americans 18 and up
"Advertisers looking to use television to reach Hispanic Americans should give special consideration to news magazines and sitcoms over other primetime program formats," says Barr. "Marketers who recognize and understand the nuances of the Hispanic market are uniquely positioned to tailor their approach for a competitive advantage."
NOP World’s Hispanic OmniTel is a bi-monthly survey of the Hispanic-American market that represents all Hispanic-American adults nationwide. The survey offers a way to understand trends and issues relating to this rapidly-growing market. The Media and Entertainment Study was conducted in August 2005 among 500 Hispanic Americans aged 18 and older nationwide via telephone. Respondents were given the choice of completing the survey in English and Spanish. Headquartered in New York, GfK NOP is a company of GfK Custom Research, North America, part of the GfK Group. With home offices in Nuremberg, Germany, the GfK Group is among the top market research organizations in the world. Its activities cover five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. In addition to 13 subsidiaries in Germany, the GfK Group has more than 130 subsidiaries and affiliates in 61 countries.
Posted by Elena del Valle on November 3, 2005
El Segundo, CA–(Hispanic PR Wire)–October 18, 2005– DIRECTV, in association with SUR Corp., is launching SUR México, a new channel offering more of Mexico’s best regional networks, available only on the DIRECTV PARA TODOS(R) programming service. Launching later this fall, SUR México will re-broadcast current news and information programming from 10 of the most important regional stations in Mexico and is designed to offer Mexicans from outside the Mexico City area, an unfiltered link to the programming they watched at home.
“DIRECTV PARA TODOS continues to change the Spanish-language programming landscape by offering the best content with the widest variety of channels,” said Mark Ryan, senior director, Marketing, DIRECTV, Inc. “With the introduction of SUR México, we are providing the best regional channels of interest to the 95 percent of Mexicans who emigrated to the United States from regions outside Mexico City. This is unprecedented and available only to our DIRECTV PARA TODOS customers.”
SUR México offers a wide variety of programming, providing a connection to home and family in Mexico with daily news and entertainment programs directly from broadcasters in Puebla, Guerrero, Oaxaca, Campeche, Colima, Hidalgo, Nayarit, Quintanaroo, Tabasco, Yucatán and Veracruz. All programming will be re-broadcast the same day in the United States.
Programming to be offered on SUR México includes: Noticias Yucatán (news), a one hour Monday through Friday program; Noticias Yucatan offers "fast-paced and objective information, presented by a team of reporters and cameramen who keep their eyes where the news happens;" Acontecer Oaxaca (news), a one hour program that airs Monday through Friday with news from Oaxaca, Mexico and around the world is available on three airings of the newscast; Sistema Informativo 7 Quintana Roo (news), a one hour broadcast from Monday through Friday with news and information of the Mayan world from a team of reporters; the second edition of Aquí y Ahora TVT Tabasco (news) a one hour Monday through Friday hosted by Araceli Quevedo which offers special reports, interviews, stories from where they occurred, and sports news; RTV Noticias Veracruz (news) a half hour Monday through Friday program with daily news and happenings from Veracruz; Revista 4 Veracruz (magazine) a two hour Monday through Friday news magazine show with family content; De Corazon Jaripeyero Michoacán (sports) a two hour program that airs Saturdays with sports highlight from Michoacán; Buenos Dias Quintana Roo (morning news) a one hour Monday through Friday morning news show offering special reports, and news; and Ola TV Tabasco (magazine), a one hour Monday through Friday family oriented news magazine show which offers a variety of topics presented by Arturo Bolio and Claudia Ficachi including entertainment, celebrity news, culture, fashion, beauty, health, food, and how-to projects; and Entre Cuates Quintana Roo (children), a one hour Saturday and Sunday program for kids.
DIRECTV is a leading digital television service provider with more than 14.6 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV), a leading provider of digital multichannel television entertainment services, is approximately 34 percent owned by News Corporation Ltd.
Launched in October 1999, the DIRECTV PARA TODOS service offers Spanish- and English-language programming. The service provides access to more than 50 Spanish-language channels (includes English-language broadcast channels with alternate Spanish audio) including sports, movies, music, news and educational networks, and 210 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay-per-view choices and sports programming available.
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Posted by Elena del Valle on October 31, 2005
Manny Ruiz, president Hispanic PR Wire
Miami, FL–(Hispanic PR Wire)–October 5, 2005–In celebration of its fifth anniversary, Hispanic PR Wire relaunched its bilingual news Website with a new look and powerful features for journalists, marketers and consumers. Highlights of the new website include: Three new news channels including HPRW’s 15th news category Human Interest, a dedicated channel for Multimedia-related press releases and a link for broadcast TV and radio advisories; an improved internal search engine in Spanish and English that archives stories published on Hispanic PR Wire; in-depth, dedicated job listings for Hispanic journalists, Hispanic advertising and public relations professionals; an updated listing of Hispanic and multicultural related conferences and conventions; a feature that allows visitors to email Hispanic PR Wire stories to their colleagues and friends; a listing of Hispanic market facts and another link with statistics about Hispanic media; a list of Latino culture links; a listing of Hispanic PR Wire’s online guaranteed placements; a link to the latest issues of The Hispanic PR Monitor, a Hispanic PR Wire national monthly trade newsletter.
“Our new Website features a host of useful changes that journalists and marketers told us they wanted but also retains the popular, intuitive navigation style that makes it one of the most visited Hispanic news Websites in the nation,” said Hispanic PR Wire President Manny Ruiz.
Website headlines are linked to Hispanic news partner websites throughout the country including Yahoo! en Español, HispanicBusiness.com and El Latino de San Diego. A dynamically generated newsfeed of Hispanic PR Wire wire news releases and photos is available to media and non-profit organizations.
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is a leading press release newswire service for Hispanic and Puerto Rico journalists and marketers. Through scores of news partnerships with many Hispanic newspapers, magazines and Internet portals, HPRW offers clients more than 70 online media placements with any geographic press release distribution.
Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free email and fax newsfeeds. Media subscribers can register for HPRW’s news by accessing HPRW’s media registration form online. The online form enables journalists to select which news they want to subscribe to from among HPRW’s 15 news categories varying from Entertainment and Business/Finance to Government and Immigration.
Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic Web marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire distributor Business Wire and public affairs news distribution leader US Newswire.
Posted by Elena del Valle on October 27, 2005
Cristina Saralegui, host of "The Cristina Show"
Miami, FL (October, 2005). Cristina Saralegui, host of Univision’s top-rated The Cristina Show, was unanimously elected into the Broadcasting & Cable Hall of Fame, which each year honors those who have made significant contributions to the electronic arts. Cristina joins luminaries in the Hall of Fame Roster such as Johnny Carson, Tom Brokaw, Ted Koppel, Dan Rather, Dick Clark and Jackie Gleason.
“The Reed Television Group is extremely proud to recognize Cristina’s accomplishments in more than 16 years as host of ‘The Cristina Show’,” said Charlie Koones, president of the Reed Television Group. “Through the medium of television, Cristina has educated, enlightened and entertained millions of people. Her induction into the Hall of Fame is well-deserved.”
“It is one of the greatest honors of my life to be inducted into the Broadcasting & Cable Hall of Fame,” said Cristina. “Throughout my television career, I have tried to entertain my people and sometimes perhaps slip in a little information they can use. I thank the Reed Television Group for this great recognition.”
The Broadcasting & Cable Hall of Fame was established 15 years ago to honor professionals in all reaches of Radio, Television, Cable and Satellite who have been the pioneers, innovators and stars of the media. The 15th annual Hall of Fame dinner will take place on Monday evening, October 24 in New York’s Waldorf Astoria Hotel. Proceeds from the formal dinner will benefit The Broadcasters’ Foundation and Cable Positive.
Other 2005 inductees are: Dick Ebersol, chairman, NBC Universal Sports and Olympics; Tom Joyner, host of Tom Joyner Morning Show and chairman of BEACH Media, Inc.; Ken Lowe, president and CEO of The E.W. Scripps Company; Steve Mosko, president of Sony Pictures Television; Dick Parsons, chairman and CEO of Time Warner, Inc.; William Shatner, actor, director, producer and writer; Dennis Swanson, executive vice president and COO of Viacom Television Stations Group; Anne Sweeney, co-Chairman of Disney Media Networks and president of Disney-ABC Television Group and Michael Willner, president and CEO of Insight Communications.
A winner of 11 EMMY® awards, Cristina Saralegui made her television debut in 1989, as host and executive producer of “The Cristina Show" on Univision, the nation’s leading Spanish-language television network. Her talk show attracted millions of viewers and after 16 years on the air and more than 3,000 shows, “The Cristina Show” remains the number one U.S.-produced talk show on Spanish-language television in America. It is also seen throughout Latin America, in many European countries and enjoys an estimated audience of 100 million viewers worldwide. In the U.S.,“The Cristina Show” airs Monday nights at 10 p.m. (EST) on the Univision Network.
Cristina was recently named one of the “25 Most Influential Hispanics” in the U.S. by Time magazine. Cristina and her husband and manager Marcos Avila recently inaugurated Blue Dolphin Studios in Miami, the home of “The Cristina Show.” It is also the headquarters for her monthly magazine Cristina la Revista and Cristina’s bilingual website, www.cristinaonline.com.
Posted by Elena del Valle on October 25, 2005
Carlos Ponce as Luis and Tara Leniston as Julia in "Meet Me in Miami"
Los Angeles – Palm Tree Productions in association with Servant Productions announced the premiere of "Meet Me in Miami" starring Carlos Ponce, Eduardo Verastegui and Tara Leniston at the Los Angeles Latino International Film Festival on Saturday, October 29 at 7:30 p.m. at the Egyptian Theatre located at 6712 Hollywood Boulevard in Hollywood, California. Tickets can be purchased at www.latinofilm.org or at the Egyptian Box Office during the festival.
"Meet Me in Miami" is a romantic comedy about true love and its ability to last, even through years of separation. It stars Carlos Ponce as Luis, a young and handsome heir to a hotel fortune who is about to inherit the family business but decides to risk everything to pursue his first love, Julia (Tara Leniston). Ten years earlier, at a wishing well in Miami, young Julia promised a young Luis that someday she would come back, but she never did.
Eduardo (Eduardo Verástegui), Luis’ best friend and self- proclaimed expert on matters of the heart, thinks Luis is crazy, but he still agrees to join Luis on a trip halfway around to world to help his best friend try to find true love. Luis and Eduardo find themselves on a wild and often comedic journey of the heart and an adventure that takes them across the world looking for Julia.
"Meet Me in Miami" stars Carlos Ponce as Luis; Eduardo Verástegui as Eduardo; Tara Leniston as Julia; Stevie Roberts as Young Luis; Brooke Abbott as Young Julia; Luiji Campa as Young Eduardo; Castulo Guerra as Miguel, Luis’ grandfather and Richard Yniguez as Julio, Luis’ father. Jenny Gago stars as Luis’ mother, Josephina.
"Meet Me in Miami" was produced by Lisa Abbott, and directed by Eric Hannah and Iren Koster. The original music for "Meet Me in Miami" was written by award-winning composer Misha Segal, who wrote the film’s title song, as well as an additional featured song performed by Carlos Ponce. "Meet Me in Miami" will have a limited theatrical engagement in Los Angeles and Miami in February 2006. For more information, log on to www.palmtreefilms.com and www.meetmeinmiamithemovie.com.
Posted by Elena del Valle on October 24, 2005
"Ahora Yo a Ti” album cover
Solo album features remixes of Nortec tracks, Indie favorites like Calexico, Her Space Holiday, and David J (Love & Rockets, Bauhaus)
Having already sold hundreds of thousands of albums worldwide as a founding member of Nortec Collective, Roberto Mendoza a.k.a. Panoptica steps forward with a new solo effort after various releases on European indie labels. “Ahora Yo a Ti” (Nacional Records – Nov. 15th) is a collection of remixes Panoptica has done for several members of Nortec Collective, as well as Calexico, Her Space Holiday, David J (Love & Rockets, Bauhaus), and Latinsizer. Panoptica creates and performs a style of music called Nortec, a fusion of Norteno and Techno, describing the collision between the style and the culture of Electronic music and traditional Mexican music. Panoptica also delves into minimalist techno and dub influences on the new album.
The movie “Traffic” was shot in Roberto Mendoza’s hometown of Tijuana, Mexico. Even so, the violence of the international drug smuggling trade isn’t immediately apparent in the soothing melodic electronica he puts out under the guise of Panoptica. Instead, the antithesis of its dictionary definition, as Panoptica, Roberto takes things from outside and incorporates them back into his music. The result is a hybrid of European-influenced electronica and techno fused with Mexican "urban blues," the sounds he’s heard since childhood. The two cities of Tijuana and San Diego merge into one. Each day, hordes of American marines and underage kids cross into Mexico to party on tequila. Even the radio antennas for San Diego transmit from here. In his childhood, Mendoza was raised as much on a diet of New Wave as the local sound of Nortena and Banda.
In 1989 when he formed Artefakto with a couple of school friends, they were one of the first techno industrial bands in Mexico. Artefakto caused a big buzz in Mexico. In 1991, their first album reached number three in the charts, they came in first in many radio station polls, and in 1994 the German label Zoth Ommog put out their album ‘Des-construccion’. Ten years later, Artefakto had changed their musical direction and name to Fussible. Mendoza decided it was time to go it alone: "The other guys didn’t like German minimal techno as much as me," he said. So he left to become more experimental and bring a local Mexican flavor to his music.
Panoptica doesn’t stand alone. He’s one of the main movers and shakers of the Nortec Collective, which comprises five musicians (including his longtime collaborators Fussible and Bostich), several graphic artists, and one fashion designer. Together they’ve created a scene which is popular in the Tijuana underground clubs. With support from the likes of the late John Peel (who had Panoptica on his influential BBC program back in 2001), Panoptica is reaching out to the rest of the world.
"People will say, ok, I’ve heard this sort of music before, but if they listen deep into it, there’s something unique going on which isn’t in European music,” said Mendoza. “It’s what makes the Mexican music scene different."
“Ahora yo a ti…” is a collection of remixes by Panoptica including: 1. Autobanda (carrogrupo mix) Bostich; 2. Guero Canelo (nortec mix)Calexico; 3. Almada (desalmada mix) Clorofilal; 4. Ojos Bonitos (version panoptica) Mendoza; 5. Lydia (panoptica remix) Her Space Holiday; 6. El ya sabia (como madrearia el mix) Tre/molo; 7. Mexican drugstore (unreleased mix) David J; 8. Cuete dub (varias drogas mix) Panoptica; 9. Noches de verano (panoptica mix)Linga;10. Reloj (marca la hora ya mix) Trio Ternura; and 11. Low batt (panoptica charged mix) Plug;12. SEM (panoptica mix)Latinsizer.
Posted by Elena del Valle on October 21, 2005
An article titled "Para Profesionales primer libro sobre mercadeo y relaciones públicas dirigido al mercado hispano" on the Hispanic Marketing & Public Relations book was published in the October 2005 issue of Radio Vista Nuevo México.
Posted by Elena del Valle on October 20, 2005
Salsa dancers
First Annual World Salsa Championships to be broadcast on ESPN International and ESPN Deportes
New York, NY–(Hispanic PR Wire)–October 12, 2005–Thousands of salsa dancers from more than100 nations will meet for the "1st Annual World Salsa Championships" in Las Vegas from December 14th-17th, a event to be broadcast in multiple languages and on several international TV stations including ESPN International and ESPN Deportes.
The four-day event will bring together dance partners and groups who have received awards at previous competitions held around the world. This event will take place in the Orleans Arena, a Las Vegas’ performance venue with seating for over 9,000 spectators.
Production of the "1st Annual World Salsa Championship" is led by the group Salsa Seven, whose organizers include12 time Emmy winner and renowned producer Rob Beiner and promoters Albert Torres, Leo Tizol, Willie Torres and Don Elbaum. Rob Beiner has produced or directed more than 2000 sports and entertainment telecasts on cable, network or Pay-Per-View television for major TV networks such as ABC Sports, CBS, NBC Sports, USA Network and ESPN. His production and direction career includes seven Olympic Games, Boxing Championship Fights like Mike Tyson versus Evander Holyfield, and NCAA Basketball and Football, Comedy Central, Kentucky Derby.
During this international competition, salsa dancers will put their artistic abilities to the test in various categories: group and individual (New York and LA style), and groups/cabaret. Prizes of up to approximately $20,000 will be awarded in each category.
Competitors and others will be invited to attend seminars, daily performances, and several other salsa events led by favorite artists including Victor Manuelle, Grammy winners Spanish Harlem Orchestra, Michael Stuart, Hollywood actress Sully Diaz, Brenda K Starr, etc. Tere will be a Reggaeton surprise. After the tournament, the enormous Arena dance floor will open featuring a different theme every night, from “Vive la Salsa” (Contemporary Salsa) to Mambo and Rumba nights evoking the genre’s golden age legends Tito Puente, La Lupe, Tito Rodriguez, Celia Cruz, Desi Arnaz, Hector Lavoe and others. The event also coincides with the 100-year anniversary celebration of Las Vegas and December 17, the grand finale night celebrating 100 years of Las Vegas and Rumba.
“Everyone has witnessed the rebirth of ballroom dancing on British and Spanish international Reality TV shows as well as in the United States with programs like ‘Dancing with the Stars’ and, more recently, ‘So You Think You Can Dance’, which broke ratings records. The main difference between these types of Reality TV shows and the "1st Annual World Salsa Championships" is that these are professional dancers. What’s more, our event is on a global scale, not a regional one, and [through it] we want to show the world who the greatest salsa dancers on the planet are,” explained Albert Torres, promoter of the WSC and over twenty Salsa Congresses worldwide..
Event producers have put together “all inclusive” travel packages starting at $349 including hotel accommodations at the Orleans Hotel and tickets for all competition nights with live music on the Arena dance floor. Aditional information is available at http://www.worldsalsachampionships.com
Posted by Elena del Valle on October 19, 2005
The Census revealed Hispanics are the largest minority in the U.S. In Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95), the first book to address marketing and public relations as a means to reach Latino audiences, 19 Hispanic market experts tell you what to do about it. Several of those experts will attend the PRSA 2005 International Conference, October 22-25 at the Fontainebleau Resort in Miami Beach. Book editor and contributing author Elena del Valle and Heidi Eusebio, David Henry and Federico Subervi, Ph.D., also contributing authors, will be presenters at the Multicultural Communications Section Master Class Session “Changing the Face of Public Relations: Latino Media Issues including Electronic Publicity and Media Training” Monday October 24 at 8:30 a.m.
They will also participate in a book signing hosted by PRSA and Hispanic PR Wire from 5:30 to 6:30 pm during the Exhibit Hall Reception Sunday, October 23, 2005. Book copies will be available for purchase at the PRSA bookstore near the registration booth for the duration of the conference. Book authors will gather at the Hispanic PR Wire booth for the book signing. Hispanic Marketing & Public Relations benefits the Hispanic Marketing & Communication Association, a national 100 percent volunteer driven professional association.
Confirmed authors
Elena del Valle, editor, project director and contributing author
Principal, LNA World Communications
Heidi Eusebio, contributing co-author
Vice president Diversity Solutions, Edelman
David Henry, contributing author
President and founder, TeleNoticias
Federico Subervi, Ph.D., contributing co-author
Professor School of Journalism and Mass Communication, Texas State University-San Marcos
Christine Clavijo-Kish, contributing co-author
CEO LatinClips
Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA. Information on the book, including a list of authors and newsletter sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
